Asuransi Astra

What Asuransi Astra does

Asuransi Astra (legal name PT Asuransi Astra Buana) is an Indonesian general insurance company founded in 1956 and headquartered at Arumaya Financial Center in South Jakarta. It operates as a subsidiary of Astra International, one of Indonesia's largest diversified conglomerates listed on the Indonesia Stock Exchange (IDX: ASII), and is licensed and regulated by Otoritas Jasa Keuangan (OJK). The company serves retail consumers, commercial businesses, and corporate clients in Indonesia through a multi-line product portfolio organized under the Garda brand family, including motor (Garda Oto, Garda Motor), personal protection (Garda Me, Garda Edu, Asuransi Mikro), property (Garda Home), travel (Garda Trip), health (Garda Healthtech, Garda Medika), and commercial lines (fire and property, marine cargo, marine hull, commercial vehicle, heavy equipment), with a parallel Sharia-compliant product set.

The technology stack centers on the Garda Mobile Otocare mobile application and the Garxia AI-powered chatbot, which is described as the first chatbot in Indonesia to handle the full vehicle insurance quote-to-payment workflow via WhatsApp. Distribution combines a direct nationwide Garda Center branch network, the Mitra Garda Oto (MGO) commission-based partner agent program, a 24/7 Garda Akses contact center, and digital self-service channels. Revenue is generated primarily through insurance premiums collected upfront across policy lines, with claims paid out over policy lifetimes, supplemented by commission-based income from the MGO partner network; the company is recognized as a top general insurer in Indonesia, holding an AM Best credit rating and the 2022 Best Insurance award from Investor Magazine.

Name

Asuransi Astra

Legal name

PT Asuransi Astra Buana

Website

https://asuransiastra.com

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Asuransi Astra (PT Asuransi Astra Buana) is an Indonesian general insurance company and Astra International subsidiary offering motor, health, property, travel, commercial, and Sharia-compliant insurance products to retail and corporate customers through branches, agent partners, and digital channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Premium Revenue: Collection of insurance premiums from policyholders in exchange for risk coverage across vehicle, health, property, travel, and commercial insurance lines. Premiums collected upfront with claims paid out over policy lifetime.
2. Commission Income (Mitra Garda Oto): Commission-based income earned by Mitra Garda Oto partners who market and sell Garda Oto vehicle insurance products, with monthly bonuses, annual bonuses, and reward trip incentives.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Asuransi Astra is a general insurance provider offering vehicle (car and motorcycle), personal protection, home, travel, outpatient health, Sharia-compliant, and commercial insurance (fire and property, marine cargo, marine hull, commercial vehicle, heavy equipment). Policies are distributed via Garda Center branches, the Mitra Garda Oto agent network, the Garda Mobile Otocare app, the Garxia chatbot, and a 24/7 contact center across Indonesia.

Product overview

Asuransi Astra is a multi-product insurance company in Indonesia offering a comprehensive portfolio of insurance solutions organized into four main categories: Retail, Commercial, Health, and Syariah. The Retail segment includes vehicle insurance products (Garda Oto for cars, Garda Motor for motorcycles), personal protection (Garda Me, Garda Edu, Asuransi Mikro), property insurance (Garda Home), and travel coverage (Garda Trip), along with Garda Healthtech for outpatient health coverage. The Commercial segment serves business clients with fire and property insurance, marine cargo insurance, marine hull coverage, commercial vehicle policies, and heavy equipment insurance. All products are accessible through digital channels including the Garda Mobile Otocare mobile application, which features the Garxia chatbot for sales assistance. The company also offers Sharia-compliant insurance variants for customers preferring Islamic insurance principles.

Differentiator

Problem solved

Functional benefit

Brands

• Garda Oto: Vehicle insurance product for cars
• Garda Motor
• Garda Healthtech
• Garda Home
• Garda Trip
• Garda Me
• Garda Edu
• Garda Mikro
• Garda Marine
• Garda Mobile Otocare

Products and services

• Garda Oto Comprehensive car insurance product offering coverage for vehicle damage, theft, and third-party liability, with digital purchase and claims processing through the Garda Oto platform. Sold to retail vehicle owners.
• Garda Motor Motorcycle insurance product providing protection for motor vehicles against damage, theft, and related risks. Targeted at retail motorcycle owners.
• Garda Healthtech Outpatient health insurance product covering medical treatments without hospital admission, sold to individual consumers and accessed through a network of healthcare providers.
• Asuransi Mikro Micro insurance product providing basic coverage for personal accident and minor damages with accessible premiums for individual consumers.
• Garda Me Personal accident insurance product providing coverage for individual safety and protection against accidents, sold to retail customers.
• Garda Edu Education-focused insurance product providing coverage and protection for students and educational institutions.
• Garda Home Home insurance product covering residential properties against fire, theft, and natural disasters for individual homeowners.
• Garda Trip Travel insurance product providing coverage for trip cancellations, medical emergencies, and travel-related risks during domestic and international travel, sold to retail travelers.
• Asuransi Kebakaran dan Harta Benda Commercial fire and property insurance covering buildings, inventory, and business assets against fire damage and related perils. Sold to business customers.
• Asuransi Pengangkutan Marine cargo insurance covering goods in transit against loss or damage during transportation, for commercial shipping and logistics customers.
• Asuransi Rangka Kapal Marine hull insurance covering ship hulls and marine vessels against physical damage and total loss, for commercial vessel operators.
• Asuransi Kendaraan Bermotor (Commercial) Commercial vehicle insurance for business fleets covering company-owned cars and motor vehicles. Sold to commercial fleet customers.
• Asuransi Alat Berat Heavy equipment insurance covering construction machinery and industrial equipment against damage and breakdowns, for construction and industrial customers.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Astra InternationalcoreStrategic or Co-development PartnerParent company of Astra International conglomerate. Asuransi Astra operates as part of the Astra group, benefiting from corporate backing, shared resources, and brand association with Indonesia's largest diversified conglomerate.
• Hospital and Healthcare Providers NetworkcoreStrategic or Co-development PartnerExtensive network of hospital and healthcare provider partners for Garda Healthtech and Garda Medika health insurance programs, both domestically and internationally.
• Repair Workshop Network (Garda Oto)coreStrategic or Co-development PartnerAuthorized vehicle repair workshops and service centers across Indonesia for claims settlement and vehicle repair services under Garda Oto insurance.
• Mitra Garda Oto (MGO) PartnerscoreChannel Partner/ Reseller/ DistributorIndependent commission-based sales partners who market and sell Garda Oto vehicle insurance products. Partners earn commissions, monthly bonuses, annual bonuses, and qualify for domestic and international reward trips.
• LAPS SJK (Lembaga Alternatif Penyelesaian Sengketa)minorStrategic or Co-development PartnerAlternative dispute resolution institution for financial services sector as per OJK regulations. Handles mediation and arbitration for insurance disputes meeting specific criteria.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PT Asuransi Sinar Mas: Major Indonesian general insurer within the Sinar Mas conglomerate, offering motor, property, marine, and commercial lines directly overlapping Asuransi Astra's core general-insurance portfolio.
• PT MSIG Indonesia: Japanese-affiliated general insurer providing motor, property, marine, and commercial insurance in Indonesia, a direct competitor across Asuransi Astra's product set.
• PT Asuransi Tugu Pratama Indonesia: State-affiliated Indonesian general insurer (Pertamina group) offering motor, heavy equipment, marine cargo, and property coverage that overlaps Asuransi Astra's commercial book.
• PT Asuransi Tokio Marine Indonesia: Indonesian general insurer backed by Tokio Marine, with motor, fire, marine hull, and engineering coverage directly comparable to Asuransi Astra's product portfolio.
• PT Asuransi AXA Indonesia: General insurance subsidiary of AXA in Indonesia offering motor, health, property, and travel coverage, directly competing with Asuransi Astra across retail and commercial segments.
• PT Zurich Asuransi Indonesia: General insurance arm of Zurich in Indonesia with motor, property, marine, and accident products, a global-incumbent peer with overlapping customer segments to Asuransi Astra.
• PT Asuransi Central Asia: One of Indonesia's largest general insurers (Salim Group), competing head-to-head with Asuransi Astra in motor, fire, marine cargo, and commercial property insurance.
• PT Sompo Insurance Indonesia: Japanese-backed general insurer with overlapping motor, fire, marine, and engineering coverage in Indonesia, directly comparable to Asuransi Astra's commercial book.
• PT Asuransi Allianz Utama Indonesia: General insurance arm of Allianz in Indonesia, offering motor, property, health, and commercial coverage that directly competes with Asuransi Astra across retail and corporate lines.
• PT Chubb General Insurance Indonesia: General insurance arm of global insurer Chubb in Indonesia, serving personal and commercial lines with motor, property, and accident products overlapping Asuransi Astra's portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/asuransiastra

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asuransi Astra