Vision Monday

What Vision Monday does

Vision Monday is a B2B trade publication and digital media platform serving the U.S. optical and eyecare industry, with active operations stretching back to its 1987 founding. The publication covers industry news, business trends, clinical updates, retail strategy, and product/technology developments for its core audiences of optical retailers, eyecare professionals (optometrists, ophthalmologists, opticians), eyewear and lens manufacturers, and industry associations. Content is distributed through a website hub, the VMAIL daily email newsletter franchise (including VMAIL Weekend and VMAIL LaunchPad variants), digital editions via QGDigitalPublishing, print subscriptions fulfilled through Cambey West, and active social channels (Facebook, Twitter/X, Instagram, LinkedIn, YouTube).

The business is monetized through four primary streams: print and digital subscriptions, advertising and sponsorships from optical suppliers and retailers, event revenue from VM Summit, VM LIVE, and the Influential Women in Optical Luncheon, and special report revenue from recurring editorial franchises such as the Top 50 U.S. Optical Retailers report and the Most Influential Women in Optical recognition program. The publication operates as a brand within Jobson Medical Information LLC, part of the broader Jobson Optical Group portfolio that also includes 20/20 Magazine, Review of Ophthalmology, Review of Optometry, Women In Optometry, and the FramesData data service, creating cross-publication advertising and data synergies. Anne Cooper serves as Editorial Director of Vision Monday and 20/20 Magazine.

The technology stack is conventional trade-publish infrastructure: a web publishing platform, an email newsletter system, and a digital edition delivery partnership, with no disclosed proprietary AI, data, or software products. Recent strategic activity includes the European expansion of the Most Influential Women in Optical franchise via sister publication 20/20 Europe, the launch of VM LIVE as an additional event format, and the addition of new editorial verticals such as Telehealth and VTO Systems, indicating incremental rather than transformational growth within a stable legacy B2B media business model.

Name

Vision Monday

Legal name

Jobson Medical Information LLC

Website

https://visionmonday.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

Vision Monday is a long-established U.S. B2B trade publication and digital media platform serving the optical and eyecare industry, delivering news, market intelligence, events, and special reports to optical retailers, eyecare professionals, and eyewear manufacturers through the Jobson Optical Group.

Ownership category

akta.pro rank

Headquarters

HQ city

Parker Ford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Print and Digital Subscriptions: Subscription-based revenue from print and digital magazine subscriptions through Cambey West
2. Advertising and Sponsorships: Advertising revenue from industry suppliers, retailers, and eyecare companies featured in the publication and on the website
3. Events and Conferences: Revenue from VM Summit and other industry events including sponsorships and attendance fees
4. Special Reports and Industry Data: Revenue from publishing industry reports such as Top 50 Retailers, Influential Women in Optical, and other special editions

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Vision Monday is a B2B trade publication and digital media platform covering the optical and eyecare industry. It publishes a print and digital magazine, daily VMAIL email newsletters, industry events such as the VM Summit and Influential Women in Optical Luncheon, and special reports including the Top 50 U.S. Optical Retailers ranking. The publication is operated by Jobson Medical Information LLC as part of the Jobson Optical Group media portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• VMAIL: Daily digital news briefing and newsletter covering optical industry news, products, and developments.
• VM Summit
• Influential Women in Optical
• Top 50 Retailers

Products and services

• Vision Monday Magazine (Print and Digital Edition) Subscription-based trade magazine providing industry news, business analysis, clinical updates, and feature reporting for optical retailers, eyecare professionals, and eyewear manufacturers. Available in print and digital formats through QGDigitalPublishing.
• VM Summit (Annual Leadership Conference) Annual in-person leadership conference for optical industry executives featuring keynote speakers, panel discussions, and networking, monetized through sponsorships and attendee registration.
• Influential Women in Optical Luncheon Annual industry event and recognition program for women executives in the optical industry, combining awards and networking with sponsorship and registration revenue.
• Top 50 U.S. Optical Retailers Report Annual special report tracking the top 50 U.S. optical retailers by sales and store counts, widely referenced as an industry benchmark for retail performance.
• Most Influential Women in Optical Report Annual special report recognizing leading women in the optical industry across categories such as Business Leaders, Rising Stars, Founders, Innovators, and Mentors, and serving as a leadership visibility program.
• 20/20 & VM MediaKit (Advertising) Advertising media kit and placements enabling optical industry suppliers, retailers, and manufacturers to buy ad space across Vision Monday and the 20/20 magazine network.

Quantifiable outcome

• Annual Top 50 U.S. Optical Retailers report is a widely referenced industry benchmark
• +1 more outcomes

Named customers3 records

Segments4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Jobson Optical GroupcoreOthersVision Monday is operated by Jobson Medical Information LLC, part of the Jobson Optical Group. This parent organization also publishes 20/20 Magazine, Review of Ophthalmology, Review of Optometry, Women In Optometry, and operates FramesData, creating synergies across optical industry publications and data services.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Endeavor Business Media: Large B2B trade media company operating dozens of niche industry publications. Comparable as a peer business model (vertical-specific trade media) even though its eyecare presence is limited.
• MJH Life Sciences: Large U.S. healthcare B2B media company that publishes multiple optical and eyecare trade titles (including Optometry Times, Optometric Management, and Ophthalmology Times). Competes with Vision Monday/Jobson across the full eyecare publishing portfolio.
• PentaVision: B2B media company specializing in eyecare publications including Contact Lens Spectrum. Directly comparable in niche focus and serves overlapping ECP and supplier audiences.

Others

• 20/20 Magazine: Sister publication within the Jobson Optical Group portfolio covering optical retail, fashion, and eyewear. Not a competitor, but a tightly related brand within the same parent that shares audiences and the editorial director with Vision Monday.

Direct peers

• Optometry Times: U.S.-based B2B trade publication for optometrists and eyecare professionals. Competes with Vision Monday for the same ECP and retailer audience through news, clinical updates, and sponsored content, though distributed by a different publisher.
• Ophthalmology Times: Long-running B2B trade publication serving ophthalmologists and the surgical/clinical eyecare market. Overlaps with Vision Monday's clinical and technology coverage and competes for the same medical-adjacent advertiser base.
• Optometric Management: Trade publication focused on optometry practice management, clinical care, and business operations. Directly competes with Vision Monday's coverage of practice performance, retail strategy, and the business side of eyecare.
• Contact Lens Spectrum: Specialist B2B trade publication covering contact lens products, prescribing, and clinical use. Comparable to Vision Monday in format (trade magazine plus digital/newsletter) and audience (ECPs and contact lens manufacturers/suppliers).

Regional players

• Optician (UK): UK-based optical industry trade magazine covering eyecare practice, retail, and products. A direct format analog to Vision Monday for the British and European optical market.
• mivision: Leading optical industry publication serving Australia and New Zealand. Mirrors Vision Monday's mix of news, features, and industry events for eyecare professionals and retailers in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/VisionMonday
• YouTubeyoutube.com/channel/visionmonday
• Facebookfacebook.com/VisionMonday
• LinkedInlinkedin.com/company/vision-monday-magazine
• Instagraminstagram.com/visionmonday/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vision Monday