Visit Fort Myers

Name

Visit Fort Myers

Legal name

Lee County Visitor & Convention Bureau

Website

https://visitfortmyers.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Visit Fort Myers is the Lee County Visitor & Convention Bureau, a government-funded Destination Marketing Organization promoting Southwest Florida tourism to leisure travelers, meeting planners, and local hospitality businesses through a digital platform spanning its website, visitor guides, digital passes, webcams, and a podcast.

Ownership category

akta.pro rank

Product category

Destination Marketing Services

NAICS

Nature Parks and Other Similar Institutions (71219), RV (Recreational Vehicle) Parks and Campgrounds (721211)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYTHAHADAF

Experiential & Cultural Programming (Tours, Activities, CSR/Voluntourism)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Destination Management Companies (DMCs) & Incentive Travel Specialists

SECONDARYTHAKAEAF

Adventure & Outdoor Local Operators (Trekking/Safari/Diving)

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Local Tour Operators & Destination Services (DMCs)

SECONDARYTHACAAAH

Events-Integrated Corporate Travel (TMCs with Meetings/Groups)

Travel & Hospitality/Business Travel & Corporate Travel Management/Corporate Travel Management Companies (TMCs)

Keywords

• Destination marketing services
• Tourism promotion
• Visitor information
• Convention bureau services
• Travel planning resources

Headquarters

HQ city

Fort Myers

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Tourism Promotion and Marketing Services: Visit Fort Myers operates as a government-funded Destination Marketing Organization (DMO) funded primarily through Tourist Development Tax (bed tax) collected from visitor accommodations in Lee County. Revenue supports marketing campaigns, sales activities, visitor services, and destination development programs.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Visit Fort Myers (Lee County Visitor & Convention Bureau) operates as the official destination marketing organization (DMO) for Fort Myers and surrounding Lee County, Florida. The organization promotes tourism through digital marketing, content production, visitor guides, event promotion, and meeting/group sales. It also provides free trip-planning resources, sustainability programs, and partner programs for local hospitality businesses.

Product overview

Visit Fort Myers operates a comprehensive digital tourism platform centered on its main visitfortmyers.com website, which serves as the primary travel and visitor guide for Southwest Florida's Fort Myers area. The platform consists of multiple integrated digital products including the main website, an interactive Digital Visitor Guide, Summer Nature Navigators eco-adventure program, Digital Passes for discounts, Beach Conditions & Water Quality Dashboard, Shellcast Podcast, and Live Webcams. Additional services include trip planning tools, a Tourism Accessibility Guide, Film Office Services for production crews, and marketing campaigns. The ecosystem also incorporates external sustainability initiatives through partnerships like Kind Traveler's Every Stay Gives Back program. The company also maintains industry partner portals for lodging and attraction partners to advertise their businesses through the platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Visit Fort Myers Website Official destination website for Fort Myers and Lee County, Florida, providing comprehensive visitor information on attractions, accommodations, dining, and events for leisure travelers.
• Digital Visitor Guide Online digital publication providing curated trip-planning content, attraction details, maps, and recommendations for visitors to the Fort Myers and Lee County area.
• Summer Nature Navigators Seasonal digital program highlighting nature-based experiences and outdoor activities during summer in the Fort Myers and Lee County area.
• Digital Passes (Sun Saver Passport, Parks Points & Perks, Sanibel Wild Mile) Collection of digital passes (Sun Saver Passport, Parks Points & Perks, Sanibel Wild Mile) offering discounts, perks, and rewards at local attractions, parks, and partner businesses.
• Beach Conditions & Water Quality Dashboard Real-time dashboard reporting beach conditions, water quality, and red tide information for Lee County beaches, supported by Mote Marine Lab.
• Shellcast Podcast Official podcast covering Fort Myers area stories, attractions, history, and visitor-oriented content.
• Live Webcams Live streaming webcam feeds from beaches and key attractions across Lee County, allowing prospective visitors to view current conditions.
• Tourism Accessibility Guide Resource guide addressing accessibility considerations for visitors with disabilities, listing accessible beaches, attractions, accommodations, and services in Lee County.
• Film Office Services Film Commission services supporting location scouts, production companies, and film industry professionals seeking production sites within Lee County, Florida.
• Meeting & Group Sales Services Sales and planning services supporting meeting planners, conference organizers, and group tour operators considering Lee County venues and accommodations.
• Cooperative Advertising Program Cooperative advertising program enabling local hospitality partners, hotels, attractions, and restaurants to participate in joint promotional campaigns with Visit Fort Myers.

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Kind Traveler's Every Stay Gives Back ProgramcoreGTM or Marketing Partner · 20 November 2025Fort Myers has partnered with Kind Traveler's Every Stay Gives Back program to promote sustainable tourism that supports local wildlife, beaches, and community causes. Travelers booking stays at participating hotels contribute to environmental and community projects such as wildlife rescue and waterway cleanups, with their impact measured through dashboards.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• VISIT FLORIDA: State-level tourism marketing corporation promoting Florida to domestic and international visitors. Comparable as a destination marketing organization but operates as the umbrella body coordinating and amplifying the efforts of regional DMOs like Visit Fort Myers.
• Visit Orlando: Florida's largest DMO and one of the top U.S. destination marketing organizations. Comparable in function (state-based DMO funded by tourist development taxes) but operates at significantly larger scale with primary focus on theme park and convention demand.

Direct peers

• Visit Jacksonville: Regional Florida DMO serving Jacksonville and Northeast Florida. Comparable as a regional Florida destination marketing organization with similar scale, MICE/group tour business, and bed-tax funding structure.
• Visit Sarasota County: Regional Florida DMO promoting Sarasota County's beaches, arts (Ringling), and cultural attractions. Most comparable due to similar scale, nearby geography on Florida's Gulf Coast, and overlapping mix of beach, nature, and cultural tourism assets.
• Visit South Walton: Florida DMO promoting South Walton County's beach communities along the Gulf of Mexico. Comparable as a smaller Florida beach DMO with a similar natural beauty and outdoor-tourism positioning, including eco-tourism and nature-based differentiation.
• Greater Miami Convention & Visitors Bureau: Florida DMO serving Greater Miami and the Beaches. Comparable as a major Florida destination marketing organization with strong beach destination focus, significant MICE/group business, and large international visitor mix.
• Discover The Palm Beaches: Florida DMO promoting Palm Beach County. Comparable as a regional Florida destination marketing organization serving an upscale coastal market with similar nature preserves and resort inventory.
• Visit St. Pete-Clearwater: Florida DMO serving Pinellas County's Gulf beaches. Comparable as a Florida beach-focused DMO of similar scale with parallel group sales, digital marketing, and visitor services operations.
• Visit Tampa Bay: Regional Florida DMO serving Tampa, St. Petersburg, and Clearwater. Comparable as a major Florida destination marketing organization with overlapping Gulf Coast tourism assets, MICE/group sales, and a comparable bed-tax funding model.
• Visit Naples: Upscale Florida DMO promoting Naples, Marco Island, and the Everglades in adjacent Collier County. Directly comparable as a regional Gulf Coast DMO with similar upscale tourism positioning and nature-based attractions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visit Fort Myers