What New Star Capital does

New Star Capital is a privately held, family-owned holding company headquartered in Edmonton, Alberta, that acquires and operates a diversified portfolio of Western Canadian businesses. The company's portfolio spans gaming and entertainment (Cash Casino, ACE Casino, Jackpot Casino, Black Card Casino), government registry services (Alberta Registry, Monarch Registries, and Windermere Registry, totaling six managed registry offices), environmental and consumer services (Green Bottle Depot beverage container recycling and Clean Car Wash), liquor retail (Liquortown), and commercial and residential real estate holdings (New Star Real Estate). All operating geographies are concentrated in Alberta, Canada, and the company does not claim any global footprint.

The company is co-founded and led by Dr. John Maher, who serves as Chairman and brings a background in dental anesthesia and prior experience that included playing an important role in the privatization of Alberta's liquor industry, and Scott Maher, who serves as President and brings prior experience as a Senior Associate at Onex Partners Private Equity Investment Group and as an investment banking analyst at Morgan Stanley Europe in M&A and leveraged finance. The leadership team has been building companies together for more than 20 years and is supported by an internal team handling finance, accounting, payroll, HR, and business management across the portfolio entities. Recent hires include a dedicated HR team member in 2025 and a Business Manager for the six registry businesses in 2024, signaling ongoing professionalization.

New Star Capital generates revenue primarily through transaction-fee and consumer-service economics at owned and operated physical storefronts across Alberta — casino gaming (slot machines, VLTs, table games), government registry transaction fees, beverage container recycling transaction fees, car wash fees, and liquor retail margins — supplemented by real estate rental income from commercial and residential holdings. Its go-to-market is direct-to-consumer through owned retail and service locations; the company has no public pricing, no disclosed revenue figures, no external funding rounds, and no identified institutional investors. Technology is not central to the offering: there is no disclosed technology stack, no APIs or SDKs, no AI/ML capabilities, no patents, and no certifications, with the operating model anchored in physical infrastructure, regulatory licenses, and local Alberta-market execution.

Name

New Star Capital

Legal name

New Star Capital

Website

https://newstarcapital.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

251–500 employees

Short description

New Star Capital is a privately held, family-owned holding company based in Edmonton, Alberta that acquires and operates a diversified portfolio of Western Canadian businesses across casino gaming, government registry services, beverage container recycling, car wash, liquor retail, and commercial and residential real estate, serving Alberta consumers through wholly-owned physical storefronts.

Ownership category

akta.pro rank

Product category

Private Holding Company Operations

NAICS

Other Financial Investment Activities (5239), Funds, Trusts, and Other Financial Vehicles (525)

SIC

Investors, Nec (6799)

akta.pro primary industry

Geography-Focused Venture Capital (Regional/Emerging Markets) (FSANAAAE)

Keywords

• Private holding company
• Casino operations
• Registry services
• Beverage container recycling
• Commercial real estate holdings

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Casino Operations: Revenue from casino and gaming operations including slot machines, VLTs, and table games at facilities like Jackpot Casino in Red Deer and Cash/ACE Casinos.
2. Real Estate Holdings: Revenue from commercial and residential property holdings throughout Alberta.
3. Registry Services: Operating registry offices providing motor vehicle, vital statistics, land titles, corporate, Alberta health, and driver testing services.
4. Beverage Container Recycling: Revenue from Green Bottle Depot beverage container recycling operations, stated to be the largest in Alberta.
5. Car Wash Services: Revenue from Clean Car Wash operations with self-serve bays and various payment options.
6. Liquor Retail: Revenue from liquor retail store operations under Liquortown brand.

Go-to-market motion1 record

Distribution channels4 records

Core offering

New Star Capital is a private, family-owned holding company that acquires, owns, and directly operates a diversified portfolio of consumer-facing businesses across Western Canada, primarily Alberta. The portfolio spans casino and gaming operations, government-adjacent registry offices, beverage container recycling depots, self-serve car wash facilities, private retail liquor stores, and commercial and residential real estate holdings. The company earns revenue by running these physical businesses itself rather than by licensing technology or brokering transactions between third parties.

Product overview

New Star Capital is a privately held holding company that operates multiple distinct business platforms across Western Canada, particularly in Alberta. The portfolio comprises casino operations (Cash Casino/Ace Casino, Jackpot Casino, Black Card Casino), registry and government services (Alberta Registry, Monarch Registries), consumer services (Clean Car Wash, Green Bottle Depot), liquor retail (Liquortown), and real estate holdings (New Star Real Estate). Each business operates as an independent sub-brand under the New Star Capital umbrella, unified by shared management and investment strategy rather than a single platform architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Cash Casino / Ace Casino

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Cameron Development CorporationcoreStrategic or Co-development Partner · 1 December 2015New Star Capital partnered with Cameron Development Corporation for the Windermere development project, which includes a Green Bottle Depot and Clean Car Wash facility in a 25,000 sq ft building in the Windermere community of Southwest Edmonton.
• Daines FamilycoreStrategic or Co-development Partner · 1 October 2015New Star Capital joined the Daines Family in ownership of Jackpot Casino, Central Alberta's locals casino in downtown Red Deer. New Star Capital is working with Jackpot's management team to transform the business through complete property renovation and parking facility expansion.

Scale indicators9 records

Recent moves8 records

Expansion highlights5 records

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/newstarcapital
• LinkedInlinkedin.com/company/new-star-capital

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Star Capital