The House of LaRose
The House of LaRose (now dba Ohio Beverage Distributing) is a family-owned wholesale beverage distributor founded in 1936, distributing Anheuser-Busch, Yuengling, Modelo, craft, and non-alcoholic brands to over 5,200 retail and licensed accounts across nine Northeastern Ohio counties from a 300,000+ sq ft Brecksville facility.
- Company typePrivate
- Founded1936
- HeadquartersBrecksville, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
The House of LaRose firmographics
Firmographics- Name
- The House of LaRose
- Legal name
- The House of LaRose, Inc.
- Website
- https://houseoflarose.com
- Company type
- Private
- Founded year
- 1936
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- The House of LaRose (now dba Ohio Beverage Distributing) is a family-owned wholesale beverage distributor founded in 1936, distributing Anheuser-Busch, Yuengling, Modelo, craft, and non-alcoholic brands to over 5,200 retail and licensed accounts across nine Northeastern Ohio counties from a 300,000+ sq ft Brecksville facility.
- Ownership category
- akta.pro rank
Where The House of LaRose is headquartered
LocationHeadquarters
- HQ city
- Brecksville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The House of LaRose business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Beverage Distribution: Wholesale distribution of alcoholic and non-alcoholic beverages including beer, wine, and malt beverages to licensed accounts and retailers across Northeastern Ohio
- Retail Keg and Product Sales: Direct retail sales of kegs, cases, and beverage products to consumers at the retail sales window, including tap rentals and accessories
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Refundable keg deposit |
| Other | Pay-as-you-go | Domestic tap rental |
| Other | Pay-as-you-go | Import tap rental |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
The House of LaRose product offering
Product offeringCore offering
The House of LaRose is a multi-brand wholesale beverage distributor that sells and delivers alcoholic and non-alcoholic beverages (beer, wine, malt beverages) to over 5,000 licensed accounts (bars, restaurants, retailers) across nine Northeastern Ohio counties from a single 300,000+ square-foot temperature-controlled facility in Brecksville, Ohio. The company also operates a walk-in retail sales window for direct consumer purchases of kegs, cases, tap rentals, and accessories.
Product overview
The House of LaRose is a multi-brand beverage wholesale distribution company operating as a single unified distribution platform. The core offering is beverage distribution services covering the full portfolio of brands including Anheuser-Busch InBev, Yuengling, Corona/Modelo, European imports (Beck's, Stella Artois, Hoegaarden), craft beers (Goose Island, Redhook, Widmer), Mike's Hard Lemonade, and non-alcoholic beverages (Icelandic Glacial, Sparkling ICE). Supporting services include Keg Sales (retail window), Draught Services/Special Events (equipment rental and diagnostics), Category Space Management (planogram development), Graphics Department (custom signage), Web Ordering, and TIPs training. The company services over 5,200 customers across nine Northeastern Ohio counties from a single 300,000+ square foot temperature-controlled facility in Brecksville, Ohio.
Differentiator
Problem solved
Functional benefit
Products and services
- Beverage Distribution Services
- Keg Sales
Quantifiable outcome
- 10% reduction in energy usage from re-engineered cooling system
Companies that use The House of LaRose
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
The House of LaRose technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
The House of LaRose partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and secondary.
- Anheuser-Busch InBevcorePrimary supplier and distribution partner. The House of LaRose has been a wholesaler for Anheuser-Busch products since 1954 and became one of the largest Anheuser-Busch wholesale distributors in Ohio and the nation after acquiring the Cleveland distributorship in 1979. The company distributes the full Anheuser-Busch portfolio including Budweiser, Bud Light, Busch, and specialty products.
- YuenglingcoreWholesale distribution partner for Yuengling beer products including Yuengling Lager, Yuengling Light, Yuengling Premium, Yuengling Black and Tan, and seasonal offerings across their service territory.
- Corona/Modelo (Mexican Imports)coreDistribution partner for Mexican import beers including Corona, Corona Light, Modelo Especial, Modelo Especial Chelada, Pacifico, Victoria, and Negra Modelo in select counties within their territory.
- Goose Island Beer CompanycoreCraft beer distribution partner offering Goose Island products including 312 Urban Wheat Ale and Goose Island IPA across multiple counties in their distribution territory.
- European Import PartnerssecondaryDistribution of imported European beer brands including Beck's, Stella Artois, Hoegaarden, Leffe, Spaten, Franziskaner, Bass, St. Pauli Girl, and Boddington's across various counties in their territory.
- Mike's Hard LemonadecoreDistribution partner for Mike's Hard Lemonade brand including Mike's Hard Lemonade, Mike's Hard Black Cherry, Mike's Hard Tropical Mango, Mike's Harder Margarita, and numerous other flavored malt beverage varieties.
- Craft Beer Partners (Alaskan, Redhook, Widmer, Kona, Omission)secondaryDistribution of craft beer brands including Alaskan Brewing Company, Redhook Brewery, Widmer Brothers, Kona Brewing Company, and Omission Brewing Company across their regional territory.
- Non-Alcoholic Beverage Partners (Icelandic, Sparkling ICE, Peace Tea, Taste of Florida)secondaryDistribution of non-alcoholic beverages including Icelandic Glacial water, Sparkling ICE flavored sparkling water, Peace Tea iced tea, and Taste of Florida drink mixers across their distribution territory.
Scale indicators5 records
Recent moves9 records
Expansion highlights4 records
The House of LaRose competitors and assessment
Company assessmentRegional players
- Columbia Distributing: Pacific Northwest and Mountain West beer, cider, and non-alcoholic beverage wholesaler. Comparable multi-brand route distribution with category management and draught services, though serving a different geography.
- Ben E. Keith Beverages: Regional multi-state beverage distributor operating primarily across the South-Central U.S. Comparable beer and beverage distribution model and value-added services to on- and off-premise accounts.
- Mutual Distributing Company: Ohio-based wine and spirits wholesaler. Adjacent peer sharing the same regional market and on-premise customer base, with complementary (not directly overlapping) beverage categories.
- Heidelberg Distributing: Ohio-based beer, wine, and spirits wholesaler with a similar Cincinnati-headquartered footprint and supplier portfolio. The closest geographic and operational peer to House of LaRose within the same state.
- Crescent Crown Distributing: Regional beer and beverage distributor across multiple southwestern and midwestern markets with a similar multi-brand portfolio and licensed-account focus, but operating in a different geography.
Direct peers
- Breakthru Beverage Group: Large multi-state beer, wine, and spirits distributor formed through major AB InBev wholesalers. Comparable supplier mix, route distribution model, and value-added services targeting licensed accounts.
- Johnson Brothers: Multi-state, family-owned beverage distributor with a similar mix of beer, wine, spirits, and non-alcoholic brands. Comparable route-based wholesale approach and family-ownership profile to House of LaRose.
- Reyes Beverage Group: One of the largest Anheuser-Busch wholesalers in the U.S. with multi-state coverage. Highly comparable multi-brand beer and beverage wholesale model with similar AB InBev anchor relationships, draught services, and route-based distribution.
Broad incumbents
- Republic National Distributing Company: National beverage alcohol distributor with multi-state wholesale operations across wine, spirits, and beer. Comparable route-to-market model serving on- and off-premise accounts but at a national rather than regional scale.
- Southern Glazer's Wine & Spirits: The largest beverage alcohol distributor in the U.S., covering beer, wine, and spirits nationwide. Operates an analogous wholesale distribution model but at significantly greater scale and across a much broader portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The House of LaRose financial estimates
Financial estimateRevenue estimate
Valuation estimate
The House of LaRose leadership team
Management profileNumber of profiles
Profiles2 records
The House of LaRose funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The House of LaRose M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The House of LaRose
What does The House of LaRose do?
The House of LaRose is a multi-brand wholesale beverage distributor that sells and delivers alcoholic and non-alcoholic beverages (beer, wine, malt beverages) to over 5,000 licensed accounts (bars, restaurants, retailers) across nine Northeastern Ohio counties from a single 300,000+ square-foot temperature-controlled facility in Brecksville, Ohio. The company also operates a walk-in retail sales window for direct consumer purchases of kegs, cases, tap rentals, and accessories.
Is The House of LaRose a public or private company?
The House of LaRose is a private company. It is classified as family owned and is currently operating.
When was The House of LaRose founded?
The House of LaRose was founded in 1936. It employs 101 to 250 people.
Where is The House of LaRose based?
The House of LaRose is headquartered in Brecksville, United States, in the North America region.
How does The House of LaRose make money?
Two revenue lines are on record. Beverage Distribution is the primary driver. The others are retail Keg and Product Sales.
Who are The House of LaRose's main competitors?
Regional players on record are Columbia Distributing, Ben E. Keith Beverages, Mutual Distributing Company, Heidelberg Distributing and Crescent Crown Distributing. Direct peers are Breakthru Beverage Group, Johnson Brothers and Reyes Beverage Group. Broad incumbents are Republic National Distributing Company and Southern Glazer's Wine & Spirits.
Does The House of LaRose have an API?
No public API is recorded for The House of LaRose.