NEW ERA Converting Machinery, Inc.
New Era Converting Machinery designs and manufactures custom roll-to-roll converting equipment — coating, laminating, embossing, calendering, and winding systems — serving filtration, battery, adhesives, packaging, aerospace, and medical manufacturers globally across 20+ countries from its New Jersey base.
- Company typePrivate
- Founded1992
- HeadquartersPaterson, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What NEW ERA Converting Machinery, Inc. does
New Era Converting Machinery, Inc. is a custom designer and manufacturer of web handling and roll-to-roll (R2R) converting machinery headquartered in Paterson, New Jersey. Founded in 1992 and operating across two New Jersey facilities totaling approximately 48,000 square feet with roughly 100 employees, the company engineers coating, laminating, embossing, calendering, drying, winding, and slitting systems for materials handled in roll or sheet format — paper, film, foil, fabric, foam, plastic, and flexible glass. Its equipment portfolio includes patented winding and splicing technology (Zero Fold-over Carousel Winder, Two-Ply Automatic Splicer, and the patent-pending LLS Lap-Less Splice Unwind), Allen-Bradley-based drive and control systems with SCADA supervisory layers, ISO Class 5–8 cleanroom-capable lines, and an in-house pilot coating facility and unwind/winder test stand that support customer process development. End markets span filtration, energy/battery (including fuel cell and hydrogen membrane lines), adhesives and tape, construction, aerospace, automotive, packaging, graphics/printing, healthcare/medical, and optical materials/electronics.
The company's business model is built around fixed-price, purpose-built equipment orders sold via direct enterprise field sales, with dedicated personnel in North America, Europe, and Asia supporting installations in 20+ countries. Revenue is generated across four streams: custom machinery manufacturing (one-time capital sale), installation and turnkey services (engineering, mechanical/electrical install, commissioning), remote diagnostics and managed services (Tosibox-encrypted VPN access to drives, PLC, HMI, and SCADA, plus 24/7 electrical and 24-hour mechanical response globally), and ongoing parts and spare components for the installed base. Pricing is quote-based with no public list, reflecting the bespoke nature of each system. Marketing relies on industry events (Converters Expo, R2R USA, Battery Show, ICE Europe), engineer-authored technical content, ARC/AIMCAL association leadership, and video demonstrations.
In April 2025, New Era was acquired by IPCO AB, a Swedish industrial process solutions company wholly owned by FAM AB, positioning the business to combine its web handling expertise with IPCO's double-belt press and film casting capabilities and to scale through IPCO's sales and aftermarket network across 25 countries.
NEW ERA Converting Machinery, Inc. firmographics
Firmographics- Name
- NEW ERA Converting Machinery, Inc.
- Legal name
- New Era Converting Machinery, Inc.
- Website
- https://neweraconverting.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- New Era Converting Machinery designs and manufactures custom roll-to-roll converting equipment — coating, laminating, embossing, calendering, and winding systems — serving filtration, battery, adhesives, packaging, aerospace, and medical manufacturers globally across 20+ countries from its New Jersey base.
- Ownership category
- akta.pro rank
NEW ERA Converting Machinery, Inc. industry classification
Industry- Product category
- Industrial Converting Machinery
- NAICS
- Packaging Machinery Manufacturing (333993), Other General Purpose Machinery Manufacturing (3339)
- SIC
- Misc Industrial & Commercial Machinery & Equipment (3590), Printing Trades Machinery & Equipment (3555)
- akta.pro primary industry
- Paper Converting Services (slitting, sheeting, coating, laminating, rewinding) (IMAMAHAJ)
- akta.pro secondary industries
- Paperboard Sheet & Roll Converting (Slitting/Sheeting/Rewinding) (IMAMAFAM), Paper & Paperboard Packaging Converting & Finishing (Die-Cutting, Gluing, Windowing, Coating) (IMALACAL), Packaging Machinery Parts, Tooling & Changeover Kits (IMAHAOAO)
Keywords
Where NEW ERA Converting Machinery, Inc. is headquartered
LocationHeadquarters
- HQ city
- Paterson
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
NEW ERA Converting Machinery, Inc. business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Custom Converting Machinery Manufacturing & Sales: Design, manufacture, and sale of custom-built web converting equipment including coating lines, laminating lines, embossing systems, calendering systems, winders, unwinds, dryers, and complete turnkey systems. Equipment is purpose-built to customer specification with long lead times and fixed-price bids.
- Installation & Turnkey Services: Full turnkey installation services including engineering package, equipment skidding, shipping, offloading, mechanical and electrical installation, alignment, startup and commissioning. Includes trade labor coordination with local contractors under New Era supervision.
- Remote Diagnostics & Service: Remote access and monitoring of drives, PLC, touchscreens, and SCADA systems from New Era's facilities. Includes 24/7 technician availability for electrical troubleshooting and mechanical field service within 24 hours globally.
- Parts & Spare Components: Parts ordering service for replacement components and consumables for installed equipment.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
NEW ERA Converting Machinery, Inc. product offering
Product offeringCore offering
NEW ERA Converting Machinery designs and manufactures custom-built web converting equipment, including coating, laminating, embossing, calendering, drying, winding, and unwinding systems for flexible materials in roll-to-roll or roll-to-sheet format. Each system is purpose-built to customer specifications, supported by an in-house pilot coating facility, test stands, remote diagnostics, and full turnkey installation services.
Product overview
New Era Converting Machinery is a custom designer and manufacturer of web handling equipment for the converting industry. The company operates with two facilities in New Jersey and approximately 100 employees. Their core product portfolio centers on Web Converting Systems—including coating, laminating, embossing, and calendering equipment—supported by unwinds, winders, web handling equipment, roll handling equipment, dryers, and specialty equipment. They provide specialized production lines for filtration media, battery materials, fuel cells, hydrogen membranes, and flexible glass substrates. The product line is complemented by Drive & Control Systems (HMI panels, SCADA supervisory systems, integrated drives), Cleanroom Equipment (ISO Class 5-8 compliant), and Narrow Web Equipment for pilot/production environments. Beyond equipment, New Era offers technology services including a Pilot Coating & Laminating Machine for product testing, an Unwind/Winder Test Stand for material analysis, and High Speed Process & Analysis using digital cameras. Service offerings include Mechanical Services, Electrical Services, Remote Diagnostics (via encrypted VPN), and Turnkey Services covering installation through commissioning.
Differentiator
Problem solved
Functional benefit
Products and services
- Web Converting Systems Complete coating, laminating, and embossing systems for industries including adhesive coating, filtration media, battery, fuel cell, hydrogen membrane, and flexible glass production. Built to customer specifications with turnkey delivery.
- Unwinds Unwind systems with automatic tension control, web guiding, and various chucking options including turret, single position, multi-position, automatic butt splice, and the automatic two-ply splicer.
- Winders Winding systems including turret winders, single position winders, multi-position specialty winders, and the patented Carousel Winder with zero fold-over transfer mechanism that eliminates web creasing during roll changeovers.
- Coaters Web coating stations supporting hot melt, water-based, and solvent-based coatings including gravure, slot die, reverse roll, transfer roll, knife over roll, modular cartridge-style designs, and specialty coaters.
- Laminators, Embossers, and Calenders High and low pressure nip equipment for combining or calipering materials, featuring sleeved rubber rolls, load cells for nip pressure readout, and precision gap adjustment. Cleanroom-compatible variants available.
- Web Handling Equipment Web conveyance equipment including accumulators, web inverters/air turns, temperature control sections, pull rolls, and vacuum pull rolls for cleanroom environments.
- Roll Handling Equipment Custom roll handling equipment including automated loading/unloading carts, integrated roll handling systems, automated transport carts, floor lift systems, and integrated hoist systems for unwind and rewind equipment.
- Drive & Control Systems Industrial control systems including PLC cabinets, HMI panels, SCADA supervisory systems, and fully integrated or stand-alone sectional drive solutions using Allen-Bradley Multi-Bay Drive Panels.
- Cleanroom Equipment Cleanroom-compatible coating, laminating, embossing, unwinding, winding, roll handling, and web handling equipment meeting ISO Class 5 to ISO Class 8 requirements.
- Dryers & Apparatus Units Fully integrated web drying systems including air floatation dryers, horizontal path web support dryers, environmental enclosures, and specialty drying solutions.
- Specialty Equipment Specialty ancillary equipment including flame laminators, festooners, conveyors, coater enclosures, and solution delivery systems for aqueous, solvent, and hot melt coatings.
- Narrow Web Equipment Narrow web coating, laminating, and embossing equipment for pilot scale or production environments, including cantilevered designs for easy roll changes.
- Fuel Cell Production Lines Pilot and production equipment for roll-to-roll and roll-to-sheet manufacturing of fuel cell components including anode/cathode materials and proton exchange membranes (PEMs).
- Hydrogen Media Roll to Roll Equipment Purpose-built equipment for coating, drying, and laminating systems used in hydrogen membrane and separator markets, including pilot and production line capabilities.
- Remote Diagnostics Remote monitoring and programming capability for drives, PLCs, touchscreens, and SCADA systems using Tosibox Lock 150 encrypted VPN connections for secure remote access. Includes 24/7 technician availability.
- Electrical Services Licensed electrical and field service technicians available 24/7, skilled in troubleshooting with knowledge of equipment mechanics and digital high-speed camera analysis tools.
- Mechanical Services On-site mechanical service including optical alignment, equipment retrofits, complete mechanical installations, available within 24 hours worldwide.
- Turnkey Installation Services Complete installation and startup support ranging from installation instructions to full turnkey installation including equipment skidding, shipping, mechanical/electrical installation, alignment, and commissioning.
- Parts & Spare Components Parts ordering service for replacement components and consumables for installed equipment.
Quantifiable outcome
- Pilot line supports process speeds from 5 to 1000 fpm, web widths up to 24 inches, and dryers up to 500°F enabling comprehensive product testing before full-scale production.
- +2 more outcomes
Companies that use NEW ERA Converting Machinery, Inc.
Customer profileNamed customers6 records
Segments10 records
Ideal customer profiles2 records
NEW ERA Converting Machinery, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature6 records
NEW ERA Converting Machinery, Inc. partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Rockwell AutomationcoreRockwell Automation OEM Gold Level Partner through Rockwell's PartnerNetwork program. Benefits include solution development tools, technical support, engineering consultation, software/hardware discounts, co-development on control conversions, marketing collateral, training events, and Automation Fair participation. New Era integrates Rockwell automation components (Allen-Bradley drives, PLCs) throughout its equipment.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
NEW ERA Converting Machinery, Inc. competitors and assessment
Company assessmentDirect peers
- Atlas Converting Equipment: UK-based manufacturer of slitter-rewinder machinery and web converting equipment. Direct peer to New Era in slitting, rewinding, and roll handling equipment for film, paper, and foil converters.
- Parkinson Technologies: US manufacturer of web handling, winding, and converting machinery (now part of Mark Andy). Direct peer to New Era in unwind/wind technology and custom web converting equipment for paper, film, and specialty materials.
- Bobst: Swiss-based global leader in packaging and converting machinery, offering coating, laminating, and metallizing lines for flexible materials. Directly competes with New Era in web converting systems serving packaging and labels customers, with substantially greater scale and geographic footprint.
- SML (Smart Machine Line): Austrian manufacturer of cast film extrusion, coating, and laminating lines. SML competes with New Era in film and lamination converting equipment, particularly for packaging and industrial film customers.
- Comexi: Spanish manufacturer of converting machinery for the flexible packaging industry, offering coating, laminating, slitting, and printing lines. Direct competitor in flexible packaging converting equipment serving similar brand owners and converters.
- Webex: US-based manufacturer of roll-to-roll converting equipment including unwinds, winders, and specialized web handling systems. Direct peer to New Era in custom web converting machinery serving paper, film, and specialty materials customers.
- Kuhne Anlagenbau: German manufacturer of film extrusion, coating, and laminating machinery. Direct peer to New Era in custom-built film and foil converting lines, serving packaging and industrial film customers in Europe and globally.
- The Kampf Group: German specialist in slitting, winding, and web handling machinery for films, foils, and paper. Kampf is a direct peer to New Era's winders, unwinds, and slitting capabilities, particularly in film and foil converting markets.
Broad incumbents
- Erhardt+Leimer: German supplier of web guiding, tension control, and automation systems for converting lines. Broad incumbent providing complementary (and occasionally overlapping) equipment to New Era's web handling systems across global customers.
- Davis-Standard: US-based supplier of extrusion and converting machinery for plastics, paper, and specialty materials. Davis-Standard is a broad incumbent with overlapping capabilities in web converting, film extrusion, and lamination, though its core focus is upstream extrusion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
NEW ERA Converting Machinery, Inc. social profiles
Digital presenceNEW ERA Converting Machinery, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
NEW ERA Converting Machinery, Inc. leadership team
Management profileNumber of profiles
Profiles3 records
NEW ERA Converting Machinery, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NEW ERA Converting Machinery, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NEW ERA Converting Machinery, Inc.
What does NEW ERA Converting Machinery, Inc. do?
NEW ERA Converting Machinery designs and manufactures custom-built web converting equipment, including coating, laminating, embossing, calendering, drying, winding, and unwinding systems for flexible materials in roll-to-roll or roll-to-sheet format. Each system is purpose-built to customer specifications, supported by an in-house pilot coating facility, test stands, remote diagnostics, and full turnkey installation services.
Is NEW ERA Converting Machinery, Inc. a public or private company?
NEW ERA Converting Machinery, Inc. is a private company. It is classified as corporate owned and is currently operating.
When was NEW ERA Converting Machinery, Inc. founded?
NEW ERA Converting Machinery, Inc. was founded in 1992. It employs 101 to 250 people.
Where is NEW ERA Converting Machinery, Inc. based?
NEW ERA Converting Machinery, Inc. is headquartered in Paterson, United States, in the North America region.
How does NEW ERA Converting Machinery, Inc. make money?
Four revenue lines are on record. Custom Converting Machinery Manufacturing & Sales are the primary driver. The others are installation & Turnkey Services, remote Diagnostics & Service and parts & Spare Components.
Who are NEW ERA Converting Machinery, Inc.'s main competitors?
Direct peers on record are Atlas Converting Equipment, Parkinson Technologies, Bobst, SML (Smart Machine Line), Comexi, Webex, Kuhne Anlagenbau and The Kampf Group. Broad incumbents are Erhardt+Leimer and Davis-Standard.
Does NEW ERA Converting Machinery, Inc. have an API?
No public API is recorded for NEW ERA Converting Machinery, Inc..
What industry is NEW ERA Converting Machinery, Inc. in?
NEW ERA Converting Machinery, Inc.'s product category is Industrial Converting Machinery. Its primary akta.pro industry code is IMAMAHAJ, Paper Converting Services (slitting, sheeting, coating, laminating, rewinding), with a secondary code of IMAMAFAM, Paperboard Sheet & Roll Converting (Slitting/Sheeting/Rewinding). Its NAICS code is 333993 and its SIC code is 3590.