EdgeProp.my

What EdgeProp.my does

EdgeProp.my, operated by The Edge Property Sdn Bhd (a subsidiary of Singapore-based The Edge Property Pte Ltd), is a Malaysian property intelligence platform founded in 2015 and headquartered in Petaling Jaya. The platform combines a property listings marketplace with proprietary data analytics, serving three primary customer segments: home buyers and renters (B2C), licensed real estate agents and negotiators (B2B SMB via PRO subscriptions), and property developers (enterprise, via branded content, sponsorships, and new-launch advertising). The platform hosts over 200,000 sale and rent listings, a database of more than 2,000 new launch projects, and a mobile app with 200,000+ downloads distributed via iOS and Android.

The core technology is a data-driven property intelligence stack anchored by Edge Reference Price, a proprietary automated valuation model that recalculates daily estimates for hundreds of thousands of homes across Kuala Lumpur, Selangor, Penang, and Johor using NAPIC government transaction records combined with user-submitted data points. Adjacent products include EPIQ analytics dashboards (transaction history and market performance), Past Transaction Search, Good Deal Checker, Area Outlook, the Condo Directory, and the New Launch Projects database. Consumer-facing features include AI Mode Search for natural-language property queries and the Ask EdgeProp Q&A service. The company also launched an inaugural monthly Print Edition in March 2026, marking its entry into curated physical publishing.

The business model is a multi-stream hybrid: freemium consumer access monetized through online subscriptions (premium analytics tiers), recurring print subscriptions, transaction-based listing fees from agents, and advertising/sponsored content from developers. Go-to-market combines product-led growth (self-serve website and mobile app) with event-driven demand generation, including the annual YouthFEST and developer-co-hosted residential market talks such as the Southern Klang Valley sessions with EcoWorld in mid-2026. Distribution is concentrated in Malaysia, with Singapore operations housed within the parent entity.

Name

EdgeProp.my

Legal name

The Edge Property Sdn Bhd

Website

https://edgeprop.my

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

EdgeProp.my is a Malaysian property intelligence platform serving home buyers, renters, real estate agents, and developers with 200,000+ listings, proprietary Edge Reference Price valuations, and analytics tools spanning web, mobile, and print.

Ownership category

akta.pro rank

Headquarters

HQ city

Petaling Jaya

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Online Subscription Services: Online subscription tiers providing access to premium property analytics, deeper market data, and enhanced listing features. Both free and paid subscription models are available.
2. Print Subscription Services: Monthly print edition of curated, data-driven property insights launched in March 2026, distributed to subscribers. The launch event was held at The Met Corporate Towers in Kuala Lumpur.
3. Listing and Advertisement Fees: Real estate agents, developers, and other commercial users pay to post listings and advertisements on the platform. The platform accepts listings for sale, rent, auction, and new launches across residential, commercial, and industrial property types.
4. Advertising & Sponsorships: Branded content, sponsored articles, and display advertising from property developers and related businesses (e.g., branded articles for Mah Sing, Sunway Property, Shang Height Realty, and others). The platform also features sponsored events and campaigns.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

EdgeProp.my is a digital property marketplace and intelligence platform that aggregates property listings (sale, rent, auction, new launches) for Malaysia, complemented by proprietary data-driven tools such as the Edge Reference Price automated home valuation, EPIQ analytics dashboards, and a Past Transaction Search database sourced from NAPIC records. It serves both consumer property seekers and commercial users (agents and developers) who list and advertise on the platform, with monetization from subscriptions, listing fees, advertising, and sponsorships.

Product overview

EdgeProp.my is a comprehensive property technology platform consisting of a main web portal and mobile app, offering property listings (sale/rent), property news, and data-driven analytics tools. The core platform includes the EdgeProp.my website and mobile app, supplemented by the monthly Print Edition publication. Key product modules include Edge Reference Price (proprietary home valuation), EPIQ analytics (market performance data), Past Transaction Search, Good Deal Checker, Condo Directory, Area Outlook, Ask EdgeProp (Q&A service), and HomeAdvisor Report. Additional services encompass New Launch Projects Database (>2,000 projects), Agent Finder, Home Finder, Buy vs Rent Calculator, LUXE (luxury segment), Shorts (video content), and Publications. The platform organizes events including YouthFEST and Best Managed & Sustainable Property Awards. The platform also recently launched its inaugural monthly print edition in March 2026, marking entry into physical publishing.

Differentiator

Problem solved

Functional benefit

Brands

• EdgeProp: Primary brand for Malaysia property and real estate portal offering property listings, news, and analytics tools.
• EPIQ
• EdgeProp.my Print Edition

Products and services

• EdgeProp.my Platform Malaysia's main property web portal offering daily property news, hundreds of thousands of properties for sale and rent, past transacted prices, maps, photos, and data-driven tools for home buyers, renters, investors, agents, and developers.
• EdgeProp.my Mobile App Mobile application available on iOS and Android offering 200,000+ sale and rent listings, daily property news, and access to EdgeProp's data-driven tools on smartphones and tablets.
• EdgeProp Malaysia Print Edition Monthly print publication delivering curated, data-driven property insights to subscribers, marking EdgeProp's entry into physical publishing as a complement to its digital platform.
• Edge Reference Price Proprietary, unbiased independent estimate of individual home values and rent, calculated for hundreds of thousands of homes across Kuala Lumpur, Selangor, Penang and Johor and automatically recomputed daily from NAPIC transaction records and user-submitted data.
• EPIQ (EdgeProp Intelligence Quotient) Data-driven property insights sub-brand and dashboard providing transaction history, market performance analytics, and comparative market analysis for properties, including developer track record comparison for investment analysis.
• PRO Agent Subscription Subscription offering for licensed real estate agents providing enhanced listing exposure, additional platform features, and premium listing and analytics tools on EdgeProp.my.
• LUXE Premium Listings Premium luxury property listings service within EdgeProp.my featuring high-end residential and commercial properties targeted at high-net-worth buyers and investors.

Quantifiable outcome

• Edge Reference Price covers hundreds of thousands of homes across Kuala Lumpur, Selangor, Penang, and Johor, computed daily
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• EcoWorldcoreGTM or Marketing Partner · 28 June 2026EcoWorld co-hosted the Southern Klang Valley: Growth, Lifestyle, and Opportunity residential market talk with EdgeProp on June 28 and July 5, 2026 at Eco Majestic, Semenyih. The event combined EdgeProp market insights with EcoWorld property product sharing and exclusive show unit tours, driving qualified leads for EcoWorld's developments.
• Triterra Sdn BhdminorStrategic or Co-development Partner · 20 March 2026Triterra Sdn Bhd supported the launch of EdgeProp Malaysia's inaugural monthly print edition at The Met Corporate Towers in Kuala Lumpur, marking the company's entry into physical publishing. Triterra, as a property developer, co-supported the launch event to align with the platform's pivot toward curated, data-driven property insights.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• iProperty.com.my: Malaysia's leading property portal operated by REA Group. Directly competes with EdgeProp for agent subscriptions, developer advertising, and consumer property search in the same Malaysian market.
• PropertyGuru: Major Southeast Asian property marketplace with a strong Malaysian presence. Competes for the same agent/developer monetization and consumer property search audience as EdgeProp.my.
• Brickz.my: Malaysian property data and transaction analytics platform. Comparable to EdgeProp's EPIQ and Past Transaction features, focusing on transaction-led property intelligence for investors.

Emerging players

• Speedhome: Malaysian rental-focused proptech platform. Overlaps with EdgeProp's rental listings and renter-facing tools but concentrates specifically on end-to-end rental management.

Regional players

• 99.co: Singapore-based property portal with similar listings + market data model. Comparable in product scope, though serving Singapore rather than Malaysia, and relevant as a regional comparator.
• Rumah123.com: Indonesia's largest property portal. Comparable listings + agent subscription model serving a Southeast Asian market adjacent to Malaysia; relevant regional benchmark.
• Dot Property: Southeast Asian property portal active in Thailand, Vietnam, Cambodia, and the Philippines. Comparable multi-country listings platform model with agent/developer monetization.

Broad incumbents

• Zillow: US-based global property portal leader with proprietary Zestimate valuation tool. Comparable in combining listings with automated home valuations and market analytics — though at much larger scale.
• PropertyFinder: Property portal operating across MENA and parts of Asia. Comparable in serving as a regional listings + data marketplace with agent/developer monetization, though geographically distinct from Malaysia.

Others

• Juwai IQI: Asia-focused property marketplace connecting developers in Southeast Asia with global (especially Chinese) buyers. Comparable in serving the Malaysian cross-border property audience and developer lead generation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/myedgeprop
• Facebookfacebook.com/myedgeprop
• LinkedInlinkedin.com/company/edgeprop-malaysia
• Instagraminstagram.com/myedgeprop

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EdgeProp.my