Little Remedies

What Little Remedies does

Little Remedies is a baby health essentials brand that develops and sells over-the-counter remedies targeted at parents of infants and toddlers (approximately 0-3 years). Its core product lines include Little Tummys (simethicone gas relief drops and herbal gripe water with chamomile, lemon balm, and organic agave), Little Noses (preservative-free sterile saline mist), Little Fevers (infant fever/pain reliever), Little Coughs, and Little Colds, plus the New Baby Essentials Kit which bundles six products including a nasal aspirator and Boudreaux's Butt Paste. Product formulations are positioned as pediatrician-recommended, gentle, and free of alcohol, parabens, artificial dyes, and artificial flavors, with a domain-specialization focus on pediatric-appropriate dosing and ingredients.

The brand is owned by Prestige Consumer Healthcare Inc. (headquartered in Tarrytown, NY), which markets, manufactures, and distributes the products across the US, Canada, Australia, and other international markets as part of a portfolio of over 40 consumer healthcare brands. Little Remedies generates revenue through one-time OTC product sales distributed via major mass-market retailers (Walmart, Target, Babies R Us, Buy Buy Baby) and online channels, with no subscription or recurring contract model. The company operates as a sub-brand without publicly disclosed standalone financials, and its go-to-market motion combines retail distribution with content-driven consumer marketing including the Ask Dr. Sue Q&A platform, parenting blog, video library, Flu Tracker tool, and Facebook community engagement. In June 2025, the brand experienced a voluntary nationwide recall of five lots of Honey Cough Syrup due to Bacillus cereus contamination, conducted by Medtech Products Inc. with FDA knowledge.

Name

Little Remedies

Legal name

Prestige Consumer Healthcare Inc.

Website

https://www.littleremedies.com

Company type

Private

Operating status

Operating

Short description

Little Remedies is a baby health brand under Prestige Consumer Healthcare that sells over-the-counter infant remedies (gas relief, gripe water, saline mist, fever reliever) to parents of newborns and toddlers through major US retailers and internationally.

Ownership category

akta.pro rank

Product category

Pediatric Over-the-Counter Healthcare Products

akta.pro primary industry

Baby Skincare (Lotions, Creams, Oils) (CRABAJAB)

Keywords

• Pediatric OTC remedies
• Infant healthcare products
• Baby gas relief
• Infant nasal care
• Baby fever reliever

Headquarters

HQ city

Lynchburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. OTC Baby Health Product Sales: Little Remedies generates revenue through the sale of over-the-counter baby health products including gas relief drops, gripe water, saline nasal mist, infant fever/pain reliever, and remedy kits. Products are sold as one-time purchases through major retail chains and online retailers at suggested retail prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Little Remedies develops, sells, and markets over-the-counter baby healthcare remedies for infants and toddlers, including simethicone-based gas relief drops, herbal gripe water with chamomile and lemon balm, preservative-free sterile saline nasal mist, and infant fever and pain relievers. Products are organized into sub-brand lines (Little Tummys, Little Noses, Little Fevers, Little Coughs, Little Colds) and are sold through major retail chains and online channels. A bundled New Baby Essentials Kit combines multiple remedies for new parents.

Product overview

Little Remedies is a baby health essentials brand offering a portfolio of over-the-counter remedies organized into product lines: Little Tummys (stomach gas remedies including Gripe Water and Gas Relief Drops), Little Noses (nasal care including Saline Mist), Little Fevers (fever and pain reliever), Little Coughs, and Little Colds. The company also sells a New Baby Essentials Kit that bundles multiple products together. All products are designed for newborns and infants. The brand is owned by Prestige Consumer Healthcare Inc. and products are sold through retail stores and online.

Differentiator

Problem solved

Functional benefit

Products and services

• Little Remedies Gas Relief Drops Simethicone-based drops (20mg per 0.3mL dose) that relieve gas pain and bloating in infants. Formulated without alcohol, parabens, artificial dyes, or artificial flavors; targeted at parents of newborns and infants.
• Little Remedies Gripe Water with Chamomile Herbal gripe water supplement containing chamomile, lemon balm, and natural ginger flavor sweetened with organic agave syrup. Designed for newborns to relieve gas, colic, hiccups, and fussiness.
• Little Remedies Sterile Saline Nasal Mist Preservative-free and drug-free sterile saline mist that flushes and removes mucus from infant nasal passages. Non-medicated relief that safely soothes and moisturizes to clear congestion.
• Little Remedies New Baby Essentials Kit Bundled kit containing six baby care essentials: saline spray/drops, nasal aspirator, gas relief drops, infant fever and pain reliever, gripe water, and Boudreaux's Butt Paste for diaper rash. Marketed as a baby shower and new parent gift set.
• Little Tummys Sub-brand line from Little Remedies focused on stomach and gas remedies for babies, encompassing gripe water, gas relief drops, and related digestive products.
• Little Noses Sub-brand line from Little Remedies focused on nasal care for babies, including saline spray/drops and nasal aspirators.
• Little Fevers Sub-brand line from Little Remedies focused on fever and pain relief products for infants and children.
• Little Coughs Sub-brand line from Little Remedies focused on cough relief products for babies and children.
• Little Colds Sub-brand line from Little Remedies focused on cold symptom relief products for babies and children.

Quantifiable outcome

• Simethicone is the #1 Pediatrician Recommended Ingredient for gas relief
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Pedia-Lax (Prestige Consumer Healthcare):
• PediaCare (Prestige Consumer Healthcare): PediaCare is another baby/children's OTC brand under the same Prestige Consumer Healthcare parent as Little Remedies, addressing fever, cough, and cold for slightly older children. It is a sister-brand peer that shares manufacturing, distribution, and trade marketing infrastructure.

Direct peers

• Mylicon (Johnson & Johnson): Mylicon is the incumbent #1 simethicone gas relief brand for infants, the direct category leader that Little Remedies Gas Relief Drops competes against on shelf and in pediatrician recommendations. Both brands serve the same parent need (infant gas) with the same active ingredient, making them the most direct head-to-head competitors.
• Zarbee's Naturals: Zarbee's offers a comparable natural-ingredient portfolio of baby cough, cold, and immune products (syrups, gummies) sold through the same mass retailers (Walmart, Target) as Little Remedies. Both brands compete on the "gentle/natural" positioning for parents of infants and young children.
• Mommy's Bliss: Mommy's Bliss sells gripe water, gas relief drops, and infant cough/cold remedies with a similar gentle-formulation positioning aimed at new parents. It is a direct competitor in Little Remedies' core Little Tummys and Little Coughs categories across mass retail.
• Boiron (Camilia, Cocyntal): Boiron's Camilia (teething/gas) and Cocyntal (colic) single-dose products compete with Little Remedies Gripe Water and Gas Relief Drops on the "drug-free, gentle" axis in pharmacy and natural-product channels.
• Hyland's Baby: Hyland's markets homeopathic baby remedies for colic, teething, and cold symptoms, directly competing with Little Remedies' Gripe Water, Little Coughs, and Little Colds SKUs on the natural/homeopathic positioning.
• Babyganics: Babyganics is a natural-ingredient baby care brand spanning skincare, sun protection, and now some OTC remedies, sold through the same Target/Walmart channels. It competes for the same natural-formulation-seeking parent across adjacent baby categories.

Emerging players

• Maty's (Whole New Mom): Maty's offers natural baby cough syrup, vapor rub, and acid reflux remedies positioned on whole-food ingredients, overlapping with Little Coughs and Little Colds lines. It is a smaller emerging competitor in natural-channel distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/LittleRemedies
• Xx.com/LittleRemedies

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Little Remedies