Endo Endüstriyel Donanım ve Otomasyon Sistemleri

What Endo Endüstriyel Donanım ve Otomasyon Sistemleri does

Endo Endüstriyel Donanım ve Otomasyon Sistemleri Ltd. Şti. is an İzmir, Turkey-based industrial company founded in 2006 that operates a dual business model combining distribution of global industrial brands with proprietary manufacturing of mechatronic solutions. The company distributes high-precision linear motion systems, gearboxes, servo drives, sensors, controllers, and automation components on behalf of more than 40 international manufacturers including SCHAEFFLER (INA), NABTESCO, APEX Dynamics, Siemens, Panasonic, ESTUN, and MOOG. Since 2010, APEX Dynamics has been wholly owned within the ENDO Group, giving the firm direct exposure to high-precision planetary gearbox manufacturing alongside its distribution activities.

The proprietary ENDO product line includes linear modules (EMS Aktuator), linear actuators, and manual pulse generators (handwheels/MPG) developed through an in-house R&D and production department. Headquartered in the Atatürk Organized Industrial Zone (AOSB) in Çiğli, İzmir, the company operates from a new factory facility opened in 2024, employs more than 50 people, and holds ISO 9001:2015 certification obtained in February 2022. The founder, İlker Ergüllü, leads the privately held firm under an owner-operator model with no disclosed external funding rounds or parent company.

ENDO serves industrial machine manufacturers and end-users across Turkey in segments including CNC machinery, robotics, material handling, packaging, and production-line automation. Revenue is generated primarily through hardware sales of distributed and proprietary products, supplemented by pre-sales engineering support and after-sales technical service as value-added components of the distribution offering. Pricing is project-based and quote-driven, typical of B2B industrial equipment distribution, and the company's geographic footprint remains confined to the domestic Turkish market.

Name

Endo Endüstriyel Donanım ve Otomasyon Sistemleri

Legal name

Endo Endüstriyel Donanım ve Otomasyon Sistemleri

Website

https://endo.com.tr

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

Endo Endüstriyel is an İzmir-based industrial automation distributor and mechatronics manufacturer that represents over 40 global brands and produces proprietary ENDO-branded linear modules, serving Turkish machine builders and industrial end-users since 2006.

Ownership category

akta.pro rank

Product category

Industrial Automation Components

NAICS

All Other Miscellaneous General Purpose Machinery Manufacturing (333998), Electrical Equipment, Appliance, and Component Manufacturing (335)

SIC

Special Industry Machinery, Nec (3559)

akta.pro industry

PRIMARYIMAGAGAJ

Motor Drive & Motion Control Electronics Manufacturing Services (VFDs, servo drives, controllers)

Industrials, Manufacturing & Construction/Electrical Equipment & Industrial Electronics/Industrial Electronics Manufacturing Services (EMS/ODM for industrial electronics)

SECONDARYIMAGAGAL

Sensors & Instrumentation Electronics Manufacturing Services (Transmitters, analyzers, industrial sensors)

Industrials, Manufacturing & Construction/Electrical Equipment & Industrial Electronics/Industrial Electronics Manufacturing Services (EMS/ODM for industrial electronics)

Keywords

• Industrial automation components
• Linear motion systems
• Precision planetary gearboxes
• Mechatronic solutions manufacturing
• Servo drives and motion control

Headquarters

HQ city

Cigli

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Product Distribution and Sales: ENDO generates revenue by distributing industrial automation and linear motion products from world-leading manufacturers (SCHAEFFLER, NABTESCO, APEX Dynamics, Siemens, etc.) to the Turkish industrial market. Revenue comes from product sales, engineering support fees, and after-sales service.
2. Custom Manufacturing (ENDO Products): Manufacturing and selling proprietary ENDO-branded products including linear modules, actuators, and handwheels developed through their in-house R&D department.
3. Engineering and Technical Services: Pre-sales engineering support for product selection and after-sales technical service as a value-added component of the distribution business.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Endo Endüstriyel is an İzmir-based distributor and solution partner that supplies industrial automation components — including linear motion systems, ball screws, planetary gearboxes, servo drives, motors, controllers, sensors, pneumatic and shock-absorption products — to the Turkish industrial market on behalf of world-leading manufacturers. Alongside distribution, the company manufactures its own ENDO-branded mechatronic products (linear modules/actuators and manual pulse generators) through an in-house R&D and production department, providing pre-sales engineering support and after-sales service.

Product overview

Endo Endüstriyel Donanım ve Otomasyon Sistemleri operates as both a distributor of global industrial automation brands and a manufacturer of proprietary mechatronic solutions. Their product portfolio spans four main categories: (1) Mechanical Products including linear motion systems, ball screws, and precision components from brands like INA/Schaeffler, Thomson, Steinmeyer, and YYC; (2) Gearboxes featuring high-precision planetary gearboxes from Apex Dynamics and Nabtesco; (3) Automation Products including Siemens SINAMICS drives, Autonics sensors/controllers, ESTUN robots, and motion control systems; and (4) Proprietary ENDO-branded mechatronic solutions including linear modules/actuators, handwheels (MPG), and custom manufacturing. The company serves industrial machine manufacturers and users in Turkey with product supply, engineering support for product selection, and after-sales service.

Differentiator

Problem solved

Functional benefit

Products and services

• ENDO EMS Aktüatör (Linear Module)

Quantifiable outcome

• More than 50 employees providing strong sales and after-sales service
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

19 partnerships are on record, tiered core, major and minor.

• SCHAEFFLER (INA)coreChannel Partner/ Reseller/ DistributorENDO represents SCHAEFFLER's INA brand in Turkey, distributing linear motion products including linear guides, ball screws, and roller pinions for industrial automation applications
• NABTESCO PRECISIONcoreChannel Partner/ Reseller/ DistributorENDO distributes NABTESCO precision gearboxes. As of 2018, NABTESCO had produced 8,000,000 gearboxes worldwide, demonstrating their position as a leading precision gearbox manufacturer
• APEX DYNAMICS INC.coreChannel Partner/ Reseller/ DistributorENDO represents APEX Dynamics, a leading manufacturer of high precision planetary gearboxes. Since 2010, APEX Dynamics has been part of ENDO Group, making this both a distribution and group company relationship
• CPC CHIEFTEKcoreChannel Partner/ Reseller/ DistributorENDO distributes CPC CHIEFTEK products including linear systems, ball screws, nuts, and linear motors for industrial automation
• SIEMENScoreChannel Partner/ Reseller/ DistributorENDO distributes Siemens automation products including SINAMICS G110, G120, G120C, G120P, G120X, MICROMASTER, V20, V90, and S210 inverters and drives
• PANASONICmajorChannel Partner/ Reseller/ DistributorENDO distributes Panasonic automation products including sensors, controllers, motion devices, stepper motors, measurement equipment, laser marking systems, and connection equipment
• ESTUN AUTOMATIONmajorChannel Partner/ Reseller/ DistributorENDO distributes ESTUN automation products including servo motors and drives for industrial automation applications
• AUTONICSmajorChannel Partner/ Reseller/ DistributorENDO is the Aegean Region distributor for AUTONICS automation products since 2018. AUTONICS is a leading South Korean automation solutions provider offering sensors, controllers, motion devices, stepper motors, measurement equipment, and laser marking systems
• THOMSONmajorChannel Partner/ Reseller/ DistributorENDO distributes Thomson linear motion products including ball screws and nuts for industrial applications
• STEINMEYERmajorChannel Partner/ Reseller/ DistributorENDO distributes Steinmeyer high precision ball screws and precision gear systems for industrial applications
• WMH HERIONmajorChannel Partner/ Reseller/ DistributorENDO distributes WMH Herion precise, ground, heavy duty ball screws for demanding industrial applications
• ALULINEARTECHNIKminorChannel Partner/ Reseller/ DistributorENDO distributes ALULINEARTECHNIK linear systems including aluminium rail guides
• GMT GLOBAL Inc.minorChannel Partner/ Reseller/ DistributorENDO distributes GMT Global linear systems, ball screws and nuts
• ENIDINEminorChannel Partner/ Reseller/ DistributorENDO distributes ENIDINE industrial shock absorbers and vibration isolation equipment
• PNEUMAXminorChannel Partner/ Reseller/ DistributorENDO distributes PNEUMAX pneumatic products for industrial automation
• SIT SPAminorChannel Partner/ Reseller/ DistributorENDO distributes SIT SPA products including servo couplings and universal joints
• SERVOMECH SPAminorChannel Partner/ Reseller/ DistributorENDO distributes SERVOMECH linear actuators and screwjack lifting systems
• MOOGmajorChannel Partner/ Reseller/ DistributorENDO distributes MOOG motion control and precision servo systems
• ELESA GANTERminorChannel Partner/ Reseller/ DistributorENDO distributes ELESA GANTER machine components including control panel equipment

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Bosch Rexroth: Major manufacturer of linear motion, drives and factory automation products with established Turkey operations. Directly competes with ENDO's distributed brands (SCHAEFFLER/INA, Nabtesco gearboxes) in the same industrial automation end-markets in Turkey.
• SMC Corporation: World's largest pneumatics components manufacturer with Turkish operations. Overlaps with ENDO's pneumatic (Pneumax) and broader automation offerings to industrial customers in Turkey.
• Parker Hannifin: Global motion and control technologies provider with a Turkey subsidiary. Competes with ENDO in motion control, pneumatics and electromechanical components across the same industrial customer base.
• Beckhoff Automation: German PC-based control and automation specialist with a Turkey presence. Competes with ENDO's automation stack (Siemens, Panasonic, ACS Motion controllers) for factory automation customers.
• Festo: Global leader in pneumatics and automation components with a direct Turkish operation. Like ENDO, Festo serves Turkish industrial customers with automation and motion components, but at much greater scale and with a much broader in-house product portfolio.
• Yaskawa: Global manufacturer of servo drives, motion control and industrial robots. Competes head-to-head with ENDO's distributed Estun and Siemens drive portfolio in the Turkish servo and motion control market.

Direct peers

• MISUMI: Japan-headquartered catalog/multi-brand industrial components distributor with operations in Turkey. Closely comparable to ENDO's model: distributing linear motion, automation and mechanical components from multiple brands to industrial customers.

Regional players

• Turck: German sensor and fieldbus specialist with Turkey operations. Comparable to ENDO's Autonics sensor business and competes in the same factory automation sensor and connectivity segment in Turkey.

Emerging players

• Autonics: South Korean sensors, controllers and motion device manufacturer. ENDO is the Aegean Region distributor for Autonics since 2018, and Autonics represents a comparable product line to parts of ENDO's portfolio.

Others

• Schaeffler (Turkey operations): One of ENDO's core distributed principals (INA linear motion) but also operates direct sales in Turkey. Represents both a partnership dependency and a direct competitor for the same linear motion customers in Turkey.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/endoendustriyelas

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Endo Endüstriyel Donanım ve Otomasyon Sistemleri