30A Local Properties

What 30A Local Properties does

30A Local Properties (legal name: 30A Local Real Estate) is a family-owned, non-franchise real estate brokerage founded in 2013 and headquartered in Grayton Beach, Santa Rosa Beach, Florida. The firm serves buyers and sellers of residential real estate — primarily luxury homes, vacation homes, primary residences, and investment / rental properties — across 20+ communities along Florida's Highway 30A Gulf Coast corridor, including Rosemary Beach, Alys Beach, Seaside, WaterColor, Watersound Beach, Seagrove Beach, Seacrest Beach, Grayton Beach, Blue Mountain Beach, and Inlet Beach. The company operates from a single Grayton Beach office and runs a small distributed agent sales force under a non-competing broker model led by founder/owner/broker Jack Emerick, who brings more than 20 years of real estate experience and nearly three decades of banking and lending experience.

The platform is a WordPress-based website (30alocal.com) built around an MLS-integrated property search with filters for price, bedrooms, bathrooms, property type, and amenities; 20+ community-specific landing pages; a Home Finder registration system with saved searches, favorites, and automated email alerts; a free online home valuation tool that combines search prices with home values; a mortgage calculator embedded from mlcalc.com; and a content blog covering community spotlights, buyer/seller guides, vacation rental conversion, and market commentary. Listing data is sourced via IDX feeds from the Emerald Coast Association of REALTORS and the Central Panhandle Association of REALTORS, and the property search page supports Facebook and Google SSO. The firm has no mobile app, no public or partner-facing API, no disclosed AI/ML capabilities, and no proprietary technology stack beyond standard brokerage tooling.

Revenue is generated primarily through transaction commissions on buyer representation and seller representation in the 30A market, with commission rates individually negotiated rather than publicly disclosed; secondary revenue comes from referral fees earned when buyer or seller clients are sent to Oversee, the firm's preferred vacation rental management partner (relationship referenced from 2011). Lead generation is digital-first via the website, SEO-driven blog content, and Home Finder email alerts, supplemented by community events, referrals, and direct agent outreach; the free home valuation tool serves as the principal seller-side lead magnet. The company employs 11-50 people, has 110+ sold properties on file (ranging from $1M to nearly $8M), and operates without institutional investors or external funding.

Name

30A Local Properties

Legal name

30A Local Real Estate

Website

https://30alocal.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

30A Local Properties is a family-owned, non-franchise real estate brokerage founded in 2013 in Grayton Beach, Florida, serving buyers and sellers of luxury, vacation, and investment homes across 20+ communities along Florida's Highway 30A Gulf Coast corridor via an MLS-integrated search platform and a small distributed agent sales force.

Ownership category

akta.pro rank

Headquarters

HQ city

Santa Rosa Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Buyer Representation Commission: Real estate commissions from representing buyers in purchasing residential properties along 30A, including luxury homes, vacation homes, and investment properties.
2. Seller Representation Commission: Real estate commissions from listing and selling properties, including free market analysis and home valuation services to attract seller clients.
3. Vacation Rental Management Referrals: Referral fees from recommending Oversee vacation rental management company to property buyers and sellers who wish to rent their properties.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

30A Local Properties is a locally-owned residential real estate brokerage that represents buyers and sellers of luxury homes, vacation homes, and investment properties along Florida's Highway 30A corridor. The company operates a property search platform powered by MLS data, provides agent-led buyer and seller representation, offers free home valuations to attract sellers, and earns referral income by connecting clients with a vacation rental management partner.

Product overview

30A Local Properties operates as a real estate brokerage platform serving Florida's Highway 30A corridor along the Emerald Coast. The company's product portfolio centers on its Property Search Platform as the core offering, supported by Home Buyer Resources including a mortgage calculator, and a Home Valuation Tool for sellers. Additional offerings include Vacation Rental Management Referrals through partner Oversee, Community-Specific Listings organized by beach destination, and a 30A Local Blog providing market insights. The platform is built around MLS data access and serves both buyers and sellers seeking properties in luxury beach communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Search Platform Online property search portal that lets users browse real estate listings along the 30A corridor with filters for price, bedrooms, bathrooms, property type, amenities, and specific communities (e.g., Rosemary Beach, Alys Beach, Seaside, WaterColor, Grayton Beach). Backed by MLS data feed and supports map and card views.
• Home Valuation Tool Free market analysis combining MLS search prices and home values to provide sellers with a detailed property valuation for their 30A-area home.
• Vacation Rental Management Referrals Referral service connecting property buyers and sellers with Oversee, a local vacation rental management company handling rental revenue maximization, property maintenance, and guest management for 30A vacation homes.
• Community-Specific Listings Property listings organized by specific 30A beach communities including Rosemary Beach, Alys Beach, Seaside, Watersound Beach, Seagrove Beach, Seacrest Beach, WaterColor, Grayton Beach, Blue Mountain Beach, Inlet Beach, Dune Allen, and others.
• Buyer Representation Services Agent-led buyer representation for purchasing residential properties along the 30A corridor, including luxury homes, vacation homes, and investment properties. Agents provide local market guidance and negotiation support.
• Seller Representation Services Agent-led listing and selling services for 30A property owners, including competitive pricing guidance, MLS exposure, and full transaction support from listing to closing.

Quantifiable outcome

• Agents provide market guidance from listing to closing with Florida transactions completing in approximately 8 days from listing to closing

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• OverseecoreGTM or Marketing Partner · 1 January 2011Preferred local vacation rental management company referral partner since 2011. Oversee is comprised of longtime locals to 30A and will go above and beyond for clients to maximize rental revenues, protect investment home interests, and respect the community. 30A Local sends clients to Oversee who will benefit from professional rental management services.
• Emerald Coast Association of REALTORS®minorOthersMLS (Multiple Listing Service) membership providing access to regional property listings and ensuring listing information is disseminated through the MLS system.
• Central Panhandle Association of REALTORS®minorOthersMLS (Multiple Listing Service) membership providing access to regional property listings and ensuring listing information is disseminated through the MLS system.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Engel & Völkers: A global luxury real estate franchise with European design-led branding. Comparable because it explicitly targets affluent international and second-home buyers in coastal resort markets similar to 30A.
• Compass: A large national luxury and residential brokerage with a tech-enabled platform and aggressive agent-recruiting model. Comparable because it targets the same affluent buyer/seller pool and is actively expanding into secondary luxury markets that overlap with 30A.
• eXp Realty: A cloud-based, agent-centric brokerage that competes for the same independent-agent talent pool via attractive commission splits. Comparable as a competing model for recruiting and retaining licensed agents in luxury secondary markets.
• Coldwell Banker Real Estate (30A affiliate offices): A national real estate franchise with affiliate offices on the 30A corridor. Comparable because it competes for the same buyer/seller pool, leveraging global brand reach and MLS scale that local independents must match.
• Berkshire Hathaway HomeServices: A large national franchise network with luxury positioning and strong brand trust. Comparable because it competes for the same affluent buyer segment in second-home/vacation markets and offers an alternative to independent firms like 30A Local.

Emerging players

• HomeSmart: A tech-forward, flat-fee brokerage model that attracts cost-conscious independent agents. Comparable because it competes for the same licensed-agent talent pool that small independents like 30A Local depend on.

Direct peers

• The Agency: A boutique-style luxury brokerage that combines local expertise with a national referral network. Directly comparable as a competing model to 30A Local — independent culture, high-end clientele, brand-driven marketing — at a broader scale.
• Scenic Sotheby's International Realty (30A): The dominant luxury brokerage franchise serving the 30A/South Walton corridor under the Sotheby's brand. Direct competitor for the same luxury beach home, vacation home and investment property transactions on the same geographic footprint.

Others

• Oversee: A 30A-based vacation rental management company that is both a referral partner and an adjacent ecosystem participant. Comparable not as a competitor, but as the closest go-to property-management counterpart in the same micro-economy around 30A investors.

Regional players

• Premier Property Group: A long-established independent brokerage serving the greater 30A and Panama City Beach area. Direct local competitor for the same geographic footprint with similar boutique, agent-led service model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/30a_Local
• Facebookfacebook.com/30aLocalProperties

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 30A Local Properties