What North American Association of State and Provincial Lotteries(NASPL) does

NASPL (North American Association of State and Provincial Lotteries) is a non-profit professional trade association founded in 1971 and headquartered in Concord, Ohio, that represents all 53 government-sanctioned lottery organizations across North America — covering 45 U.S. states, the District of Columbia, Puerto Rico, the U.S. Virgin Islands, and five Canadian provinces. Its stated mission is to facilitate communication, collaboration, education, and policy advocacy on behalf of state and provincial lottery operators. The association does not sell commercial products; instead, it operates a membership-based service model in which dues from member lotteries (and a tier of associate member technology vendors) fund advocacy, research distribution, professional development, and industry standards.

NASPL's core products and resources are the NASPL Matrix (a login-gated online research platform containing industry data, best practices, and a Responsible Gambling Resource Center with tools, guidelines, and assets), NASPL Insights (the official industry publication covering games, retail, beneficiaries, and trends), a program of webinars, conferences, and events for lottery professionals, and the NASPL-NCPG Responsible Gambling Framework Certification Program (delivered in partnership with the National Council on Problem Gambling, with independent verification). The organization also distributes public-facing educational assets such as a Player Protection Resource, a Problem Gambling Glossary, and a Lottery Industry FAQ.

Revenue is generated primarily through recurring membership dues from lottery organizations, supplemented by associate member fees from industry technology vendors (including BrightStar Lottery, INTRALOT, Pollard Banknote, Scientific Games, Allwyn Entertainment, and Aristocrat Interactive). Distribution is direct-to-enterprise: services are delivered via the NASPL Matrix portal, the NASPL Insights publication, and in-person/online industry events. NASPL is governed by its member lotteries rather than by external investors and has no parent company, subsidiaries, or disclosed funding rounds.

Name

North American Association of State and Provincial Lotteries(NASPL)

Legal name

North American Association of State and Provincial Lotteries

Website

https://naspl.org

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

1–10 employees

Short description

NASPL is a non-profit trade association founded in 1971 that represents all 53 government-sanctioned state and provincial lottery organizations across North America, providing them with policy advocacy, exclusive research, professional development events, and the NASPL-NCPG Responsible Gambling Framework Certification.

Ownership category

akta.pro rank

Headquarters

HQ city

New Concord

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: NASPL operates as a membership-based association representing 53 lottery organizations across North America. Revenue is generated through membership contributions that fund the association's activities including advocacy, education, research, and industry standards development.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

NASPL is a non-profit professional membership association that represents 53 government-sanctioned lottery organizations across North America (45 U.S. states, D.C., Puerto Rico, U.S. Virgin Islands, and 5 Canadian provinces). It delivers member services including the NASPL Matrix exclusive research platform, the NASPL Insights publication, professional development events and webinars, and the NASPL-NCPG Responsible Gambling Framework Certification Program. The association's core activities are industry policy advocacy, research and data sharing, standardization of best practices, and responsible gambling training and certification.

Product overview

NASPL is a professional association serving 53 lottery organizations across North America, offering a platform for exclusive research (NASPL Matrix), industry publication (NASPL Insights), professional development events, and responsible gambling certification programs. The organization does not develop or sell commercial products; rather it provides member services including the Gift Responsibly Campaign, Player Protection Resources, industry FAQs, glossaries, and educational materials. Its primary offerings are the NASPL Matrix research platform, NASPL Insights publication, events/webinars, and the NASPL-NCPG Responsible Gambling Framework Certification Program, all designed to support state and provincial lottery organizations through collaboration, education, and information sharing.

Differentiator

Problem solved

Functional benefit

Products and services

• NASPL Matrix
• NASPL Insights
• NASPL Events & Webinars
• NASPL-NCPG Responsible Gambling Framework Certification Program

Quantifiable outcome

• 28 U.S. lotteries have achieved responsible gambling framework verification as of February 2024
• +1 more outcomes

Named customers9 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• National Council on Problem Gambling (NCPG)coreStrategic or Co-development Partner · 1 January 2025NASPL works in collaboration with NCPG on responsible gambling initiatives including the annual Gift Responsibly Campaign, Problem Gambling Awareness Month, and the NASPL-NCPG Responsible Gambling Framework Certification Program - the first responsible gaming framework and independent verification process for the U.S. gambling industry.
• Vermont LotterycoreStrategic or Co-development PartnerVermont Lottery is participating in the 2025 Gift Responsibly campaign organized by NCPG and NASPL to promote responsible gambling awareness during the holiday season.
• Virginia Council on Problem Gambling (VCPG)coreStrategic or Co-development PartnerVCPG announced its participation in the 2025 Gift Responsibly Campaign organized by NCPG and supported by NASPL to raise awareness of youth gambling risks.
• World Lottery AssociationminorStrategic or Co-development PartnerGlobal lottery association for international industry collaboration and standards.
• Multi-State Lottery Association (MUSL)minorStrategic or Co-development PartnerNon-profit association owned and operated by member lotteries that administers Powerball and other multi-jurisdictional games.
• European LotteriesminorStrategic or Co-development PartnerEuropean lottery association for international industry collaboration.

Scale indicators10 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• World Lottery Association (WLA): The global trade association for state-licensed lotteries, responsible for security and responsible gaming standards worldwide. NASPL is the North American member/affiliate; WLA is NASPL's direct global counterpart serving the same customer archetype of government lotteries.
• Multi-State Lottery Association (MUSL): A U.S. non-profit association of member lotteries that administers shared multi-jurisdictional games such as Powerball. MUSL is a direct peer operating in the same North American lottery association space with overlapping membership and complementary (not competitive) functions.

Peers

• European Lotteries (EL):

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/naspl_hq
• LinkedInlinkedin.com/company/north-american-association-of-state-&-provincial-lotteries

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about North American Association of State and Provincial Lotteries(NASPL)