Norli Pension Livsforsikring

Name

Norli Pension Livsforsikring

Legal name

Norli Pension Livsforsikring A/S

Website

https://norlipension.dk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Norli Pension Livsforsikring A/S is a Danish closed-block pension insurer that administers traditional guaranteed-return pension agreements for legacy policyholders and serves as a B2B partner for other pension companies seeking to offload such obligations.

Ownership category

akta.pro rank

Product category

Life Insurance and Pension Administration

NAICS

Direct Life Insurance Carriers (524113), Pension Funds (525110)

SIC

Life Insurance (6311)

akta.pro primary industry

Participating (Dividend) Whole Life Insurance (FSAIABAI)

akta.pro secondary industry

Non-Participating Whole Life Insurance (FSAIABAJ)

Keywords

• Traditional pension administration
• Guaranteed-return pensions
• Life insurance
• Closed-block insurer
• Pension obligation management

Headquarters

HQ city

Hellerup

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Others

Revenue model

1. Traditional Pension Premiums: Norli Pension generates revenue through insurance premiums paid by existing customers on traditional pension agreements with guaranteed rates of return. The company manages a closed block of these legacy policies.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Norli Pension is a Danish life insurance and pension company specializing in administering traditional pension agreements with guaranteed returns. It manages a closed block of legacy policies and takes over guaranteed-return pension obligations from other pension companies, without offering products to new customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Traditional Pension Agreements with Guaranteed Returns Traditional pension agreements with guaranteed returns, originally established through Kgl. Brand Livsforsikring A/S and later Skandia Livsforsikring A/S. The company manages existing pension contracts, ensuring stable returns for customers with traditional (guaranteed) pension arrangements. It also takes over associated obligations from other pension companies.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Norli Liv og PensioncoreOthers · 1 January 2018Norli Liv og Pension is a sister company of Norli Pension. Customer pension arrangements were transferred to this entity. Former Norli Pension customers can access their pensions through norli.dk.
• Forca A/ScoreImplementation/ SI/ Consulting PartnerAdministers the operations of Norli Pension, handling day-to-day pension administration and management functions on behalf of the company.
• FinanstilsynetcoreOthersDanish Financial Supervisory Authority that oversees Norli Pension (FT-id 63028). The company is subject to functional inspection and regulatory oversight. Located at Strandgade 29, 1401 København K.
• Skandia Livsforsikring A/SminorOthersPredecessor company that was acquired and renamed. Originally Kgl. Brand Livsforsikring A/S until 2000. The private customer portfolio was carved out in 2006 and later sold to Nordic Insurance Consolidation Group, becoming Norli Pension.

Scale indicators2 records

Broad incumbents

• Alm. Brand: Danish financial services group with pension and insurance operations that has historically held traditional with-profit portfolios. Comparable as a Danish peer and potential counterparty in legacy portfolio consolidation activity.
• PenSam: Danish pension company focused on specific labour-market segments, with legacy guaranteed-rate products in its historical book. Comparable as another regulated Danish pension provider modernising its product mix.
• Sampension: Large Danish occupational pension company that has historically held traditional with-guarantee products and is part of the same regulatory perimeter (Finanstilsynet). Comparable as a potential transferor of legacy guaranteed obligations to specialist consolidators like Norli Pension.
• AP Pension: Danish pension company that has publicly worked to reduce its exposure to guaranteed-return products. Comparable as a Danish peer whose strategic unwind of traditional pensions creates the type of offload opportunities Norli Pension targets.
• Danica Pension: Major Danish pension provider operating traditional and market-rate products. Comparable as a Danish pension carrier under Finanstilsynet supervision with legacy guaranteed-rate obligations on its balance sheet.
• Pension Danmark: Large Danish labour-market pension fund with traditional guaranteed elements in its historical book. Comparable as a regulated Danish pension provider whose product mix has shifted away from guarantees.
• PFA Pension: One of Denmark's largest customer-owned pension companies, managing a mix of traditional and unit-linked products. Relevant as a market participant in Danish guaranteed-return pensions and a potential source of legacy book transfers.

Others

• Forca A/S: Third-party administrator that runs Norli Pension's day-to-day pension administration. Comparable as an operating-model reference for outsourced closed-book pension servicing rather than as a direct competitor.

Direct peers

• Nordic Insurance Consolidation Group: Parent platform of Norli Pension and a Nordic consolidator of legacy insurance/pension books. Closely comparable in strategy (acquiring closed blocks of traditional policies) and is the controlling owner of Norli Pension.
• Norli Liv og Pension: Sister company of Norli Pension within the Norli group. It now holds the bulk of the customer pension arrangements that were originally managed under Norli Pension, making it the closest direct counterpart for legacy traditional Danish pension administration.

Market position

Customer concentration

• LinkedInlinkedin.com/company/norli-pension

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Norli Pension Livsforsikring