Coldwell Banker / NRT LLC
Coldwell Banker / NRT LLC operates the company-owned residential real estate brokerage of the Coldwell Banker franchise across Illinois, Wisconsin, Indiana, and Michigan. It serves home buyers and sellers through a network of independent contractor agents and the ColdwellBankerHomes.com digital marketplace, earning revenue from real estate transaction commissions.
- Company typePrivate
- Founded1906
- HeadquartersDeerfield, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Coldwell Banker / NRT LLC does
Coldwell Banker / NRT LLC operates the company-owned residential real estate brokerage of the Coldwell Banker franchise system across the Chicago-Milwaukee region, encompassing Illinois, Wisconsin, Indiana, and Michigan. The business combines a digital marketplace (ColdwellBankerHomes.com) with a network of independent contractor real estate agents who facilitate residential property transactions on behalf of home buyers and sellers. The platform supports property search by city, neighborhood, county, address, zip code, schools, and MLS number, alongside open house discovery, home valuation tools, and agent matching.
The platform's product surface includes the Move Meter location comparison tool, a home valuation estimator, mortgage pre-approval integration with affiliated lender Guaranteed Rate Affinity, and an agent/office directory. The Coldwell Banker website also surfaces a marketing partnership with Assurant Home Warranty for post-purchase home protection plans. Distribution is hybrid: self-serve digital discovery through the website and social channels (Facebook, YouTube, Instagram), paired with agent-led field sales for transaction execution. The company is a subsidiary of Anywhere Advisors LLC, which houses NRT—the largest residential real estate brokerage in the United States.
Revenue is generated primarily through real estate transaction commissions earned on residential property sales. The company does not publicly disclose commission rates or unit economics. Coldwell Banker Real Estate LLC owns the underlying brand and trademarks, and the franchise system also comprises independently owned and operated franchised offices; real estate agents affiliated with the brand are independent contractor sales associates rather than employees. The entity is headquartered in Deerfield, USA, with a regional headquarters in Chicago and additional offices in Milwaukee and Northwest Indiana.
Coldwell Banker / NRT LLC firmographics
Firmographics- Name
- Coldwell Banker / NRT LLC
- Legal name
- Coldwell Banker Real Estate LLC
- Website
- https://coldwellbankeronline.com
- Company type
- Private
- Founded year
- 1906
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Coldwell Banker / NRT LLC operates the company-owned residential real estate brokerage of the Coldwell Banker franchise across Illinois, Wisconsin, Indiana, and Michigan. It serves home buyers and sellers through a network of independent contractor agents and the ColdwellBankerHomes.com digital marketplace, earning revenue from real estate transaction commissions.
- Ownership category
- akta.pro rank
Coldwell Banker / NRT LLC industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (531210)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Affordable Housing & First-Time Buyer Brokerage (BPAJAAAD)
- akta.pro secondary industry
- Property Management Advisory & Leasing Administration (FSAEAJAN)
Keywords
Where Coldwell Banker / NRT LLC is headquartered
LocationHeadquarters
- HQ city
- Deerfield
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Coldwell Banker / NRT LLC business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Real Estate Commission: Coldwell Banker Realty earns revenue through real estate transaction commissions. Real estate agents affiliated with the company are independent contractor sales associates who facilitate buying and selling of residential properties. The company operates as a franchise and subsidiary network, with company-owned offices owned by a subsidiary of Anywhere Advisors LLC.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Coldwell Banker / NRT LLC product offering
Product offeringCore offering
Coldwell Banker / NRT LLC operates a residential real estate brokerage serving home buyers and sellers across the Chicago-Milwaukee region, including Illinois, Wisconsin, Indiana, and Michigan. The company delivers services through affiliated independent contractor sales associates and a national brand franchise network, supported by the ColdwellBankerHomes.com online property search platform and related valuation and mortgage tools.
Product overview
Coldwell Banker / NRT LLC operates a platform-plus-services model combining the ColdwellBankerHomes.com digital marketplace with a network of affiliated independent contractor real estate agents. The core offering is the Coldwell Banker Realty brokerage service, supported by the online listing and search platform (ColdwellBankerHomes.com) which enables home buyers and sellers to search listings, compare locations via Move Meter, and access agent directories. Additional tools include a home valuation estimator, mortgage pre-approval integration with Guaranteed Rate Affinity, and an open house discovery feature. The system is designed to connect consumers with affiliated agents throughout the Coldwell Banker franchise network across U.S. markets.
Differentiator
Problem solved
Functional benefit
Products and services
- Coldwell Banker Realty
Companies that use Coldwell Banker / NRT LLC
Customer profileSegments2 records
Ideal customer profiles2 records
Coldwell Banker / NRT LLC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Coldwell Banker / NRT LLC partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Assurant Home WarrantyminorAssurant Home Warranty is featured on the Coldwell Banker website as a home protection partner. They offer home warranty plans to protect homeowners from unexpected repair costs. This is a marketing/partnership arrangement where Coldwell Banker promotes Assurant's home warranty services to its customers.
- Guaranteed Rate Affinity, LLCcoreGuaranteed Rate Affinity, LLC shares common ownership with Coldwell Banker Realty. This affiliated mortgage lender provides mortgage pre-approval and lending services to Coldwell Banker customers. Due to this ownership relationship, Coldwell Banker may receive financial benefit when customers use Guaranteed Rate Affinity services. Operating in New York as GR Affinity, LLC.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Coldwell Banker / NRT LLC competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights6 records
Customer concentration
Coldwell Banker / NRT LLC social profiles
Digital presenceColdwell Banker / NRT LLC compliance and trust
Trust signalCompliance1 record
Coldwell Banker / NRT LLC financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coldwell Banker / NRT LLC leadership team
Management profileNumber of profiles
Coldwell Banker / NRT LLC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coldwell Banker / NRT LLC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coldwell Banker / NRT LLC
What does Coldwell Banker / NRT LLC do?
Coldwell Banker / NRT LLC operates a residential real estate brokerage serving home buyers and sellers across the Chicago-Milwaukee region, including Illinois, Wisconsin, Indiana, and Michigan. The company delivers services through affiliated independent contractor sales associates and a national brand franchise network, supported by the ColdwellBankerHomes.com online property search platform and related valuation and mortgage tools.
Is Coldwell Banker / NRT LLC a public or private company?
Coldwell Banker / NRT LLC is a private company. It is classified as corporate owned and is currently operating.
When was Coldwell Banker / NRT LLC founded?
Coldwell Banker / NRT LLC was founded in 1906. It employs 1,001 to 5,000 people.
Where is Coldwell Banker / NRT LLC based?
Coldwell Banker / NRT LLC is headquartered in Deerfield, United States, in the North America region.
How does Coldwell Banker / NRT LLC make money?
One revenue line is on record: real Estate Commission.
Does Coldwell Banker / NRT LLC have an API?
No public API is recorded for Coldwell Banker / NRT LLC.
What industry is Coldwell Banker / NRT LLC in?
Coldwell Banker / NRT LLC's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAD, Affordable Housing & First-Time Buyer Brokerage, with a secondary code of FSAEAJAN, Property Management Advisory & Leasing Administration. Its NAICS code is 53121 and its SIC code is 6531.