What Cocoo does

Cocoo (コクー株式会社) is a Tokyo-headquartered Japanese digital transformation services company founded in February 2019, operating across nine regional offices nationwide. Its core business comprises three interlocking lines: specialized digital talent staffing under a portfolio of female-focused sub-brands (EXCEL女子, RPA女子, デシ゛マ女子, データ女子, BI女子, AI女子, インフラ女子), corporate training and education services covering Excel, VBA, BI, RPA, IT infrastructure, and generative AI, and DX consulting engagements for enterprise and government clients. Cocoo's proprietary technology stack centers on MacroMan, a fully free enterprise-grade RPA tool downloaded by 2,500+ companies as of August 2022, and SPEC SYSTEM, a secure private-cloud hybrid training platform combining on-premises and Azure/AWS environments for IT infrastructure engineer education. The VeXUS curriculum completes the in-house education portfolio, training new IT infrastructure engineers over a roughly two-month, 280-hour hands-on program.

Cocoo generates revenue primarily through professional services fees: per-engagement or stationed-staff placement fees for dispatched digital talent, per-program or per-seat fees for instructor-led training, and project-based DX consulting fees. The free-tier MacroMan tool functions as a land-and-expand funnel feeding paid training, support, and talent service conversion. Customer segmentation is intentionally diversified, spanning financial services (SMBC, Sumitomo Mitsui Banking Corporation), manufacturing (JTEKT, Lion, Japan Home Shield), IT and telecom (Yahoo Japan, UNIADEX, Hokuriku Computer Service), real estate (FANTAS technology), government and municipal (Yamagata Prefecture, Kumamoto City), and education (Tokyo Seitoku Gakuin). Target buyer personas include Japanese enterprises seeking DX execution capacity, working women pursuing digital careers via Cocoo's branded talent services and the SHE partnership, and corporate HR/training departments seeking customized upskilling programs.

The company holds a General Worker Dispatch Business Permit (派13-314028) and Privacy Mark certification (17003764), both of which are regulatory prerequisites for serving enterprise and government clients. Cocoo is led by Representative CEO Irie Yusuke, with no parent company, private equity, or venture capital backing disclosed in source materials. Strategic activity through 2025-2026, including three new regional office openings, the Dream-Arts capital and business partnership targeting SmartDB no-code platform DX talent, and expanded generative AI training programs, indicates an ongoing build-out of geographic reach and the services portfolio.

Name

Cocoo

Legal name

コクー株式会社

Website

https://cocoo.co.jp

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Cocoo is a Tokyo-headquartered Japanese DX services firm providing specialized female-branded digital talent staffing, instructor-led corporate training, DX consulting, and a proprietary free RPA tool (MacroMan) to enterprises and government clients across Japan.

Ownership category

akta.pro rank

Product category

Digital Transformation Staffing and Consulting

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143), Software Publishers (51321)

SIC

Services-Management Services (8741), Services-Management Consulting Services (8742)

akta.pro primary industry

Training Delivery Providers (In-Person, Virtual, Train-the-Trainer) (BPACANAM)

akta.pro secondary industries

Corporate Learning & Training Content Development (EDAGAKAC), Global HR, Mobility & Cross-Cultural People Ops Training (EDABAIAL)

Keywords

• Digital talent staffing
• RPA automation tools
• DX consulting services
• Corporate digital training
• IT infrastructure education

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Talent Staffing (人財サービス): Placement of specialized digital talent (EXCEL女子, RPA女子, デジマ女子, データ女子, AI女子) at client organizations. Staff are Cocoo regular employees dispatched to client sites for tasks including Excel work, VBA/macro development, BI dashboard building, data analysis, RPA development, AI utilization, and digital marketing. Revenue generated through staffing/service fees based on engagement.
2. Education and Training Services (エデュケーション事業): Corporate training programs covering Excel, VBA, Power Platform, Power BI, Tableau, Copilot/Gemini/ChatGPT, IT infrastructure (VeXUS, SPEC), CELF, M365, and DX literacy. Delivered as instructor-led sessions (onsite/online/hybrid) by dedicated trainers. Revenue generated per program or per-seat.
3. MacroMan RPA Tool: The MacroMan RPA tool is free to download and use. Revenue is generated through optional paid support and maintenance packs, rather than the tool itself. This creates a land-and-expand model where free users may convert to paid support or training services.
4. DX Consulting: DX consulting engagements helping enterprises plan and execute digital transformation strategies.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Cocoo provides digital talent staffing (派遣/業務委託), DX consulting, and corporate training to support enterprises and government organizations in Japan with digital transformation. The company places its regular employees at client sites as specialized digital professionals (Excel, VBA, BI, RPA, AI, digital marketing, IT infrastructure) and delivers instructor-led training programs. Cocoo also develops and distributes MacroMan, a free in-house RPA tool downloaded by over 2,500 companies.

Product overview

Cocooは「人財×デジタル」をモチーフに、DX（デジタルトランスフォーメーション）に貢献する多种多様なサービスを提供する企業です。主な事業領域として、①RPA事業（免费RPAツール『マクロマン』と『RPA女子』）、②ITインフラ事業（VeXUS研修・SPEC研修・インフラ女子）、③EXCEL女子事業（Excel作成代行・VBA女子）、④データサイエンス事業（データ女子・BI女子）、⑤AI事業（AI女子）、⑥デジタルマーケティング事業（デジマ女子）、⑦エデュケーション事業（上記全領域の法人向け研修）を展開しています。女性人財を活用した「○○女子」サービスが大きな特徴で、Excel女子・RPA女子・デジマ女子・BI女子・AI女子・インフラ女子等专业ブランドを揃え、客户先に常駐または業務委託で派遣。各サービスは独立した事业本部が運営し、法人向けDX研修サービスが一贯して全事业部の研修 тек услугを提供しており、客户企業のDX推进伴走型支援体制を構築しています。

Differentiator

Problem solved

Functional benefit

Brands

• EXCEL女子: Excel-focused professional staffing and training services for women.
• RPA女子
• デジマ女子
• インフラ女子
• データ女子
• BI女子
• AI女子
• マクロマン
• SPEC
• VeXUS

Products and services

• MacroMan (マクロマン) RPA Tool Fully free-of-charge RPA tool for desktop automation of repetitive Windows-based tasks, including error handling, logging, and command modules. Targets SMBs and enterprises seeking low-cost automation, with optional paid support packs.
• VeXUS (ベクサス) IT Infrastructure Training Approximately 2-month (280 hours) training program that turns new graduates and beginners into IT infrastructure engineers. Uses real on-premises equipment to provide hands-on practical training. Targets individuals and corporations seeking IT infrastructure skill development.
• SPEC (スペック) Hybrid Cloud Training Industry-first hybrid on-premises and public cloud (Azure/AWS) IT infrastructure education service. Provides hands-on training on dedicated platform combining physical server/network environments with Azure AD Connect, site-to-site VPN, hybrid mail systems, and cloud security. Targets experienced engineers and enterprise IT teams.
• EXCEL女子 (Excel Women's) Staffing Female talent staffing service specializing in Excel-related operations including clerical work, document creation, and VBA development. Staff are MOS-certified Cocoo regular employees provided to enterprises on-stationed or BPO basis to address personnel shortages and improve operational efficiency.
• VBA女子 (VBA Women's) Development Service Excel VBA and macro development, modification, and maintenance service. Female specialists handle task automation, data analysis, and report creation, providing optimized solutions tailored to client operations. Targets enterprises seeking Excel automation expertise.
• RPA女子 (RPA Women's) Service RPA development and operations support service staffed by female professionals. Comprehensive support from RPA tool selection to requirement hearings, development, and operational support. Available on stationed or business consignment basis. Targets enterprises implementing or scaling RPA.
• デジマ女子® (Digital Marketing Women's) Service Nurturing-type digital marketing talent service. Female marketing professionals with skills in ad operations, SEO, SNS, MA tools, and web content creation are stationed at client companies to execute and manage marketing strategies. Targets enterprises seeking digital marketing execution support.
• データ女子 (Data Women's) Analytics Service Data aggregation, analysis, and visualization service staffed by female data specialists. Uses Excel and BI tools (Power BI, Tableau, MotionBoard, Looker Studio) to support data collection, shaping, aggregation, analysis, report creation, and business improvement proposals. Targets enterprises seeking data utilization support.
• BI女子 (BI Women's) Dashboard Service Dashboard design and construction service using BI tools (Power BI, Tableau, MotionBoard, Looker Studio). Enables automated regular reports and real-time analysis, building dashboards that connect field operations with management decision-making. Targets enterprises implementing BI tools.
• AI女子 (AI Women's) Generative AI Support Stationed generative AI utilization support service. Specialists in business productivity improvement using generative AI are stationed at client companies to support prompt creation, aggregation tasks, data processing, and task automation. Draws on knowledge from Cocoo's internal Generative AI Research Lab established July 2023. Targets enterprises adopting generative AI tools.
• インフラ女子® (Infrastructure Women's) IT Staffing Female talent service specializing in IT infrastructure. Combines VeXUS training for IT infrastructure engineer development with stationed dispatch services to client companies. Targets enterprises needing IT infrastructure engineering support.
• DX Consulting Service DX consulting engagements helping Japanese enterprises plan and execute digital transformation strategies. Targets enterprise and mid-market companies seeking to develop comprehensive DX roadmaps and execution plans.
• Corporate Education Programs (エデュケーション事業) Instructor-led corporate training programs covering Excel, VBA, Power Platform, Power BI, Tableau, Copilot/Gemini/ChatGPT, IT infrastructure (VeXUS, SPEC), CELF, M365, and DX literacy. Delivered onsite, online, or in hybrid format with customized curricula per client needs. Targets enterprise HR/training departments seeking workforce digital upskilling.

Quantifiable outcome

• MacroMan has been downloaded by over 2,500 companies
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability6 records

Feature3 records

Partnerships

Six partnerships are on record, tiered major, core and minor.

• 株式会社ドリーム・アーツ (Dream-Arts Co., Ltd.)majorStrategic or Co-development Partner · 15 June 2026Cocoo entered a capital and business partnership with Dream-Arts, a provider of cloud services for large enterprises, specifically to develop and support DX talent for Dream-Arts' no-code development platform SmartDB. The partnership aims to provide training and hands-on support for human resources specializing in SmartDB, contributing to digital transformation in enterprise environments.
• SHE株式会社 (SHE Inc.)coreStrategic or Co-development Partner · 1 August 2022Cocoo partnered with SHE Inc., operator of the women's integrated platform SHElikes, to launch a DX training and job placement program for women with no prior experience. Cocoo provides digital marketing and Excel training content and instructors from its EXCEL女子 and digital marketing divisions. The program includes resume preparation, interview coaching, and a kickoff event attended by approximately 90 participants.
• 株式会社エクサウィザーズ (Exa Wizards Inc.)minorOthersListed as a co-utilizer of personal information in Cocoo's privacy policy. Data sharing scope includes client information (name, company, department, title, email, phone, meeting records) used for service announcements, proposals, and business operations. Cocoo acts as the data management responsible party.
• 株式会社Exa Enterprise AIminorOthersListed alongside Exa Wizards and AI SmartWork as co-utilizers of personal data in Cocoo's privacy policy. Shared data includes client contact information for joint service proposals and business operations.
• AIスマートワーク株式会社 (AI SmartWork Inc.)minorOthersListed in Cocoo's privacy policy as a personal data co-utilization partner, alongside Exa Wizards and Exa Enterprise AI, for joint service announcements and business operations.
• 生成AI探求ラボ (Generative AI Research Lab — Internal)coreOthersAn internal Cocoo organization established in July 2023 to research latest generative AI information, share knowledge, and provide training. AI女子 draws from this lab for cutting-edge AI knowledge. This is an intra-company structure rather than an external partnership.

Scale indicators5 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• SHIFT: SHIFT is a Japanese DX/software quality assurance services company that, like Cocoo, supplies specialized technical talent (testers, QA engineers) and corporate training to Japanese enterprises; both operate staffing-plus-education hybrid models in the DX talent market.
• WinActor (NTT Advanced Technology): WinActor is the leading Japanese RPA tool, distributed via NTT group channels; it directly competes with Cocoo's free MacroMan in the Japanese desktop automation market and competes for the same enterprise RPA training and implementation spend.
• AVILEN: AVILEN is a Japanese AI-focused training and DX talent provider, competing with Cocoo's AI女子 and generative AI training lines; both target Japanese enterprises seeking AI literacy upskilling and on-site AI talent support.
• fixer's: fixer's operates RPA implementation, training, and DX consulting services in Japan with a similar tool-plus-services stack; it competes with Cocoo across MacroMan-adjacent RPA training, deployment, and enterprise DX staffing.

Broad incumbents

• PERSOL Holdings: PERSOL is one of Japan's largest staffing and HR services groups; it offers broader IT/digital talent dispatch and corporate training across much larger scale, overlapping with Cocoo's 常駐 staffing and corporate education services but as a diversified incumbent.
• Recruit Holdings: Recruit is a Japanese HR services, staffing, and media conglomerate whose Indeed/Rikunabi platforms overlap with Cocoo's digital talent placement and DX resourcing, though at vastly larger scale and broader scope.
• en Japan: en Japan operates multiple Japanese job-matching and staffing platforms (en転職, etc.) and competes with Cocoo for mid-career DX talent placement, although its portfolio is much broader than women's digital talent.
• Mynavi: Mynavi is a major Japanese staffing, recruiting, and corporate training provider; it competes with Cocoo's enterprise training programs and graduate/new-hire digital talent placement.
• UiPath: UiPath is the global RPA platform leader; it competes with Cocoo's MacroMan at the tool layer and with Cocoo's RPA女子 training and deployment services through its own UiPath Academy and partner ecosystem.

Regional players

• BizReach: BizReach operates a Japanese high-class professional and DX talent matching platform; it overlaps with Cocoo's mid-to-senior DX talent dispatch but focuses on direct placement rather than Cocoo's 常駐 stationed model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/COCOOcorp
• Facebookfacebook.com/COCOOcorp0
• Instagraminstagram.com/cocoocorp

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cocoo