What Pinnacle Team does

Pinnacle Team is a privately held residential real estate team founded in 2017 and headquartered in Oakdale, Minnesota, operating under the eXp Realty brokerage. The team of 45+ real estate professionals, led by Team Owners Viet Le and Tam Le with General Manager Jennifer Giovinazzo and a layer of specialized functional Directors (Operations, Client Engagement, Connections, Community Involvement), delivers buyer and seller representation across three states — Minnesota, Florida, and Wisconsin — via dedicated FL, MN, and WI teams. Services span primary-residence transactions, luxury properties (with featured listings up to $8.5 million in Orlando and $8 million in Belleair Shore), investment properties, virtual home buying, cash-offer programs, and seller-side market analysis. The underlying technology is a Placester-based real estate website with MLS integration, advanced property search, saved listings, email notifications, and virtual/3D tour capabilities. The company also operates a content layer — blog, community pages, and a testimonials platform — for SEO and inbound lead generation.

The business model is commission-based transaction revenue: agents earn a percentage of sale price on successful buyer and seller closings, with referral and partnership income layered on top. Pricing follows industry-standard 2.5–6% commission rates, with specific rates not publicly disclosed and negotiated per engagement. Go-to-market is sales-led through direct agent relationships, supported by inside sales handling phone and email inquiries, plus a self-serve online property search platform. The customer base is horizontally segmented across residential buyers, residential sellers, luxury buyers/sellers, and real estate investors, with testimonials indicating a 5.0/5.0 average satisfaction rating.

Pinnacle Team generates revenue exclusively through transaction fees and operates without disclosed venture funding, parent-company ownership beyond the eXp Realty brokerage affiliation, or public-market exposure. Geographic reach is limited to three U.S. states in the Midwest (MN, WI) and Southeast (FL) regions, with headquarters at 7300 Hudson Blvd N, Suite 165, Oakdale, MN.

Name

Pinnacle Team

Legal name

Pinnacle Team

Website

https://pinnacleteamus.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Pinnacle Team is a privately held residential real estate team of 45+ agents operating under eXp Realty across Minnesota, Florida, and Wisconsin, providing buyer and seller representation, luxury transactions, virtual home buying, and cash-offer services to individual consumers and investors.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Luxury & High-End Residential Brokerage (BPAJAAAC)

Keywords

• Residential real estate
• Home buyer representation
• Home seller services
• Real estate brokerage
• Luxury home sales

Headquarters

HQ city

Oakesdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Buyer Representation: Commission-based buyer representation services where agents earn a percentage of the transaction value upon successful home purchase
2. Seller Listing Services: Commission-based seller representation including listing services, marketing, and negotiation support, earning percentage upon successful sale
3. Referral Services: Agent recruitment and team expansion through referral and partnership programs within the eXp Realty network

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Pinnacle Team is a residential real estate brokerage team operating under eXp Realty, providing buyer representation, seller listing services, virtual home buying, cash offers, market analysis, and property valuation tools across Minnesota, Florida, and Wisconsin. Its core offering combines agent-led transaction services with an MLS-integrated property search platform and related digital tools.

Product overview

Pinnacle Team is a real estate agency operating across Minnesota, Florida, and Wisconsin, offering a unified platform combining property listing search with comprehensive agent services. The core offering includes a property listing platform (Real Estate Listing Services) for searching homes for sale and rent, complemented by buyer services (Home Buyers Services) and seller services (Home Sellers Services). Additional value-added services include Virtual Home Buying for remote transactions, Cash Offers Program for competitive bidding, Market Analysis for data-driven decisions, and a Home Valuation Tool for property estimation. The company also provides educational content through its Pinnacle Team Blog and Client Testimonials Platform, with dedicated Community Pages for each service area.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Buyers Services Personalized real estate buying services with dedicated agent support to help clients find and purchase their dream home across MN, FL, and WI markets.
• Home Sellers Services Comprehensive selling services including listing representation, market analysis, and strategic marketing to help homeowners sell their properties.
• Virtual Home Buying Remote home buying service enabling clients to view properties and complete transactions virtually without in-person visits, expanding reach beyond local markets.
• Cash Offers Program Service enabling buyers to make cash offers on properties, providing a competitive advantage in the real estate market.
• Real Estate Listing Services Property listing search platform allowing buyers to search for homes for sale and rent across Minnesota, Florida, and Wisconsin markets.
• Market Analysis Real-time market data and analysis tools providing insights on property values, trends, and comparable sales to support informed decisions.
• Home Valuation Tool Online tool allowing homeowners to estimate their property's current market value to inform listing decisions.

Quantifiable outcome

• 5.0/5.0 average rating from client testimonials
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• eXp RealtycoreChannel Partner/ Reseller/ DistributorPinnacle Team operates as a real estate team under the eXp Realty brokerage. eXp Realty provides the brokerage platform, licensing, training, and brand backing while Pinnacle Team operates as an independent team with its own brand identity, leadership structure, and agent recruitment. The partnership provides national brokerage support with local team execution.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• eXp Realty: National cloud-based brokerage and direct parent platform for Pinnacle Team. Operates a similar team-based agent model across the U.S. and Canada, with comparable commission splits, recruiting infrastructure, and consumer-facing listing technology.
• Compass: Tech-forward national residential brokerage with a strong luxury focus and team-based agent structure. Competes with Pinnacle Team for high-end listings and agent talent in major U.S. markets including Florida.
• Redfin: Tech-enabled residential brokerage and portal competing for the same buyer and seller pool in MN, FL, and WI. Overlaps with Pinnacle Team on listing search, agent representation, and increasingly on cash-offer-style programs.
• Keller Williams Realty: Largest U.S. residential brokerage by agent count, built around a team-based 'Market Center' model. Directly comparable to Pinnacle Team's structure of independent teams operating under a shared brand, training, and technology platform.
• Coldwell Banker Realty: Established national residential brokerage with strong luxury division and multi-state agent networks. Directly competes with Pinnacle Team for agent talent, listings, and buyer-side representation in MN, FL, and WI.
• Berkshire Hathaway HomeServices: National residential brokerage franchise network with luxury sub-brands. Overlaps with Pinnacle Team in the high-end Florida market and competes for similar buyer and seller segments across MN and WI.

Direct peers

• @properties: Residential brokerage with notable luxury segment exposure and team-based agent organization. Comparable to Pinnacle Team in its dual focus on general residential and luxury listings, including high-value Florida properties.
• Real Brokerage: Tech-forward, agent-centric brokerage with a team-based operating model and attractive commission splits. Comparable to Pinnacle Team's eXp-affiliated structure and increasingly competes for the same migrating agents.
• HomeSmart: Large U.S. residential brokerage using a team-based agent model with technology-enabled operations. Comparable in agent structure, multi-state footprint, and reliance on team leaders to drive production.
• Sotheby's International Realty: Global luxury residential brokerage network with strong Florida presence. Highly comparable to Pinnacle Team's luxury positioning (listings up to $8.5M), serving high-net-worth buyers and sellers with premium service standards.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/pinnacleteamus
• Facebookfacebook.com/PinnacleTeamUS
• LinkedInlinkedin.com/company/pinnacle-realty-mn-exp-realty

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pinnacle Team