What WMV does

WMV, legally Badische Neueste Nachrichten Badendruck GmbH and operating under the brand BNN, is a privately held regional German media company founded in 1981 and headquartered in Bretten. It publishes the Badische Neueste Nachrichten newspaper and operates an integrated portfolio of digital portals — including a job portal (jobs.bnn.de), obituary portal (trauer.bnn.de), ticket shop via partner Reservix (bnn.reservix.de), reader shop, reader travel, and submission portal — alongside an ePaper digital edition. The business serves two customer segments: private individuals (Privatkunden) purchasing congratulations, obituary, and personal-item-sale classifieds, and business customers (Geschäftskunden) buying advertising for grand openings, sales promotions, anniversaries, events, and recruitment, served via a dedicated team of Mediaberater (media advisors).

Revenue is generated through two primary streams: advertising services (both classified and display, sold to private and business customers) and subscription services (print Abo plus ePaper). The go-to-market is sales-led, combining self-service transactional purchasing for private advertisers with a direct Mediaberater sales force for business customers across the Baden region of Germany. Distribution operates through physical newspaper delivery plus the network of owned digital portals, with pricing managed via a Preisliste referenced on bnn.de.

The underlying technology is described as a conventional digital newspaper and advertising platform with multiple integrated portals; no proprietary AI/ML capabilities, patents, or notable technical differentiation are disclosed in the available source material. The company has 101–250 employees, no disclosed subsidiaries, no funding history, and no recent M&A activity, and operates as a GmbH under private ownership.

Name

WMV

Legal name

Badische Neueste Nachrichten Badendruck GmbH

Website

http://www.w-m-v.de

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

101–250 employees

Short description

WMV is an advertising agency that offers creative concepts and marketing tacts with a corporate design that helps in the brand acquisition.

Ownership category

akta.pro rank

Headquarters

HQ city

Bretten

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Marketing or Sales, Operations, Personnel, Technology or R&D, Supply Chain

Revenue model

1. Advertising Services: The company generates revenue primarily through classified and display advertising services offered to both private individuals (obituaries, personal ads, used item sales) and businesses (grand openings, promotions, recruitment, events).
2. Subscription Services: Newspaper subscription services (Abo) including ePaper digital editions, providing recurring subscription revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

WMV (legally Badische Neueste Nachrichten Badendruck GmbH, trading as BNN) operates the Badische Neueste Nachrichten, a regional newspaper serving the Baden region of Germany. The company sells display and classified advertising space to both private individuals (congratulations, obituaries, used-item sales) and business customers (grand openings, sales promotions, anniversaries, events, recruitment). It also runs a network of specialized digital portals (job, obituary, ticket, reader shop, reader travel, submission) and offers newspaper subscription services including ePaper digital editions.

Differentiator

Problem solved

Functional benefit

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• ReservixminorChannel Partner/ Reseller/ DistributorReservix provides ticketing services integrated into the BNN platform (bnn.reservix.de), allowing readers to purchase event tickets through the newspaper's digital presence.
• Jobportal (jobs.bnn.de)coreOthersDedicated job portal integrated with the BNN advertising platform, enabling employers to post recruitment advertisements targeting the regional readership.
• Trauerportal (trauer.bnn.de)coreOthersDedicated obituary portal integrated with the BNN platform, providing funeral announcement and memorial services to the regional community.

Recent moves4 records

Expansion highlights3 records

Direct peers

• Heilbronner Stimme: Regional daily newspaper serving the Heilbronn area in Baden-Württemberg. Operates a comparable regional news + classified advertising + digital portal business model in an adjacent Baden-Württemberg market.
• Mittelbadische Presse: Regional newspaper covering the Middle Baden region — the most geographically overlapping direct competitor to BNN given the shared Baden territory, with comparable print and digital classifieds offerings.
• Mannheimer Morgen: Regional newspaper based in Mannheim in the Baden region of Germany, offering news, advertising, and digital portals comparable to BNN.
• Schwarzwälder Bote: Regional newspaper covering the Black Forest region of Baden-Württemberg, with comparable print newspaper, classifieds, and digital portal offerings.
• Südkurier: Regional newspaper serving southern Baden-Württemberg (Bodensee/Upper Rhine area), with comparable multi-channel news and advertising platform including digital portals.
• Rhein-Neckar-Zeitung: Regional newspaper covering the Rhine-Neckar metropolitan region adjacent to Baden, with comparable print + digital classifieds business.

Broad incumbents

• Stuttgarter Zeitung: Larger regional newspaper covering the greater Stuttgart area of Baden-Württemberg, with broader scale and more extensive digital portfolio but same regional newspaper + advertising model.

Emerging players

• eBay Kleinanzeigen: Germany's leading digital classifieds platform, directly competing with BNN's classified ads (used cars, furniture, jobs) with broader nationwide reach and free listings.
• Indeed Deutschland: Leading job search platform in Germany competing directly with BNN's Jobportal for recruitment advertising revenue from regional employers.

Others

• Reservix: Ticketing platform partner integrated into BNN's Ticketshop. While a partner rather than direct competitor, comparable as an ecosystem enabler in the regional events commerce/advertising space.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/wmv-werbung-marketing-und-verlag

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WMV