MAISON HENRY JULLIEN

What MAISON HENRY JULLIEN does

Maison Henry Jullien is a heritage French luxury eyewear brand founded in 1921, headquartered in Lons-le-Saunier in the Jura region. The company designs and manufactures premium sunglasses and prescription frames using a meticulous 279-step artisanal production process that takes up to four months per pair, with rare gold-laminate (Doublé Or) technology as a signature capability. Its product portfolio centers on the Pacific S 01 aviator (€659), the Doublé Or gold-laminate collection, and newer launches including the Limited Edition Luxe (titanium) and Nano Studio (beta-titanium) ranges unveiled at MIDO 2026.

The company operates dual manufacturing in Lons-le-Saunier (France) and Martignacco (Italy), and has been a wholly-owned subsidiary of Italian eyewear group iVision Tech SpA (Euronext Growth Milan: IVN) since 2023, operating through the French legal entity iVision Tech France SAS. Distribution is primarily direct-to-consumer via the maison-henry-jullien.fr e-commerce platform with global shipping (EU shipping included, customs/duties on non-EU destinations), supplemented by email-based custom ordering and trade show presence at MIDO in Milan.

The business model is high-touch luxury one-time sales of premium-priced frames to high-net-worth consumers seeking heritage craftsmanship. The brand's commercial trajectory was transformed on January 21, 2026, when French President Emmanuel Macron wore the Pacific S 01 at the World Economic Forum in Davos, generating viral global media coverage that drove 500+ unit sales, caused the parent company's stock to surge approximately 28-30% (adding €3.5-4.1M in market capitalization), and crashed the brand's website from traffic spikes. The customer base is composed of affluent individual luxury consumers globally, with no disclosed enterprise or institutional accounts beyond the singular Macron endorsement event.

Name

MAISON HENRY JULLIEN

Legal name

iVision Tech France SAS

Website

https://maison-henry-jullien.fr

Company type

Public

Founded year

1921

Operating status

Operating

Headcount range

51–100 employees

Short description

Maison Henry Jullien is a heritage French luxury eyewear brand founded in 1921, designing and handcrafting premium sunglasses and prescription frames through a 279-step artisanal process. Acquired by Italy's iVision Tech SpA in 2023, it serves affluent global consumers via DTC e-commerce and trade show channels, with the Pacific S 01 model famously worn by President Macron at Davos 2026.

Ownership category

akta.pro rank

Product category

Luxury Eyewear

NAICS

Ophthalmic Goods Manufacturing (339115), Optical Goods Retailers (45613)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Luxury & Designer Eyewear (CRAAAKAD)

akta.pro secondary industries

Sunglasses & Luxury Eyewear (CRAKAEAE), Luxury Eyewear (Sunglasses & Optical) (CRAKAFAG), Sunglasses (Non-Prescription) (CRAAAKAB)

Keywords

• Luxury eyewear manufacturing
• Handcrafted sunglasses
• French heritage eyewear
• Titanium optical frames
• Prescription eyeglasses

Headquarters

HQ city

Lons-le-saunier

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Luxury Eyewear Sales: Direct one-time sale of high-end prescription glasses and sunglasses through owned e-commerce platform and potentially retail partners. Each frame takes up to four months to produce, commanding premium pricing of €659 for the Pacific S 01 model.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Maison Henry Jullien designs, manufactures and sells handcrafted luxury eyewear, including sunglasses and prescription frames, using traditional French craftsmanship and proprietary materials such as gold-laminate "Double Or" technology and titanium/beta-titanium alloys. Each frame goes through a 279-step artisanal production process that takes up to four months per pair, executed across dual production facilities in Lons-le-Saunier (France) and Martignacco (Italy). The product portfolio centers on the Doublé Or collection (including the Pacific S 01 aviator) and includes premium limited editions such as Limited Edition Luxe (titanium) and Nano Studio (beta-titanium), with flagship products priced at €659 per pair.

Product overview

Maison Henry Jullien is a heritage French luxury eyewear brand founded in 1921 and acquired by Italian company iVision Tech in 2023. The company manufactures premium sunglasses and eyeglasses at facilities in Lons-le-Saunier, France and Martignacco, Italy using meticulous craftsmanship (279-step process over four months). The product portfolio centers on the iconic Pacific S 01 aviator sunglasses from the Doublé Or collection (the viral model worn by President Macron at Davos 2026), alongside premium collections including Limited Edition Luxe (titanium) and Nano Studio (beta-titanium). Products are priced at €659 for the Pacific S 01 and are distributed through the official e-commerce website and MIDO trade show.

Differentiator

Problem solved

Functional benefit

Products and services

• Pacific S 01 sunglasses (Doublé Or collection) Aviator-style luxury sunglasses from the Doublé Or collection featuring a silver metal frame with blue lenses, combining unmatched robustness, elegance and uniqueness. Handcrafted at production facilities in Lons-le-Saunier (France) and Martignacco (Italy), priced at €659 per pair. Targeted at affluent consumers seeking exclusive heritage French eyewear.
• Doublé Or Collection Premium luxury eyewear collection featuring Henry Jullien's proprietary double gold-laminate (Double Or) technology with metal frames, exemplified by the Pacific S 01 worn by President Macron at Davos 2026. Targeted at high-net-worth luxury consumers seeking exclusive heritage eyewear.
• Limited Edition Luxe (titanium models) Premium limited edition eyewear collection crafted in titanium, launched at MIDO 2026. Targeted at affluent luxury eyewear consumers seeking lightweight titanium frames.
• Nano Studio (ultra-light beta-titanium) Ultra-light beta-titanium eyewear collection launched at MIDO 2026, featuring lightweight and comfortable frames for luxury consumers prioritizing wearability alongside premium materials.

Quantifiable outcome

• Sold over 500 pairs of aviator sunglasses following single viral political appearance at Davos 2026
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Persol: Italian heritage luxury eyewear brand (founded 1917) with strong craftsmanship heritage and Made-in-Italy positioning. Direct geographic and heritage analogue to Henry Jullien's dual French-Italian production.
• Cartier Eyewear (Richemont): Cartier, part of Richemont, produces luxury eyewear under the same heritage maison positioning as Henry Jullien. Both target HNW consumers seeking craftsmanship-led, branded eyewear with strong luxury DNA.
• Oliver Peoples: American heritage luxury eyewear brand acquired by EssilorLuxottica, emphasizing artisanal production and Hollywood heritage. Comparable premium positioning and brand-led HNW marketing strategy.
• Tom Ford Eyewear: Tom Ford's luxury designer eyewear line targets affluent consumers seeking branded, premium-priced frames. Comparable HNW positioning and price points to Henry Jullien's €659 Pacific S 01.
• CAZAL Eyewear: German heritage luxury eyewear brand emphasizing bold craftsmanship and HNW consumer base. Comparable to Henry Jullien on artisanal production and luxury positioning.
• Cutler and Gross: British heritage luxury eyewear brand (founded 1969) with handmade Italian production and celebrity-driven positioning. Direct comparable on heritage craftsmanship and luxury consumer targeting.
• Lindberg: Danish ultra-luxury eyewear brand emphasizing minimalist craftsmanship, premium materials (titanium), and high price points. Comparable to Henry Jullien's positioning on artisanal production and exclusivity.
• Dita Eyewear: Los Angeles-based luxury eyewear brand with Japanese craftsmanship heritage, premium materials, and HNW consumer base. Comparable in craftsmanship-driven positioning and pricing to Henry Jullien.

Emerging players

• Maybach Eyewear: Ultra-luxury eyewear licensee of the Maybach brand, positioned at extreme premium price points with limited-edition craftsmanship. Comparable to Henry Jullien's limited-edition Luxe titanium line.

Broad incumbents

• Safilo Group: Italian eyewear manufacturer producing for many luxury and designer brands, listed on Borsa Italiana. Indirectly comparable as a broader incumbent in the same Italian manufacturing ecosystem that Henry Jullien (via Martignacco) operates within.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/henryjullien
• LinkedInlinkedin.com/company/henry-jullien---high-end-eyewear-manufacturer

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAISON HENRY JULLIEN