Bass Magazine
Bass Magazine is a digital-first publication founded in 2019 and based in Tucson that covers bass guitar exclusively, producing monthly issues, daily web articles, video interviews, gear reviews, lessons, and transcriptions for bass musicians and enthusiasts worldwide, monetized through subscriptions and advertising.
- Company typePrivate
- Founded2019
- HeadquartersTucson, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Bass Magazine does
Bass Magazine is a digital-first, niche music publication founded in 2019 and headquartered in Tucson, Arizona. The company produces a monthly digital magazine supplemented by daily web articles, social media, and video content exclusively covering the bass guitar vertical. Its editorial scope spans artist features and video interviews, gear reviews (basses, amplifiers, effects, strings, accessories), lessons, transcriptions, and a dedicated Bass Bash community section. The platform is built on a standard CMS-backed publishing site (bassmagazine.com) with a subscriber portal gated behind a login.
Revenue is generated through two primary streams: paid digital and print subscriptions via the subscriber portal, and advertising — including sponsored content monetized through the Raptive ad network. Distribution is direct-to-consumer globally, with content delivered via the website, email newsletter, social media, and video. The company operates a community-led go-to-market model, anchored by long-form artist relationships (Thundercat, Victor Wooten, Mike Dirnt, Oteil Burbridge, John Patitucci, Christian McBride, among others) that double as both editorial IP and brand ambassadors.
In October 2025 Bass Magazine announced a partnership with NAMM to bring its annual Bass Magazine Awards Show to the 2026 NAMM Show in California, marking its first major physical-event expansion beyond digital publishing. The company is privately held and for-profit; ownership, funding, and headcount details are not disclosed in available sources.
Bass Magazine firmographics
Firmographics- Name
- Bass Magazine
- Website
- https://bassmagazine.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Bass Magazine is a digital-first publication founded in 2019 and based in Tucson that covers bass guitar exclusively, producing monthly issues, daily web articles, video interviews, gear reviews, lessons, and transcriptions for bass musicians and enthusiasts worldwide, monetized through subscriptions and advertising.
- Ownership category
- akta.pro rank
Bass Magazine industry classification
Industry- Product category
- Music Media Publication
- NAICS
- Newspaper, Periodical, Book, and Directory Publishers (5131)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Print Music Publishing (Sheet Music, Scores, Educational Repertoire) (MPAIABAG)
Keywords
Where Bass Magazine is headquartered
LocationHeadquarters
- HQ city
- Tucson
- HQ country
- United States
- HQ region
- North America
Markets served
Bass Magazine business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Subscriptions: Digital and print magazine subscriptions through subscriber portal
- Advertising: Advertising partnerships with music and gear brands targeting bass musicians
- Sponsored Content: Sponsored content and advertising through Raptive ad network
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Subscription tiers available |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Bass Magazine product offering
Product offeringCore offering
Bass Magazine is a digital-first monthly music publication and content platform dedicated exclusively to bass guitar and bass players. It sells paid digital and print subscriptions that unlock artist features, gear reviews, bass lessons, and complete transcriptions, and it monetizes its audience through advertising partnerships with music and gear brands. The company also produces the annual Bass Magazine Awards, an event honoring influential and emerging bass players, which it will host at the 2026 NAMM Show in partnership with NAMM.
Product overview
Bass Magazine is a digital-first music publication focused exclusively on bass guitar and bass players. The publication operates primarily as a content platform offering editorial coverage across multiple formats including artist features, gear reviews, lessons, and transcriptions. The core products include the digital publication with subscription access, the annual Bass Magazine Awards show, and specialized content verticals covering Artists, Gear (basses, amps, effects, strings, accessories), Lessons, and Transcriptions. The portfolio also features the Bass Magazine Awards, an annual event honoring influential and emerging bass players. The company generates revenue through subscriptions and advertising partnerships.
Differentiator
Problem solved
Functional benefit
Brands
- Bass Magazine Awards: Annual awards show honoring influential bass players and emerging artists, now partnering with NAMM for the 2026 NAMM Show.
Products and services
- Bass Magazine Digital Publication A digital-first monthly music publication focused exclusively on bass guitar and bass players, featuring editorial content including artist features, interviews, news, reviews, gear coverage, lessons, and transcriptions. It is sold to readers via subscription and supported by advertising.
- Bass Magazine Subscriptions Paid subscription service providing unlimited access to the magazine's content, including artist interviews, gear reviews, lessons, transcriptions, and exclusive features, sold on a recurring (monthly) basis through the bassmagazine.com subscriber portal for digital and print access.
- Bass Magazine Awards
- Artist Features and Interviews In-depth video interviews, artist profiles, and Backstage Bass content covering notable bassists across jazz, rock, funk, and experimental music, sold to readers as part of the magazine's subscription.
- Gear Reviews and Coverage Reviews and coverage of bass guitars, amplifiers, effects pedals, accessories, and strings from various manufacturers, sold to readers as part of the magazine's subscription.
- Bass Lessons and Transcriptions Educational content including bass lessons covering techniques, scales, and grooves, and complete transcriptions of bass lines from notable recordings, sold to readers as part of the magazine's subscription.
Companies that use Bass Magazine
Customer profileNamed customers8 records
Segments1 record
Ideal customer profiles2 records
Bass Magazine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature1 record
Bass Magazine partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- NAMMcoreNAMM, a major non-profit music trade organization, has partnered with Bass Magazine to include the Bass Magazine Awards Show at the 2026 NAMM Show in California. The event will honor influential bass players and emerging artists, featuring performances and awards presentations.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Bass Magazine competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks4 records
Key highlights6 records
Customer concentration
Bass Magazine social profiles
Digital presenceBass Magazine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bass Magazine leadership team
Management profileNumber of profiles
Profiles1 record
Bass Magazine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bass Magazine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bass Magazine
What does Bass Magazine do?
Bass Magazine is a digital-first monthly music publication and content platform dedicated exclusively to bass guitar and bass players. It sells paid digital and print subscriptions that unlock artist features, gear reviews, bass lessons, and complete transcriptions, and it monetizes its audience through advertising partnerships with music and gear brands. The company also produces the annual Bass Magazine Awards, an event honoring influential and emerging bass players, which it will host at the 2026 NAMM Show in partnership with NAMM.
When was Bass Magazine founded?
Bass Magazine was founded in 2019. It employs 1 to 10 people.
Where is Bass Magazine based?
Bass Magazine is headquartered in Tucson, United States, in the North America region.
How does Bass Magazine make money?
Three revenue lines are on record. Subscriptions are the primary driver. The others are advertising and sponsored Content.
Does Bass Magazine have an API?
No public API is recorded for Bass Magazine.
What industry is Bass Magazine in?
Bass Magazine's product category is Music Media Publication. Its primary akta.pro industry code is MPAIABAG, Print Music Publishing (Sheet Music, Scores, Educational Repertoire). Its NAICS code is 5131 and its SIC code is 2721.