BTM

Name

BTM

Legal name

株式会社BTM

Website

https://b-tm.co.jp

Company type

Public

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

IT Engineering and DX Solutions Services

NAICS

Engineering Services (54133), Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512)

SIC

Services-Engineering Services (8711), Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Systems Engineering & Technical Program Management (BPAHAIAI)

Keywords

• IT engineering services
• Digital transformation solutions
• Contract software development
• Cloud migration services
• AI log analysis

Headquarters

HQ city

Roppongi

HQ country

Japan

HQ region

Asia

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. IT Engineering Services (SES): Systems Engineering Services placing BTM engineers at client project sites. BTM matches engineers with client technical needs and provides ongoing support. The company maintains 350+ engineers and a database of 10,000+ partner companies. Revenue is generated through billing rates charged to clients minus engineer compensation (dispatch margin). Dispatch rates vary by region: Tokyo 33,456 yen/day, Osaka 27,950 yen/day, Fukuoka 26,543 yen/day.
2. DX Solution Services: End-to-end DX consulting, system design/build/operation, cloud service sales and implementation support, and ongoing maintenance services. Services include system integration, cloud introduction (AWS/Azure), groupware setup, security consulting, and managed services. Supports quasi-delegation, fixed-price, and lab-type contract models.
3. Commissioned/Contracted Development (Lab-type): Lab-type development model where BTM deploys project managers and team members to deliver solutions under quasi-delegation contracts with defined deliverables. Web Solutions Division handles commissioned development projects across all nationwide locations.
4. AI Agent Products (Tracis/TracisAI): AI agent SaaS products for automated log investigation and system failure analysis. TracisAI is distributed via Amazon AWS Marketplace. Tracis is offered as a free version with paid commercial deployments.
5. Freelance Engineer Support (Jobree Freelance): Agent service connecting IT freelance professionals with companies needing talent. BTM mediates matching between freelance engineers and enterprise clients, providing placement services.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

BTM provides IT Engineering Services (SES) deploying 350+ engineers to client projects across Japan, DX Solutions Services covering end-to-end digital transformation from consulting through maintenance, and proprietary AI products including Tracis/TracisAI for automated system failure investigation. The company also operates the Jobree Freelance engineer matching platform, BTMAIZ AI-focused subsidiary, and BTM Lab-type Development hybrid contract model.

Product overview

BTM (株式会社BTM) is a DX promotion company providing a portfolio of IT services centered on SES (System Engineering Services), contracted development, and DX solutions. The core offerings consist of IT Engineering Services deploying 350+ in-house engineers for full-lifecycle software and infrastructure development, and DX Solutions Services offering consulting-to-maintenance one-stop DX support. Supporting these are: Jobree Freelance (freelance engineer matching platform), BTMAIZ (AI-focused subsidiary offering Azure-based AI integration services and the Fast Series website creation package), BTM Media (information/educational media portal), and Tracis/TracisAI (generative AI SaaS for automated incident investigation). The BTM Lab-type Development model underpins DX delivery by combining quasi-delegation contract flexibility with contracted-development quality discipline.

Differentiator

Problem solved

Functional benefit

Brands

• BTMラボ型開発: A hybrid development model combining quality of commissioned work with quasi-delegation contracts, providing project managers and team members for progress and quality management.
• ジョブリーフリーランス (Jobree Freelance)
• BTM for Microsoft365
• BTMメディア
• Tracis / TracisAI

Products and services

• DX Solutions Services

Quantifiable outcome

• Up to 95% reduction in failure investigation time using Tracis AI agent
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability8 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• BTMAIZ Inc. (株式会社BTMAIZ)coreStrategic or Co-development Partner · 1 January 2025BTMAIZ is a BTM subsidiary established January 2025 focused on AI-centered DX promotion. The subsidiary provides AI integration services (primarily Microsoft Azure AI), the Fast Series (AI-powered website creation), and Microsoft product implementation services. BTMAIZ represents a group-level strategic initiative with shared resources and cross-pollination of engineers between BTM and BTMAIZ projects.
• Microsoft (Azure AI, Microsoft 365)coreTechnology or Integration · 1 January 2025BTMAIZ specializes in Microsoft Azure AI for AI integration services. BTM is also a Microsoft 365 sales agent handling Exchange, Teams, ADFS integration, Windows Server AD/WSUS, and cloud proxy implementations. BTMAIZ is pursuing Microsoft Certified Partner status as part of its 3-year plan.
• Amazon Web Services (AWS)coreTechnology or Integration · 1 January 2020BTM has been an AWS Certified Partner since 2020. The company has multiple AWS-certified engineers including those with Solutions Architect Associate (SAA) and Solutions Architect Professional (SAP) certifications. BTM leverages AWS for virtually all cloud infrastructure projects including EC2, RDS, S3, Lambda, ECS, Fargate, DynamoDB, Aurora/MySQL, CloudFront, Route 53, and VPC. AWS Partner Network member profile at partners.amazonaws.com/jp/partners/001E000001QMOqnIAH/BTM%20Co.%20Ltd. TracisAI is distributed via AWS Marketplace.
• エフズシステム合同会社 (Fugu System合同会社)minorStrategic or Co-development PartnerCo-development partner for entertainment matching app system. BTM and Fugu System co-built a B2C entertainment matching app and admin management system for an entertainment industry client. The project expanded business from Tokyo to Fukuoka.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Future Corporation: Japanese IT consulting and systems engineering firm offering consulting, system development, and SES-style staffing. Highly comparable to BTM's combined DX Solutions and IT Engineering Services businesses, though at meaningfully larger scale.
• BayCurrent Consulting: Tokyo-based strategy and IT consulting firm with a strong digital transformation and systems design practice. Comparable to BTM's DX consulting and system design offerings, with a more strategy-led positioning.

Broad incumbents

• BIPROGY (formerly UNISYS Japan): Long-established Japanese systems integrator providing cloud, DX, and managed IT services across multiple verticals. Comparable to BTM's DX Solutions business but at vastly larger scale and with much deeper enterprise footprint.
• Persol Holdings: Japan's largest staffing group with a substantial IT engineer staffing and SES division. Directly comparable to BTM's IT Engineering Services business and Jobree Freelance platform, but at much larger scale.
• Internet Initiative Japan (IIJ): Established Japanese internet and cloud infrastructure provider with network services, managed cloud, and security offerings. Overlaps with BTM's AWS/Azure cloud integration and network/security consulting practice.
• Nomura Research Institute (NRI): Large Japanese systems consulting and IT solutions provider serving financial institutions and enterprises. Comparable to BTM's DX consulting and enterprise systems work, but at Prime-listed, multi-billion-dollar scale.

Emerging players

• HENNGE: Japan-listed cloud security SaaS provider (Hennge One) with a similar mid-cap profile to BTM. Comparable in scale, Japan-enterprise GTM, and cloud-native product positioning — relevant peer for sizing BTM's SaaS ambitions.
• Plus Alpha Consulting: Japan-listed SaaS provider of talent analytics and HR data platform. Comparable mid-cap Japan-SaaS benchmark for valuation and for evaluating recurring-revenue SaaS economics against BTM's emerging Tracis product line.
• freee: Japan-based cloud SaaS company (accounting, HR, payroll) with similar mid-cap public-company profile to BTM. Useful comp for what a successful Japanese SMB/enterprise SaaS buildout looks like — relevant for benchmarking BTM's Tracis growth path.

Regional players

• SAKURA Internet: Japanese cloud hosting and infrastructure provider. Comparable as a domestic AWS-adjacent services competitor for cloud migration projects, though BTM's value-add layer (DX consulting + Tracis) differs from SAKURA's IaaS focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BTM_PR_
• Instagraminstagram.com/btm0804recruit

Compliance18 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BTM