Webjet.com.au

What Webjet.com.au does

Webjet Group Limited (ASX:WJL) is an Australian-based digital travel company that became an independent listed entity on 30 September 2024 following its demerger from Web Travel Group Limited (formerly Webjet Limited). Founded in 1998 and headquartered in Melbourne, the group operates a portfolio of B2C travel brands centered on Webjet OTA — the number-one online travel agency in Australia and New Zealand for flights, hotels, holiday packages, travel insurance and car hire — supplemented by two global vehicle-rental e-commerce brands, Airport Rentals (car rentals across 155+ countries with 1,000+ partners) and Motorhome Republic (campervan/motorhome rentals across 45+ countries with 170+ suppliers), and Trip Ninja, a proprietary travel-technology unit. The company employs roughly 1,001–5,000 people and operates across Australia, New Zealand and Canada.

The group's technology stack combines a proprietary search, comparison and booking platform with Trip Ninja's machine-learning and AI-driven itinerary automation. Trip Ninja (acquired in 2021) powers complex multi-stop bookings and split-ticketing via its FareStructure solution, which the company reports generates better fares than traditional GDS results in 67% of trips, roughly 30% lower average fares, and a 125% increase in revenue per search. Additional differentiation comes from New Distribution Capability (NDC) partnerships with airlines including Qantas and Singapore Airlines, and from 15 payment methods spanning PayPal, Afterpay, Zip, Apple Pay and Google Pay.

Webjet Group monetizes primarily through commissions and transaction fees earned from airlines, hotels, car-rental and travel suppliers on bookings made through its platforms, with vehicle-rental revenue earned on a marketplace-commission basis. Ancillary products (travel insurance, seat selection and add-ons) now represent over 30–35% of OTA revenue. Go-to-market is predominantly direct-to-consumer and self-serve through websites and mobile apps, supported by brand marketing ('Go Somewhere'), performance marketing, email and loyalty programs. For FY26 (year ended 31 March 2026) the group reported 1.4 million bookings, $1.5 billion in Total Transaction Value, $136.4 million in revenue and $28.1 million in Underlying EBITDA, alongside a net cash position of $93.9 million.

Name

Webjet.com.au

Legal name

Webjet Group Limited

Website

https://webjetgroup.com

Company type

Public

Founded year

1998

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Webjet Group is an ASX-listed Australian online travel agency operating Webjet OTA (No.1 in Australia/New Zealand) plus global vehicle-rental brands Airport Rentals and Motorhome Republic, serving leisure and business travellers booking flights, hotels, packages and car hire via commission-based platforms.

Ownership category

akta.pro rank

Product category

Online Travel Agency

NAICS

Travel Agencies (561510)

SIC

Transportation Services (4700)

akta.pro primary industry

Full-Service OTAs (Flights/Hotels/Packages) (THAKAAAA)

akta.pro secondary industry

Online/Hybrid Corporate Travel Agencies (Self-Booking + Support) (THAKACAB)

Keywords

• Online travel agency
• Travel booking platform
• Flight comparison
• Vehicle rental marketplace
• Travel itinerary technology

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Online Travel Agency Commission: Webjet OTA earns commission from airlines, hotels, car rental companies, and travel suppliers for bookings made through its platform. Revenue is generated from transaction fees based on total booking value.
2. Ancillary Products: Additional revenue from travel insurance, seat selection fees, and other add-on services. Ancillary products now represent over 30-35% of OTA revenue.
3. Vehicle Rental Bookings: Revenue from Airport Rentals and Motorhome Republic platforms connecting travellers with global rental vehicle suppliers across 155+ countries and 1,000+ partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Webjet Group operates digital travel platforms that allow consumers to search, compare, and book flights, hotels, holiday packages, travel insurance, car rentals, and motorhome rentals. Its core brand Webjet OTA is the #1 online travel agency in Australia and New Zealand, augmented by Airport Rentals and Motorhome Republic for global vehicle rentals and Trip Ninja's proprietary AI-driven itinerary automation for complex multi-stop bookings.

Product overview

Webjet Group is a digital travel company with a platform-plus-technology architecture. The core offering consists of Webjet OTA (the #1 online travel agent in Australia and New Zealand for flights, hotels, packages, and car hire), supplemented by two consumer vehicle rental brands (Airport Rentals for car rentals and Motorhome Republic for motorhome rentals), all powered by proprietary Trip Ninja technology for complex multi-stop itinerary automation. In FY26, the company expanded into business travel through the Locomote acquisition, rebranded as Webjet Business Travel. The portfolio spans consumer-facing travel booking (B2C OTA), vehicle rental aggregation, and travel technology (Trip Ninja), with the technology platform enabling differentiated content and pricing advantages across the consumer brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Webjet OTA The #1 online travel agency in Australia and New Zealand, enabling customers to compare, combine and book domestic and international flights, hotels, holiday packages, travel insurance, car hire, and more. Features Trip Ninja multi-city technology for complex multi-stop itineraries.
• Airport Rentals Global e-commerce travel website enabling customers to search, compare and book rental cars worldwide. Partners with over 1,000 trusted car rental brands across 155+ countries with 25,000+ pickup locations.
• Motorhome Republic One of the largest motorhome and campervan rental agencies globally, enabling customers to search, compare, and save on thousands of vehicles from over 170 suppliers across 45+ countries and 1,800+ pickup locations.
• Trip Ninja A technology company providing complex travel itinerary automation to digital travel businesses. Proprietary FareStructure solution uses machine learning to generate better fares than traditional GDS search results through split ticketing. Exclusive to Webjet OTA in Australia and New Zealand; commercially available to OTAs outside Australian market.
• Webjet Business Travel Business travel solution acquired through Locomote acquisition. Provides a digitally-led corporate travel management platform for business travelers, accelerating Webjet Group's business travel strategy.

Quantifiable outcome

• 125% increase in revenue per search using Trip Ninja technology
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

AI capability6 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Singapore AirlinescoreTechnology or Integration · 1 January 2024Singapore Airlines content available via NDC channel, expanding international flight offerings for Webjet OTA customers.
• QantascoreTechnology or Integration · 1 January 2019Key agency partnership for Qantas NDC program, enabling Webjet OTA to access differentiated Qantas content through New Distribution Capability technology.
• FlyBuyscoreGTM or Marketing PartnerPoints earn partnership allowing customers to earn FlyBuys points on bookings.
• NAB RewardscoreGTM or Marketing PartnerPoints burn partnership with NAB Rewards allowing customers to use points for travel bookings.
• KlookminorGTM or Marketing PartnerPartnership to offer customers experiences and activities booking options.
• 1,000+ Car Rental PartnerscoreChannel Partner/ Reseller/ DistributorGlobal network of over 1,000 trusted car rental partners across 155+ countries providing inventory for Airport Rentals platform.
• 170+ Motorhome SupplierscoreChannel Partner/ Reseller/ DistributorGlobal network of over 170 motorhome rental partners including brands like Mighty, Apollo, McRent, Cruise America, and Jucy across 45+ countries.
• Trip NinjacoreTechnology or IntegrationAcquired in FY22 (2021), Trip Ninja provides proprietary travel itinerary automation technology exclusive to Webjet OTA in Australia and New Zealand. Technology enables complex multi-stop bookings with split ticketing capabilities.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Helloworld Travel: Australia-headquartered travel network and OTA competitor directly overlapping Webjet in ANZ flights and holidays. Already publicly referenced as a potential acquirer of Webjet Group, intensifying the competitive and consolidation dynamic in the ANZ consumer travel market.
• DiscoverCars / RentalCars.com: Global car-rental aggregation platforms comparable to Webjet's Airport Rentals brand, which operates across 155+ countries. Direct competitor for online vehicle rental bookings and supplier partnerships globally.

Broad incumbents

• Booking Holdings (Booking.com): Global OTA and metasearch conglomerate operating Booking.com, Priceline, Agoda and KAYAK. Directly comparable to Webjet OTA in flights, hotels and packages, though operating at global scale with substantially larger inventory and marketing budgets.
• Trip.com Group (Ctrip): Asia-headquartered global OTA (Trip.com, Ctrip, Skyscanner, Qunar) covering flights, hotels and packages. Comparable to Webjet OTA on product set and commission model, with material ANZ inbound traffic and competitive overlap in international booking.
• Expedia Group: Global online travel conglomerate with Expedia, Hotels.com, Vrbo and trivago. Comparable consumer OTA offering flights, hotels and packages alongside Webjet, but with broader multi-brand portfolio and global reach.
• Agoda: Booking Holdings-owned accommodation-focused OTA with strong APAC presence. Comparable to Webjet's hotel and packages offering, particularly across Asia-Pacific bookings, with a deeper accommodation specialization.

Emerging players

• Skyscanner: Flight and hotel metasearch/OTA platform with strong ANZ consumer usage. Comparable to Webjet OTA in flight price comparison and booking funnel, with a focus on metasearch and ancillary monetization.
• KAYAK: Travel metasearch and deal-discovery platform owned by Booking Holdings. Comparable to Webjet's Deal Finder price-tracking capability and competes for ANZ flight and hotel shoppers at the top of funnel.

Others

• Web Travel Group (WebBeds): Sister company post the September 2024 demerger from Webjet Limited, operating the B2B travel marketplace WebBeds. Not a direct consumer OTA competitor but closely linked historically and within the broader Webjet ecosystem, useful as a structural comparable.

Regional players

• Corporate Travel Management (CTM): ASX-listed corporate travel management company headquartered in Australia. Direct overlap with Webjet Group's newly acquired Webjet Business Travel (formerly Locomote), making it the most relevant ANZ corporate travel comparable.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/webjet-com-au
• Xx.com/Webjet_AU
• Facebookfacebook.com/WebjetAU

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A7 records

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Webjet.com.au