East of England Ambulance Service NHS Trust
East of England Ambulance Service NHS Trust is a publicly funded UK statutory body providing 24/7 emergency 999 response, NHS 111 advice, and non-emergency patient transport across Bedfordshire, Hertfordshire, Essex, Norfolk, Suffolk and Cambridgeshire via 82 ambulance stations and 5,000+ staff.
- Company typePublic
- Founded2006
- HeadquartersMelbourn, United Kingdom
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What East of England Ambulance Service NHS Trust does
East of England Ambulance Service NHS Trust (EEAST) is a statutory public body formed on 1 July 2006 under the National Health Service Act 2006, providing emergency and urgent care across 7,500 square miles covering Bedfordshire, Hertfordshire, Essex, Norfolk, Suffolk and Cambridgeshire. It operates the 999 emergency ambulance service 24/7/365, the NHS 111 non-emergency advice line, and a Non-Emergency Patient Transport Service through a network of 82 ambulance stations, more than 120 sites, around 500 ambulances, and over 5,000 staff supported by 1,200+ active volunteers. In 2023/24 the Trust handled 1,384,547 emergency calls (averaging 2,750/day), attended 754,460 incidents (14% Category 1 life-threatening, 58% Category 2), and completed 479,375 patient transport journeys.
Operationally, EEAST runs two Emergency Operations Centres that triage calls using Computer Aided Dispatch and Electronic Patient Care Records on iPads, with a Hear and Treat clinical telephone assessment service that resolves approximately 10% of 999 calls without dispatch. A C2 segmentation system prioritises the sickest patients within the segment that accounts for over 60% of calls. The GRS (Global Rostering System) handles staff scheduling, Microsoft 365 supports productivity, and Egress secures clinical communications. The Trust is piloting an automated AI bot for low-acuity falls triage under clinical oversight. For four consecutive years EEAST has exceeded the national ambulance average for heart attack, stroke and cardiac arrest survival to discharge.
Funding is primarily via NHS Service Level Agreements with 19 Clinical Commissioning Groups (transitioning to Integrated Care Boards), accountable to NHS England and regulated by the Care Quality Commission. The Trust operates two commercial arms — CallEEAST (contact centre services to 100+ commercial and NHS clients managing 850,000+ calls) and TrainEEAST (training 5,000+ individuals in pre-hospital emergency care) — plus charitable income through the East of England Ambulance Service Charity. All NHS-funded services are free at the point of use with no per-transaction consumer pricing.
East of England Ambulance Service NHS Trust firmographics
Firmographics- Name
- East of England Ambulance Service NHS Trust
- Legal name
- East of England Ambulance Service NHS Trust
- Website
- https://eastamb.nhs.uk
- Company type
- Public
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- East of England Ambulance Service NHS Trust is a publicly funded UK statutory body providing 24/7 emergency 999 response, NHS 111 advice, and non-emergency patient transport across Bedfordshire, Hertfordshire, Essex, Norfolk, Suffolk and Cambridgeshire via 82 ambulance stations and 5,000+ staff.
- Ownership category
- akta.pro rank
East of England Ambulance Service NHS Trust industry classification
Industry- Product category
- Emergency Medical Services
- NAICS
- Ambulance Services (62191), Ambulance Services (621910), Telephone Call Centers (56142), Offices of Physicians (62111)
- SIC
- Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011), Transportation Services (4700)
- akta.pro primary industry
- Emergency Medical Services (EMS) & Ambulance Services (BPAIAGAC)
- akta.pro secondary industries
- Nurse Triage & Clinical Call-Center Teletriage Platforms (HLALAJAC), Virtual Urgent Care & On-Demand Teletriage Services (HLAFADAJ), Symptom Checker & Self-Triage Platforms (HLALAJAB)
Keywords
Where East of England Ambulance Service NHS Trust is headquartered
LocationHeadquarters
- HQ city
- Melbourn
- HQ country
- United Kingdom
- HQ region
- Europe
Offices5 records
Markets served
East of England Ambulance Service NHS Trust business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain
Revenue model
- NHS Clinical Commissioning Groups: Primary funding through NHS service level agreements with 19 clinical commissioning groups in the region, reviewed annually. Provides health response to emergency 999 service callers.
- Patient Transport Service contracts: Non-emergency patient transport services commissioned by CCGs, usually as consortium arrangements covering geographical areas larger than single CCGs. Subject to competitive tender.
- Charitable donations: East of England Ambulance Service Charity receives donations, fundraising, gifts in wills, and grant opportunities to enhance services beyond NHS budgets.
- Commercial training services: TrainEEAST provides professional training to organizations and individuals including Basic Life Support, First Response in Emergency Care. Also sells Automated External Defibrillators commercially.
- Contact centre services: CallEEAST provides non-emergency and commercial contact centre services to commercial organisations and NHS trusts. Successfully managed services for over 100 clients with 850,000+ calls.
- Public events services: Income generated from providing services at public events such as V Festival and commercial training activities.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels12 records
East of England Ambulance Service NHS Trust product offering
Product offeringCore offering
EEAST delivers emergency 999 ambulance response, NHS 111 urgent medical advice, and non-emergency Patient Transport Services across the East of England. Call handling and clinical triage are managed from Emergency Operations Centres, dispatching ambulance crews, Community First Responders, and providing Hear and Treat telephone clinical assessment. Commercial subsidiaries CallEEAST (contact centre) and TrainEEAST (training) generate additional revenue from NHS and commercial clients.
Product overview
East of England Ambulance Service NHS Trust operates as an integrated emergency and urgent care provider offering a unified portfolio of NHS-funded services. The core portfolio comprises emergency 999 response, NHS 111 urgent care advice, Emergency Operations Centres for call handling and triage, and Non-Emergency Patient Transport Services. These services are interconnected through shared clinical infrastructure including Hear and Treat telephone assessment, Unscheduled Care Co-ordination Hubs for care pathway navigation, and Community First Responders for extended reach. The Trust also operates commercial arms including CallEEAST (contact centre services) and TrainEEAST (professional training), which generate additional income while extending the organisation's operational capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Emergency 999 Service
- NHS 111
- Patient Transport Service (PTS)
- CallEEAST
- TrainEEAST
- EEAST Heart
Quantifiable outcome
- Exceeded national ambulance average for heart attack, stroke, and cardiac arrest survival to discharge for fourth consecutive year
- +7 more outcomes
Companies that use East of England Ambulance Service NHS Trust
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles5 records
East of England Ambulance Service NHS Trust technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability3 records
Feature6 records
East of England Ambulance Service NHS Trust partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Suffolk and North East Essex ICB and East Suffolk and North Essex NHS Foundation TrustcoreVirtual ward collaboration launched March 2024. First non-clinical monitoring service integrated with EEAST's Clinical Assessment Service, designed to reduce out-of-hours calls to 999 or 111 and reduce unnecessary ED admissions.
- My Care RecordcoreInformation sharing framework across NHS East of England region. Allows information to be shared for direct care purposes for signed-up organisations. Part of approach to improving care by joining up health and care information.
- East of England Ambulance Service CharitycoreCharity separate from EEAST receiving no government funding. Provides vital support to staff, volunteers and local communities through donations, fundraising, gifts in wills and grants. Enhanced services include cultural ambassador programme, Good Dog scheme, wellbeing gardens, and EEAST Heart training sessions.
- Fire Services (East of England)core13 fire stations actively responding to Category 1 calls. Establishment of Community Wellbeing Officer teams expanded co-response capabilities. 34% faster response to Category 2 incidents through fire co-response programme.
- British Association for Immediate Care (BASIC)minorBASIC doctors and paramedics support the volunteer workforce and provide advanced immediate care capabilities.
- Integrated Neighbourhood Teams (Mid and South Essex)coreEEAST active member of collaboration of multi-agency professionals, volunteers and communities serving local populations. Worked with system colleagues to address needs of frequent service users.
- Local Resilience ForumscoreEngagement with six Local Resilience Forums across the East of England plus numerous Safety Advisory Groups. Resilience managers attended approximately 1,000 LR Forum meetings and 800 SAG meetings in 2023/24.
- NHS EnglandcoreRegulatory oversight and performance monitoring. EEAST reports against Ambulance Clinical Quality Indicators. NHS England sets national standards and performance targets including 30-minute C2 response target.
- Care Quality CommissioncoreIndependent regulator carrying out inspections of EEAST. Sets conditions and monitors compliance with health and social care standards.
- 19 Clinical Commissioning GroupscoreProvide majority of EEAST funding through NHS service level agreements. Commission emergency and non-emergency services across the East of England region.
Scale indicators13 records
Recent moves11 records
Expansion highlights7 records
East of England Ambulance Service NHS Trust competitors and assessment
Company assessmentDirect peers
- South Western Ambulance Service NHS Foundation Trust: NHS ambulance foundation trust delivering 999, NHS 111 and non-emergency patient transport across the South West. Comparable scale and rural/coastal mix, plus a strong commercial and training subsidiary structure analogous to EEAST's CallEEAST and TrainEEAST.
- Yorkshire Ambulance Service NHS Trust: NHS ambulance trust covering Yorkshire with emergency 999, NHS 111 service provision and patient transport. Comparable in delivering clinical triage via Hear and Treat, and operating commercial training and event medical cover arms.
- North East Ambulance Service NHS Foundation Trust: NHS ambulance foundation trust serving the North East of England. Directly comparable statutory provider of 999, NHS 111 and PTS, with similar rural geography pressures to EEAST's East of England footprint.
- West Midlands Ambulance Service University NHS Foundation Trust: University-status NHS ambulance trust providing 999, NHS 111 and PTS across the West Midlands. Comparable in operating scale, university-affiliated training arm (parallels TrainEEAST), and integrated commercial services model.
- South East Coast Ambulance Service NHS Foundation Trust: NHS ambulance trust serving Kent, Surrey, Sussex and parts of Hampshire. Comparable multi-county 999 emergency, NHS 111 and patient transport provider with similar rural and coastal coverage challenges to EEAST.
- London Ambulance Service NHS Trust: Statutory NHS ambulance trust covering Greater London with 999 emergency response, NHS 111 service in parts of the capital, and patient transport. Directly comparable to EEAST in core mandate, regulatory regime, and service portfolio, though operating in a much larger urban geography.
- North West Ambulance Service NHS Trust: NHS ambulance trust covering the North West of England with 999, NHS 111 and patient transport services. Comparable in operating scale (~5,000+ staff class) and in combining NHS service delivery with private/commercial ambulance work.
- South Central Ambulance Service NHS Foundation Trust: NHS ambulance trust covering Berkshire, Buckinghamshire, Hampshire and Oxfordshire. Closest direct comparator to EEAST in terms of combining 999 operations, NHS 111 service delivery, and non-emergency patient transport across a mixed urban-rural geography.
Regional players
- East Midlands Ambulance Service NHS Trust: NHS ambulance trust geographically adjacent to EEAST, covering Derbyshire, Leicestershire, Lincolnshire, Northamptonshire and Nottinghamshire. Comparable 999 and PTS provider, with similar rural challenges but operating in a different region without direct competition for the same CCG contracts.
- Welsh Ambulance Services NHS Trust: Statutory ambulance service for Wales, delivering 999 emergency response, NHS Direct Wales and patient transport. Comparable core mandate but serves a separate devolved nation rather than competing with EEAST in England.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
East of England Ambulance Service NHS Trust social profiles
Digital presenceEast of England Ambulance Service NHS Trust compliance and trust
Trust signalCompliance13 records
East of England Ambulance Service NHS Trust financial estimates
Financial estimateRevenue estimate
Valuation estimate
East of England Ambulance Service NHS Trust leadership team
Management profileNumber of profiles
Profiles17 records
East of England Ambulance Service NHS Trust funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
East of England Ambulance Service NHS Trust M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about East of England Ambulance Service NHS Trust
What does East of England Ambulance Service NHS Trust do?
EEAST delivers emergency 999 ambulance response, NHS 111 urgent medical advice, and non-emergency Patient Transport Services across the East of England. Call handling and clinical triage are managed from Emergency Operations Centres, dispatching ambulance crews, Community First Responders, and providing Hear and Treat telephone clinical assessment. Commercial subsidiaries CallEEAST (contact centre) and TrainEEAST (training) generate additional revenue from NHS and commercial clients.
Is East of England Ambulance Service NHS Trust a public or private company?
East of England Ambulance Service NHS Trust is a public company. It is classified as state government owned and is currently operating.
When was East of England Ambulance Service NHS Trust founded?
East of England Ambulance Service NHS Trust was founded in 2006. It employs 1,001 to 5,000 people.
Where is East of England Ambulance Service NHS Trust based?
East of England Ambulance Service NHS Trust is headquartered in Melbourn, United Kingdom, in the Europe region.
How does East of England Ambulance Service NHS Trust make money?
Six revenue lines are on record. NHS Clinical Commissioning Groups are the primary driver. The others are patient Transport Service contracts, charitable donations, commercial training services, contact centre services and public events services.
Who are East of England Ambulance Service NHS Trust's main competitors?
Direct peers on record are South Western Ambulance Service NHS Foundation Trust, Yorkshire Ambulance Service NHS Trust, North East Ambulance Service NHS Foundation Trust, West Midlands Ambulance Service University NHS Foundation Trust, South East Coast Ambulance Service NHS Foundation Trust, London Ambulance Service NHS Trust, North West Ambulance Service NHS Trust and South Central Ambulance Service NHS Foundation Trust. Regional players are East Midlands Ambulance Service NHS Trust and Welsh Ambulance Services NHS Trust.
Does East of England Ambulance Service NHS Trust have an API?
No public API is recorded for East of England Ambulance Service NHS Trust.
What industry is East of England Ambulance Service NHS Trust in?
East of England Ambulance Service NHS Trust's product category is Emergency Medical Services. Its primary akta.pro industry code is BPAIAGAC, Emergency Medical Services (EMS) & Ambulance Services, with a secondary code of HLALAJAC, Nurse Triage & Clinical Call-Center Teletriage Platforms. Its NAICS code is 62191 and its SIC code is 8000.