What Carter & VerPlanck does

Carter & VerPlanck (C&V), founded in 1927 and headquartered at 4910 West Cypress Street in Tampa, Florida, is a manufacturer's representative serving municipal water and wastewater treatment facilities across the southeastern United States — specifically Florida (North, Central/West, Panhandle, South), Georgia, Tennessee, and Alabama. The company operates as a wholly-owned business unit of DXP Enterprises, Inc. (NASDAQ: DXPE), a Houston-based industrial distributor. C&V represents more than 30 manufacturers across the full equipment scope of a municipal plant, including membrane filtration systems (Aerex, AWI), pumping solutions (Flowserve, Hidrostal, EGGER Turo, Netzsch, Wilo/EMU), aeration and disinfection (NeoTec UV, UltraTech, OTT Aeration, EDI/Nexom), biosolids management (SPIRAC, Gryphon, BDP), and auxiliary systems (Delta Cooling Towers, Kusters Water, Brentwood, Daniel Mechanical, ElectraTherm).

C&V is differentiated from a typical manufacturer's representative by offering full-lifecycle project support — design and engineering through installation, start-up, and ongoing field service — backed by 7 Professional Engineers and certified Class A/B wastewater and Class B/C drinking water treatment plant operators. The company holds NSF/ANSI 61-G certification for drinking water system components, supporting eligibility for potable-water procurements.

C&V earns revenue in two ways: (1) transaction commissions on equipment sales to municipal clients via its regional sales managers and manufacturer partnerships, and (2) aftermarket replacement parts sales managed by a dedicated parts sales function. Pricing is project-based and not publicly disclosed; contracts typically span multi-year project lifecycles from design through ongoing operations and maintenance. The company's GTM motion is enterprise field sales, with regional sales managers assigned to specific state territories and direct relationships with municipal water and wastewater utilities.

Name

Carter & VerPlanck

Legal name

Carter & VerPlanck, a DXP Company

Website

https://cviwater.com

Company type

Private

Founded year

1927

Operating status

Operating

Headcount range

11–50 employees

Short description

Carter & VerPlanck is a southeastern U.S. manufacturer's representative, founded in 1927 and owned by DXP Enterprises, that represents 30+ manufacturers of water and wastewater treatment equipment to municipal utilities across Florida, Georgia, Tennessee, and Alabama.

Ownership category

akta.pro rank

Product category

Municipal Water and Wastewater Treatment Equipment Distribution

NAICS

Pump and Compressor Manufacturing (33391), Environmental Consulting Services (541620), Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914), Waste Management and Remediation Services (562)

SIC

Pumps & Pumping Equipment (3561), General Industrial Machinery & Equipment (3560), Miscellaneous Chemical Products (2890)

akta.pro primary industry

Water & Wastewater Treatment Plant Equipment (Clarifiers, Aeration, Membrane Systems) (IMAHAEAJ)

akta.pro secondary industries

Separation & Filtration Equipment (Filters, Centrifuges, Membranes) (IMAHAEAB), Coagulants, Flocculants & Dewatering Aids (IMAEAJAM)

Keywords

• Water treatment equipment
• Wastewater treatment solutions
• Municipal water infrastructure
• Biosolids management systems
• Manufacturer representative services

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Manufacturer's Representative Commission: C&V operates as a manufacturer's representative earning commissions on equipment sales to municipal clients. They represent quality manufacturers and guide clients through the entire project lifecycle from design through ongoing field support.
2. Aftermarket Parts Sales: Sales of aftermarket replacement parts for water and wastewater treatment equipment, managed by dedicated parts sales personnel.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Carter & VerPlanck operates as a manufacturer's representative that supplies water and wastewater treatment equipment and process lines to municipal facilities. The company represents over 30 manufacturers of treatment, disinfection, reclamation, and biosolids management equipment, while guiding clients through the full project lifecycle from design and engineering through installation, start-up, and ongoing field support. Its product portfolio covers membrane filtration, aeration, UV disinfection, pumping, screening, chemical feed, control system integration, odor control, and biosolids management equipment.

Product overview

Carter & VerPlanck is a manufacturer's representative company providing innovative products and process lines for the water and wastewater treatment industries. They represent quality manufacturers whose products serve treatment, disinfection, reclamation, and biosolids management applications. The company offers expert guidance through the entire project lifecycle — from design and engineering through installation and start-up, with ongoing field support. Their portfolio includes equipment from over 30 manufacturers covering: membrane filtration systems (Aerex Industries, AWI), pumping solutions (Flowserve, Hidrostal, EGGER Turo, Netzsch, Wilo/EMU USA), aeration and disinfection (NeoTec UV, UltraTech, OTT Aeration, EDI/Nexom), biosolids management (SPIRAC, Gryphon, BDP), and auxiliary systems (Delta Cooling Towers, Kusters Water, Brentwood, Daniel Mechanical). The represented products span Florida, Georgia, Tennessee, and Alabama markets, supported by regional sales managers and comprehensive process and conveyance equipment offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Membrane Filtration Systems Reverse osmosis, nanofiltration, ultrafiltration and water purification systems for potable and advanced water treatment, represented for Aerex Industries and similar manufacturers across multiple southeastern territories.
• Pumping Solutions Complete pumping equipment portfolio represented from manufacturers including Flowserve Pump Corporation (Ingersoll-Dresser, Worthington, Byron Jackson, Durco wastewater pumps), Hidrostal solids-handling pumps, EGGER Turo pumps, Netzsch progressive cavity and rotary lobe pumps with grinders, and Wilo/EMU USA submersible pumps and mixers.
• Aeration and Mixing Systems High-performance aeration equipment including OTT Aeration systems, Invent UV advanced mixing and aeration technology including sequence batch reactors and disc filters, EDI (Nexom) tube, disc, panel and coarse diffusers, MBBR and tertiary treatment systems, Continental Blower multistage centrifugal and integrally geared turbo blowers, and APG Neuros high-efficiency turbo blowers.
• UV Disinfection Systems Ultraviolet disinfection systems for water and wastewater applications including self-cleaning UV systems in horizontal in-channel configuration represented from NeoTec UV and UltraTech Systems Inc.
• Biosolids Management Equipment Biosolids dewatering and drying equipment including BDP Industries gravity belts, belt presses, screw presses and rotary drum thickeners, Gryphon Environmental advanced biosolids drying technology, and SPIRAC sludge handling and dewatering equipment for Class A fertilizer production and wastewater solids processing.
• Screening, Grit, and Sludge Handling Equipment Municipal screening, grit removal, sludge handling, conveying and washing equipment represented from SPIRAC and Kusters Water, including influent screens, clarifiers, washing compactors, rotary drum thickeners and screw conveyors.
• Chemical Feed Systems Skid-mounted and fully integrated chemical feed systems for water and wastewater treatment applications, represented from EquipSolutions Inc.
• Control System Integration and Automation Comprehensive control system integration and automation solutions for water and wastewater treatment facilities, represented from Revere Controls Systems in the Georgia territory.
• Odor Control, Degasifiers, and Cooling Towers Degasifiers, odor control systems, packed towers, ducts and fans for industrial applications represented from Daniel Mechanical, plus cooling towers, odor control and degasifiers from Delta Cooling Towers.
• Water Control Gates Slide gates, weir gates, stop gates and telescopic valves for water control applications represented from Dynamic Water Control Gates.
• Granular Water Filtration Systems Granular water filtration systems for both retrofit upgrades and new installations represented from AWI.
• Water Treatment Systems (DAF, GAC, MBBR, CeraMac) Integrated water treatment systems including SIX Regen Resin, GAC, DAF, MBBR, and CeraMac systems represented from Nijhuis for water and wastewater treatment.
• VPSA Oxygen Systems VPSA oxygen systems for industrial and wastewater treatment applications represented from AirSep.
• Packaged Booster Stations Pre-engineered UL Certified packaged booster stations for plant and water distribution systems represented from USEMCO.
• Clarifiers and Tube Settlers Chain and flight clarifiers, tube settlers and fixed-film systems for water treatment represented from Brentwood Industries.
• Fiberglass Storage Tanks Fiberglass tanks for chemical and brine storage in water treatment applications represented from Plas-Tanks Industries.
• Peracetic Acid Disinfection Peragreen WW peracetic acid formulation for wastewater disinfection represented from Enviro Tech.
• Intake Screens and Filtration Systems Passive stainless steel intake screens and underdrain filtration systems for water treatment represented from Johnson Screens.
• ORC Power Generation Systems Fuel-free, emission-free power generation from low-grade waste heat using the Organic Rankine Cycle (ORC), represented from ElectraTherm.
• Aftermarket Replacement Parts Aftermarket replacement parts for water and wastewater treatment equipment, managed by dedicated parts sales personnel to support installed equipment bases.
• Engineering, Design, and Lifecycle Support Services Full-service engineering and technical support including equipment selection, design and engineering, installation, start-up, and ongoing field support (O&M) for municipal water and wastewater projects across the project lifecycle.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• DXP Enterprises, Inc.coreStrategic or Co-development PartnerParent company of Carter & VerPlanck. DXP is a Houston-based company that acquired Carter & VerPlanck, providing a national platform for local service to the water and wastewater industry.
• Aerex IndustriesminorChannel Partner/ Reseller/ DistributorManufacturer represented by C&V for reverse osmosis, nanofiltration, ultra-filtration and water purification systems in Tennessee.
• APG NeurosminorChannel Partner/ Reseller/ DistributorManufacturer represented by C&V for high efficiency turbo blowers in Tennessee.
• Flowserve Pump CorporationminorChannel Partner/ Reseller/ DistributorManufacturer represented by C&V for full range of pumping solutions including Ingersoll-Dresser, Worthington, Byron Jackson and Durco wastewater pumps.
• SPIRACminorChannel Partner/ Reseller/ DistributorManufacturer represented by C&V for municipal screening, grit, sludge handling, conveying, dewatering and washing equipment in Tennessee.
• EnviroTechminorChannel Partner/ Reseller/ DistributorManufacturer represented by C&V for Peragreen WW peracetic acid formulation for wastewater disinfection in Tennessee.
• BDP IndustriesminorChannel Partner/ Reseller/ DistributorManufacturer represented by C&V for gravity belts, belt presses, screw presses and rotary drum thickeners in South Florida.
• Nexom (formerly EDI)minorChannel Partner/ Reseller/ DistributorManufacturer represented by C&V for aeration systems and MBBR systems for tertiary treatment in South Florida.
• Gryphon EnvironmentalminorChannel Partner/ Reseller/ DistributorManufacturer represented by C&V for advanced biosolids drying technology in South Florida.
• NetzschminorChannel Partner/ Reseller/ DistributorManufacturer represented by C&V for progressive cavity pumps, rotary lobe pumps and grinders in South Florida.
• Revere Controls SystemsminorChannel Partner/ Reseller/ DistributorManufacturer represented by C&V for comprehensive control system integration and automation in Georgia.
• Invent UVminorChannel Partner/ Reseller/ DistributorManufacturer represented by C&V for advanced mixing and aeration technology including sequence batch reactors and disc filters in Georgia.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Fluence Corporation: Fluence provides decentralized water and wastewater treatment solutions including packaged plants and MBR systems. Comparable emerging player in municipal/industrial water treatment whose offerings overlap C&V's membrane and packaged treatment categories.
• Aqua-Aerobic Systems: Aqua-Aerobic Systems designs and manufactures wastewater treatment and water reuse equipment including aeration, filtration, and disinfection systems. Comparable specialty manufacturer whose product categories overlap with C&V's municipal wastewater portfolio.
• Parkson Corporation: Parkson supplies water and wastewater treatment equipment including aeration, clarification, and biological systems to municipal customers. Comparable emerging-niche manufacturer whose products partially overlap C&V's represented portfolio (e.g., DAF, MBBR, screening).

Broad incumbents

• Xylem: Xylem is a global water technology manufacturer spanning treatment, transport, and testing equipment. Comparable as a broad incumbent serving the same municipal customers, though Xylem sells directly and via reps, while C&V represents many of its competitor manufacturers.
• Mueller Water Products: Mueller Water Products manufactures iron gate valves, hydrants, and pipe products for water infrastructure. Adjacent manufacturer serving overlapping municipal customers; relevant for understanding the integrated manufacturer model versus the rep/distributor model.
• Wesco International: Wesco is a large multi-segment industrial distributor (electrical, communications, utility) with growing water infrastructure exposure. Comparable as a broad-line distribution platform serving utility/municipal customers, analogous to parent DXP's positioning.
• Veolia Water Technologies (formerly Evoqua): Veolia (post-Evoqua acquisition) is a major global water and wastewater treatment solutions provider. Comparable broad incumbent serving municipal water/wastewater clients with treatment systems, services, and chemicals overlapping C&V's represented product categories.

Direct peers

• Core & Main: Core & Main is a leading US distributor of water, wastewater, storm drainage, and fire protection infrastructure products to municipalities and contractors. Directly comparable to C&V as a distributor/rep of water/wastewater equipment serving municipal customers, though at significantly larger scale and national footprint.
• Pollard Water: Pollard Water distributes water utility and wastewater treatment products and tools to municipalities. Comparable as a specialty distributor/rep focused on the water/wastewater municipal market with similar manufacturer-partnership economics.
• HD Supply Waterworks (The Home Depot Pro): HD Supply Waterworks distributes water, sewer, and storm water products to municipalities. A direct distribution-channel peer to C&V serving the same municipal water/wastewater buyer with overlapping product categories including pipes, pumps, and treatment equipment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/in/carter-verplanck-b67429aa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carter & VerPlanck