Greey|Pickett

What Greey|Pickett does

Greey|Pickett is a privately held landscape architecture and planning firm founded in 2001 and headquartered in Scottsdale, Arizona. The firm offers four integrated core services — Land Planning, Architectural Theming, Landscape Architecture, and Development Strategies — serving high-end residential property owners, master-planned community developers, golf course operators and clubs, and commercial and hospitality developers across Arizona, California, Nevada, Utah, and Idaho. Notable engagements include the Wickenburg Ranch master-planned community and golf course, the Desert Mountain No. 7 par-3 course, the Chicago Cubs Spring Training facility at Mesa Riverview Park, the Azure at Ritz Carlton resort pool, and multiple custom residential estates in Paradise Valley and Scottsdale.

The firm is co-owned and operated by its two founding Partners, Russell Greey and Wendell Pickett, who together bring over 60 years of combined landscape architecture experience from prior roles at Brant & Greey, Wirth International (London), and SWA Group (San Francisco). The team of approximately 15 professionals includes former Walt Disney Imagineering creative staff and registered Landscape Architects from Arizona State University and the University of Arizona. Revenue is generated through project-based professional service fees, with client acquisition driven by direct engagement, referrals, portfolio reputation, and earned media in luxury and golf industry publications. The firm has received multiple AZ-ASLA Honor Awards and Best of Houzz designations, and its work has been consistently featured in Golfweek, Golf Digest, GolfAdvisor, and regional luxury lifestyle publications, supporting its brand position in Arizona's luxury residential and golf development markets.

Name

Greey|Pickett

Legal name

Greey|Pickett

Website

https://greeypickett.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Greey|Pickett is a Scottsdale-based landscape architecture and planning firm serving high-end residential developers, golf course operators, and hospitality clients across the U.S. Southwest with integrated land planning, theming, landscape architecture, and development strategy services.

Ownership category

akta.pro rank

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Design Services: Project-based fees for landscape architecture, land planning, architectural theming, and development strategy services. Revenue generated through direct client engagements for residential, commercial, and recreational developments.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Greey|Pickett is a landscape architecture and planning firm that delivers four integrated design services—Land Planning, Architectural Theming, Landscape Architecture, and Development Strategies—for residential estates, master-planned communities, golf courses, mixed-use developments, and hospitality properties. The firm interprets topography, theming, and environmental design to create distinctive outdoor spaces, primarily serving affluent residential owners and real estate developers across the U.S. Southwest.

Product overview

Greey|Pickett is a landscape architecture and planning firm composed of artists, designers, and implementers. The company offers an integrated portfolio of four core services: Land Planning (interpreting topography and land value), Architectural Theming (combining community characteristics with project vision), Landscape Architecture (environmental design evoking emotional connections), and Development Strategies (transforming locations with vision and strategic expertise). These services work together to build timeless places with artistic form for residential, commercial, golf, and public space projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Land Planning Interpretation of land and topography to understand terrain and visualize how transforming the land sets the tone of projects. Serves as the initial step toward increasing the value and legacy of each project, targeting developers, property owners, and community planners.
• Architectural Theming Combines the unique characteristics that define a community with the project vision to create an organic, cohesive theme. Goes beyond conceptual boundaries and design strategies to establish superior standards through collaboration with fine consultants, for developers and brand-led projects.
• Landscape Architecture Environmental design that evokes an emotional connection, fusing innovative design concepts and unique aesthetic elements to create detailed, refined, and sustainable designs for residential landscapes, master-planned communities, urban mixed-use spaces, golf and recreation areas, and retail environments.
• Development Strategies Strategic expertise that transforms locations with vision for creating unique cultural hubs, environmentally meaningful projects, or public spaces. Increases profitability and provides strategic guidance from land acquisitions through construction administration, for property owners and developers.

Quantifiable outcome

• Projects consistently ranked among top golf courses nationally (Wickenburg Ranch #24 Golfers' Choice Top 50 US Courses, #92 Golfweek's Top 200 Residential Golf Courses 2023)
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• SWA Group: One of the world's largest and most prestigious landscape architecture, planning, and urban design firms, headquartered in San Francisco with global offices. Directly comparable as the firm where co-founder Russell Greey previously worked; competes for the same master-planned community, resort, and urban design commissions at the high end of the market.
• Sasaki Associates: International planning, landscape architecture, and urban design firm with a strong academic and large-scale master planning pedigree. Comparable for land planning, master-planned community, and campus-scale commissions and competes for high-profile developer and institutional clients.
• MIG: National planning, design, and environmental services firm with strong landscape architecture and community development practices. Comparable for master-planned communities, public open space, and developer-driven planning work across the U.S.

Direct peers

• Design Workshop: Landscape architecture, urban design, and planning firm with offices across the U.S., including significant work in the Mountain West and Sun Belt. Directly comparable in service mix (planning + landscape architecture + theming), project types (resorts, communities, golf), and target clients (developers and high-end residential).
• LandDesign: National landscape architecture, civil engineering, and urban design firm with a strong Southeast and Southwest presence. Directly comparable for master-planned community, mixed-use, and amenity design work and competes for similar developer clients across multiple U.S. markets.
• OLIN: Highly regarded landscape architecture, urban design, and planning firm with offices in Philadelphia, New York, Los Angeles, and London. Comparable as a premium design firm competing for master-planned communities, cultural institutions, and large-scale urban/resort commissions.
• Studio-MLA: Los Angeles-based landscape architecture and urban design practice known for high-profile cultural, residential, and mixed-use work. Comparable for premium residential, hospitality, and urban landscape architecture commissions on the West Coast and competes for similar marquee developer clients.
• Hoerr Schaudt: Mid-sized landscape architecture and urban design firm based in Chicago with a portfolio spanning residential, institutional, and public realm projects. Comparable as a design-led boutique competing for premium residential and amenity commissions.
• Andrea Cochran Landscape Architecture: Award-winning San Francisco-based landscape architecture studio recognized for high-end residential and urban design work. Comparable for luxury residential, courtyard, and amenity-scale landscape commissions with a similarly boutique, design-led positioning.

Regional players

• Drewett Works: Architecture firm based in Scottsdale/Paradise Valley with a strong luxury residential and custom home practice that frequently partners with Greey|Pickett (referenced in joint event photography). Comparable as an Arizona luxury-residential design peer that often collaborates on the same estate projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/greeypickett
• Instagraminstagram.com/greeypickett
• LinkedInlinkedin.com/company/greey-pickett

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greey|Pickett