Duraseal

What Duraseal does

DuraSeal is a United States-based chemical manufacturer of premium wood floor coatings, founded in 1898 and headquartered in Bridgeport, Connecticut. The company produces a complete line of stains, sealers, finishes, fillers, and maintenance products designed to work together as an integrated system for site-finished hardwood flooring. Its core technology centers on water-based and oil-based wood floor coating chemistries, including the Quick Coat 2-Hour Penetrating Finish (36 packaged colors with 65+ intermix options), the DuraClear Max two-component water-based finish with GREENGUARD Certification, and a family of sealers formulated for fast dry times and tannin blocking.

The company operates an exclusively trade-channel go-to-market, selling exclusively through a network of over 800 professional hardwood flooring distributor locations across major North American markets. DuraSeal does not sell directly to consumers; instead, a sales representative and application expert team supports distributors and professional flooring contractors with product selection, application guidance, and technical assistance. Pricing is not publicly disclosed and is handled on a quote basis through distributors. Key certifications include MFMA (Maple Floor Manufacturers Association) approval for sports floor applications and GREENGUARD Certification on multiple products.

DuraSeal functions as a subsidiary within the Sherwin-Williams corporate family, evidenced by Sherwin-Williams-hosted legal and compliance links on the DuraSeal website. The company is privately held with a small reported headcount (11-50 employees), reflecting its role as a focused product-line subsidiary rather than a standalone operating company. Revenue is generated through one-time wholesale product transactions rather than subscriptions or licensing.

Name

Duraseal

Legal name

Duraseal

Website

https://duraseal.com

Company type

Private

Founded year

1898

Operating status

Operating

Headcount range

11–50 employees

Short description

DuraSeal, founded in 1898 and based in Bridgeport, Connecticut, manufactures premium wood floor stains, sealers, finishes, fillers, and maintenance products sold exclusively through 800+ North American professional flooring distributors for use by hardwood floor contractors.

Ownership category

akta.pro rank

Product category

Wood Floor Coatings

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Wood Coatings & Finishes (IMADAKAD)

akta.pro secondary industries

Wood Coatings & Finishes (IMAEAGAG), Floor Coating, Sealing & Protective Finishes (Polyurethane/Epoxy/Urethane) (HSAGAFAN)

Keywords

• Wood floor finishes
• Hardwood floor stains
• Floor sealers
• Polyurethane finishes
• Wood floor maintenance

Headquarters

HQ city

Bridgeport

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Wood Floor Finishing Products: DuraSeal generates revenue through the sale of wood floor finishing products including stains, sealers, finishes, fillers, waxes, and maintenance products. Products are sold through professional hardwood flooring distributors. The revenue model is based on one-time product transactions, with professional contractors purchasing products for specific job applications.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

DuraSeal manufactures premium wood floor finishes sold under the DuraSeal brand. The company produces a complete line of wood floor coatings including stains (Quick Coat 2-Hour Penetrating Finish), sealers (DuraClear Sealer, Quick Dry Sealer, Fast Dry Sanding Sealer), finishes (DuraClear Max, 550 VOC Polyurethane), fillers (Trowable Wood Filler, Wood Patch, Wood Putty), and maintenance products (Hardwood Floor Cleaner, Wax & Cleaner, Paste Wax). Products are designed to work together as an integrated system for site-finished hardwood floor applications by professional contractors.

Product overview

DuraSeal is a manufacturer of premium wood floor finishes offering a complete line of stains, sealers, finishes, fillers, and maintenance products since 1898. The product portfolio includes Quick Coat 2-Hour Penetrating Finish as the primary stain offering, multiple sealer options (DuraClear Sealer, Quick Dry Sealer, Fast Dry Sanding Sealer) for surface preparation, water-based and oil-based finishes (DuraClear Max, 550 VOC Polyurethane) for topcoat protection, wood fillers (Trowelable Wood Filler, Wood Patch, Wood Putty) for repairs, and maintenance products (Hardwood Floor Cleaner, Wax & Cleaner, Paste Wax) for ongoing care. The products are designed to work together as a complete system for professional hardwood floor finishing.

Differentiator

Problem solved

Functional benefit

Brands

• Quick Coat: Industry-leading hardwood floor stain designed to seal, color and provide exceptional durability
• DuraClear
• DuraClear Max
• Masterline Water-Based Polyurethane
• Masterline 550 Polyurethane

Products and services

• Quick Coat 2-Hour Penetrating Finish Semi-transparent stain that colors, seals, and provides exceptional durability with a surface that can be topcoated in just two hours. Available in 36 packaged colors with 65+ intermix options. GREENGUARD Certified. Designed for professional hardwood flooring contractors.
• DuraClear Sealer Water-based sealer formula with lower VOCs, higher solids, and a tannin-blocking formula that stops migration of soluble stains and tannins to the surface while providing excellent flow and leveling. Designed for professional hardwood flooring applications.
• Quick Dry Sealer Quickly seals wood floors and provides a firm bond between the wood floor substrate and succeeding finish coats. Meets ASTM D 1640 definition for quick dry sealer. Designed for professional contractors.
• Fast Dry Sanding Sealer Fast-drying, water-based product with exceptional flow and leveling that seals wood to prevent finish from penetrating. Compatible with all DuraSeal water-based finishes. Designed for professional hardwood floor applications.
• DuraClear Max GREENGUARD Certified clear, non-ambering, two-component water-based finish for commercial and high-traffic residential floors. Offers ultimate durability in scratch, moisture, chemical, and slip resistance with a two-hour recoat interval. Available in a new flat sheen.
• 550 VOC Polyurethane Transparent, tough, oil-based finish formulated to provide excellent durability and remarkable stain resistance. Available in matte, satin, semi-gloss, and gloss sheens. 550 VOC compliant for professional contractors.
• Wax & Cleaner Blend of cleaning agents and wax designed to remove scuff marks and built-up dirt while adding a soft sheen to waxed hardwood floors. Available in Neutral and Coffee Brown. For professional maintenance of hardwood floors.
• Hardwood Floor Cleaner Specially formulated to maintain the natural beauty of hardwood floors. Removes dirt and grime without leaving a soap film residue. For use on all wood floors coated with clear unwaxed finish.
• Paste Wax Special blend of five waxes that gives hardwood floors the hand-rubbed luster of fine furniture. Available in Neutral for light surfaces and Coffee Brown for dark surfaces. Designed for professional hardwood floor finishing.
• Trowelable Wood Filler Safe, non-flammable, water-based product for use across an entire wood floor. Fills nail holes and covers other minor imperfections in bare and unfinished wood. Sands easily and absorbs stain similarly to wood.
• Wood Patch Safe, non-flammable, water-based product designed to quickly and easily fill in large holes, cracks, and gouges in wood. Sands easily, is flexible, and adheres well to wood.
• Wood Putty Easy-to-use, non-hardening wood putty color matched to DuraSeal Penetrating Finish. Designed to fill nail holes and cover minor imperfections in stained and finished wood.
• Oil-Based Vent & Trim Spray Self-leveling, transparent, tough finish for repairing wood floor finishes, wooden vents, shoe moldings, and trim. Available in water-based and oil-based formulations in satin, semi-gloss, and gloss sheens.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Sherwin-WilliamsminorOthersThe footer of the DuraSeal website contains links to Sherwin-Williams privacy policy, terms of use, and CA Supply Chains Act compliance page, indicating a parent company relationship or corporate affiliation with Sherwin-Williams. Contact page and accessibility statement are hosted on Sherwin-Williams domains.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Minwax: Sherwin-Williams-owned consumer/DIY wood finishing brand. While serving a different channel (retail/DIY vs. DuraSeal's professional contractor focus), Minwax competes for the same wood floor finishing demand and represents internal portfolio overlap for the parent.
• Lenmar: Benjamin Moore's professional wood finishes brand offering lacquers, stains, and sealers to cabinetry and flooring professionals. Comparable professional-grade wood coating portfolio though broader than DuraSeal's floor-only focus.

Emerging players

• Osmo: German manufacturer of wood finishes based on natural oils and waxes. Comparable professional wood floor coating product line with growing presence in the U.S. market, particularly in the eco-conscious segment where DuraSeal's GREENGUARD line also competes.

Direct peers

• Glitsa: U.S. manufacturer of professional wood floor finishes and stains, serving residential and commercial contractors. Direct overlap with DuraSeal's Quick Coat and finish product lines in the professional channel.
• Arboritec: European-origin manufacturer of water-based wood floor finishes for professional contractors. Competes in the same water-based, low-VOC product category as DuraSeal's DuraClear line.
• Bona: Swedish-founded global manufacturer of water-based wood floor finishes, stains, sealers, and maintenance products for professional contractors. Bona is the most direct competitor to DuraSeal in the U.S. professional hardwood floor finishing channel.
• Wood Kote: Manufacturer of professional wood finishes, stains, and sealers for flooring, cabinetry, and millwork applications. Direct overlap with DuraSeal in wood floor staining and finishing products.
• Pallmann: German manufacturer of professional wood floor finishing systems (water-based and oil-based finishes, stains, sealers). Competes head-to-head with DuraSeal in the U.S. premium contractor segment.
• Poloplaz: Manufacturer of professional wood floor finishes and sealers serving U.S. contractors. Direct competitor in the commercial and residential site-finished hardwood floor channel.
• Basic Coatings: U.S. manufacturer of professional wood floor finishes, sealers, and maintenance products focused on commercial and sports-floor applications. Direct competitor in the contractor and institutional segments where DuraSeal competes.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/DuraSealWoodFinishes
• LinkedInlinkedin.com/company/dura-seal

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Duraseal