What Financial Professionals does

Financial Professionals Incorporated is an independently owned financial services firm founded in 1994 and headquartered in Overland Park, Kansas. The company provides financial planning, retirement planning, investment advisory services, insurance planning, and estate planning to retired and near-retirement individuals, primarily in the Greater Kansas City area but also serving clients nationally. Its core offering is a coordinated planning approach that ensures clients' investment, tax, insurance, and estate strategies work together rather than in silos, with implementation assistance on an independent, client-first basis.

The firm is staffed by a team of four named advisors — Rob Overton, Nick Kendall, Stacy Huffhines, and Carrie Overton — supported by administrative staff, giving each client a primary advisor relationship backed by the collective knowledge of the team. Securities and investment advisory services are delivered through a partnership with Cambridge Investment Research, Inc. (a FINRA/SIPC-member broker/dealer) and Cambridge Investment Research Advisor, Inc. (a registered investment advisor), enabling the firm to serve clients across 20 U.S. states. The firm also offers Retirement Planning Today (RPT) classes at colleges and corporations throughout the Kansas City metropolitan area, including MCC-Longview in Lee's Summit and the K-State Extension Center in Olathe, which function as a customer acquisition and trust-building channel.

Revenue is generated through professional services on a quote-based, multi-year contract model, with pricing tailored to individual client needs and complexity. The business has no disclosed proprietary technology, no app, and no AI tooling; it is positioned on its independence from product companies, its longevity, and the depth of advisor-client relationships built since 1994. The overall operation is small (1-10 employees) and focused, with no disclosed funding, M&A, or growth events in the available source material.

Name

Financial Professionals

Legal name

Financial Professionals Incorporated

Website

https://finproinc.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Financial Professionals Incorporated is an independent financial advisory firm founded in 1994 in Overland Park, Kansas, offering coordinated financial, retirement, investment, insurance, and estate planning to retired and near-retirement individuals in the Greater Kansas City area and across 20 U.S. states.

Ownership category

akta.pro rank

Headquarters

HQ city

Overland Park

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Financial Planning and Advisory Services: Revenue generated through comprehensive financial and retirement planning services, objective investment advice, insurance product recommendations, and estate planning consultation. The firm operates on an independent, objective basis representing clients rather than product companies.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Financial Professionals Inc. delivers comprehensive financial and retirement planning services, supplemented by objective investment advisory, insurance planning, and estate planning. The firm helps clients ensure that their investment, tax, insurance, and estate strategies work in concert to achieve their retirement goals, and assists with plan implementation by sourcing products independently on a client-first basis.

Product overview

Financial Professionals Inc. offers a unified suite of financial services rather than a software platform. The core offering is comprehensive financial and retirement planning, supplemented by objective investment advice, insurance planning, and estate planning services. The firm assists clients in implementing their plans, sourcing products independently on a client-first basis rather than from product companies. As an add-on educational offering, the company provides Retirement Planning Today (RPT) classes at local colleges and corporations in the Kansas City metropolitan area.

Differentiator

Problem solved

Functional benefit

Products and services

• Financial Planning Comprehensive financial planning services that help clients ensure their investment, tax, insurance, and estate strategies work in concert to achieve their unique goals.
• Retirement Planning Retirement planning services helping clients prepare for and manage their retirement years with strategies tailored to individual needs.
• Investment Advisory Services Objective investment advice provided on an independent, client-first basis, not favoring product companies.
• Insurance Planning Insurance planning assistance to help clients protect their financial future and manage risk effectively.
• Estate Planning Estate planning guidance to help clients organize end-of-life decisions and preserve wealth for future generations.
• Plan Implementation Assistance in implementing financial plans, with products sourced on an independent, objective basis representing clients rather than product companies.
• Retirement Planning Today (RPT) Classes Financial planning and retirement classes taught at colleges and corporations throughout the Kansas City metropolitan area, designed for both retired individuals and those planning for retirement. Includes optional private financial planning consultation.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves1 record

Expansion highlights3 records

Direct peers

• Creative Planning: Also headquartered in Overland Park, KS, Creative Planning is a large independent RIA offering comprehensive financial planning, investment management, and retirement services to individuals nationwide — directly comparable to Financial Professionals' offerings and customer base, but at vastly larger scale.
• Mariner Wealth Advisors: National independent RIA providing comprehensive financial planning, investment advisory, tax, estate, and retirement services to individuals and families — directly comparable to Financial Professionals' full-stack retirement and financial planning model.
• Carson Group: Growing RIA and coaching/peer-network platform serving independent advisors focused on comprehensive financial planning, retirement, and investment services for individuals — directly comparable business model and customer persona.
• Focus Financial Partners: Partnership/aggregator model for independent RIAs offering wealth management, retirement, and estate planning to individuals; comparable in being an independent fiduciary RIA serving the same persona, though structured as an aggregator of many firms rather than a single practice.

Broad incumbents

• Edward Jones: Large, long-established broker-dealer and RIA with thousands of local branch advisors offering retirement planning, investment, and estate services to individuals — directly competes with Financial Professionals for retiree households, but with much broader geographic and product reach.
• Ameriprise Financial: National diversified financial services firm with a large franchise of independent advisors providing retirement planning, investment advisory, insurance, and estate services — broad incumbent competing for the same retiree segment but with a wider product portfolio.
• Fisher Investments: Large independent investment management firm focused on high-net-worth and retirement-age investors with portfolio management and financial planning services — directly comparable customer base but a much larger, centralized model.
• LPL Financial: Largest independent broker-dealer supporting thousands of advisors and RIAs delivering retirement, investment, and planning services to individuals — broad incumbent and alternative affiliation model to Cambridge for a small advisory firm.

Others

• Cambridge Investment Research: Financial Professionals' B/D and RIA custodian/affiliate partner, providing execution, clearing, and compliance infrastructure that the firm relies on; comparable in that its affiliated advisors deliver identical planning and retirement services, but it is an enabling partner rather than direct competitor.
• Charles Schwab Advisor Services: Custodian and technology backbone used by thousands of independent RIAs offering retirement and comprehensive financial planning; relevant as the enabling platform layer that small planning firms like Financial Professionals rely on as alternatives.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Financial Professionals