Horner Automation Group
Horner Automation Group is a privately-held Indianapolis-based industrial automation company, founded in 1949, that designs and supplies PLC and HMI control products — notably the XL4/XL7 series — to OEMs and manufacturers across industrial automation use cases.
- Company typePrivate
- Founded1949
- HeadquartersIndianapolis, United States
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Horner Automation Group does
Horner Automation Group is a privately-held industrial automation company headquartered in Indianapolis, United States, operating in the OEM control solutions space. Founded in 1949 and employing between 251 and 500 people, the company supplies programmable logic controllers (PLCs) integrated with human-machine interface (HMI) capabilities for manufacturing and process-control environments. Its principal documented product line is the Horner XL4/XL7 series of industrial control and management devices, which appear in third-party OT-ISAC security advisories as deployed equipment in operational industrial settings.
The company's core technology centers on industrial control systems combining PLCs and HMIs into unified operator-interface-and-logic units, a domain-specialized architecture rather than a generalized software platform. Source data indicates a horizontal go-to-market within the broad "industrial automation" use case, serving OEMs and end users in manufacturing and process industries. No public pricing, revenue model, or distribution-channel information was available; the company's primary web property was inaccessible (displaying a verification/loader page), which materially limits disclosure depth.
The business model is consistent with traditional industrial automation OEM economics: hardware-and-software unit sales of controllers and operator-interface panels, typically sold through industrial distributors and system integrators, with recurring revenue tied to installed-base spare parts, upgrades, and service contracts. The company operates as a private, founder-linked entity (Mary Horner is listed as founder), with no disclosed parent company, no public ticker, and no recorded funding rounds, suggesting a bootstrapped or family-controlled capital structure rather than institutional-investor-backed growth.
Horner Automation Group firmographics
Firmographics- Name
- Horner Automation Group
- Website
- https://hornerautomation.com
- Company type
- Private
- Founded year
- 1949
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Horner Automation Group is a privately-held Indianapolis-based industrial automation company, founded in 1949, that designs and supplies PLC and HMI control products — notably the XL4/XL7 series — to OEMs and manufacturers across industrial automation use cases.
- Ownership category
- akta.pro rank
Horner Automation Group industry classification
Industry- Product category
- Industrial Automation Controls
- NAICS
- Relay and Industrial Control Manufacturing (335314), Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Electrical Industrial Apparatus (3620)
- akta.pro primary industry
- Industrial Controllers & Control Systems (PLCs, PACs, CNC Controllers) (IMAHAHAH)
- akta.pro secondary industry
- Industrial Automation Software (SCADA, HMI, MES, Historian) (IMAHAHAJ)
Keywords
Where Horner Automation Group is headquartered
LocationHeadquarters
- HQ city
- Indianapolis
- HQ country
- United States
- HQ region
- North America
Markets served
Horner Automation Group business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Operations
Horner Automation Group product offering
Product offeringCore offering
Horner Automation Group designs, manufactures, and sells industrial automation hardware and software, with its core product family being the XL4 and XL7 series of integrated programmable logic controller (PLC) and human-machine interface (HMI) devices. These OEM-oriented control solutions are used in manufacturing and process-control environments for industrial automation applications.
Product overview
Horner Automation Group provides industrial automation hardware and software solutions. Based on available source data, their product portfolio includes the XL4 and XL7 series of industrial control devices. The webpage content was not accessible (loading/verification page), limiting detailed product information extraction.
Differentiator
Problem solved
Functional benefit
Products and services
- Horner XL4/XL7 devices
Companies that use Horner Automation Group
Customer profileSegments1 record
Ideal customer profiles1 record
Horner Automation Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Horner Automation Group partnerships and signals
Strategic signalRecent moves3 records
Horner Automation Group competitors and assessment
Company assessmentDirect peers
- IDEC Corporation: Japanese-origin PLC and HMI manufacturer with strong North American OEM presence. Comparable to Horner for its combined PLC/HMI/controller offering aimed at small and mid-sized machine builders.
- AutomationDirect: US-based direct-to-customer supplier of PLCs (CLICK, Productivity, Do-more), HMIs, and industrial controls. Closest direct comparable to Horner in terms of mid-market positioning, channel model, and integrated PLC+HMI product strategy.
- Unitronics: Israel-based manufacturer of all-in-one PLC+HMI controllers (Vision, Samba). Highly comparable to Horner because Unitronics sells integrated PLC/HMI devices into the same OEM mid-market.
Broad incumbents
- Rockwell Automation (Allen-Bradley): Global market leader in industrial automation offering PLCs (ControlLogix, CompactLogix), HMI, and motion control. Comparable because Allen-Bradley directly competes with Horner's PLC+HMI offering for OEM machine builder design wins.
- Siemens: Dominant European industrial automation supplier with the SIMATIC PLC and HMI portfolio. Comparable because Siemens targets the same OEM and end-user customers as Horner with overlapping controller and operator-interface products.
- Schneider Electric (Modicon): Schneider's Modicon PLC and Magelis HMI lines compete directly with Horner XL-series devices in mid-market OEM applications, making Schneider a key broad-incumbent comparable for channel, pricing, and feature benchmarking.
- Eaton: Diversified industrial manufacturer with an automation controls portfolio (XC PLCs, XP500 HMIs). Comparable because Eaton competes in the same mid-market PLC+HMI OEM space with a much larger installed channel.
- ABB: Global automation and robotics conglomerate offering AC500 PLCs and CP600 HMIs. Comparable to Horner as a broad incumbent overlapping in PLC and operator-interface product categories.
- Mitsubishi Electric: Major Asian-headquartered automation vendor with MELSEC PLC and GOT HMI families. Comparable because Mitsubishi targets the same mid-market OEM machine builder segment as Horner across multiple geographies.
Emerging players
- Banner Engineering: US industrial sensor and operator-interface specialist expanding into controls and HMI. Comparable as an adjacent emerging player with overlapping industrial OEM customer relationships in factory automation.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Horner Automation Group social profiles
Digital presenceHorner Automation Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Horner Automation Group leadership team
Management profileNumber of profiles
Profiles1 record
Horner Automation Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Horner Automation Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Horner Automation Group
What does Horner Automation Group do?
Horner Automation Group designs, manufactures, and sells industrial automation hardware and software, with its core product family being the XL4 and XL7 series of integrated programmable logic controller (PLC) and human-machine interface (HMI) devices. These OEM-oriented control solutions are used in manufacturing and process-control environments for industrial automation applications.
Is Horner Automation Group a public or private company?
Horner Automation Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Horner Automation Group founded?
Horner Automation Group was founded in 1949. It employs 251 to 500 people.
Where is Horner Automation Group based?
Horner Automation Group is headquartered in Indianapolis, United States, in the North America region.
Who are Horner Automation Group's main competitors?
Direct peers on record are IDEC Corporation, AutomationDirect and Unitronics. Broad incumbents are Rockwell Automation (Allen-Bradley), Siemens, Schneider Electric (Modicon), Eaton, ABB and Mitsubishi Electric. Banner Engineering is listed as an emerging player.
Does Horner Automation Group have an API?
No public API is recorded for Horner Automation Group.
What industry is Horner Automation Group in?
Horner Automation Group's product category is Industrial Automation Controls. Its primary akta.pro industry code is IMAHAHAH, Industrial Controllers & Control Systems (PLCs, PACs, CNC Controllers), with a secondary code of IMAHAHAJ, Industrial Automation Software (SCADA, HMI, MES, Historian). Its NAICS code is 335314 and its SIC code is 3823.