Trilogy
Trilogy Natural Products is a New Zealand-based certified natural skincare company that sells cold-pressed rosehip oil, serums, cleansers, moisturizers, masks, and sunscreen via four-region direct-to-consumer e-commerce, a subscription program, retail partnerships, and wholesale distribution.
- Company typePrivate
- Founded2002
- HeadquartersAuckland, New Zealand
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Trilogy does
Trilogy Natural Products is a New Zealand-based certified natural skincare company founded in 2002 and headquartered in Auckland. The company designs, manufactures, and markets a broad skincare portfolio — oils, serums, cleansers, toners, moisturizers, masks, exfoliators, hand and body care, sunscreen, and accessories — built around its signature cold-pressed Certified Organic Rosehip Oil. Trilogy holds NATRUE certification (the first New Zealand skincare brand to do so, in 2012), BioGro organic certification, USDA Organic certification on its rosehip oil, and a cruelty-free stance. Differentiated inputs include the proprietary Rosapene™ blend (certified organic rosehip oil combined with lycopene from tomato and phytosterol from acai) and Vegan Collagen Amino Acids sourced from astaxanthin; every batch of rosehip oil is individually tested to a minimum 80% essential fatty acid content.
The company sells direct to consumers through four localized e-commerce storefronts in the US, UK, Australia, and New Zealand, supported by email, organic social, content marketing (the "Skinformation" blog), and community events. Distribution is supplemented by a wholesale channel and a flagship retail partnership with Chemist Warehouse in Australia. A Subscribe & Save subscription offers 15% off recurring orders, digital gift cards are available from $25 to $350, and individual SKUs range from $14.99 to $101.97. The company has also launched a dedicated teen sub-brand, Dewy by Trilogy, targeting tweens and teens aged 11-15. Trilogy is privately held, privately funded, and led by CEO Sue Hogan, with 11–50 employees. It has been identified by Coherent Market Insights as a key player in the global rosehip oil market alongside Aesop and The Ordinary, competing in a New Zealand natural personal care market valued at approximately USD 260 million.
Trilogy firmographics
Firmographics- Name
- Trilogy
- Legal name
- Trilogy Natural Products
- Website
- https://trilogyproducts.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Trilogy Natural Products is a New Zealand-based certified natural skincare company that sells cold-pressed rosehip oil, serums, cleansers, moisturizers, masks, and sunscreen via four-region direct-to-consumer e-commerce, a subscription program, retail partnerships, and wholesale distribution.
- Ownership category
- akta.pro rank
Trilogy industry classification
Industry- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (45612)
- SIC
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Natural/Organic & Clean Skincare (CRABAAAH)
Keywords
Where Trilogy is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices2 records
Markets served
Trilogy business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Direct E-commerce Sales: Primary revenue stream through owned e-commerce websites (trilogyproducts.com, trilogyproducts.com.au, trilogyproducts.co.nz, trilogyproducts.co.uk) selling directly to consumers globally. Products offered at varying price points from $14.99 to $101.97.
- Subscription Model: Subscribe & Save option offering 15% discount on recurring orders. Delivered monthly, bi-monthly, or quarterly based on customer preference.
- Gift Cards: Digital e-gift vouchers available in denominations from $25 to $350, valid for 5 years. Provides flexible gifting option for customers.
- Wholesale/Retail Distribution: Products distributed through retail partners including pharmacy chains and beauty retailers such as Chemist Warehouse.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Icon Rosehip Oil - 3 size options |
| Subscription | Monthly | SPF 60+ Sunscreen with subscription |
| Unit Pricing | Pay-as-you-go | Serums and Treatments |
| Unit Pricing | Pay-as-you-go | Moisturizers |
| Unit Pricing | One time/ perpetual license | Gift Vouchers |
| Unit Pricing | Pay-as-you-go | Bundle Products |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Trilogy product offering
Product offeringCore offering
Trilogy designs, manufactures, and sells certified natural skincare products under the Trilogy and Dewy by Trilogy brands. Its core offering is cold-pressed Certified Organic Rosehip Oil and a full routine of surrounding products — serums, moisturizers, cleansers, toners, exfoliators, masks, sunscreen, eye and hand care — sold direct-to-consumer through regional e-commerce sites, via wholesale and retail partners, and through a subscription program.
Product overview
Trilogy is a certified natural skincare brand offering a comprehensive portfolio of skincare products centered around its iconic Certified Organic Rosehip Oil. The product line includes facial oils (Rosehip Oil variants, Rosapene™ Bakuchiol Oil, CoQ10 Booster Oil), serums (Pro-Collagen+, Vitamin C+, Hyaluronic Acid+, Polyglutamic+, Bakuchiol+), moisturizers (day creams, night creams, eye creams, body creams), cleansers (cream, gel, oil, enzyme-based), toners, exfoliators, masks (overnight, hydrating), hand and body care, and specialty tools. The brand also operates a teen skincare sub-brand called Dewy by Trilogy. Products are organized by key ingredient systems (Rosehip Oil, Vitamin C, Hyaluronic Acid, Bakuchiol, Pro-Collagen, Rosapene™) and by skin concern (ageing, brightening, sensitive, balancing, hydrating). Trilogy products are made in New Zealand using sustainably sourced natural ingredients and are certified by NATRUE and hold BioGro organic certification.
Differentiator
Problem solved
Functional benefit
Brands
- Dewy by Trilogy: A gentle, fragrance-free skincare collection made specifically for tweens and teens aged 11-15. Created by Trilogy, the range takes a preventative approach to young skin using age-appropriate actives that balance oil, support the skin's natural barrier, and care for the microbiome.
Quantifiable outcome
- Every batch of Certified Organic Rosehip Oil tested to minimum 80% essential fatty acids
Companies that use Trilogy
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles2 records
Trilogy technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Trilogy partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Chemist WarehousecoreMajor Australian pharmacy retailer stocking Trilogy products. The partnership positions Trilogy products in a leading retail chain reaching millions of Australian consumers, with events like Chemist Warehouse LAB in Melbourne showcasing the brand.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Trilogy competitors and assessment
Company assessmentRegional players
- Ethique: New Zealand-based natural personal care brand (solid bars). Direct competitor named in the NZ natural personal care market context; while product form differs (bar vs. bottle), the certified natural positioning and NZ retail overlap make it comparable.
Broad incumbents
- Tatcha: Premium natural-inspired skincare brand under Unilever ownership. Competes with Trilogy in anti-aging serums, oils, and prestige retail positioning; similar reliance on botanically-derived hero ingredients.
- The Ordinary (Deciem): Clinical actives-focused skincare brand under Estée Lauder. Competes with Trilogy in serum/booster categories (Vitamin C, hyaluronic acid, peptides) and was named alongside Trilogy in rosehip oil market research.
- Drunk Elephant:
- Aesop: Australian luxury natural-inspired skincare brand under L'Oréal ownership. Overlaps Trilogy's natural positioning and Oceania heritage but operates at significantly larger scale and premium price tier.
- Weleda: Established European natural cosmetics brand with NATRUE certification. Overlaps Trilogy in certified natural standards and body/face care portfolio, but at much larger international scale.
Direct peers
- Antipodes: New Zealand-based certified natural skincare brand selling through DTC and retail channels. Closest peer to Trilogy by origin, certification positioning, and product mix (oils, serums, moisturizers using native NZ botanicals).
- ecostore: New Zealand-based natural and eco-certified personal care and home brand. Operates in the same NZ natural personal care market with overlapping sustainability and ingredient ethics positioning.
- Living Nature: New Zealand natural skincare brand explicitly named alongside Trilogy as a key NZ natural personal care competitor. Direct overlap in certified natural positioning and skincare product mix.
- Dr. Hauschka: German natural skincare brand with NATRUE certification. Closest international direct peer to Trilogy by certification framework, natural formulation philosophy, and premium skincare positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Trilogy social profiles
Digital presenceTrilogy compliance and trust
Trust signalCompliance4 records
Trilogy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trilogy leadership team
Management profileNumber of profiles
Trilogy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trilogy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trilogy
What does Trilogy do?
Trilogy designs, manufactures, and sells certified natural skincare products under the Trilogy and Dewy by Trilogy brands. Its core offering is cold-pressed Certified Organic Rosehip Oil and a full routine of surrounding products — serums, moisturizers, cleansers, toners, exfoliators, masks, sunscreen, eye and hand care — sold direct-to-consumer through regional e-commerce sites, via wholesale and retail partners, and through a subscription program.
Is Trilogy a public or private company?
Trilogy is a private company. It is currently operating.
When was Trilogy founded?
Trilogy was founded in 2002. It employs 11 to 50 people.
Where is Trilogy based?
Trilogy is headquartered in Auckland, New Zealand, in the Oceania region.
How does Trilogy make money?
Four revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are subscription Model, gift Cards and wholesale/Retail Distribution.
Who are Trilogy's main competitors?
Ethique is listed as a regional player. Broad incumbents are Tatcha, The Ordinary (Deciem), Drunk Elephant, Aesop and Weleda. Direct peers are Antipodes, ecostore, Living Nature and Dr. Hauschka.
Does Trilogy have an API?
No public API is recorded for Trilogy.
What industry is Trilogy in?
Its primary akta.pro industry code is CRABAAAH, Natural/Organic & Clean Skincare. Its NAICS code is 45612 and its SIC code is 2840.