Great Falls Association of REALTORS

What Great Falls Association of REALTORS does

Great Falls Association of REALTORS (GFAR) is a private, non-profit professional trade association founded in 1910 that serves licensed real estate professionals in the Great Falls, Montana area. The organization operates as an autonomous local board affiliated with the Montana Association of REALTORS and the National Association of REALTORS, providing services that promote ethics, professionalism, housing opportunity, and private property rights. GFAR serves four primary customer segments: REALTOR members (its core constituency), property managers (recently added through a NARPM Montana partnership), consumers and homebuyers in the Great Falls market, and industry affiliates such as title companies, insurers, and lenders.

The association's core offerings are delivered through a member portal branded as the "Info Hub" (members.gfar.realtor) and include a searchable REALTOR directory, an affiliate/industry partner directory, a housing statistics and market data service (covering metrics such as median sales price, days on market, and closed sales), and a continuing education calendar with pre-licensing and broker courses. GFAR also runs community-building programs such as the GFAR Leadership Academy (launched March 2026), the Young Professionals Network (YPN), a Government Affairs Committee that engages local, state, and federal policymakers, an annual Awards Gala, and Code of Ethics enforcement. Technology infrastructure is built on the GrowthZone AMS platform (the Info Hub) and standard CMS-based website; there is no evidence of proprietary technology, APIs, or mobile applications.

GFAR's business model is funded through member dues and ancillary program revenues typical of local REALTOR boards; pricing is not publicly disclosed. The association operates from a single headquarters at 401 13th Avenue S in Great Falls, MT, and serves Cascade County and the surrounding Great Falls area. Distribution is direct-membership based, augmented by community partnerships with NeighborWorks Great Falls, the Great Falls Development Alliance, the Home Builders Association of Great Falls, the Great Falls Area Chamber of Commerce, and United Way of Cascade County, among others. The organization has 1-10 employees and is governed by an elected board of directors.

Name

Great Falls Association of REALTORS

Legal name

Great Falls Association of REALTORS

Website

https://gfar.realtor

Company type

Private

Founded year

1910

Operating status

Operating

Headcount range

1–10 employees

Short description

Great Falls Association of REALTORS (GFAR) is a 1910-founded non-profit trade association serving licensed real estate professionals, property managers, consumers, and industry affiliates in the Great Falls, Montana area through education, advocacy, networking, and market data services.

Ownership category

akta.pro rank

Product category

Real Estate Professional Association Services

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Real Estate Referral Networks (Agents, Brokers & Lead Gen) (FSAEAMAF)

Keywords

• Real estate association
• REALTOR membership services
• Continuing education
• Housing market data
• Housing advocacy

Headquarters

HQ city

Great Falls

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Distribution channels1 record

Marketing channels5 records

Core offering

Great Falls Association of REALTORS is a non-profit professional trade association that provides membership-based services to licensed real estate professionals in the Great Falls, Montana area. Its core offerings include a member portal (Info Hub) with REALTOR and affiliate directories, a continuing education calendar, the GFAR Leadership Academy, local housing statistics and market data, Code of Ethics enforcement, advocacy representation, and networking programs such as the Young Professionals Network.

Product overview

Great Falls Association of REALTORS (GFAR) operates as a professional real estate association offering membership-based services rather than a traditional product company. The organization's core offerings center on a member portal (Info Hub) for accessing directories, education, and events; comprehensive housing market data and statistics for the Great Falls area; and professional development programs including continuing education courses and the GFAR Leadership Academy. GFAR facilitates industry connections through REALTOR and affiliate/industry partner directories, supports advocacy through its Government Affairs Committee, and fosters networking via the Young Professionals Network (YPN). The association also organizes signature events including the annual Awards Gala and Board of Directors meetings. These services collectively support the professional development of real estate agents and advocate for the real estate industry in the Great Falls, Montana region.

Differentiator

Problem solved

Functional benefit

Products and services

• Member Portal (Info Hub) A secure online platform for GFAR members to access directory services, education calendars, event registration, and association resources.
• REALTOR Directory A searchable online directory connecting consumers with member real estate professionals, including broker and office information in the Great Falls area.
• Affiliate/Industry Partner Directory An online directory of industry partners including title companies, insurance providers, banks, and other service providers supporting real estate transactions in the Great Falls market.
• Housing Statistics and Market Data Local market statistics for the Great Falls area, including median sales price, days on market, closed sales, and homes for sale metrics, sourced from Montana Regional MLS monthly indicators and Cascade County local market updates.
• Education Calendar and CE Courses A calendar of continuing education courses for real estate professionals, including pre-licensing, broker requirements, and professional development programs offered through GFAR.
• GFAR Leadership Academy A leadership development program designed to identify, equip, and elevate the next generation of leaders within the association through hands-on learning, mentorship, and real-world leadership exposure.

Quantifiable outcome

• Estimated 650 new housing units needed per year in Great Falls area - GFAR provides demand assessments to guide development

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• NARPM Montana (National Association of Residential Property Managers)coreStrategic or Co-development Partner · 24 March 2026GFAR announced a new partnership with the Montana Chapter of NARPM in March 2026. This collaboration brings together two leading organizations in real estate and property management with shared commitment to professionalism, education, and elevating standards. The partnership provides expanded educational offerings, collaborative events, networking opportunities, shared resources for best practices, and strengthened advocacy for property owners, investors, and housing professionals across Montana.
• NeighborWorks Great FallscoreStrategic or Co-development PartnerCommunity partner focused on increasing access to affordable homeownership opportunities in Great Falls. Collaborates with GFAR on affordable housing initiatives and down payment assistance programs.
• Alliance for YouthminorStrategic or Co-development PartnerCommunity partner organization that works with GFAR on community development initiatives including the annual Back2School Blast event.
• Great Falls Development Alliance (GFDA)coreStrategic or Co-development PartnerEconomic development organization that GFAR works with to attract new businesses and industries, boost local economy, and increase housing demand through collaborative efforts.
• United Way of Cascade CountyminorStrategic or Co-development PartnerCommunity partner that collaborates with GFAR on community initiatives including the Back2School Blast and other community development programs.
• Home Builders Association of Great FallscoreStrategic or Co-development PartnerPartnership supporting housing development and construction in the Great Falls area, working with GFAR on affordable housing initiatives and workforce housing.
• Great Falls Area Chamber of CommerceminorStrategic or Co-development PartnerLocal chamber partnership supporting business growth and economic development in the Great Falls area.
• Chicago TitleminorGTM or Marketing PartnerTitle company partner that sponsors educational events and provides services to GFAR members for real estate transactions.
• Montana Association of REALTORScoreStrategic or Co-development PartnerState-level REALTOR association that GFAR is affiliated with, providing representation at the state legislative level and access to statewide resources.

Scale indicators2 records

Direct peers

• Montana Association of REALTORS: State-level REALTOR trade association that GFAR is directly affiliated with; operates the same membership, education, and advocacy model for Montana REALTORS at a statewide level.
• Missoula Organization of REALTORS: Another Montana-based local REALTOR association operating the same member-directory, education, and advocacy model for real estate professionals in the Missoula market.
• Billings Association of REALTORS: Local REALTOR trade association serving Billings, Montana, with an analogous structure of member services, MLS access, and professional development.
• Bozeman Area Board of REALTORS: Local REALTOR trade association serving the Bozeman/Gallatin area; comparable membership and education service portfolio for real estate professionals in Montana.
• NARPM (National Association of Residential Property Managers): National trade association for residential property managers; GFAR entered a formal partnership with NARPM Montana in March 2026, making it a directly comparable membership body serving adjacent real estate professionals.
• Kalispell Northwest Montana Association of REALTORS: Montana-based local REALTOR association providing the same mix of member services, market data, and professional development in the Flathead Valley region.

Broad incumbents

• National Association of REALTORS (NAR): National umbrella trade association that local boards like GFAR are chartered under; provides shared code of ethics, education, and advocacy infrastructure that GFAR leverages for its members.

Emerging players

• Home Builders Association of Great Falls: Adjacent contractor trade association partnered with GFAR on workforce and affordable housing; serves a complementary constituency in the Great Falls real estate ecosystem.

Market position

Strengths5 records

Weaknesses4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/gfassocrealtors
• YouTubeyoutube.com/channel/UCM73zUHul9j4GUt5r9HlrWw
• Facebookfacebook.com/GreatFallsAssociationOfRealtors
• Instagraminstagram.com/greatfallsrealtors

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Great Falls Association of REALTORS