Diana Food

What Diana Food does

Diana Food is the natural ingredients portfolio brand of Symrise AG, a publicly listed German multinational (Frankfurt Stock Exchange: SY1) operating within the parent company's Taste, Nutrition & Health segment. The business supplies B2B customers — primarily food and beverage, baby food, and dietary supplement/nutraceutical manufacturers — with a portfolio spanning fruit, vegetable, meat, seafood, and botanical extracts alongside a growing line of clinically substantiated health actives. Sourcing is the foundational competency: Diana Food works with 270 supplier partnerships across more than 90 raw material varieties globally, supported by 12+ in-house agronomists, strict proximity discipline between fields and processing facilities (e.g., <60km in Ecuador, <150km in Chile), and certifications covering FSSC 22000, HACCP, Global G.A.P., and EU/US/China Organic plus Fair For Life.

The portfolio is organized around fruit ingredients (acerola, banana, cranberry, strawberry, blueberry, apple, citrus, honey powder), vegetable ingredients (mushroom, chickpea, aquafaba, onion, beet, carrot, celery, pumpkin, corn), meat ingredients (chicken, beef), wine and vinegar, and a health solutions range that includes proprietary branded actives such as Hibicyan (hibiscus vascular health extract), Chondractiv Move and Chondractiv Plus (clinically backed collagen solutions for joint and bone health), Urophenol and Cranpure (cranberry PAC standardized extracts for urinary tract health), Acerowell (acerola-based healthy aging), Prunease (digestive wellness), Beet4Perf (sports performance), and Prebiocran (gut health). Postbiotic and probiotic strains (LP6594, BLIS K12/M18, HEAL9) were added through Symrise's 2025 acquisition of Probi. Core production technology centers on gentle, kitchen-like processing — including water extraction — designed to preserve raw material properties and deliver clean-label outputs, supported by application development and testing infrastructure.

The business model is straightforward B2B ingredients supply: Diana Food sells directly to enterprise manufacturers via Symrise's global direct sales force, with pricing negotiated per customer and per product (not publicly disclosed). Reach spans multiple continents with manufacturing in Ecuador (banana), Canada (cranberry), France (acerola powder), and sourcing operations in Brazil, Chile, Madagascar, and the United States. The company markets through major industry trade shows (Vitafoods Europe, SupplySide West, Growth Asia Summit, Gulfood Manufacturing, CFIA EXPO, ANFF), webinars, and digital content focused on clean label, sustainability, personalized nutrition, premiumization, and organic market trends. Diana Food does not disclose standalone revenue but operates within a large publicly listed parent with global distribution infrastructure, multi-decade supplier relationships, and a continuous stream of clinical and ex vivo evidence backing its proprietary health actives.

Name

Diana Food

Legal name

Diana Food (brand under Symrise AG)

Website

https://www.diana-food.com/

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Diana Food is Symrise AG's B2B natural ingredients portfolio brand, supplying fruit, vegetable, meat, and botanical extracts alongside clinically substantiated health actives to global food, beverage, baby food, and nutraceutical manufacturers.

Ownership category

akta.pro rank

Headquarters

HQ city

Hasbrouck Heights

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Natural Ingredients B2B Sales: Diana Food generates revenue through the sale of natural, clean-label ingredients (fruit, vegetable, meat, seafood, botanical extracts, and health actives) to food, beverage, baby food, and nutraceutical manufacturers globally. The company operates as a portfolio brand within Symrise's Taste, Nutrition & Health segment, delivering functional ingredients that enable customer product claims and consumer well-being solutions.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Diana Food manufactures and supplies natural, clean-label ingredients — including fruit, vegetable, meat, seafood, and botanical extracts — along with science-backed health actives (such as collagen, cranberry, hibiscus, acerola, beetroot, prune, and probiotic/postbiotic solutions) to food, beverage, baby food, and nutraceutical manufacturers worldwide. The company combines in-house agronomy and 270 supplier partnerships with gentle, kitchen-like processing techniques (e.g., water extraction) to preserve raw material properties and deliver standardized nutritional actives under FSSC 22000 certified operations.

Product overview

Diana Food is Symrise's portfolio of trusted natural and clean-label ingredients for the food, beverage, baby food, and nutraceutical industries. The portfolio offers a comprehensive range of ingredients organized into fruit ingredients (Acerola, Banana, Cranberry, Strawberry, Blueberry, Apple, Citrus, Honey powder), vegetable ingredients (Mushroom, Chickpea, Aquafaba, Onion, Leek, Garlic, Red Beet, Carrot, Celery, Pumpkin, Corn), meat ingredients (Chicken, Beef), wine & vinegar ingredients, and health solutions. The health solutions portfolio includes collagen products (Chondractiv™ Move, Chondractiv™ Plus, Chondractiv™ Pet), cranberry-based solutions (Urophenol™, Cranpure™, Prebiocran™), digestive health products (Prunease™), hibiscus extract (Hibicyan™), and probiotic/postbiotic solutions from Probi partnership (BLIS K12™, BLIS M18™, HEAL9®, LP6594). Products are delivered through multiple ranges including Pure range 100%, Organic range, and specialized inclusions, enabling food manufacturers to develop products with impactful claims addressing taste, nutrition, food protection, and health benefits.

Differentiator

Problem solved

Functional benefit

Brands

• IDF®: Portfolio of natural ingredients alongside diana food™ brand
• Hibicyan™
• Chondractiv™
• Acerowell™
• Urophenol™
• Prunease™
• Cranpure™
• Beet4Perf™
• Prebiocran™
• BLIS®
• PetGo®

Products and services

• Hibicyan™ Hibiscus extract standardized with anthocyanins to support blood flow and beauty-from-within through microvascular circulation; targeted at cardiovascular health claims in supplements and functional foods.
• Chondractiv™ Move Collagen-based ingredient with clinical evidence supporting joint health and mobility, specifically positioned for active menopausal women in dietary supplement and functional food formulations.
• Chondractiv™ Plus Collagen-based ingredient with clinical ex vivo results supporting cartilage and bone health, positioned for mobility and healthy aging formulations in the North American dietary supplement market.
• Chondractiv™ Pet 3-in-1 chicken-based pet health solution supporting joint flexibility and mobility in active and senior dogs, leveraging Symrise's cranberry solutions and Chondractiv collagen formulations.
• Urophenol™ Cranberry extract standardized to 15% proanthocyanidins (PACs) for prevention and treatment of urinary tract and bladder infections, developed with Laval University and NRC Canada.
• Prunease™ Clinically proven prune solution with sorbitol guarantee for digestive wellness and detox support in dietary supplements and functional foods.
• Acerowell™ Natural acerola-based vitamin C solution for healthy aging and wellness, offering guaranteed 2-year shelf life at 17% or 34% native vitamin C concentration with twice the vitamin C of regular acerola.
• Beet4Perf™ Beetroot-based sports nutrition ingredient supporting physical performance and vigor for sports nutrition and active nutrition applications.
• Prebiocran™ Cranberry-based prebiotic ingredient supporting gut health and metabolic health applications in dietary supplements and functional foods.
• Acerola fruit ingredients Natural acerola fruit ingredients recognized as one of the world's best natural vitamin C sources (30x more than orange), available with organic and Fair Trade certifications.
• Banana ingredients Banana powder and flakes sourced from Ecuador's El Oro region, supplied to baby food, sweet, and beverage markets with organic certification options.
• Cranberry ingredients High-quality standardized cranberry extracts and powders retaining active proanthocyanidins (PACs), sourced from North American farms including Nantucket Island and Quebec.
• Strawberry & Raspberry ingredients Strawberry ingredients sourced from Chile and Mediterranean regions, characterized by intense color, sweetness profiles, and proximity to processing facilities for premium quality.
• Blueberry ingredients Blueberry ingredients supporting cognitive health with health-active compounds, part of the broader berry portfolio.
• Vegetable ingredients Comprehensive vegetable ingredient portfolio including mushroom, chickpea, aquafaba, onion, leek, garlic, shallot, culinary preparations, red beet, carrot, celery, pumpkin, and corn produced with gentle processing techniques.
• Chicken & poultry ingredients Chicken and poultry-based ingredients including Animal Welfare Chicken options, supporting clean-label savory applications for food manufacturers.
• Beef ingredients Beef-based ingredients for savory applications and culinary preparations.
• Wine & vinegar ingredients Vinegar and wine-based ingredients for culinary and food applications.
• Pure range 100% 100% pure fruit and vegetable ingredient range meeting clean-label consumer expectations.
• Organic range Organic certified ingredient range compliant with EU, USDA, and Chinese organic regulations, supporting organic product claims in food, beverage, and nutraceutical applications.
• Fruit and vegetable inclusions Fruit and vegetable inclusions providing multisensorial impact (texture, color, flavor) for food and beverage applications.
• Honey powder Spray-dried honey powder offering reliable and convenient sweetness for various food and beverage applications.
• Sports & Active Nutrition by Probi Probiotic and postbiotic ingredient solutions (LP6594, BLIS K12, BLIS M18) supporting gut barrier integrity, anti-inflammatory responses, oral health, immune defense, and active nutrition in supplements and functional foods.

Quantifiable outcome

• 1,870 raw material sampling quality controls conducted annually
• +5 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Five partnerships are on record, tiered core and minor.

• ProbicoreStrategic or Co-development Partner · 5 May 2026Symrise and Probi (acquired by Symrise in 2025) join forces at Vitafoods Europe 2026 in Barcelona (May 5–7) to showcase combined expertise in health and wellbeing solutions. Probi contributes postbiotic Lacticaseibacillus rhamnosus 6594 (LP6594), BLIS K12 and BLIS M18 probiotic strains, and HEAL9 mental health support. Diana Food products including Hibicyan, Acerowell, Chondractiv, and Cranpure are featured alongside Probi's offerings within Symrise's Care & Wellness Division.
• Austrian Pistachio CompanyminorStrategic or Co-development Partner · 1 June 2025Strategic partnership announced in June 2025 for the pure pistachio paste market. Diana Food and the Austrian Pistachio Company collaborate to serve customers in the global pure pistachio paste industry, which is projected to grow from $266.4 million in 2024 to $500 million by 2035.
• Nantucket Conservation FoundationminorStrategic or Co-development PartnerMulti-generational cranberry sourcing partnership on Nantucket Island, Massachusetts. The Foundation owns almost one third of the island's land and manages cranberry farms. Second-generation grower Tom Larrabee and his son oversee 100 hectares of cranberry fields. Diana Food sources fresh cranberries for processing into Urophenol extracts and Cranpure solutions.
• Institute of Nutrition and Functional Foods at Laval University (INAF)minorStrategic or Co-development PartnerResearch partnership with Laval University in Quebec, Canada for investigating health benefits of polyphenols from cranberries and other locally sourced fruits. Diana Food collaborates on clinical studies examining the mechanism of action of cranberry polyphenols on urinary health.
• National Research Council of Canada (NRC)minorStrategic or Co-development PartnerDiana Food partners with the National Research Council of Canada on clinical studies investigating health benefits of polyphenols from different locally sourced fruit including strawberries and blueberries. Cranberry remains central to ongoing research on its mechanism of action for urinary health.

Scale indicators12 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Givaudan: Givaudan acquired Naturex in 2018 to build a dedicated natural plant extract ingredients business for food, nutrition, and health applications. Givaudan/Naturex competes directly with Diana Food in standardized botanical extracts, fruit and vegetable powders, and clean-label solutions.
• Tate & Lyle: Tate & Lyle acquired Nexira in 2022 to expand its specialty food ingredients business into natural plant-based extracts. Together with its core sweeteners and starches portfolio, Tate & Lyle addresses the same B2B ingredient customers as Diana Food, particularly in nutrition and clean-label segments.
• International Flavors & Fragrances (IFF): IFF's Health & Biosciences and Nourish divisions produce food enzymes, cultures, flavors, and specialty ingredients complementary to Diana Food's natural extracts. IFF shares enterprise B2B customers and competes in taste, nutrition, and ingredient supply for F&B and supplement manufacturers globally.
• Kerry Group: Kerry Group's Taste & Nutrition segment supplies functional ingredients, natural extracts, and clean-label solutions to F&B and nutraceutical manufacturers — closely aligned with Diana Food's portfolio of fruit, vegetable, and health actives for the same manufacturer customer base.
• DSM-Firmenich: Global F&F ingredients and nutrition player formed from the merger of DSM and Firmenich. DSM-Firmenich supplies vitamins, flavors, and functional actives to the same F&B, baby food, and dietary supplement manufacturers that Diana Food serves, making it the most directly comparable ingredients peer at scale.

Broad incumbents

• ADM (Archer Daniels Midland): ADM's Nutrition segment provides plant-based proteins, flavors, colors, and natural ingredients for food, beverage, and supplement manufacturers. Its portfolio overlaps with Diana Food's botanical and fruit extract range but extends across oilseed processing, animal nutrition, and agricultural services.
• Ingredion: Ingredion supplies sweeteners, starches, and plant-based ingredients derived from corn, tapioca, and other crops to global F&B manufacturers. While primarily a mainstream ingredient incumbent rather than a natural extract specialist, it competes for similar industrial ingredient customers and shelf space at large accounts.
• Cargill: Global food and agriculture conglomerate with a Health Ingredients business spanning sweeteners, texturizers, flavors, and fermentation-derived ingredients. Cargill serves similar food, beverage, and nutraceutical manufacturers but operates across a much broader portfolio of animal nutrition, grain trading, and agricultural commodities.

Emerging players

• Kalsec: Kalsec produces natural spice and herb extracts, colors, and flavor systems as clean-label ingredient solutions for food manufacturers. Its portfolio of standardized botanical extracts is closely comparable to Diana Food's fruit, vegetable, and spice-based ingredients, though Kalsec is meaningfully smaller than the global F&F incumbents.
• Lallemand Health Ingredients: Lallemand Health Ingredients supplies probiotics, yeast extracts, and microbial fermentation-derived ingredients for dietary supplements, functional foods, and pet nutrition. Its offering is closely comparable to Diana Food's Care & Wellness portfolio, especially the recently integrated Probi-based probiotic and postbiotic products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diana Food