Auto Kelly
Auto Kelly, operated by LKQ CZ s.r.o. (a subsidiary of LKQ Corporation), is the largest domestic Czech supplier of auto-moto spare parts, running the LKQ CZ E-Shop and a physical branch network that serve individual car owners and professional workshops.
- Company typePrivate
- Founded1994
- HeadquartersPrague, Czechia
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Auto Kelly does
Auto Kelly is the largest domestic Czech supplier of spare parts and accessories for the auto-moto category, operating under the legal entity LKQ CZ s.r.o., a subsidiary of LKQ Corporation, the global automotive parts distributor. The company runs the LKQ CZ E-Shop, a self-serve B2B/B2C e-commerce platform offering a catalog of replacement parts filterable by manufacturer, availability, and promotion, alongside a physical branch network (prodejní a servisní síť) across the Czech Republic with regional representation. Customers — both individual car owners and professional auto workshops — register on the platform to access pricing (displayed with VAT), manage carts, and use the "Moje Garáž" (My Garage) feature to store vehicle parameters including make, model, engine, license plate, and VIN for streamlined parts lookup.
The platform architecture integrates an online storefront, a vehicle-specific parts catalog (Katalog), a workshop-focused section (Pro dílnu), and three partner service locators covering auto workshops, e-bike service centers, and scooter/motorcycle service centers. Distribution is omnichannel: customers can order online for delivery or branch pickup, or transact in person at retail branches that also sell ancillary items such as propane-butane bottles. The trade-in workflow for returned old parts and registration-gated pricing (Cena po registraci) shape the commercial model toward a recurring, registered-user base rather than anonymous transactional traffic.
Auto Kelly generates revenue from one-time transactional sales of automotive spare parts through its e-commerce and branch channels, with special pricing for registered business and workshop customers. Marketing and customer acquisition are driven primarily through the e-commerce platform's catalog and promotional merchandising (flash-sale inventory, promo banners), supported by a customer service hotline (Zákaznická linka). The company's competitive positioning rests on the combination of LKQ-group catalog breadth, domestic branch density, and the workshop partner network, with adjacent expansions into e-bike and motorcycle service categories signaling a broader aftermarket mobility strategy.
Auto Kelly firmographics
Firmographics- Name
- Auto Kelly
- Legal name
- LKQ CZ s.r.o.
- Website
- https://autokelly.cz
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Auto Kelly, operated by LKQ CZ s.r.o. (a subsidiary of LKQ Corporation), is the largest domestic Czech supplier of auto-moto spare parts, running the LKQ CZ E-Shop and a physical branch network that serve individual car owners and professional workshops.
- Ownership category
- akta.pro rank
Auto Kelly industry classification
Industry- Product category
- Automotive Parts Distribution
- NAICS
- Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Automotive Parts and Accessories Retailers (44133)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Automotive Parts, Tools & Accessories Marketplaces (CRAFABAJ)
- akta.pro secondary industries
- Automotive Parts, Tires & Workshop Supplies Marketplaces (CRAFAHAD), Maintenance, service & repair (MSR) parts distribution (filters, belts, hoses, wipers, fluids) (CRAOANAB)
Keywords
Where Auto Kelly is headquartered
LocationHeadquarters
- HQ city
- Prague
- HQ country
- Czechia
- HQ region
- Europe
Offices1 record
Markets served
Auto Kelly business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Auto Parts E-commerce Sales: Online retail of replacement auto parts through e-commerce platform with prices displayed with VAT. Customers must register to see pricing. Supports both individual consumer and workshop/business customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Retail pricing for registered customers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels2 records
Auto Kelly product offering
Product offeringCore offering
Auto Kelly is the largest domestic Czech supplier of automotive spare parts and accessories for cars, e-bikes, and motorcycles, operating the LKQ CZ E-Shop e-commerce platform alongside a nationwide physical branch network. The company sells replacement parts online and through its branches, serves both individual car owners and professional workshops, and provides a partner network of auto, e-bike, and motorcycle service centers for installation.
Product overview
Auto Kelly operates as a unified e-commerce platform operated by LKQ CZ s.r.o., offering a comprehensive automotive parts catalog (Katalog) as its core product alongside complementary service modules. The platform includes "Moje Garáž" (My Garage) for vehicle management, "Pro dílnu" (For Workshop) targeting professional mechanics, and service locators for partner auto workshops, e-bike services, and motorcycle services. The platform integrates shopping cart functionality, user registration, and location-based branch/network search.
Differentiator
Problem solved
Functional benefit
Products and services
- LKQ CZ E-Shop
Companies that use Auto Kelly
Customer profileSegments4 records
Ideal customer profiles4 records
Auto Kelly technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Auto Kelly partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Partnerské autoservisy (Partner Auto Workshops)coreNetwork of partner auto workshops that provide installation and repair services. Listed on LKQ Services page with city locations and contact information.
- Servisy elektrokol (E-bike Service Centers)minorPartner service centers for electric bicycle maintenance and repair. Listed on EBikeServices page with city locations, addresses, phone numbers, and emails.
- Servisy skútrů a motocyklů (Motorcycle Service Centers)minorPartner service centers for scooter and motorcycle maintenance and repair. Listed on MotoServices page with service names, cities, addresses, and contact information.
Recent moves6 records
Expansion highlights5 records
Auto Kelly competitors and assessment
Company assessmentDirect peers
Market position
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Auto Kelly social profiles
Digital presenceAuto Kelly compliance and trust
Trust signalCompliance1 record
Auto Kelly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Auto Kelly leadership team
Management profileNumber of profiles
Profiles1 record
Auto Kelly funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Auto Kelly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Auto Kelly
What does Auto Kelly do?
Auto Kelly is the largest domestic Czech supplier of automotive spare parts and accessories for cars, e-bikes, and motorcycles, operating the LKQ CZ E-Shop e-commerce platform alongside a nationwide physical branch network. The company sells replacement parts online and through its branches, serves both individual car owners and professional workshops, and provides a partner network of auto, e-bike, and motorcycle service centers for installation.
Is Auto Kelly a public or private company?
Auto Kelly is a private company. It is classified as corporate owned and is currently operating.
When was Auto Kelly founded?
Auto Kelly was founded in 1994. It employs 51 to 100 people.
Where is Auto Kelly based?
Auto Kelly is headquartered in Prague, Czechia, in the Europe region.
How does Auto Kelly make money?
One revenue line is on record: auto Parts E-commerce Sales.
Who are Auto Kelly's main competitors?
Autodoc is listed as a direct peer.
Does Auto Kelly have an API?
No public API is recorded for Auto Kelly.
What industry is Auto Kelly in?
Auto Kelly's product category is Automotive Parts Distribution. Its primary akta.pro industry code is CRAFABAJ, Automotive Parts, Tools & Accessories Marketplaces, with a secondary code of CRAFAHAD, Automotive Parts, Tires & Workshop Supplies Marketplaces. Its NAICS code is 42312 and its SIC code is 5013.