Mythic Press

What Mythic Press does

Mythic Press is a Tulsa, Oklahoma-based custom apparel and merchandise manufacturer founded in 2015 by Cole Cunningham and co-owned with Allison Cunningham. The company operates from a 6,000 sq ft in-house production facility equipped with automated 8-color screen printing presses, 17-head embroidery machines, and digital printing (DTG/DTF) equipment, producing thousands of garments per day. Its core offerings are screen printing, embroidery, digital printing, and complementary services including design ($60/hour), Shopify-based e-commerce and inventory management, live event merchandise decoration, and promotional products. The company has produced 2M+ garments since founding and reports 1,000+ satisfied customers with 100+ five-star Google reviews.

The company sells across five primary verticals: museums and cultural destinations (including an exclusive apparel partnership with a nationally acclaimed museum since 2017), industrial companies (Flintco, Ellsworth, Industrial Oils), restaurants and bars (The Watershed Group's five venues since 2018), schools (seven-year Tulsa Public Schools partnership covering 20+ schools, renewed as an approved vendor for 2025-2026), and live events. Distribution is hybrid: B2B custom orders via quote-based sales, a direct-to-consumer retail brand called "Mythic City" with both a physical storefront on Historic Route 66 (Shops at Mother Market) and a Shopify online shop, and non-traditional T-shirt vending machines at Mother Road Market and Oklahoma State Parks, the latter extending into OKC and TUL airport merchandise placement.

Revenue is generated through unit-based custom production pricing (with quantity breaks at 50/75/100/150/250/500/1000 units, 25-unit minimums on apparel, 12-unit minimums on embroidery), professional services fees (design, event services), and managed e-commerce/fulfillment contracts. Pricing is not publicly disclosed in aggregate. The company is privately held, family-owned, bootstrapped, and operates entirely in Oklahoma. Industry recognition includes the 2022 "Best in the World" Screen Printing award and 2023 1st Place in the National Water-based Print Competition.

Name

Mythic Press

Legal name

Mythic Press

Website

https://mythic.press

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Mythic Press is a Tulsa, Oklahoma-based, family-owned custom apparel and merchandise manufacturer founded in 2015, serving museums, industrial firms, restaurants, schools, and events with screen printing, embroidery, and digital printing from a 6,000 sq ft in-house facility.

Ownership category

akta.pro rank

Headquarters

HQ city

Tulsa

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Custom Apparel Production: Core revenue from producing custom t-shirts, apparel, and merchandise through screen printing, embroidery, and digital printing. Orders typically range from 25-1,400+ units with dynamic pricing based on quantity, colors, and garment types.
2. Design Services: Charges $60/hour for custom design work with most designs taking 2-4 hours. Offers design ownership options: Marketing purposes at $100+ per design or Full Rights at $300+ per design.
3. E-Commerce and Fulfillment Services: Manages online stores, inventory storage, order fulfillment, and distribution for clients. Includes finishing services like folding, tagging, bagging, and shipping.
4. Live Event Services: Provides on-site merchandise decoration at events including live screen printing and hat pressing. Scalable pricing with first 25 items included.
5. School Fundraising Packages: Bulk fundraising packages and online presale store services for schools, offering fixed per-item pricing with guaranteed profit margins.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

Mythic Press is a full-service custom apparel and merchandise producer operating a 6,000 sq ft in-house production facility in Tulsa, OK. The company produces custom t-shirts, apparel, and merchandise through screen printing, embroidery, and digital printing (DTG/DTF) for business clients (museums, schools, industrial companies, restaurants) and consumers via its Mythic City retail brand.

Product overview

Mythic Press is a full-service merchandising company offering custom apparel and merchandise solutions centered around three core production capabilities: screen printing, embroidery, and digital prints (DTG/DTF). These core products are supported by complementary services including design and planning, sales and distribution (e-commerce), promotional products, and event services (live decoration). The company also operates a retail brand called Mythic City selling Tulsa/Oklahoma-themed merchandise, and offers T-shirt vending machines. All services are delivered through their 6,000 sq ft in-house production facility in Tulsa, OK.

Differentiator

Problem solved

Functional benefit

Products and services

• Screen Printing
• Embroidery
• Digital Prints (DTG and DTF)
• Design and Planning
• Sales and Distribution
• Promotional Products
• Event Services
• Mythic City Retail Brand
• T-Shirt Vending Machines
• School Fundraising Packages

Quantifiable outcome

• 2M+ garments produced since founding
• +6 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Oklahoma State ParkscoreStrategic or Co-development Partner · 1 January 2019Partnership to design and sell a collection of outdoor themed merchandise. Products have been positioned in both Oklahoma City and Tulsa major airports as both promotional and sales tools for state parks. Merchandise features Oklahoma outdoor and nature themes.
• Mother Road MarketcoreChannel Partner/ Reseller/ Distributor · 1 January 2017Mythic Press opened its first t-shirt vending machine at Mother Road Market, Tulsa's first Food Hall, in 2017. The machine accompanies their retail shop and extends operating hours beyond peak retail hours. The location serves as a key retail distribution point and generates social media engagement.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CustomInk: Largest US-focused custom apparel and accessories platform serving businesses, teams, schools, and events with screen printing, embroidery, and digital decoration. Directly comparable to Mythic Press on core product, customer segments (schools, businesses, events), and full-service positioning.
• RushOrderTees: Custom apparel screen printing and embroidery provider known for fast turnaround and online ordering for teams, businesses, and events. Closely comparable to Mythic Press on production methods (screen print + embroidery), business customer focus, and rush-order pricing model.
• Underground Printing: Custom apparel printing and embroidery company specializing in college, Greek, business, and event merchandise with multiple US production facilities. Comparable on customer segments (schools, businesses, events), in-house decoration services, and vertical-specialist GTM.
• Threadless: Art-driven custom apparel platform offering screen printing and digital print-on-demand plus artist marketplaces. Compares to Mythic Press on custom apparel print capabilities and DTC retail, though with a stronger artist-community brand orientation.
• Printful: Print-on-demand and fulfillment platform offering DTG, embroidery, and other decoration methods for ecommerce brands. Overlaps Mythic Press on digital printing technology (DTG/DTF) and managed-fulfillment service model, but at much larger scale and with a fully digital GTM.
• Custom One Online: Online custom apparel and accessories printer offering screen printing, embroidery, and DTG with emphasis on small-to-mid batch runs. Directly comparable to Mythic Press on production breadth, online ordering, and SMB-to-enterprise mix.

Regional players

• Broken Arrow Shirt & Embroidery: Tulsa-area custom apparel screen printing and embroidery shop serving local businesses, schools, and teams. Directly comparable on service mix and customer base but competing in the same Tulsa/Oklahoma regional footprint as Mythic Press.

Broad incumbents

• Cimpress (parent of VistaPrint): Mass-customization holding company (VistaPrint, National Pen, BuildASign) with broad print-on-demand platforms for SMB marketing and apparel. Overlaps Mythic Press on commercial printing capabilities but at vastly larger scale and with a much broader product portfolio.

Others

• SanMar: Largest US wholesale supplier of imprintable apparel, bags, and headwear serving the decorated apparel industry. Comparable as an ecosystem partner (supplier) rather than a competitor, since Mythic Press likely relies on similar apparel blanks in its screen printing and embroidery production.
• Alphabroder (Prime Line): Major US distributor of imprintable apparel, headwear, and promotional products to the decorated apparel channel. Functions as a supplier/ecosystem participant to custom printers like Mythic Press rather than a direct competitor, but reflects the broader industry supply chain.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mythicpress
• Facebookfacebook.com/mythicpress

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mythic Press