Procedural Worlds

What Procedural Worlds does

Procedural Worlds is an Australian proprietary limited company (Procedural Worlds Pty Ltd) that develops Unity-based tools for procedural terrain, biome, world-building, and scene-streaming workflows. Its portfolio is organised into an Indie tier (Gaia, Pegasus, Ambient Sounds) targeted at hobbyists and beginner developers, a Professional tier (Gaia Pro VS, GeNa Pro, SECTR) targeted at working studios, and an Enterprise tier anchored by Storm — a unified procedural world-building pipeline claiming up to 10x faster terrain rendering and capable of streaming worlds up to Earth scale. The technical stack combines rule-based procedural content generation, biome reuse, render acceleration, scene streaming, audio occlusion, and map-style ingestion of real-world environments, with optional API controllability for custom integrations.

The company monetises through perpetual and subscription licenses sold via the Unity Asset Store and its own shop (shop.procedural-worlds.com), enterprise agreements for Storm Enterprise (for studios with $1M+ project funding or turnover), a CANOPY community subscription, professional services for gaming, automotive, government, and technology clients under NDA, and an Educational License Grant Program for institutions such as CICE (Madrid). Marketing and community functions are operated primarily by founder Adam Goodrich through YouTube tutorials, blog content, Discord, forums, email newsletters, and event presence (GDC 2025).

Procedural Worlds reports over 200,000 cumulative sales and 150,000+ Gaia developers since 2015, with major tooling accolades from the Unity Asset Store (Best Artistic Tool 2020, Best Development Tool 2024) and 2025 Unity Verified Solution status for Gaia Pro VS. Named enterprise references include Google, BMW, Northrop Grumman, Main Roads Western Australia, an Australian Government department, and games such as Crowfall, Zenith, and Last Epoch, alongside indie testimony from Room101 Studios. The company is privately held, founder-led, self-funded (no institutional rounds disclosed), and operates with a small team of 11-50 employees from Australia.

Name

Procedural Worlds

Legal name

Procedural Worlds Pty Ltd

Website

https://procedural-worlds.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Procedural Worlds is an Australian company that builds Unity-based procedural world-building tools — terrain, biome, streaming, and audio — for indie developers via the Unity Asset Store and for professional studios through its Storm enterprise platform.

Ownership category

akta.pro rank

Product category

Game Development Tools

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

Asset Creation, Pipeline, DCC Integration & Content Management Tools (MPAFAFAL)

akta.pro secondary industry

Profiling, Debugging, Performance & Optimization Tools (MPAFAFAH)

Keywords

• Unity terrain tools
• Procedural world building
• Game environment generation
• Unity asset plugins
• Open world streaming software

Headquarters

HQ city

Turramurra

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Licenses (Perpetual): One-time perpetual license purchases for Storm and professional tools. Includes one year of updates, with optional annual extension for continued updates.
2. Software Subscriptions: Subscription model for Storm and CANOPY community platform. Indie developers can subscribe for flexibility. Includes access to assets, tools, early betas, and tutorials.
3. Unity Asset Store Sales: Products sold through Unity Asset Store marketplace (Gaia, GeNa Pro, SectR, Pegasus, Ambient Sounds, Storm Indie/Pro). Unity Asset Store serves as distribution and payment processor.
4. Professional Services: Custom development and consulting services for enterprise clients. Projects delivered under NDA for gaming, automotive, technology, and government brands. Includes VR games, driving simulations, and environment creation.
5. Educational Licensing: Educational License Grant Program offering discounted licensing to qualified educational institutions. Benefits include product discounts and access to Procedural Worlds team support.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels7 records

Core offering

Procedural Worlds develops a portfolio of Unity-based software tools for procedural world building, terrain generation, biome creation, scene streaming, and environmental audio. The portfolio spans an Indie tier (Gaia, Pegasus, Ambient Sounds) for hobbyists and beginners, a Professional tier (Gaia Pro VS, GeNa Pro, SECTR, Storm) for studios, an Enterprise tier (Storm Enterprise) for AAA projects, the World Building Bundle that combines professional tools at a discount, the CANOPY community subscription platform, and custom Professional Services for automotive, government, and large technology clients.

Product overview

Procedural Worlds offers a portfolio of Unity-based world-building tools spanning indie, professional, and enterprise tiers. The portfolio is organized as a layered platform architecture: the Indie tier provides foundational tools (Gaia, Ambient Sounds, Pegasus) for hobbyists and beginners to create environments quickly; the Professional tier builds on these with advanced systems — Gaia Pro VS (terrain, biome, water, lighting, and scene streaming), GeNa Pro (splines, roads, rivers, city creation, and spawning), SECTR (scene streaming and spatial audio), and Storm (the most advanced unified pipeline combining terrain, biome, structure, optimization, and large-world streaming); and the World Building Bundle packages the professional tools together at a discount. Storm is available for all tiers (Indie/Pro subscription or perpetual, Enterprise by custom agreement), and Professional Services provides bespoke consulting. All products are built for the Unity engine and are mutually integrated — for example, GeNa Pro is designed to work with Gaia Pro VS, and Storm integrates with Gaia Pro VS and the World Building Bundle.

Differentiator

Problem solved

Functional benefit

Brands

• Gaia Pro VS: Award-winning terrain and scene generation tool for Unity 6, certified as Unity Verified Solution. Includes terrain, trees, grass, water, biomes, skies, lighting, sound, weather, and streaming capabilities.
• Gaia
• GeNa Pro
• Sectr
• Storm
• Pegasus
• Ambient Sounds
• CANOPY

Products and services

• Gaia Beginner-friendly, all-in-one terrain and scene generation system for Unity that creates mobile, VR, console, and desktop environments in minutes. Provides terraforming, texturing, planting, and procedural content placement using bundled sample assets.
• Ambient Sounds Responsive interactive soundscapes tool for Unity that lets developers configure music and sounds to create unique atmospheres for each game region, reacting instantly to gameplay changes with positional audio, sequences, and modifiers.
• Pegasus Path-based controller system for Unity enabling quick generation of fly-throughs and cut scenes. Drives anything along a path - from camera cutscenes to mobs of characters and monsters - with speed, height, and look-at target controls.
• Gaia Pro VS Award-winning professional-grade terrain, biome, water, lighting, weather, and scene streaming system for Unity. Certified as a Unity Verified Solution; supports massive worlds with hundreds of terrains. Includes subsystems for skies, sound, VFX, and professionally designed biomes.
• GeNa Pro Sophisticated procedural level design system with splines, paths, rivers, roads, and city creation. Integrates with Gaia Pro for automated spawning, terrain carving, and texturing. API-controllable and extensible for custom solutions.
• SECTR Sophisticated audio and scene streaming toolkit for Unity, consisting of SECTR CORE (creation kit), SECTR AUDIO (spatial audio with occlusion and propagation), SECTR STREAM (seamless scene streaming), and SECTR VIS (dynamic occlusion culling). Supports indoor and open-world scenes.
• Storm Next-generation world-building pipeline for Unity that unifies terrain generation, biome creation, building, city and dungeon creation, optimization, and large-world streaming into a single integrated framework. Delivers up to 10x faster terrain rendering. Available as Indie/Pro perpetual or subscription license, and Enterprise.
• World Building Bundle A comprehensive bundle combining Gaia Pro VS, GeNa Pro, GTS terrain shader, Ambient Sounds, Pegasus, SECTR, and the Ancient Mountains Stamp - discounted by 30% - designed to help developers build, populate, light, and optimize entire environments.
• Professional Services Custom consulting and development services leveraging Procedural Worlds' procedural content generation expertise and technology. Specializes in creating rich real-world environments, VR games, driving simulations, and customized tooling for large global gaming, automotive, technology, and government clients.
• CANOPY Community Subscription Subscription community platform providing access to assets, tools, constant updates, early access and betas, integrations, levels, templates, and tutorials. Free basic forum access for non-subscribers.

Quantifiable outcome

• 10x faster terrain rendering with Storm
• +3 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature7 records

Partnerships

One partnership is on record.

• CICE (Madrid, Spain)coreStrategic or Co-development Partner · 15 November 2021First educational partner in the Procedural Worlds Educational License Grant Program. CICE is the only Authorized Training Center in continental Europe that is also a Unity Technologies Authorized Certification Center. They run the Unity Authorized Training Program and have a community of 60,000 students from over 30 countries. CICE includes Gaia as part of their video game development programs, training students in terrain creation, resource generation, and environment configuration.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• MapMagic World Generator (by Dawson): A direct Unity Asset Store competitor offering node-based procedural terrain and biome generation for Unity. Targets the same indie and professional developers as Gaia and Storm, with overlapping use cases in world-building pipelines.
• Quadspinner Gaea: Standalone terrain generation tool widely used to produce heightmaps and biome data imported into Unity and Unreal. Closely comparable to Procedural Worlds' terrain and biome generation capabilities, with a focus on high-end natural environments.
• SpeedTree (Unity): Industry-standard vegetation and tree generation tool used across game and film pipelines, with deep Unity integration. Directly comparable to Procedural Worlds' non-destructive procedural vegetation capabilities and biome ecosystems within Gaia Pro VS and Storm.
• World Creator (by Nicromira Studios): Unity-native terrain and landscape creation tool with real-time erosion and biome sculpting. Competes head-to-head with Gaia in the Unity Asset Store for indie and professional world-building.
• World Machine: Long-standing heightmap-based terrain generation software that feeds into Unity and Unreal pipelines. Directly comparable to Procedural Worlds' terrain creation stack and frequently used as a benchmark alongside Gaia.

Broad incumbents

• SideFX Houdini: Industry-standard procedural content generation platform used in AAA film and game VFX, with Houdini Engine integrating into Unity and Unreal. Represents the high-end incumbent that Storm Enterprise competes against at the AAA scale.
• Adobe Substance 3D: Suite of 3D asset creation and material authoring tools (Substance Designer, Painter, Stager) used across game and VFX pipelines. Comparable as a broader asset-creation platform, with overlapping developer audience and integration into Unity workflows.
• Unity Technologies: Provider of the Unity engine and Unity Asset Store where Procedural Worlds distributes most of its portfolio. While not a direct competitor, Unity's evolving first-party terrain, streaming, and PCG features materially shape Procedural Worlds' market opportunity and risk.

Emerging players

• Cesium: 3D geospatial platform for streaming real-world environments into Unity and Unreal, similar to Storm's real-world environment ingestion capability. Targets enterprise simulation, defense, and infrastructure customers overlapping with Procedural Worlds' automotive and government engagements.

Others

• Epic Games (Unreal Engine): Unreal Engine ships native World Partition, Procedural Content Generation, and large-world LOD tooling that overlaps with Storm. Although not a direct seller of asset packs, Epic shapes the competitive landscape Procedural Worlds must position against, particularly for enterprise and AAA customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ProcWorlds
• Facebookfacebook.com/proceduralworlds
• Instagraminstagram.com/procedural.worlds

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Procedural Worlds