Bonnier Business Media

What Bonnier Business Media does

Bonnier Business Media operates within Bonnier News AB, the leading news media company in the Nordic region, headquartered in Stockholm, Sweden. The company runs a portfolio of approximately 200 titles and media brands — including Sweden's major financial daily Dagens Industri, the national newspaper Expressen, and regional outlets such as Nerikes Allehanda — supported by a newsroom of approximately 2,000 journalists. Its content distribution spans printed newspapers and magazines, dedicated news websites, real-time breaking news services, television, podcasts, and audio, reaching approximately 4.9 million daily readers, listeners, and viewers across Sweden and the broader Nordic region.

The company is built on a platform-plus-brands operating model: shared multi-platform publishing infrastructure (print, web, mobile, TV, podcast, audio) underpins differentiated editorial brands targeting distinct audiences from business professionals (Dagens Industri) to mass-market consumers (Expressen) to regional readers (Nerikes Allehanda). Bonnier News AB is a privately held subsidiary of the Bonnier Group (Bonnier AB), a diversified Swedish media conglomerate under long-tenured Bonnier family ownership; no external institutional, PE, or public-market ownership is disclosed.

Revenue is generated primarily through two streams: a B2B advertising platform (advertising.bonniernews.se) that sells targeted advertising, sponsored content, and IR services across the media properties, and consumer-side subscription and copy sales (print and digital) of newspapers and magazines. For fiscal year 2025 the company reported approximately 10.9 billion SEK in revenue and employed around 6,700 people. The company has demonstrated selective inorganic growth via acquisitions such as Netdoktor.se (2016) and Nobicon (2017), and continues to launch new B2B service offerings (e.g., Dagens Industri's IR platform) while investing in cross-brand editorial collaboration to defend total Nordic audience reach.

Name

Bonnier Business Media

Legal name

Bonnier News AB

Website

https://bbm.bonnier.se

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Bonnier Business Media operates within Bonnier News AB, the leading Nordic news media company running approximately 200 titles — including Dagens Industri, Expressen, and regional outlets — across print, digital, TV, podcasts, and audio, serving Swedish consumers with daily news and Nordic advertisers with audience reach.

Ownership category

akta.pro rank

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Advertising: B2B advertising platform serving advertisers across Bonnier News media properties including digital ads, sponsored content, and targeted advertising solutions
2. Subscription and sales: Revenue from newspaper and magazine sales, both print and digital subscriptions

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Bonnier Business Media (BBM) operates as a Nordic news media company that helps decision makers in various industries through its portfolio of approximately 200 media brands and titles. The company produces and distributes journalism across print newspapers, magazines, digital news sites, breaking news services, television, podcasts, and audio channels, reaching 4.9 million readers, listeners, and viewers daily. It also operates a B2B advertising platform and an IR (Investor Relations) platform serving listed companies and advertisers seeking access to Nordic audiences.

Product overview

Bonnier News operates as a comprehensive Nordic media conglomerate offering a multi-platform news portfolio spanning approximately 200 titles and media brands. The product architecture is organized as a platform-plus-brands model, combining digital-first properties like Dagens Industri and Expressen with regional outlets such as Nerikes Allehanda. Content distribution spans across printed newspapers, magazines, dedicated news websites, breaking news services, television, podcasts, and audio platforms, reaching approximately 4.9 million readers, listeners, and viewers daily. The portfolio includes both broadsheet business publications and tabloid newspapers serving diverse audience segments from business professionals to general news consumers.

Differentiator

Problem solved

Functional benefit

Brands

• Dagens Industri (Di): Sweden's leading financial and business news publication, also offering IR services for listed companies
• Expressen
• Nerikes Allehanda

Products and services

• Dagens Industri (Di) Leading Swedish business newspaper and digital news platform providing financial and business news coverage across print and online channels, with IR services for listed companies.
• Expressen Major Swedish daily newspaper and digital news platform offering national and international news coverage to general news consumers.
• Nerikes Allehanda Regional Swedish newspaper serving the Örebro area with local news coverage.
• Bonnier News Digital Platforms Collection of digital news platforms including news websites, apps, and breaking news services spanning multiple formats for online and mobile news consumption.
• Bonnier News TV Television news content and programming delivered across Bonnier News media properties to broadcast audiences.
• Bonnier News Podcasts & Audio Audio content including podcasts and spoken-word programming distributed across digital platforms.
• Bonnier News IR Platform B2B investor relations platform operated under Dagens Industri that strengthens visibility and IR communications for listed companies.
• Bonnier News Advertising Platform Dedicated B2B advertising platform serving enterprise and mid-market advertisers across all Bonnier News media properties.

Quantifiable outcome

• 4.9 million daily readers, listeners, and viewers across all platforms

Segments2 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Schibsted: Norwegian media conglomerate operating newspapers (Aftenposten, VG), digital marketplaces, and digital subscriptions across the Nordic region. Directly comparable as a multi-platform Nordic news media company with similar advertising and subscription revenue models and parallel print-to-digital transition.
• Sanoma: Finnish media and learning company with newspapers, magazines, and digital media properties across the Nordics. Comparable as a Nordic multi-platform media company serving similar audiences with overlapping advertising and subscription revenue streams.
• DPG Media: Dutch and Belgian media company operating newspapers, magazines, TV, and digital platforms. Comparable as a European multi-platform media company navigating a similar print-to-digital transition and operating a comparable B2B advertising model.
• Egmont: Danish media foundation operating newspapers, magazines, book publishing, and digital media across the Nordics. Comparable as a Nordic media conglomerate with a similar portfolio of news, magazine, and digital properties targeting overlapping audiences.
• JP/Politikens Hus: Danish media company operating Jyllands-Posten, Politiken, and Ekstra Bladet newspapers alongside digital platforms. Comparable as a Nordic newspaper and digital media company with similar subscription and advertising revenue mix and brand portfolio strategy.
• Axel Springer: Major German media company operating Bild, Welt, and digital classifieds businesses. Comparable as a European multi-platform news media company executing a similar print-to-digital pivot with B2B advertising and paid subscription products.
• Aller Media: Nordic media company (Swedish branch of Aller) operating magazines, newspapers, and digital platforms across Scandinavia. Comparable as a Nordic magazine and digital media company with overlapping advertising-driven audience monetization.
• Reach plc: UK-based newspaper publisher operating Daily Mirror, Daily Express, Daily Star, and hundreds of regional titles. Comparable as a multi-platform newspaper publisher executing a similar print-to-digital transition with an advertising-led revenue model.

Regional players

• Amedia: Norwegian regional media company operating 80+ local newspapers and digital platforms across Norway. Comparable as a Nordic multi-platform publisher with a similar local/regional journalism focus and subscription-plus-advertising revenue model.

Broad incumbents

• News Corp: Global diversified media company operating Wall Street Journal, Times newspapers, book publishing (HarperCollins), and digital real estate businesses. Comparable as a broad multi-platform news media incumbent with a similar revenue mix from subscriptions and advertising across print and digital.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/bonnier
• LinkedInlinkedin.com/company/bonnier-business-media
• Instagraminstagram.com/bonniernews
• Facebookfacebook.com/bonnierab

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bonnier Business Media