Serenity Assisted Living

What Serenity Assisted Living does

Serenity Assisted Living is a privately held, family-owned assisted living facility founded in 2006 and headquartered at a two-building campus (1125 & 1204 Oakview Drive) in Dilworth, Minnesota, in the Fargo-Moorhead metro area. The firm employs between 101 and 250 staff and serves seniors requiring assisted living, memory care, skilled nursing, and rehabilitation services. Its differentiator is an all-inclusive monthly pricing model bundled with an in-house multidisciplinary clinical team (nurses, social workers, spiritual leaders, wellness staff, personal care assistants, physical therapists, and hospice providers) that allows residents to age in place without relocation. There is no proprietary technology product; the company's platform is its physical residential facility and its care staff, supported operationally by a third-party property management system (Residex) and trade association membership (PFBA).

The business model is a B2C subscription-style recurring revenue stream: families pay a single all-inclusive monthly rate covering rent, utilities, medication assistance, meals, housekeeping, bathing, grooming, and additional care services. Pricing is personalized to each resident's financial situation and is not publicly disclosed. Go-to-market is sales-led and consultative, driven by direct family inquiry through the website, a public waiting list, in-person tours ("Stop in for a cup of coffee"), and top-of-funnel content marketing via a website, Facebook page, monthly email newsletter, and the Senior Care Podcast. Distribution is regional and confined to a single two-building campus, with no evidence of multi-site operations, institutional referral channels, or B2B partnerships. Revenue, funding history, ownership structure beyond family control, and management team details are not publicly disclosed.

From a strategic posture, Serenity has operated at the same site since founding with no documented facility expansions, acquisitions, funding rounds, or leadership changes. The business is mature and stable rather than growth-stage; its competitive moat derives from local brand trust, clinical breadth of the in-house team, and continuity-of-care positioning, not from technology, scale, or capital structure advantages.

Name

Serenity Assisted Living

Legal name

Serenity Assisted Living

Website

https://serenityassistedliving.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

Serenity Assisted Living is a family-owned assisted living facility in Dilworth, Minnesota, serving seniors in the Fargo-Moorhead area with all-inclusive monthly pricing, in-house multidisciplinary clinical care, and aging-in-place services across assisted living, memory care, skilled nursing, and rehabilitation.

Ownership category

akta.pro rank

Product category

Assisted Living Services

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Other Residential Care Facilities (62399)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Assisted Living with Memory Care (Mixed Campus) (HLADABAB)

akta.pro secondary industries

Independent Living with Supportive Services (Light ADL/IADL Support) (HLADAAAE), Hospice Care in Assisted Living / Residential Care Facilities (HLADAHAE)

Keywords

• Assisted living services
• Senior residential care
• Memory care services
• Hospice care services
• Senior wellness programs

Headquarters

HQ city

Dilworth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Assisted Living Services Revenue: Serenity Assisted Living generates revenue through all-inclusive monthly fees for residential assisted living services. The pricing model covers rent, utilities, medication assistance, meals, housekeeping, bathing, grooming, and additional care services in a single bundled rate. Financial options are personalized for each individual's situation.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Serenity Assisted Living is a family-owned senior living facility in Dilworth, MN (Fargo-Moorhead area) that provides assisted living, independent living, memory care, skilled nursing, and rehabilitation services. Residents receive meals, dressing assistance, medication management, housekeeping, bathing, grooming, wellness programming, and access to a multidisciplinary care team (nurses, social workers, spiritual leaders, physical therapists, hospice staff) for one all-inclusive monthly rate.

Product overview

Serenity Assisted Living is a family-owned senior living facility established in 2006, offering an all-inclusive care model for residents in the Fargo-Moorhead area. The community provides comprehensive assisted living services through a multidisciplinary care team (nurses, social workers, personal care assistants, physical therapists, hospice services) combined with residential amenities including floor plans, wellness programs, and social activities. Services are bundled into a single inclusive price covering rent, utilities, medication assistance, meals, housekeeping, and personal care.

Differentiator

Problem solved

Functional benefit

Products and services

• Assisted Living Services Comprehensive residential assisted living care for seniors, covering meals, medication management, personal care (bathing, grooming, dressing), housekeeping, laundry, and companionship, bundled into one all-inclusive monthly price.
• Memory Care Services Specialized care for seniors with memory-related conditions, delivered through Serenity's multidisciplinary care team within the same residential community.
• Skilled Nursing Care Professional nursing services delivered by Serenity's in-house nurse team to residents requiring clinical care within the assisted living setting.
• Rehabilitation Services In-house physical therapy and rehabilitation services delivered by Serenity's physical therapy staff to support residents' recovery and mobility.
• Independent Living Residential living option within Serenity's community for seniors who desire an intimate community setting with access to community amenities and support services.
• Hospice Services In-house end-of-life hospice care that allows residents to remain in the Serenity community rather than relocating, as part of the multidisciplinary care team.
• Wellness and Exercise Programs Health, fitness, and wellness activities led by Serenity's wellness and exercise staff, designed to help senior residents maintain physical fitness and overall well-being.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Minnesota Assisted Living Facility Association (PFBA)minorOthersSerenity Assisted Living displays the PFBA (Possibly Professional Family Business Association) logo, suggesting membership in an industry or trade association for assisted living facilities in the region.

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Brookdale Senior Living: Largest US senior living operator with a national portfolio of assisted living, memory care, and independent living communities. Comparable in service mix (assisted living, memory care, skilled support) and resident profile, but vastly larger scale and broader geographic footprint than Serenity.
• Atria Senior Living: National senior living operator offering assisted living, memory care, and independent living across more than 200 communities. Comparable in core service offering and resident demographic; differs by operating at chain scale with corporate infrastructure.
• Sunrise Senior Living: Established national senior living provider with assisted living and memory care communities, including services comparable to Serenity's multidisciplinary care model. Operates at significantly larger scale with multiple US and international locations.
• Five Star Senior Living: National senior living operator providing independent living, assisted living, and memory care services. Comparable care continuum and resident profile to Serenity, but serves residents across a broad geographic footprint rather than a single neighborhood campus.
• Good Samaritan Society: Large national nonprofit (affiliated with Sanford Health) providing senior living, assisted living, skilled nursing, and hospice services. Comparable service continuum and resident demographic; operates at significantly larger scale.

Regional players

• Presbyterian Homes & Services: Minnesota-headquartered nonprofit providing independent living, assisted living, memory care, skilled nursing, and hospice across the Twin Cities and Upper Midwest. Directly comparable service continuum and overlapping regional market with Serenity.
• Ebenezer Senior Living: Minnesota-based senior services organization (part of Fairview Health Services) operating assisted living, memory care, skilled nursing, and hospice communities. Operates in the same regional market with overlapping continuum of care.
• Cassia: Minnesota-based senior housing, assisted living, memory care, and skilled nursing provider. Comparable service mix and direct overlap in the Minnesota and Upper Midwest market where Serenity operates.
• Benedictine Living Communities: Upper Midwest senior living and care provider offering independent living, assisted living, memory care, skilled nursing, and rehabilitation. Comparable care continuum and overlapping regional presence in Minnesota and adjacent states.
• Edgewood Healthcare: Upper Midwest senior living operator with assisted living, memory care, and independent living communities across the Dakotas, Minnesota, and neighboring states. Comparable service offering and directly overlapping regional market with Serenity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SerenityAssistedLiving

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Serenity Assisted Living