Urban Energy
Urban Energy is a Brooklyn-based community solar and building electrification developer that finances, installs, and operates rooftop solar and DERs on NYC pre-war multifamily buildings under a zero-investment 25-year roof lease model, targeting property owners and tenants under New York's VDER program.
- Company typePrivate
- Founded2017
- HeadquartersBrooklyn, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Urban Energy does
Urban Energy is a Brooklyn-based community solar and building electrification developer founded in 2017 by CEO Russell Wilcox and COO Laetitia Mignardot. The company targets New York City's pre-war multifamily buildings — particularly those with large, flat roofs — and offers property owners a zero-investment 25-year roof lease model under New York's Value of Distributed Energy Resources (VDER) program. Under this model, Urban Energy handles design, permitting, financing, installation, and long-term operation of rooftop solar, paying building owners annual roof lease fees plus electricity credits, with no power-purchase obligation. Tenants in subscribed buildings receive discounted electricity without long-term contracts.
The company's core technology stack centers on community solar development, distributed energy resource (DER) aggregation, and Virtual Power Plant (VPP) integration that allows aggregated DERs to participate in NY wholesale electric markets. All solar installations are designed as storage-ready and intended for future retrofit with Yotta Solar Leaf batteries. The product portfolio has expanded beyond core community solar to include stand-alone energy storage projects (1MWh/1MW+ participating in NY VDER peak-demand arbitrage), EV charging infrastructure for commercial fleets and multifamily parking, air source heat pump installations, full roofing retrofits, and semi-custom solar racking canopy solutions — three pilot canopies have been built to enable solar deployment on NYC's pre-war building stock. The company also participates in BlocPower's Brooklyn-based Civilian Climate Corps, training community workers in renewable energy installation.
Commercially, Urban Energy operates a sales-led, inside-sales-enabled GTM targeting NYC building owners and investors through direct outreach and a website-based remote property evaluation tool. Revenue streams combine long-duration roof lease subscriptions, managed services for ongoing solar operation, usage-based energy arbitrage via VDER, and professional services for electrification installations. Customer testimonials cite Crescent Farms Realty, Crescent Farms Development, Granite Farms International Management, and Central Family Life Center as project partners. The company is founder-owned, privately held, and operates as a triple bottom-line business committed to social and environmental outcomes alongside financial returns.
Urban Energy firmographics
Firmographics- Name
- Urban Energy
- Legal name
- Urban Energy
- Website
- https://urbanenergy.nyc
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Urban Energy is a Brooklyn-based community solar and building electrification developer that finances, installs, and operates rooftop solar and DERs on NYC pre-war multifamily buildings under a zero-investment 25-year roof lease model, targeting property owners and tenants under New York's VDER program.
- Ownership category
- akta.pro rank
Where Urban Energy is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Urban Energy business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Roof Lease Payments: Property owners receive annual payments for leasing roof space for 25-year community solar installations. Building owners receive roof lease payments as well as electricity credits for produced solar energy.
- Solar Development and Operation: Urban Energy designs, permits, finances, installs, and operates solar equipment long term. They generate revenue from energy production and pass benefits through to building owners.
- Stand-Alone Energy Storage: Installation of 1MWh/1MW+ standalone energy storage projects to earn revenues through grid scale peak demand energy arbitrage via the NY VDER program.
- Electrification Services: Services including roofing, air source heat pump installations, and EV charging infrastructure for commercial fleets and multifamily residential parking.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Zero-investment roof lease model for property owners |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
Urban Energy product offering
Product offeringCore offering
Urban Energy develops, finances, installs, and operates community solar systems on rooftops of NYC's pre-war multifamily buildings under a zero-investment roof lease model. Building owners receive annual lease payments, electricity credits, roof renovation budgets, and NY tax abatement eligibility without any upfront capital or power-purchase obligation. The company layers complementary electrification services including solar+storage, stand-alone storage, EV charging, air source heat pumps, and roofing retrofits, and aggregates distributed energy resources via Virtual Power Plant (VPP) technology to participate in wholesale electric markets.
Product overview
Urban Energy is a community solar and electrification development company offering a portfolio of distributed energy resource (DER) services for NYC building owners. The core offering is the Community Solar Program, which enables property owners to host solar installations with zero investment. The company layers additional services including Solar + Storage (storage-ready solar with Yotta Solar Leaf battery integration), Stand-Alone Storage (grid-scale energy arbitrage), Electric Vehicle Charging Infrastructure, New Roofing Retrofits, Air Source Heat Pump Installations, and Solar Racking Canopy Solutions. By owning and aggregating DER technologies, Urban Energy competes in wholesale electric markets via Virtual Power Plants (VPP) to maximize asset value. The company targets pre-war multifamily buildings with large flat roofs in NYC.
Differentiator
Problem solved
Functional benefit
Products and services
- Community Solar Program A solar program that allows NYC property owners and investors to host solar installations on unused rooftop space and receive 25-year roof lease payments, electricity credits, roof renovation budgets, and NY tax abatement eligibility with no personal investment, fees, or power-purchase obligation.
- Solar + Storage Solar installations engineered as storage-ready so they can be retrofitted with the Yotta Solar Leaf battery product for full-scale deployment, enabling buildings to capture and store solar energy on-site.
- Stand-Alone Energy Storage Standalone 1MWh/1MW+ energy storage projects installed alongside storage partners to earn revenues through grid-scale peak demand energy arbitrage via the NY VDER program.
- Electric Vehicle Charging Infrastructure Design, installation, and maintenance of EV charging infrastructure for commercial fleets and multifamily resident parking.
- New Roofing Retrofits Roof renovation services including roofing, decking, asbestos removal, white roof painting, weatherizing, and insulation, performed before rooftop technology installation to ensure 25+ year system viability.
- Air Source Heat Pump Installations Design and installation of air source heat pump systems for electrifying building heating and cooling as part of NYC's clean energy goals.
- Solar Racking Canopy Solutions Semi-custom solar racking canopy systems designed to enable solar installations on NYC's pre-war multifamily building stock with flat roofs, with three pilot canopies built and expansion underway.
Quantifiable outcome
- Zero investment required from building owners
- +2 more outcomes
Companies that use Urban Energy
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
Urban Energy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Urban Energy partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- New York State (NYS) Community Solar ProgramcoreUrban Energy participates in NY's Community Solar initiative, operating under the VDER (Value of Distributed Energy Resources) program established in 2017 by the NYS Public Service Commission. This program increased the value of energy exported by decentralized generators and enabled building owners to install solar arrays in exchange for tax abatements and other incentives.
- BlocPowercoreUrban Energy is a Contractor Partner in BlocPower's Civilian Climate Corps (CCC) program based in Brooklyn. This initiative provides workforce development opportunities for individuals affected by gun violence and incarceration in NYC, training them in renewable energy sectors including electric heat pump installations, solar panel and battery installations, EV charger maintenance, and Wi-Fi installation.
- Manufacturing Certified Partners (Roofing)minorUrban Energy works with manufacturing certified partners for roofing installations, emphasizing transparent approaches and certified expertise for roof renovations that are critical before adding rooftop technologies for 25+ years.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Urban Energy competitors and assessment
Company assessmentDirect peers
- Nexamp: One of the largest community solar developers in the US with active projects across NY. Comparable on community solar subscription model, solar + storage offering, and serving building/host customers with no-upfront-cost structures.
- Pivot Energy: National community solar developer with a presence in NY state. Directly comparable on the community solar subscription/host model, multi-state developer footprint, and aggregation of distributed solar assets for utility and off-taker programs.
- Catalyst Power Holdings: Community solar and distributed generation developer active in NY/NE markets. Comparable on community solar subscription management, VDER-style programs, and aggregation of rooftop DER assets.
- Dimension Renewable Energy: Community solar developer with active NY portfolio under the VDER-style compensation framework. Comparable on community solar project development for building hosts and subscription-based off-taker model.
- Renu Energy: Community solar developer active across the Southeast and Mid-Atlantic with comparable host-customer roof lease and subscription off-taker model. Overlaps in product offering (solar + storage for multifamily and commercial hosts).
- C2 Energy Capital: Community solar developer focused on building owner host relationships across multiple states. Comparable business model — long-term roof lease, no upfront cost to host, third-party ownership of distributed solar assets.
- BlocPower: NYC-based building electrification and energy efficiency developer for multifamily housing. BlocPower is both a direct competitor in NYC pre-war electrification and a strategic partner via the CCC workforce program — making it the closest comparable peer by geography, customer segment, and service line.
Broad incumbents
- Borrego Solar: Established commercial and community solar EPC with a multi-state footprint and in-house construction capability. Comparable on the rooftop solar EPC and community solar developer model, though broader and more geographically diversified than Urban Energy.
Others
- Yotta Solar: Solar storage hardware partner whose Yotta Solar Leaf product integrates with Urban Energy's storage-ready installations. Not a direct competitor but a key enabling technology vendor and ecosystem participant.
Regional players
- Solar One: NYC-based solar education, workforce training, and project development non-profit. Comparable geographic focus on NYC building owners and overlapping mission of community-engaged clean energy deployment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Urban Energy social profiles
Digital presenceUrban Energy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Urban Energy leadership team
Management profileNumber of profiles
Profiles10 records
Urban Energy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Urban Energy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Urban Energy
What does Urban Energy do?
Urban Energy develops, finances, installs, and operates community solar systems on rooftops of NYC's pre-war multifamily buildings under a zero-investment roof lease model. Building owners receive annual lease payments, electricity credits, roof renovation budgets, and NY tax abatement eligibility without any upfront capital or power-purchase obligation. The company layers complementary electrification services including solar+storage, stand-alone storage, EV charging, air source heat pumps, and roofing retrofits, and aggregates distributed energy resources via Virtual Power Plant (VPP) technology to participate in wholesale electric markets.
Is Urban Energy a public or private company?
Urban Energy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Urban Energy founded?
Urban Energy was founded in 2017. It employs 11 to 50 people.
Where is Urban Energy based?
Urban Energy is headquartered in Brooklyn, United States, in the North America region.
How does Urban Energy make money?
Four revenue lines are on record. Roof Lease Payments are the primary driver. The others are solar Development and Operation, stand-Alone Energy Storage and electrification Services.
Who are Urban Energy's main competitors?
Direct peers on record are Nexamp, Pivot Energy, Catalyst Power Holdings, Dimension Renewable Energy, Renu Energy, C2 Energy Capital and BlocPower. Borrego Solar is listed as a broad incumbent. Yotta Solar is listed as an others. Solar One is listed as a regional player.
Does Urban Energy have an API?
No public API is recorded for Urban Energy.