Autoelectro
Autoelectro is a UK-based remanufacturer and B2B supplier of starter motors and alternators for the automotive aftermarket, serving motor factors, garages, and fleet operators across the UK and Ireland via account-based trade ordering and core-exchange programs.
- Company typePrivate
- Founded1986
- HeadquartersBradford, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Autoelectro does
Autoelectro is a UK-based remanufacturer and supplier of rotating electrical components for the automotive aftermarket, specializing in starter motors and alternators. Founded in 1986 by Santokh Singh Bhogal and operated since 1996 by his three sons (Tony Bhogal as Managing Director, Nicky Bhogal as Operations Director, and Paul Bhogal as Commercial Director), the company operates from a 40,000 square foot headquarters and remanufacturing facility at Nirmalec House, Leeds Road, Bradford. Its core process involves full disassembly of used cores, replacement of faulty or worn components, reassembly, and 100% computerised end-of-line testing to meet or exceed OEM specifications, with all products carrying a two-year warranty. The catalogue spans 30,000-plus vehicle applications from the 1960s (and earlier) through the latest 48V stop-start and mild hybrid technology, with more than 4,000 individual references and 660-plus new-to-range products.
The company's technology footprint includes proprietary and specialized capabilities: iStARS (Integrated Starter Alternator Reversible System) reversible alternator technology with its own ECU for stop-start vehicles; 48V MHEV and PHEV alternator ranges; an online 1986 Dashboard providing 360-degree rotating product images, live pricing and stock availability, technical support and parcel tracking; and the Active Inventory Management System (AIMS) for customer core-return and surcharge control. It invested in bespoke Motoplat CV computerised test benches to support Belted Starter Generator and 48V testing. Autoelectro has held ISO9001, ISO14001 and ISO45001 accreditation since 1995 and is a certified data supplier to TecDoc and Autocat+.
The business operates a B2B, sales-led and channel-partner go-to-market model targeting motor factors, garages/workshops, and fleet operators. Trade customers must register for accounts (submitting business details including a VAT number) to access full pricing, live stock availability, and technical support, with a two-tier account structure. Revenue is generated primarily through sales of remanufactured starter motors and alternators (including surcharge-free NEX units) and a core-exchange program in which customers return old cores for credit processed within 48 hours. Distribution runs through an own fleet of vans (same-day within a 75-mile radius, 300 parcels daily) and overnight carriers offering next-working-day AM delivery across the UK and Ireland, plus channel relationships such as approved-supplier status with the CAAR motor factor network of 350 independent members.
Autoelectro firmographics
Firmographics- Name
- Autoelectro
- Legal name
- Autoelectro
- Website
- https://autoelectro.co.uk
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Autoelectro is a UK-based remanufacturer and B2B supplier of starter motors and alternators for the automotive aftermarket, serving motor factors, garages, and fleet operators across the UK and Ireland via account-based trade ordering and core-exchange programs.
- Ownership category
- akta.pro rank
Autoelectro industry classification
Industry- Product category
- Automotive Rotating Electrics Remanufacturing
- NAICS
- Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Starter, Alternator & Motor/Generator Rebuild/Remanufacturing (TLAKALAM)
- akta.pro secondary industries
- Powertrain Electronics & Controls Remanufacturing (ECUs/TCUs, Mechatronics) (TLAKALAJ), Electric Drive Units & E-Axles Rebuild/Remanufacturing (EV/Hybrid) (TLAKALAH)
Keywords
Where Autoelectro is headquartered
LocationHeadquarters
- HQ city
- Bradford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Autoelectro business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Remanufactured Starter Motors and Alternators: Core business selling remanufactured starter motors and alternators with 2-year warranty. Products are remanufactured to OEM specifications from used cores. Surcharge-free NEX (Non-Exchange) units also available.
- Core Exchange Program: Customers return old cores for credit. Over 2,000 part numbers have had surcharge charges reduced, with many becoming surcharge-free. Credits processed within 48 hours of core receipt.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Account-based pricing for trade customers |
| Other | Pay-as-you-go | Two-tier account system |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Autoelectro product offering
Product offeringCore offering
Autoelectro remanufactures and supplies starter motors and alternators for the automotive aftermarket, covering over 4,000 individual part references and 30,000+ vehicle applications from the 1960s to the latest 48V stop-start and mild hybrid technology. Each unit is fully disassembled, has faulty components replaced, is reassembled, and undergoes 100% computerised end-of-line testing to OEM specifications, supplied with a 2-year warranty. The company also develops proprietary iStARS reversible alternator technology and provides trade customers with an online dashboard and AIMS inventory management platform.
Product overview
Autoelectro is a specialized remanufacturer and supplier of rotating electrical components for the automotive aftermarket, offering a unified portfolio centered on two core product lines: remanufactured Starter Motors and Alternators. The company has expanded its technology offerings to include advanced iStARS (Integrated Starter Alternator Reversible System) for stop-start vehicles, 48V MHEV alternators for mild hybrid applications, and PHEV alternators for plug-in hybrids. Supporting the core products is an online account management dashboard (1986 Dashboard) that provides technical support, 360° rotating product images, live pricing and stock availability, and parcel tracking. The AIMS (Active Inventory Management System) enables customers to manage core returns and surcharges. All products carry a 2-year warranty and are tested to OEM specifications.
Differentiator
Problem solved
Functional benefit
Products and services
- Starter Motors Remanufactured starter motors for vehicles from the 1960s to latest models including 48V stop-start and mild hybrid technology. Each unit is 100% end-of-line tested to meet or exceed original specifications and supplied with a 2-year warranty. Sold via B2B trade accounts to motor factors, garages, and workshops across the UK and Ireland.
- Alternators Remanufactured alternators covering the full range from classic vehicles to latest 48V stop-start and mild hybrid technology. All products are 100% end-of-line tested and supplied with a 2-year warranty. Sold via B2B trade accounts to motor factors, garages, and workshops across the UK and Ireland.
- iStARS (Integrated Starter Alternator Reversible System) Reversible alternator technology that replaces the conventional Alternator and Starter Motor combination. Provides combined function of starting the engine via an auxiliary belt and converting mechanical to electrical energy during driving. Includes its own ECU for controlling the reversible alternator on stop-start vehicles. Targeted at automotive workshops and motor factors fitting stop-start vehicles.
- 48V MHEV Alternators Specialized alternators for 48V Mild Hybrid Electric Vehicle (MHEV) applications including BMW, Ford, Hyundai, Kia, Range Rover, and other manufacturers. Supports advanced belt-starter generator technology for the latest mild hybrid vehicle platforms.
- PHEV Alternators Alternators for Plug-in Hybrid Electric Vehicle applications, including liquid-cooled systems. Targeted at workshops and motor factors serving PHEV models.
Quantifiable outcome
- 2-Year Warranty on all remanufactured products
- +4 more outcomes
Companies that use Autoelectro
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Autoelectro technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Autoelectro partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- CAARcoreWon 'approved supplier' status with motor factor and accessory retailer CAAR. Partnership recommended Autoelectro's rotating electrics programme to CAAR's 350 independent members. Supply deal includes access to surcharge-free NEX units and rolling out AIMS to CAAR's supplier base.
- SMMT (Society of Motor Manufacturers and Traders)coreAutoelectro reaffirmed commitment to SMMT by exhibiting at the trade association's Remanufacturing Showcase at SMMT head office in Central London. Partnership designed to celebrate benefits of remanufacturing to stakeholders and industry participants.
- Bradford City Football ClubminorShirt sponsorship deal placing company logo on back of players' shirts and replica shirts. Also sponsors a stand at Valley Parade. Deal provided exposure during Sky Sports broadcasts reaching estimated 2 million viewers.
Scale indicators8 records
Recent moves9 records
Expansion highlights5 records
Autoelectro competitors and assessment
Company assessmentDirect peers
- AS-PL: Polish manufacturer and supplier of starter motors, alternators and components, one of Europe's largest independent specialists in rotating electrics, directly comparable in product scope (starter/alternator focus) and aftermarket B2B distribution.
- BBB Industries: US-based remanufacturer of starters, alternators, brake calipers and other automotive parts, comparable as a multi-product rotating electrics remanufacturer serving the aftermarket through B2B channels.
- Motorcar Parts of America: US remanufacturer and supplier of alternators, starters and other electrical parts for automotive aftermarket, directly comparable business model to Autoelectro in rotating electrics remanufacturing and B2B distribution.
- Wilson Auto Electric: Independent US-based remanufacturer of starters, alternators and generators, comparable small-to-mid sized specialist in rotating electrics remanufacturing with B2B aftermarket focus.
- WAI Global: US-headquartered global remanufacturer and distributor of rotating electrics (starters, alternators) and other automotive electrical components, directly competing with Autoelectro in the aftermarket rotating electrics category with comparable B2B distribution model.
Broad incumbents
- Bosch: Global automotive supplier and OE manufacturer of starters and alternators with extensive aftermarket presence in rotating electrics; competes with Autoelectro across product type, OEM-spec quality and warranty, but as one line in a vast portfolio.
- Valeo: French tier-1 automotive supplier with rotating electrics and stop-start systems (including iStARS-equivalent integrated starter-alternator technology); competes directly with Autoelectro in stop-start/48V MHEV rotating electrics at OE and aftermarket.
- Mahle: Global tier-1 automotive supplier with significant powertrain and rotating electrics portfolio serving both OE and aftermarket; competes broadly with Autoelectro in remanufactured starters/alternators as part of a much larger parts catalogue.
- Denso: Japanese tier-1 supplier (formerly Autoelectro founder's employer via Marston Radiators) with strong rotating electrics aftermarket offering; competes on OE-grade remanufactured starters/alternators and broader automotive electricals.
Regional players
- Bapcor: Australian automotive parts distributor and retailer including rotating electrics aftermarket, comparable to Autoelectro in aftermarket B2B parts distribution model but operating in APAC rather than UK/Europe.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Autoelectro social profiles
Digital presenceAutoelectro compliance and trust
Trust signalCompliance5 records
Autoelectro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Autoelectro leadership team
Management profileNumber of profiles
Profiles4 records
Autoelectro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Autoelectro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Autoelectro
What does Autoelectro do?
Autoelectro remanufactures and supplies starter motors and alternators for the automotive aftermarket, covering over 4,000 individual part references and 30,000+ vehicle applications from the 1960s to the latest 48V stop-start and mild hybrid technology. Each unit is fully disassembled, has faulty components replaced, is reassembled, and undergoes 100% computerised end-of-line testing to OEM specifications, supplied with a 2-year warranty. The company also develops proprietary iStARS reversible alternator technology and provides trade customers with an online dashboard and AIMS inventory management platform.
Is Autoelectro a public or private company?
Autoelectro is a private company. It is classified as family owned and is currently operating.
When was Autoelectro founded?
Autoelectro was founded in 1986. It employs 101 to 250 people.
Where is Autoelectro based?
Autoelectro is headquartered in Bradford, United Kingdom, in the Europe region.
How does Autoelectro make money?
Two revenue lines are on record. Remanufactured Starter Motors and Alternators are the primary driver. The others are core Exchange Program.
Who are Autoelectro's main competitors?
Direct peers on record are AS-PL, BBB Industries, Motorcar Parts of America, Wilson Auto Electric and WAI Global. Broad incumbents are Bosch, Valeo, Mahle and Denso. Bapcor is listed as a regional player.
Does Autoelectro have an API?
No public API is recorded for Autoelectro.
What industry is Autoelectro in?
Autoelectro's product category is Automotive Rotating Electrics Remanufacturing. Its primary akta.pro industry code is TLAKALAM, Starter, Alternator & Motor/Generator Rebuild/Remanufacturing, with a secondary code of TLAKALAJ, Powertrain Electronics & Controls Remanufacturing (ECUs/TCUs, Mechatronics). Its NAICS code is 33632 and its SIC code is 5013.