Confluence Financial Partners
- Company typePrivate
- Founded1986
- HeadquartersCanonsburg, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Confluence Financial Partners does
Confluence Financial Partners (legal entity: Confluence Wealth Services, Inc.) is an SEC-registered investment adviser operating as a privately held wealth management firm headquartered in McMurray, Pennsylvania, with additional offices in Pittsburgh, Sewickley, and Grove City, PA, and Bonita Springs, Florida. The firm manages approximately $3 billion in assets under management as of September 2024, following the August 2024 acquisition of Cashdollar & Associates LLC, which added roughly $1.9 billion in AUM. Confluence serves three primary client segments: high-net-worth individuals and families with $1M+ in investable assets (the core segment), business owners and employers seeking retirement plan services (401(k), SEP, 403(b), 457, defined benefit, cash balance plans), and non-profit organizations requiring investment management and policy guidance.
The firm's service offering is organized around "The Confluence Standard," which coordinates financial planning, investment management, tax strategy, and estate planning into a unified engagement rather than siloed product delivery. Core service modules include Financial Planning, Investment Management (governed by the proprietary "Five Principles Investment Strategy" — objective-based, unbiased, tax-efficient, cost-effective, and strategic), Retirement Plan Services, and Non-Profit Organization Services. Technology infrastructure is built on third-party custodian relationships (Raymond James, Schwab) and a proprietary client reporting portal (MyConfluence, built on BDReporting); investment decisions are informed by a human Investment Advisory Committee. The firm produces the "Living Your Legacy" podcast hosted by CEO Greg Weimer as a content-marketing channel.
Revenue is generated primarily through AUM-based investment advisory fees (subscription/recurring model), with supplementary commission income from insurance and annuity product sales. The go-to-market is sales-led, anchored by a 30-minute complimentary consultation funnel and advisor matching, delivered across five physical offices plus virtual nationwide consultations. The firm is led by founder/CEO/Chairman Greg Weimer alongside a C-suite including President Gregory Weimer II, CIO William Winkeler Jr. (CFA, CFP), COO Stephanie Bogden, CCO Katie Thornhill, and Chief People Officer Jacob Fahringer, supported by a team holding credentials across CFP, CPA, MBA, CFA, CIMA, CHFC, AIF, AAMS, CRPS, CDFA, CRC, and CPFA designations.
Confluence Financial Partners firmographics
Firmographics- Name
- Confluence Financial Partners
- Legal name
- Confluence Wealth Services, Inc.
- Website
- https://confluencefp.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Confluence Financial Partners industry classification
Industry- Product category
- Wealth Management
- NAICS
- Miscellaneous Intermediation (523910)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Financial Planning–Led RIAs (FSAAACAB)
- akta.pro secondary industry
- Comprehensive Financial Planning (FSAEAAAA)
Keywords
Where Confluence Financial Partners is headquartered
LocationHeadquarters
- HQ city
- Canonsburg
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Confluence Financial Partners business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Investment Advisory Fees (AUM-based): The firm is an SEC-registered investment adviser. Revenue is generated primarily through investment advisory fees charged as a percentage of assets under management (AUM). Insurance products are also offered, with advisors receiving commissions on the sale of insurance and annuity products.
- Insurance and Annuity Commissions: Advisors may receive commission for the sale of insurance and annuity products, providing a supplementary revenue stream alongside AUM-based advisory fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Wealth Management – AUM-based advisory service |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Confluence Financial Partners product offering
Product offeringCore offering
Confluence Financial Partners provides comprehensive wealth management through the "Confluence Standard," coordinating financial planning, investment management, tax strategy, estate planning, and insurance into a unified strategy for high-net-worth individuals and families (typically with $1M+ in investable assets). The firm also delivers employer-sponsored retirement plan services to business owners and tailored investment management to non-profit organizations, operating as an SEC-registered investment adviser with fiduciary duty across approximately $3 billion in assets under management.
Product overview
Confluence Financial Partners offers a unified wealth management platform with multiple integrated service modules. The core offering combines Financial Planning and Investment Management services for individuals and families, supplemented by Retirement Plan Services for businesses and Non-Profit Organization Services. The firm also produces the Living Your Legacy Podcast as an educational content channel. All services operate under The Confluence Standard philosophy emphasizing fiduciary commitment, strategic evolution, portfolio management, and client experience. The firm manages approximately $3 billion in assets across five offices in Pennsylvania and Florida.
Differentiator
Problem solved
Functional benefit
Brands
- Living Your Legacy: A podcast hosted by CEO Greg Weimer featuring conversations with entrepreneurs, philanthropists, athletes, and thought leaders about intentional living and legacy building
Products and services
- Financial Planning Holistic financial planning service for individuals and families that considers investments, tax strategies, estate planning, and legacy preservation. The process includes discovery, planning, ongoing oversight, and regular reviews tailored to individual financial situations.
- Investment Management Portfolio management and investment advisory services using the firm's Five Principles Investment Strategy (Objective Based, Unbiased, Tax-Efficient, Cost-Effective, and Strategic). Combines active and passive strategies with disciplined portfolio oversight guided by an Investment Advisory Committee.
- Retirement Plan Services Employer-sponsored retirement plan services for business owners and employers, including 401(k), SEP, Simple IRA, 403(b), 457, Defined Benefit, Cash Balance Plans, and Non-Qualified Deferred Compensation plans with employee education, personalized support, and fiduciary oversight.
- Non-Profit Organization Services Strategic financial planning and investment management for non-profit organizations including investment committee guidance, investment policy statement creation and maintenance, board member coordination, and cash flow analysis to support the organization's mission and long-term goals.
- Wealth Management for Individuals and Families Comprehensive wealth management offering for individuals and families that integrates retirement planning, estate planning, social security analysis, tax planning, insurance planning, cash flow analysis, philanthropic planning, education planning, business consulting, and banking services into a unified strategy.
Quantifiable outcome
- Forbes Top RIA Firms recognition for 2023, 2024, and 2025
- +4 more outcomes
Companies that use Confluence Financial Partners
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Confluence Financial Partners technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature1 record
Confluence Financial Partners partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Cashdollar & Associates LLCcoreConfluence Financial Partners acquired Cashdollar & Associates LLC, a money management firm based in Grove City, PA. The acquisition was announced on September 10, 2024, with the deal closing on August 29, 2024. Cashdollar managed approximately $1.9 billion in assets. The acquisition expanded Confluence's presence in the Grove City market and added significant AUM to the firm's portfolio. Dave Cashdollar and Tim Cashdollar (Cashdollar family) joined Confluence as wealth managers, retaining the Grove City office location.
- Pittsburgh SteelersminorConfluence entered into a branding arrangement with the Pittsburgh Steelers allowing use of the team's name and logo in certain marketing materials. The relationship is strictly promotional and does not imply that the Steelers endorse the firm or its services. The firm compensates the Steelers for this arrangement.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Confluence Financial Partners competitors and assessment
Company assessmentDirect peers
- Creative Planning: Creative Planning is a large, comprehensive RIA offering financial planning, investment management, tax, and estate services to HNW individuals and families — closely mirroring Confluence's integrated Confluence Standard model, though at substantially greater AUM scale.
- Mariner Wealth Advisors: Mariner is a national RIA delivering comprehensive wealth advisory, tax, retirement plan, and estate services to HNW clients and institutions. It is one of the largest non-bank RIAs and a relevant comp for Confluence's integrated service stack and growth ambitions.
- Hightower Advisors: Hightower is an RIA platform aggregating high-performing wealth management firms with comprehensive planning and investment services. Its partnership/M&A model is directly comparable to Confluence's Cashdollar-driven roll-up trajectory.
- Carson Group: Carson Group is a national RIA and coaching platform serving HNW individuals and financial advisors with holistic planning, investment, and business consulting services — a close functional analog to Confluence's integrated approach.
- Mercer Advisors: Mercer Advisors is a national RIA providing comprehensive financial planning, investment management, and tax services to HNW households. It pursues a similar integrated, fee-based planning model and has executed a multi-decade M&A strategy.
- Edelman Financial Engines: Edelman Financial Engines is one of the largest independent RIAs combining personalized financial planning with workplace retirement plan services — directly comparable to Confluence's individuals/families and retirement plan service lines.
- The Colony Group: The Colony Group is an RIA providing integrated wealth management, tax, and estate planning to HNW families and institutions. Similar size band and integrated service model make it a relevant mid-tier RIA comp.
Broad incumbents
- Focus Financial Partners: Focus is a publicly-traded partnership of fiduciary wealth management firms; it is the largest RIA roll-up platform and represents both a buyer archetype and an indirect competitor to Confluence's M&A strategy.
- Janney Montgomery Scott: Janney is a full-service regional broker-dealer and RIA offering wealth management, retirement plan, and investment services from the Mid-Atlantic and Northeast, including PA — relevant as a regional incumbent that competes for the same HNW and retirement plan clients as Confluence.
Regional players
- Northwest Bank Wealth Management: Northwest Bank is a regional bank headquartered in the upper Midwest that operates a wealth management arm serving HNW clients in markets that overlap with Confluence's PA footprint, providing a regional competitive benchmark.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Confluence Financial Partners social profiles
Digital presenceConfluence Financial Partners compliance and trust
Trust signalCompliance2 records
Confluence Financial Partners financial estimates
Financial estimateRevenue estimate
Valuation estimate
Confluence Financial Partners leadership team
Management profileNumber of profiles
Profiles10 records
Confluence Financial Partners subsidiaries and ownership
Company hierarchySubsidiaries1 record
Confluence Financial Partners funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Confluence Financial Partners M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Confluence Financial Partners
What does Confluence Financial Partners do?
Confluence Financial Partners provides comprehensive wealth management through the "Confluence Standard," coordinating financial planning, investment management, tax strategy, estate planning, and insurance into a unified strategy for high-net-worth individuals and families (typically with $1M+ in investable assets). The firm also delivers employer-sponsored retirement plan services to business owners and tailored investment management to non-profit organizations, operating as an SEC-registered investment adviser with fiduciary duty across approximately $3 billion in assets under management.
Is Confluence Financial Partners a public or private company?
Confluence Financial Partners is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Confluence Financial Partners founded?
Confluence Financial Partners was founded in 1986. It employs 11 to 50 people.
Where is Confluence Financial Partners based?
Confluence Financial Partners is headquartered in Canonsburg, United States, in the North America region.
How does Confluence Financial Partners make money?
Two revenue lines are on record. Investment Advisory Fees (AUM-based) is the primary driver. The others are insurance and Annuity Commissions.
Who are Confluence Financial Partners's main competitors?
Direct peers on record are Creative Planning, Mariner Wealth Advisors, Hightower Advisors, Carson Group, Mercer Advisors, Edelman Financial Engines and The Colony Group. Broad incumbents are Focus Financial Partners and Janney Montgomery Scott. Northwest Bank Wealth Management is listed as a regional player.
Does Confluence Financial Partners have an API?
No public API is recorded for Confluence Financial Partners.
What industry is Confluence Financial Partners in?
Confluence Financial Partners's product category is Wealth Management. Its primary akta.pro industry code is FSAAACAB, Financial Planning–Led RIAs, with a secondary code of FSAEAAAA, Comprehensive Financial Planning. Its NAICS code is 523910 and its SIC code is 6282.