Zee Tags

What Zee Tags does

Z Tags is a livestock identification tag brand wholly owned by Datamars, a diversified livestock technology conglomerate. The company develops and manufactures physical identification tags — visual, electronic, and tissue sampling — for five species: cattle (primary), sheep, goats, swine, and deer. Its core product lineup includes the Herdsmen Two Piece Tag (relaunched September 2025), the Z1 One Piece no-snag tag, the Tissue Sampler Tag for DNA collection, electronic ID tags, and complementary Taggers & Accessories. The Tissue Sampler Tag in particular extends the portfolio into genomic testing and traceability workflows beyond conventional visual identification.

The business operates a hardware sales model with one-time/tag-pack transactions and does not publicly disclose pricing; customers are routed through a 'Find your nearest Z tags retailer' locator or to specialized product specialists. Go-to-market combines a global retail partner network with three in-house sales motions: Production Sales (enterprise/production livestock operations), Retail Sales (mid-market and smaller customers), and Smart Farming Sales (electronic ID and precision-livestock adopters). Z Tags maintains dedicated country websites for the United States, Australia, Brazil, Canada, New Zealand, the United Kingdom, and an International catch-all market, and shares Datamars Livestock brand portfolio positioning with sister brands Tru-Test (weighing/monitoring), Speedrite (fencing), NJPhillips (husbandry tools), and Simcro (injection equipment).

No financial, funding, headcount, or management-team data is publicly available in the input sources. The company's strategic positioning is anchored in regulatory livestock identification compliance, herd management record-keeping, traceability programs, and the emerging genomic/DNA testing workflow enabled by Tissue Sampler Tags. Founded in 2014 and headquartered in North Shore, New Zealand, with US operations centered around us.ztags.com, Z Tags operates as a focused sub-brand within Datamars rather than an independent entity.

Name

Zee Tags

Legal name

Z Tags

Website

https://zeetags.com

Company type

Private

Founded year

2014

Operating status

Operating

Short description

Z Tags is a Datamars-owned brand that manufactures and distributes livestock identification tags — visual, electronic, and tissue sampling — for cattle, sheep, goats, swine, and deer producers across seven country markets via retail partners and dedicated production, retail, and smart-farming sales teams.

Ownership category

akta.pro rank

Product category

Livestock Identification Tags

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Animal Identification & Tracking Devices (Microchips, RFID, Tags, Scanners) (HLAMAFAL)

akta.pro secondary industries

Livestock Identification, Traceability & Recordkeeping Services (Tagging, RFID) (AFAEALAF), Herd Management Software & Identification (RFID, EID, Data Platforms) (AFAAAIAH), Livestock Identification & Recordkeeping Services (RFID Tagging, Traceability Setup) (AFACAEAH)

Keywords

• Livestock identification tags
• Electronic ear tags
• Tissue sampling tags
• Livestock tagging equipment
• Animal identification tags

Headquarters

HQ city

North Shore

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Livestock Tags: Sale of visual, electronic, and tissue sampling identification tags for cattle, sheep, goats, swine, and deer. Tags are physical products sold as one-time purchases or in packs.
2. Taggers & Accessories: Tagging equipment and accessories required for applying and managing livestock identification tags.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Zee Tags designs, manufactures, and sells livestock identification tags and applicator devices. Its product portfolio includes visual tags, electronic identification tags, and tissue sampling tags for cattle, sheep, goats, swine, and deer, complemented by tagger tools and accessories used to apply and manage the tags on-farm.

Product overview

Zee Tags is a livestock identification tag company offering a comprehensive portfolio of tag products organized by animal type (Cattle, Sheep, Goats, Swine, Deer) and tag technology (Electronic, Tissue Sampling, Visual). The core product lineup includes the Herdsmen Two Piece Tags, Z1 One Piece Tags (No-Snag Tags), and Tissue Sampler Tags, complemented by Taggers & Accessories for tag application. The company operates as part of the Datamars Group alongside sister brands including Tru-Test, Speedrite, NJPhillips, and Simcro.

Differentiator

Problem solved

Functional benefit

Brands

• Herdsmen Two Piece Tags: Two-piece livestock identification tags for cattle
• Z1 One Piece Tags

Products and services

• Herdsmen Two Piece Tags

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• DatamarscoreStrategic or Co-development PartnerDatamars is the parent company of Z Tags. Z Tags operates as a brand under the Datamars Livestock division, which also includes Tru-Test (weighing and monitoring), Speedrite (electric fencing), NJPhillips (animal husbandry tools), and Simcro (injection equipment). Products may be cross-marketed through shared distribution channels.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Caisley International: Caisley International is a specialist manufacturer of official livestock ear tags (visual and electronic) for cattle, sheep, and goats, with strong presence in Europe. It directly competes with Z Tags in official identification tag supply and regulatory-compliant tag programs.
• Leader Products: Leader Products is an Australia/New Zealand-based manufacturer of livestock identification tags (visual and electronic), RFID, and applicators. It competes with Z Tags across the Oceania cattle and sheep identification market with overlapping product categories.
• Allflex Livestock Intelligence (MSD Animal Health): Allflex is the global leader in livestock identification tags (visual and electronic), RFID, and tissue sampling, serving cattle, sheep, goats, and swine. It is the closest direct competitor to Z Tags in product line, technology (including tissue sampling), and global distribution across livestock producers.
• Shearwell Data: Shearwell Data manufactures and sells livestock identification tags, electronic ID readers, and weighing/management software for sheep and cattle. It is a direct competitor in both visual and electronic tag categories and shares the New Zealand origin with Z Tags' heritage.
• Y-Tex Corporation: Y-Tex is a US-based manufacturer of livestock ear tags (visual and electronic), insecticide ear tags, and identification applicators. It competes directly with Z Tags in cattle identification hardware, particularly in North American livestock retail and production channels.
• Hauptner-Herberholz: Hauptner-Herberholz produces livestock identification tags, tattooing equipment, and animal husbandry tools, primarily serving European livestock markets. It is comparable to Z Tags in the niche of livestock identification hardware and accessory tools.
• Ritchey Tagg-N-Go: Ritchey (UK) manufactures livestock ear tags, electronic identification, and livestock handling equipment primarily for sheep and cattle. It is a comparable direct competitor in the UK and European livestock ID market.

Emerging players

• Temple Tag Ltd: Temple Tag manufactures livestock identification ear tags for cattle, sheep, goats, and other species. It is comparable as a direct competitor in visual and electronic livestock tagging with overlapping species coverage and a focus on durable tag retention.

Broad incumbents

• Datamars Livestock: Datamars Livestock is the parent portfolio encompassing Z Tags alongside Tru-Test, Speedrite, NJPhillips, and Simcro. It is comparable because it represents the broader corporate umbrella under which Z Tags operates and competes across the full livestock identification, weighing, fencing, and animal husbandry stack.

Others

• Datamars Tru-Test: Tru-Test is a Datamars sister brand specializing in livestock weighing scales, EID readers, and milk metering. It is relevant as an adjacent product line under the same parent that complements Z Tags' identification offering in a producer's integrated livestock management workflow.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zee Tags