East of England Ambulance Service NHS Trust

What East of England Ambulance Service NHS Trust does

East of England Ambulance Service NHS Trust (EEAST) is a statutory public body formed on 1 July 2006 under the National Health Service Act 2006, providing emergency and urgent care across 7,500 square miles covering Bedfordshire, Hertfordshire, Essex, Norfolk, Suffolk and Cambridgeshire. It operates the 999 emergency ambulance service 24/7/365, the NHS 111 non-emergency advice line, and a Non-Emergency Patient Transport Service through a network of 82 ambulance stations, more than 120 sites, around 500 ambulances, and over 5,000 staff supported by 1,200+ active volunteers. In 2023/24 the Trust handled 1,384,547 emergency calls (averaging 2,750/day), attended 754,460 incidents (14% Category 1 life-threatening, 58% Category 2), and completed 479,375 patient transport journeys.

Operationally, EEAST runs two Emergency Operations Centres that triage calls using Computer Aided Dispatch and Electronic Patient Care Records on iPads, with a Hear and Treat clinical telephone assessment service that resolves approximately 10% of 999 calls without dispatch. A C2 segmentation system prioritises the sickest patients within the segment that accounts for over 60% of calls. The GRS (Global Rostering System) handles staff scheduling, Microsoft 365 supports productivity, and Egress secures clinical communications. The Trust is piloting an automated AI bot for low-acuity falls triage under clinical oversight. For four consecutive years EEAST has exceeded the national ambulance average for heart attack, stroke and cardiac arrest survival to discharge.

Funding is primarily via NHS Service Level Agreements with 19 Clinical Commissioning Groups (transitioning to Integrated Care Boards), accountable to NHS England and regulated by the Care Quality Commission. The Trust operates two commercial arms — CallEEAST (contact centre services to 100+ commercial and NHS clients managing 850,000+ calls) and TrainEEAST (training 5,000+ individuals in pre-hospital emergency care) — plus charitable income through the East of England Ambulance Service Charity. All NHS-funded services are free at the point of use with no per-transaction consumer pricing.

Name

East of England Ambulance Service NHS Trust

Legal name

East of England Ambulance Service NHS Trust

Website

https://eastamb.nhs.uk

Company type

Public

Founded year

2006

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

East of England Ambulance Service NHS Trust is a publicly funded UK statutory body providing 24/7 emergency 999 response, NHS 111 advice, and non-emergency patient transport across Bedfordshire, Hertfordshire, Essex, Norfolk, Suffolk and Cambridgeshire via 82 ambulance stations and 5,000+ staff.

Ownership category

akta.pro rank

Product category

Emergency Medical Services

NAICS

Ambulance Services (62191), Ambulance Services (621910), Telephone Call Centers (56142), Offices of Physicians (62111)

SIC

Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011), Transportation Services (4700)

akta.pro primary industry

Emergency Medical Services (EMS) & Ambulance Services (BPAIAGAC)

akta.pro secondary industries

Nurse Triage & Clinical Call-Center Teletriage Platforms (HLALAJAC), Virtual Urgent Care & On-Demand Teletriage Services (HLAFADAJ), Symptom Checker & Self-Triage Platforms (HLALAJAB)

Keywords

• Emergency medical services
• Patient transport services
• NHS ambulance response
• Clinical triage services
• Urgent care services

Headquarters

HQ city

Melbourn

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. NHS Clinical Commissioning Groups: Primary funding through NHS service level agreements with 19 clinical commissioning groups in the region, reviewed annually. Provides health response to emergency 999 service callers.
2. Patient Transport Service contracts: Non-emergency patient transport services commissioned by CCGs, usually as consortium arrangements covering geographical areas larger than single CCGs. Subject to competitive tender.
3. Charitable donations: East of England Ambulance Service Charity receives donations, fundraising, gifts in wills, and grant opportunities to enhance services beyond NHS budgets.
4. Commercial training services: TrainEEAST provides professional training to organizations and individuals including Basic Life Support, First Response in Emergency Care. Also sells Automated External Defibrillators commercially.
5. Contact centre services: CallEEAST provides non-emergency and commercial contact centre services to commercial organisations and NHS trusts. Successfully managed services for over 100 clients with 850,000+ calls.
6. Public events services: Income generated from providing services at public events such as V Festival and commercial training activities.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels12 records

Core offering

EEAST delivers emergency 999 ambulance response, NHS 111 urgent medical advice, and non-emergency Patient Transport Services across the East of England. Call handling and clinical triage are managed from Emergency Operations Centres, dispatching ambulance crews, Community First Responders, and providing Hear and Treat telephone clinical assessment. Commercial subsidiaries CallEEAST (contact centre) and TrainEEAST (training) generate additional revenue from NHS and commercial clients.

Product overview

East of England Ambulance Service NHS Trust operates as an integrated emergency and urgent care provider offering a unified portfolio of NHS-funded services. The core portfolio comprises emergency 999 response, NHS 111 urgent care advice, Emergency Operations Centres for call handling and triage, and Non-Emergency Patient Transport Services. These services are interconnected through shared clinical infrastructure including Hear and Treat telephone assessment, Unscheduled Care Co-ordination Hubs for care pathway navigation, and Community First Responders for extended reach. The Trust also operates commercial arms including CallEEAST (contact centre services) and TrainEEAST (professional training), which generate additional income while extending the organisation's operational capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Emergency 999 Service
• NHS 111
• Patient Transport Service (PTS)
• CallEEAST
• TrainEEAST
• EEAST Heart

Quantifiable outcome

• Exceeded national ambulance average for heart attack, stroke, and cardiac arrest survival to discharge for fourth consecutive year
• +7 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability3 records

Feature6 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Suffolk and North East Essex ICB and East Suffolk and North Essex NHS Foundation TrustcoreStrategic or Co-development Partner · 1 March 2024Virtual ward collaboration launched March 2024. First non-clinical monitoring service integrated with EEAST's Clinical Assessment Service, designed to reduce out-of-hours calls to 999 or 111 and reduce unnecessary ED admissions.
• My Care RecordcoreStrategic or Co-development PartnerInformation sharing framework across NHS East of England region. Allows information to be shared for direct care purposes for signed-up organisations. Part of approach to improving care by joining up health and care information.
• East of England Ambulance Service CharitycoreStrategic or Co-development PartnerCharity separate from EEAST receiving no government funding. Provides vital support to staff, volunteers and local communities through donations, fundraising, gifts in wills and grants. Enhanced services include cultural ambassador programme, Good Dog scheme, wellbeing gardens, and EEAST Heart training sessions.
• Fire Services (East of England)coreStrategic or Co-development Partner13 fire stations actively responding to Category 1 calls. Establishment of Community Wellbeing Officer teams expanded co-response capabilities. 34% faster response to Category 2 incidents through fire co-response programme.
• British Association for Immediate Care (BASIC)minorStrategic or Co-development PartnerBASIC doctors and paramedics support the volunteer workforce and provide advanced immediate care capabilities.
• Integrated Neighbourhood Teams (Mid and South Essex)coreStrategic or Co-development PartnerEEAST active member of collaboration of multi-agency professionals, volunteers and communities serving local populations. Worked with system colleagues to address needs of frequent service users.
• Local Resilience ForumscoreStrategic or Co-development PartnerEngagement with six Local Resilience Forums across the East of England plus numerous Safety Advisory Groups. Resilience managers attended approximately 1,000 LR Forum meetings and 800 SAG meetings in 2023/24.
• NHS EnglandcoreOthersRegulatory oversight and performance monitoring. EEAST reports against Ambulance Clinical Quality Indicators. NHS England sets national standards and performance targets including 30-minute C2 response target.
• Care Quality CommissioncoreOthersIndependent regulator carrying out inspections of EEAST. Sets conditions and monitors compliance with health and social care standards.
• 19 Clinical Commissioning GroupscoreOthersProvide majority of EEAST funding through NHS service level agreements. Commission emergency and non-emergency services across the East of England region.

Scale indicators13 records

Recent moves11 records

Expansion highlights7 records

Direct peers

• South Western Ambulance Service NHS Foundation Trust: NHS ambulance foundation trust delivering 999, NHS 111 and non-emergency patient transport across the South West. Comparable scale and rural/coastal mix, plus a strong commercial and training subsidiary structure analogous to EEAST's CallEEAST and TrainEEAST.
• Yorkshire Ambulance Service NHS Trust: NHS ambulance trust covering Yorkshire with emergency 999, NHS 111 service provision and patient transport. Comparable in delivering clinical triage via Hear and Treat, and operating commercial training and event medical cover arms.
• North East Ambulance Service NHS Foundation Trust: NHS ambulance foundation trust serving the North East of England. Directly comparable statutory provider of 999, NHS 111 and PTS, with similar rural geography pressures to EEAST's East of England footprint.
• West Midlands Ambulance Service University NHS Foundation Trust: University-status NHS ambulance trust providing 999, NHS 111 and PTS across the West Midlands. Comparable in operating scale, university-affiliated training arm (parallels TrainEEAST), and integrated commercial services model.
• South East Coast Ambulance Service NHS Foundation Trust: NHS ambulance trust serving Kent, Surrey, Sussex and parts of Hampshire. Comparable multi-county 999 emergency, NHS 111 and patient transport provider with similar rural and coastal coverage challenges to EEAST.
• London Ambulance Service NHS Trust: Statutory NHS ambulance trust covering Greater London with 999 emergency response, NHS 111 service in parts of the capital, and patient transport. Directly comparable to EEAST in core mandate, regulatory regime, and service portfolio, though operating in a much larger urban geography.
• North West Ambulance Service NHS Trust: NHS ambulance trust covering the North West of England with 999, NHS 111 and patient transport services. Comparable in operating scale (~5,000+ staff class) and in combining NHS service delivery with private/commercial ambulance work.
• South Central Ambulance Service NHS Foundation Trust: NHS ambulance trust covering Berkshire, Buckinghamshire, Hampshire and Oxfordshire. Closest direct comparator to EEAST in terms of combining 999 operations, NHS 111 service delivery, and non-emergency patient transport across a mixed urban-rural geography.

Regional players

• East Midlands Ambulance Service NHS Trust: NHS ambulance trust geographically adjacent to EEAST, covering Derbyshire, Leicestershire, Lincolnshire, Northamptonshire and Nottinghamshire. Comparable 999 and PTS provider, with similar rural challenges but operating in a different region without direct competition for the same CCG contracts.
• Welsh Ambulance Services NHS Trust: Statutory ambulance service for Wales, delivering 999 emergency response, NHS Direct Wales and patient transport. Comparable core mandate but serves a separate devolved nation rather than competing with EEAST in England.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/EastEnglandAmb
• YouTubeyoutube.com/EastEnglandAmbulance
• Facebookfacebook.com/EastEnglandAmbulance
• LinkedInlinkedin.com/company/east-of-england-ambulance-service-nhs-trust
• Instagraminstagram.com/eastenglandamb

Compliance13 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about East of England Ambulance Service NHS Trust