The Loomis Communities
The Loomis Communities is a 501(c)(3) not-for-profit operator of three continuing care retirement communities (Loomis Village, Loomis Lakeside at Reeds Landing, Applewood) in Western Massachusetts, serving seniors aged 62 and older across independent living, assisted living, skilled nursing, and rehabilitation under a full continuum-of-care model since 1890.
- Company typePrivate
- Founded1890
- HeadquartersSouth Hadley, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What The Loomis Communities does
The Loomis Communities is a 501(c)(3) not-for-profit operator of three continuing care retirement communities (CCRCs) in Western Massachusetts: Loomis Village in South Hadley, Loomis Lakeside at Reeds Landing in Springfield, and Applewood in Amherst. Founded in 1890 and recognized as the first CCRC in Massachusetts, the organization serves seniors aged 62 and older across the full continuum of care — independent living (apartments, cottages, and villas), assisted living, skilled nursing, and short-term rehabilitation — with a five-star CMS-rated skilled nursing center at Loomis Lakeside. The organization employs 251–500 staff and is led by President & CEO Margaret R. Mantoni (also Chair of LeadingAge Massachusetts) and CFO Carly Cavanaugh (Treasurer & CFO), with Margaret Mantoni's prior replacement hire Michael Jarry noted in newsletters.
Revenue is generated through two primary streams: one-time entry fees that grant residents access to the full continuum of care, and recurring monthly service fees that vary by living unit size and care level. Additional revenue is derived from Medicare/Medicaid-certified skilled nursing, rehabilitation services delivered in partnership with Genesis Rehab Services, and the Live Well @ Loomis in-home care service available across all three campuses. Ancillary programming — OpenView (cognitive health for dementia), Life in Full Bloom (wellness), and Parkinson's Support — broadens the clinical offering. Distribution is direct: prospective residents initiate contact through the website, phone, or in-person tours, and admissions are finalized via personalized consultations that walk families through fee structures and refund terms.
The organization holds a five-year CARF-CCAC accreditation as a Continuing Care Retirement Community and Person-Centered Long-Term Care Community, places Loomis Lakeside among only 178 nationally CARF-accredited CCRCs, and has earned multiple deficiency-free inspections including NFPA Life Safety Code compliance. As a non-profit with no parent company, private equity ownership, or external shareholders, all fees are reinvested into operations, staff, services, and programs. The organization maintains ecosystem partnerships with Springfield College, the Five College consortium (UMass Amherst, Mount Holyoke, Smith, Hampshire, Amherst College), Sodexo Senior Services for dining, Mountain View for property services, and the Food Bank of Western Massachusetts for community programming.
The Loomis Communities firmographics
Firmographics- Name
- The Loomis Communities
- Legal name
- The Loomis Communities
- Website
- https://loomiscommunities.org
- Company type
- Private
- Founded year
- 1890
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- The Loomis Communities is a 501(c)(3) not-for-profit operator of three continuing care retirement communities (Loomis Village, Loomis Lakeside at Reeds Landing, Applewood) in Western Massachusetts, serving seniors aged 62 and older across independent living, assisted living, skilled nursing, and rehabilitation under a full continuum-of-care model since 1890.
- Ownership category
- akta.pro rank
The Loomis Communities industry classification
Industry- Product category
- Senior Living and Continuing Care Retirement Community (CCRC) Services
- NAICS
- Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Nursing Care Facilities (Skilled Nursing Facilities) (62311), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051), Services-Home Health Care Services (8082)
- akta.pro primary industry
- Affordable/Subsidized Independent Living (HUD/LIHTC) Communities (HLADAAAB)
- akta.pro secondary industries
- Dementia & Alzheimer’s Respite Care (HSABAGAF), Facility-Based Respite (Assisted Living/SNF/Memory Care Short Stays) (HLADAKAB)
Keywords
Where The Loomis Communities is headquartered
LocationHeadquarters
- HQ city
- South Hadley
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
The Loomis Communities business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others
Revenue model
- Entry Fees: One-time entry fees required for admission to the communities, which provide access to the full continuum of care including independent living, assisted living, and skilled nursing as needs change over time.
- Monthly Service Fees: Ongoing monthly fees for services, amenities, and care levels. These vary based on the level of care (independent living, assisted living, or skilled nursing) and the specific living unit chosen.
- Healthcare Services Revenue: Revenue generated from skilled nursing, rehabilitation, and healthcare services provided on-site. These include Medicare and Medicaid-certified nursing care, therapy services, and home care services like Live Well @ Loomis.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Entry Fee - One-time admission fee for continuum of care access |
| Subscription | Monthly | Monthly Service Fee - Ongoing maintenance-free living services |
| Subscription | Monthly | Healthcare Services - Assisted Living and Skilled Nursing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
The Loomis Communities product offering
Product offeringCore offering
The Loomis Communities is a nonprofit 501(c)(3) organization that operates three continuing care retirement communities (CCRCs) in Western Massachusetts—Loomis Village, Loomis Lakeside at Reeds Landing, and Applewood. It provides a full continuum of care including independent living, assisted living, skilled nursing, rehabilitation, in-home care, and specialized dementia and wellness programs to adults aged 62 and older. The organization charges entry fees and recurring monthly service fees tied to the level of care and living unit chosen.
Product overview
The Loomis Communities is a not-for-profit continuing care retirement community (CCRC) organization operating three distinct Life Plan Communities across Western Massachusetts: Loomis Village in South Hadley, Loomis Lakeside at Reeds Landing in Springfield, and Applewood in Amherst. The organization offers a complete continuum of care including Independent Living (apartments, cottages, and villas), Assisted Living, Skilled Nursing (5-star rated), and Rehabilitation Services. Additional programs include Live Well @ Loomis (in-home care), the OpenView cognitive health program for dementia, Life in Full Bloom wellness programming, and Parkinson's support. All communities are CARF/CCAC accredited. The organization has been serving seniors for over 100 years in the Pioneer Valley region.
Differentiator
Problem solved
Functional benefit
Brands
- Loomis Village: Continuing care retirement community located in South Hadley, Massachusetts offering Independent Living, Assisted Living, and access to Skilled Nursing care.
- Loomis Lakeside at Reeds Landing
- Applewood
- Live Well @ Loomis
- OpenView Program
- Life in Full Bloom
Quantifiable outcome
- Five-star CMS rating for skilled nursing care
- +3 more outcomes
Companies that use The Loomis Communities
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
The Loomis Communities technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Loomis Communities partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Sodexo Senior ServicescoreSodexo Senior Services provides dining services for The Loomis Communities. As a leading food and facilities management services company in North America, Sodexo delivers nutritious and flavorful menu items prepared from fresh ingredients, often using locally grown produce. Their mission is to improve the quality of daily life for everyone they serve.
- Genesis Rehab ServicescoreLoomis Lakeside at Reeds Landing offers rehabilitation services in partnership with Genesis Rehab Services. The combined staff of professionals includes physical and occupational therapists, speech and language pathologists, registered dieticians, registered nurses, licensed social workers, and gourmet chefs working as a team for comprehensive rehabilitation care.
- Springfield CollegecoreLoomis Lakeside at Reeds Landing is located on the east campus of Springfield College. The location provides access to educational and cultural opportunities for residents, including college courses and campus amenities.
- University of Massachusetts AmherstminorUMass Amherst donated 300 face shields designed by their researchers, engineers, and healthcare professionals during the COVID-19 pandemic. The organizations have collaborated for over 12 years. UMass contributed more than $30,000 toward initial face shield production and hundreds of volunteer hours.
- Mountain ViewminorMountain View provides maintenance and property services at Loomis Lakeside at Reeds Landing. Recognized with Making a Difference Award for outstanding service and commitment to maintaining the campus. General Manager Chuck DellaPenna received special recognition for dedication and leadership.
- Five College Learning in RetirementminorApplewood residents participate in the Five College Learning in Retirement program, enabling collaborative learning with local colleges (Mount Holyoke, Smith, Hampshire, Amherst, UMass) and museums. Many classes are held at Applewood, promoting lifelong learning opportunities.
- Food Bank of Western MassachusettsminorThe Loomis Communities partners with the Food Bank of Western Massachusetts through community events like the Chowder Bowl, collecting food donations. The first Chowder Bowl event collected 419 pounds of food, providing approximately 349 meals to individuals and families.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
The Loomis Communities competitors and assessment
Company assessmentBroad incumbents
- Brookdale Senior Living: The largest for-profit senior living operator in the U.S., offering independent living, assisted living, and memory care at scale — comparable continuum-of-care offering but as a broad, geographically diversified incumbent.
- Five Star Senior Living: National senior living operator offering independent living, assisted living, and rehabilitation services; comparable service mix though operated as a larger for-profit portfolio.
- Sunrise Senior Living: National senior living operator with assisted living and memory care communities; comparable resident profile and services to Loomis' assisted living and OpenView dementia programs.
- Atria Senior Living: Large national operator of independent living, assisted living, and memory care communities; a broad incumbent offering overlapping services to Loomis' senior living communities.
Direct peers
- Lifespace Communities: Nonprofit operator of multiple CCRCs across the Midwest and Mid-Atlantic, offering independent living, assisted living, skilled nursing, and memory care on a fee-for-entry plus monthly revenue model that closely mirrors Loomis.
- Erickson Senior Living: National CCRC operator with large continuing-care campuses, an entry-fee billing model, and full continuum-of-care services — directly comparable to Loomis Lakeside's single-roof model.
- National Lutheran Communities & Services: Nonprofit faith-based organization running CCRCs offering independent living, assisted living, skilled nursing, and rehabilitation; matches Loomis on structure, mission, and clinical service mix.
- Benchmark Senior Living: New England-based assisted living and memory care operator with multiple Massachusetts communities (e.g., Whitney Place). Closely comparable in geography, resident profile, and assisted living/memory care mix to Loomis Village and Applewood.
- Hebrew SeniorLife: Massachusetts-based nonprofit senior care organization operating multiple CCRCs with skilled nursing, assisted living, and aging-in-place programs — a same-region, same-model peer to Loomis.
Emerging players
- Bayada Home Health Care: National provider of in-home care services ranging from companionship and personal care to skilled nursing — the most direct external comparator to Loomis' Live Well @ Loomis home care offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
The Loomis Communities social profiles
Digital presenceThe Loomis Communities financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Loomis Communities leadership team
Management profileNumber of profiles
Profiles8 records
The Loomis Communities funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Loomis Communities M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Loomis Communities
What does The Loomis Communities do?
The Loomis Communities is a nonprofit 501(c)(3) organization that operates three continuing care retirement communities (CCRCs) in Western Massachusetts—Loomis Village, Loomis Lakeside at Reeds Landing, and Applewood. It provides a full continuum of care including independent living, assisted living, skilled nursing, rehabilitation, in-home care, and specialized dementia and wellness programs to adults aged 62 and older. The organization charges entry fees and recurring monthly service fees tied to the level of care and living unit chosen.
Is The Loomis Communities a public or private company?
The Loomis Communities is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Loomis Communities founded?
The Loomis Communities was founded in 1890. It employs 251 to 500 people.
Where is The Loomis Communities based?
The Loomis Communities is headquartered in South Hadley, United States, in the North America region.
How does The Loomis Communities make money?
Three revenue lines are on record. Entry Fees are the primary driver. The others are monthly Service Fees and healthcare Services Revenue.
Who are The Loomis Communities's main competitors?
Broad incumbents on record are Brookdale Senior Living, Five Star Senior Living, Sunrise Senior Living and Atria Senior Living. Direct peers are Lifespace Communities, Erickson Senior Living, National Lutheran Communities & Services, Benchmark Senior Living and Hebrew SeniorLife. Bayada Home Health Care is listed as an emerging player.
Does The Loomis Communities have an API?
No public API is recorded for The Loomis Communities.
What industry is The Loomis Communities in?
The Loomis Communities's product category is Senior Living and Continuing Care Retirement Community (CCRC) Services. Its primary akta.pro industry code is HLADAAAB, Affordable/Subsidized Independent Living (HUD/LIHTC) Communities, with a secondary code of HSABAGAF, Dementia & Alzheimer’s Respite Care. Its NAICS code is 62331 and its SIC code is 8050.