What Craftz does

Craftz Co., Ltd. (クラフツ株式会社) is a Tokyo-headquartered Japanese flexible packaging manufacturer that designs and produces roll stock film and a catalog of 13 pouch formats — including 3-side seal, gusset, zipper, stand-up, retort, 4-side seal with gusset, microwavable, spout, die-cut/shaped, and in-mold labels — for enterprise customers in food (rice crackers, bread, sauces, retort and instant-noodle products, confectionery, frozen foods, beverages, dairy), pet food, pharmaceutical/medical, and daily necessities (detergents, sanitizing wipes, heat packs). The company traces its origin to Osaka Cellophane & Co. in May 1933 and operates as a privately held Japanese corporation with 740 consolidated employees across 9 production and sales bases in Japan (Tokyo HQ, Osaka branch, Niigata, Kanto, plate-making, Saitama, Nagano) and Thailand (Samut Sakhorn manufacturing complex with three factories, Bangkok sales branch).

The core technology is an end-to-end in-house production system — data compilation, plate-making, printing, laminating, slit cutting, pouch production and delivery — supplemented by an in-house research laboratory at the Tokyo head office equipped with FTIR spectroscopy, DSC, microscopy, environmental chambers, MOCON oxygen permeation testing, universal testing machines and seal testers, plus dedicated retort oven units and inline cutting machines at production sites. This vertical integration is paired with a proposal-based field sales model in which technical sales staff with high discretionary authority work from planning through proposal submission and have direct access to R&D for sample testing and problem-solving — used to convert technical specifications into customized packaging across five distinct vertical segments.

The revenue model is B2B contract manufacturing at quote-based pricing: customers place custom orders, Craftz produces within an integrated workflow, and ships directly from manufacturing facilities on flexible individual or combined delivery schedules. Consolidated revenue reached ¥28.6 billion for the fiscal year ended April 2025, with overseas operations (primarily Thailand via Craftz Packaging Thai Co., Ltd.) contributing approximately 30% of total sales. The company has executed a long-running roll-up strategy — capital ties with Kyoritsu Laminate (2004), Nagano Mitsuwa Polyethylene (2008), Eka Pak Thailand (2012) and Bangkok Foil (2014), followed by the November 2025 absorption merger of Kyoritsu Laminate into the parent and a 2022 capital and operations tie-up with NSSK Group — to consolidate capacity under a single 'Craftz' brand identity and broaden the regional production footprint.

Name

Craftz

Legal name

クラフツ株式会社

Website

https://craftz.co.jp

Company type

Private

Founded year

1933

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Craftz Co., Ltd. is a 90+ year-old Japanese flexible packaging manufacturer headquartered in Tokyo that designs and produces roll stock film and 13 pouch formats — retort, zipper, stand-up, microwavable, spout, in-mold labels and others — for enterprise customers in food, confectionery, pet food, pharmaceutical, and daily-goods industries across Japan and Thailand.

Ownership category

akta.pro rank

Product category

Flexible Packaging

NAICS

Plastics Bag and Pouch Manufacturing (326111)

SIC

Unsupported Plastics Film & Sheet (3081)

akta.pro primary industry

Flexible Paper Packaging & Wraps (kraft wrap, pouches, laminations) (IMAMAHAF)

akta.pro secondary industry

Foodservice/To-Go Packaging (Cups, Clamshells, Cutlery) (IMALAHAM)

Keywords

• Flexible packaging manufacturing
• Food packaging materials
• Pouch packaging solutions
• Roll stock film
• Retort pouches

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices9 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Flexible Packaging Manufacturing and Sales: Design, manufacturing and sale of flexible packaging materials. Products include roll stock film, various pouch types (3-side seal, gusset, zipper, stand up, center seal, retort, die cut, microwavable, spout), and in-mold labels. Serves food, confectionery, pet food, pharmaceutical, and daily goods sectors.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Craftz designs, manufactures, and sells flexible packaging materials through a fully integrated in-house production system spanning data compilation, plate-making, printing, laminating, slit cutting, pouch production, and delivery. Its product portfolio includes roll stock film, in-mold labels, and 12+ specialized pouch formats (3-side seal, gusset, zipper, stand-up, retort, microwavable, spout, shaped/die-cut, and others). The company serves enterprise customers in the food, confectionery, pet food, pharmaceutical/medical, and daily necessities sectors across Japan and Thailand.

Product overview

Craftz is a flexible packaging manufacturer offering 14 distinct product types within an integrated production system covering data compilation, plate-making, printing, laminating, slit cutting, pouch production, and delivery. The portfolio includes roll stock film (base material), in-mold labels, and various pouch formats: 3-side seal, gusset, zipper, stand up, center seal, retort, 4-side seal with gusset, large gusset, zipper stand up, die cut/shaped, microwavable, and spout pouches. Products serve food (rice crackers, bread, sauces, retort foods, confectionery), pet food, daily necessities (detergents, sanitizing wipes), and medical/pharmaceutical sectors. The integrated workflow enables short delivery lead times and consistent quality control from design to delivery.

Differentiator

Problem solved

Functional benefit

Brands

• ビヨンパ (Beyonpa): Corporate mascot character for Craftz Co., Ltd., introduced in 2015

Products and services

• Roll Stock Film (巻取り) Standard flexible packaging material wound on a core, the most common form in the flexible packaging industry, suitable for a wide range of product types including rice crackers, confectionery, and heating pads. Sold as base material to enterprise manufacturers.
• In-Mold Labels (インモールドラベル) Fan-shaped labels for beverage and dessert containers that attach during the container forming process using heat-activated adhesive, providing excellent color reproducibility. Manufactured in-house using Craftz's own inline cutting machines enabling large-sized orders and tight delivery deadlines. Sold to enterprise beverage and dessert manufacturers.
• 3-Side Seal Pouches (三方袋) Rectangular pouches heat-sealed on three sides with one open side for filling, available in multiple sizes and described as the most versatile pouch type. Sold to enterprise food and consumer goods manufacturers across multiple product categories.
• Gusset Pouches (ガゼット袋) Center seal pouches with gussets on both sides for added depth and easier filling, with options for labels or designs on the gusset portion. Sold to enterprise manufacturers requiring deeper-volume flexible packaging.
• Zipper Pouches (チャック袋) 3-side seal pouches with a zipper closure allowing repeated opening and closing, available in various zipper types for powders, heavy contents, and food products. Sold to enterprise manufacturers requiring resealable packaging.
• Stand Up Pouches (スタンド袋) 3-side seal pouches with a gusset in the bottom that allows the pouch to stand upright on its own, enhancing shelf display effectiveness. Sold to enterprise manufacturers across food and consumer goods sectors.
• Center Seal Pouches (合掌袋) Center-seal pillow pouches used as the main packaging type for bundling individually packaged items together, with easy-open center seals. Sold to enterprise manufacturers bundling multi-piece products.
• Retort Pouches (レトルト袋) Pouches suitable for retort sterilization with heating and pressurization, offering superior oxygen and water vapor barrier for extended shelf life. Quality is managed in-house via Craftz's own retort oven unit to meet precise customer requirements. Sold to enterprise food manufacturers.
• 4-Side Seal Pouches with Gusset (四方柱シールGZ) Pouches with pillar-type seals on four sides providing superior airtightness, stability, and self-standing capability without a center seal. Sold to enterprise manufacturers requiring high-barrier flexible packaging formats.
• Large Gusset Pouches (大袋GZ) Center seal-based pouches with gussets on both sides providing extra depth for awkwardly shaped or large-quantity contents. Sold to enterprise manufacturers packaging bulk-volume products.
• Zipper Stand Up Pouches (スタンドチャック袋) Zipper pouches with gusset at the bottom for enhanced self-standing ability, combining resealability with display effectiveness. Sold to enterprise manufacturers requiring shelf-display-ready resealable packaging.
• Die Cut Pouches / Shaped Pouches (全周抜き) Custom-shaped pouches cut into various shapes including character forms, customized to meet individual design requirements for enhanced shelf presentation. Sold to enterprise manufacturers seeking differentiated shelf packaging.
• Microwavable Pouches (レンジ袋) Self-venting pouches allowing steam release during microwaving without opening, available in general-purpose, low-temperature, barrier, and zipper types. Sold to enterprise food manufacturers producing ready-to-heat meal products.
• Spout Pouches (スパウトパウチ) Resealable pouch containers with pour spouts ideal for multiple refills, soft and flexible for easy dispensing, space-saving on shelves. Sold to enterprise manufacturers of refillable liquid and gel products.

Quantifiable outcome

• Short delivery lead times through integrated production system
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered major, minor and core.

• Bangkok Foil (Thailand)majorStrategic or Co-development Partner · 1 May 2014Capital tie-up with Bangkok Foil in Thailand in May 2014. Second factory opened in Samut Sakhon Industrial Estate in February 2018. Name changed to Craftz Packaging Thai Co., Ltd. in November 2023.
• Huangshan Novel Co., Ltd. (China)minorStrategic or Co-development Partner · 1 August 2013Business alliance initiated in July 2010 with Huangshan Novel Co., Ltd. in China for market development.
• Eka Pak Co., Ltd. (Thailand)majorStrategic or Co-development Partner · 1 November 2012Capital tie-up with Eka Pak Co., Ltd. in Thailand as part of overseas expansion strategy. Later consolidated under Craftz Packaging Thai Co., Ltd.
• Nagano Mitsuwa Polyethylene Co., Ltd.coreStrategic or Co-development Partner · 1 May 2008Capital tie-up implemented in May 2008. Group company manufacturing polyethylene products, located in Nagano City.
• Kyoritsu Laminate Co., Ltd.coreStrategic or Co-development Partner · 1 June 2004Capital tie-up implemented in June 2004. Absorbed through merger in November 2025 and established as 'Craftz Saitama Factory', integrating management resources and enhancing operational efficiency.

Scale indicators14 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Fujimori Kogyo Co., Ltd. Japan-based flexible packaging converter with comparable product range across food, pharmaceutical, and industrial pouches. Closest like-for-like Japanese competitor in scale and vertical scope to Craftz.
• Huhtamäki Oyj: Nordic-headquartered global flexible and foodservice packaging company with operations across Asia-Pacific. Comparable in pouch and laminate offerings, particularly for food and food-on-the-go end markets.
• Printpack, Inc. Privately-held US flexible packaging converter serving food, beverage, and consumer goods with roll stock and pre-made pouches. Most direct private-market analog to Craftz in converter model and customer mix.

Broad incumbents

• Toppan Inc. Large Japanese printing and packaging conglomerate with a substantial flexible packaging and films business serving food and consumer goods. Significantly larger than Craftz and more diversified into electronics and communications printing.
• Dai Nippon Printing Co., Ltd. (DNP): One of the world's largest printing groups with a sizable packaging converter business including flexible and barrier packaging. Overlaps with Craftz in food and consumer packaging but operates as a much broader, multi-segment incumbent.
• Rengo Co., Ltd. Major Japanese packaging conglomerate combining corrugated paperboard, flexible packaging, and overseas operations across Southeast Asia. Comparable in offering breadth and in its use of overseas manufacturing platforms.
• Mondi plc: Global flexible and rigid packaging manufacturer with a strong European footprint and growing presence in emerging markets. Comparable product mix in consumer flexibles and similar integrated converter model.
• Amcor plc: Global flexible and rigid packaging leader serving food, beverage, healthcare, and pet care end markets. Overlaps with Craftz in retort pouches, laminates, and roll-stock film sold to multinational CPG customers.
• Sealed Air Corporation: Global packaging company focused on food protective packaging and fluids, with flexible films and pouch-making capabilities. Overlaps with Craftz in barrier laminates for protein and prepared foods.
• Toyo Seikan Group Holdings, Ltd. Japanese packaging major whose businesses span metal cans, plastic bottles, films, and flexible packaging. Competes with Craftz in films and laminated pouches sold to Japanese food and beverage manufacturers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Craftz