On the Edge
Studio BlueGreen (On the Edge) is a private creative studio producing nature-themed entertainment content across music, comedy, film & TV, and fashion, anchored by its ReRooted series and distributed globally via YouTube and its own website.
- Company typePrivate
- Founded2007
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What On the Edge does
On the Edge operates as Studio BlueGreen, a private creative studio that produces nature-themed entertainment and pop-culture content across multiple formats including music, comedy, film & TV, and a forthcoming fashion vertical. Its flagship property is ReRooted, a nature-focused series featuring collaborations with artists such as Jordan Stephens, Moonchild Sanelly, and Crown, distributed primarily through YouTube and the studio's owned website (studiobluegreen.org). The company positions itself at the intersection of environmental storytelling and mainstream entertainment, targeting a broad consumer audience interested in nature content delivered through accessible, entertainment-first formats rather than traditional documentary or educational channels.
The studio's go-to-market is community-led, relying on viral content distribution via YouTube supplemented by newsletter signup and organic social media to build and retain audience. No proprietary technology stack or AI/ML capability is disclosed, and content is offered for free streaming with no publicly disclosed pricing or revenue model. The company also operates a Fund program to support nature-focused creative projects, suggesting some form of grant-making or external commissioning activity. Commercial monetization mechanisms (advertising, sponsorships, licensing, subscription) are not visible in the available data, and no revenue, funding, headcount, ownership, or management information is disclosed, leaving the financial structure and scale of the business unclear.
On the Edge firmographics
Firmographics- Name
- On the Edge
- Website
- https://ontheedge.org
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Studio BlueGreen (On the Edge) is a private creative studio producing nature-themed entertainment content across music, comedy, film & TV, and fashion, anchored by its ReRooted series and distributed globally via YouTube and its own website.
- Ownership category
- akta.pro rank
On the Edge industry classification
Industry- Product category
- Nature-focused Digital Entertainment
- NAICS
- Motion Picture and Video Production (512110), Record Production and Distribution (51225), Motion Picture and Sound Recording Industries (512)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Content & Creative Studio for Creators (Concepting/Production) (MPAAAHAD)
Keywords
Where On the Edge is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
On the Edge business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Entertainment Content Production: Studio creates and distributes nature-focused entertainment content across multiple formats including music, comedy, film & TV, and fashion. Revenue generation mechanism not explicitly disclosed in available materials.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
On the Edge product offering
Product offeringCore offering
Studio BlueGreen is a creative studio that produces and distributes nature-themed entertainment content across multiple formats including music, comedy, film & TV, and fashion. The flagship series ReRooted features collaborations with artists such as Jordan Stephens, Moonchild Sanelly, and Crown, blending environmental storytelling with pop-culture formats. Content is made freely accessible to global audiences via YouTube and the studio's own website.
Product overview
Studio BlueGreen operates as a unified creative studio producing nature-themed entertainment content across multiple formats. The portfolio centers on ReRooted, a flagship series combining music and environmental storytelling, complemented by dedicated content categories in music, comedy, and film & TV. The company also runs a Fund program to support nature-focused creative projects. The core offering is a platform for sharing the joy of nature through entertainment that encourages audiences to think, feel, and act differently towards the natural world.
Differentiator
Problem solved
Functional benefit
Brands
- ReRooted: Nature-focused music and content series featuring artists such as Jordan Stephens, Moonchild Sanelly, and Crown
Products and services
- ReRooted A nature-themed entertainment series featuring collaborations with artists such as Jordan Stephens, combining music and environmental storytelling to inspire audiences to think, feel, and act differently towards nature. Distributed for free on YouTube.
- Music Content Nature-inspired music content including collaborations with artists, featuring nature-themed storytelling and environmental messaging through audio entertainment.
- Film & TV Content Documentary and television programming focused on nature stories, presenting fascinating and unexpected aspects of the natural world to change how nature stories are told.
- Comedy Content Nature-themed comedy content that entertains while conveying environmental messages, using humor to connect audiences with nature.
- Fund A funding initiative supporting nature-focused creative projects and content creation within the entertainment and pop-culture space.
Companies that use On the Edge
Customer profileSegments1 record
Ideal customer profiles1 record
On the Edge technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
On the Edge partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights4 records
On the Edge competitors and assessment
Company assessmentDirect peers
- Silverback Films: Independent nature documentary production studio behind major natural history tentpoles (e.g., Netflix, Disney+) and a creative studio model closely comparable to Studio BlueGreen's nature-focused film/TV production approach.
- Plimsoll Productions: Boutique nature documentary producer producing premium series for Netflix and other platforms, sharing the model of a focused, project-driven nature content studio rather than a broadcaster-owned unit.
- Wildstar Films: Independent production company specializing in premium natural history and factual entertainment, comparable in scale and creative-studio positioning to Studio BlueGreen's nature content work.
- Patagonia Films: Environmental storytelling arm of Patagonia producing purpose-driven nature and activism films, a fairly direct analogue as a creative studio positioned at the intersection of nature content and cultural/pop-culture storytelling.
Broad incumbents
- BBC Studios Natural History Unit: The leading natural history production unit globally, producing flagship nature series. While much larger and broadcaster-owned, it competes for the same audience attention, talent, and production budgets in nature entertainment.
- National Geographic Studios: Major producer and rights-holder of nature and environmental documentary content, overlapping with Studio BlueGreen's nature storytelling focus but operating at vastly larger scale and broadcaster scale.
- Disney Nature: Studio-grade nature documentary label producing theatrical and platform nature films, a broader incumbent in the same nature entertainment category as Studio BlueGreen's documentary work.
- NaturePBS: Long-running nature documentary strand on PBS, an established incumbent in the nature entertainment space that competes for the same audience attention and license-fee/budget dollars.
Emerging players
- Appian Way Productions: Production company with a strong slate of environmental and nature-themed documentary and scripted content, comparable in being a creator-driven, mission-led studio producing nature-focused entertainment.
- Freeborne Media: Independent production company producing nature- and purpose-driven content, overlapping in mission and creative-studio structure with Studio BlueGreen's converter-content approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks7 records
Key highlights6 records
Customer concentration
On the Edge social profiles
Digital presenceOn the Edge financial estimates
Financial estimateRevenue estimate
Valuation estimate
On the Edge leadership team
Management profileNumber of profiles
On the Edge funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
On the Edge M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about On the Edge
What does On the Edge do?
Studio BlueGreen is a creative studio that produces and distributes nature-themed entertainment content across multiple formats including music, comedy, film & TV, and fashion. The flagship series ReRooted features collaborations with artists such as Jordan Stephens, Moonchild Sanelly, and Crown, blending environmental storytelling with pop-culture formats. Content is made freely accessible to global audiences via YouTube and the studio's own website.
Is On the Edge a public or private company?
On the Edge is a private company. It is classified as unknown and is currently operating.
When was On the Edge founded?
On the Edge was founded in 2007. It employs 11 to 50 people.
Where is On the Edge based?
On the Edge is headquartered in London, United Kingdom, in the Europe region.
How does On the Edge make money?
One revenue line is on record: entertainment Content Production.
Who are On the Edge's main competitors?
Direct peers on record are Silverback Films, Plimsoll Productions, Wildstar Films and Patagonia Films. Broad incumbents are BBC Studios Natural History Unit, National Geographic Studios, Disney Nature and NaturePBS. Emerging players are Appian Way Productions and Freeborne Media.
Does On the Edge have an API?
No public API is recorded for On the Edge.
What industry is On the Edge in?
On the Edge's product category is Nature-focused Digital Entertainment. Its primary akta.pro industry code is MPAAAHAD, Content & Creative Studio for Creators (Concepting/Production). Its NAICS code is 512110 and its SIC code is 7812.