What Saera Electric Auto does

Saera Electric Auto Private Limited is a New Delhi-headquartered Indian electric vehicle manufacturer founded in 2011 by Vijay Kapoor — publicly positioned by the company as the "Father of the E-Rickshaw" — as an entity of the Satra Group of Companies. The company designs and manufactures battery-electric three-wheelers under the registered Mayuri brand (passenger e-rickshaws Grand, Pro Star, Star, PRO 1000, DV; cargo variants E Cart Loader, Close Loader, Dustbin Cart; and the L5-category Mayuri Rattan E-Auto), low-speed electric two-wheelers, and electric golf carts sold via a dedicated sub-brand website. Underlying technology includes a tubular mild-steel chassis, brushless DC motors, electronic controllers, and a choice of 130Ah lead-acid or 100Ah lithium-ion batteries; golf cart variants use 48V AC drive systems. The "Mayuri Eco Technology" platform is cited as the base for the E3W, e-loader and golf cart lines, and the company was the first recipient of the ICAT (International Centre for Automotive Technology, Manesar) Vehicle Approval Certificate for an e-rickshaw, with ISO 9001:2015 certification covering manufacturing.

The company runs a dual go-to-market combining a dealer-led channel ("Become a Dealer" funnel and dealer locator) with direct-to-consumer sales via its website, supported by separate sales (+91 922-050-8868), service (+91 9319-696-898), HR, marketing and finance email addresses. Manufacturing operates from two plants — A-145 B RIICO Industrial Area, Bhiwadi (Rajasthan) and Plot 8-10, Sector 7, Bawal (Haryana) — with stated annual capacity of 60,000 E3W and 200,000 E2W units. Revenue mechanics rest on one-time unit hardware sales across the Mayuri, Sunehri, Saera Golf Cart and Saera Keto product lines, supplemented by recurring spare-parts and authorised-service income; vehicle-level pricing is not published and is quote-based, with industry e-rickshaw pricing referenced at Rs 70,000–Rs 1,50,000 and an operating cost of roughly Rs 10–15/km. Customer mix is long-tail and SMB-heavy: individual owner-drivers, small fleet operators, last-mile cargo and municipal waste-management buyers, golf-course and large-campus B2B buyers, and dealer partners across India.

Corporate ownership remains privately held under the Satra Group umbrella with no public listing, no disclosed funding rounds, no cap-table transparency, and no revenue or headcount disclosure in the source material; current Managing Director Nitin Kapoor leads the company. Geographic footprint is India-only with no claimed international operations.

Name

Saera Electric Auto

Legal name

Saera Electric Auto Private Limited

Website

https://saeraauto.com

Company type

Private

Founded year

2011

Operating status

Operating

Short description

Saera Electric Auto is an Indian EV manufacturer designing and producing battery-electric three-wheelers (Mayuri e-rickshaws, cargo loaders, L5 e-auto), low-speed electric two-wheelers, and golf carts, serving individual owner-drivers, small fleet operators, cargo/municipal buyers, and dealers across India.

Ownership category

akta.pro rank

Product category

Electric Three-Wheelers (E-Rickshaws and E-Autos)

NAICS

Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632), Motor Vehicle Transmission and Power Train Parts Manufacturing (33635)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

E-scooters & E-mopeds Manufacturing (IMACAOAB)

akta.pro secondary industries

Light Electric Vehicles (NEVs/LSEVs/Quadricycles) Manufacturing (IMACAOAC), Personal Electric Transporters (Segways & similar) (CRACASAF)

Keywords

• Electric three-wheelers
• Electric rickshaw manufacturing
• Electric cargo vehicles
• Electric golf carts
• Low-speed electric vehicles

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Electric Vehicle Hardware Sales: Primary revenue: one-time sale of Saera-manufactured electric three-wheelers (Mayuri range — Grand, Pro Star, Star, Pro 1000, Dustbin Cart, E Cart Loader, Close Loader, DV, Ratan L5), electric two-wheelers, and Saera Golf Carts. Group capacity disclosed at 60,000 E3W + 200,000 E2W units per year.
2. Spare Parts & Aftermarket: Recurring revenue from sale of e-rickshaw spare parts (batteries, motors, controllers, chargers, suspension, braking components) referenced throughout the website and blogs.
3. Dealer / Distribution Sales: Channel sales to a dealer network across India, with a dedicated 'Become a Dealer' funnel and dealer locator on the website. Sunehri and other sub-brands extend distribution.
4. Service & Maintenance: Service-driven revenue via dedicated service phone line (+91 9319-696-898 / [email protected]) and authorised service touchpoints referenced across the dealer network.

Pricing tiers

Go-to-market motion3 records

Core offering

Saera Electric Auto designs, manufactures, and sells battery-electric three-wheelers (passenger e-rickshaws, cargo loaders, and L5-category e-autos under the Mayuri brand), low-speed electric two-wheelers, and electric golf carts. Its products are built on a proprietary Mayuri Eco Technology platform and distributed through a pan-India dealer network, with stated annual manufacturing capacity of 60,000 electric three-wheelers and 200,000 electric two-wheelers.

Product overview

Saera Electric Auto offers a portfolio of physical electric vehicles organized around its flagship Mayuri brand of e-rickshaws and e-cart loaders, complemented by the Saera Golf Cart sub-brand (with 2/4/6/8-seater variants hosted at saeragolfcart.com) and the Saera Keto sustainability initiative. The Mayuri line includes eight distinct passenger and cargo sub-products — Mayuri Grand, Mayuri Pro Star, Mayuri Star, Mayuri PRO 1000, Mayuri DV (passenger e-rickshaws), Mayuri E Cart Loader, Mayuri Close Loader, and Mayuri Dustbin Cart (cargo/utility variants) — plus the Mayuri Rattan L5 E-Auto flagship commercial vehicle and the Sunehri E-Rickshaw. All products are manufactured using Mayuri Eco Technology, with the company holding an annual manufacturing capacity of 60,000 electric three-wheelers and 2 lakh electric two-wheelers across its Bhiwadi (Rajasthan) and Bawal (Haryana) plants.

Differentiator

Problem solved

Functional benefit

Brands

• Mayuri: Mayuri is the registered e-rickshaw brand owned by Saera Electric Auto Pvt. Ltd., covering passenger e-rickshaws (Grand, Star, Pro Star, DV), cargo loaders (E Cart Loader, Close Loader, Dustbin Cart), and the Mayuri Rattan L5 E-Auto.
• Saera Golf Cart
• Saera Keto
• Sunehri

Products and services

• Mayuri Grand Mayuri Grand is a passenger e-rickshaw model within Saera's flagship Mayuri brand, manufactured using Mayuri Eco Technology for commercial passenger transport in Indian cities.
• Mayuri Star Mayuri Star is a passenger e-rickshaw model offered under the Mayuri brand for urban last-mile passenger transportation, built on Mayuri Eco Technology.
• Mayuri Pro Star Mayuri Pro Star is a passenger e-rickshaw model in the Mayuri lineup, built on Mayuri Eco Technology for clean urban mobility and individual owner-driver use.
• Mayuri PRO 1000 Mayuri PRO 1000 is a passenger e-rickshaw model in the Mayuri range, built on Mayuri Eco Technology for urban passenger transport.
• Mayuri DV Mayuri DV is a passenger e-rickshaw model in the Mayuri brand lineup, targeted at individual drivers and small fleet operators.
• Mayuri E Cart Loader Mayuri E Cart Loader is a battery-operated cargo e-rickshaw designed for goods transportation, with higher motor power rated to carry loads of 500 to 1000 kg for last-mile cargo and SME logistics operators.
• Mayuri Close Loader Mayuri Close Loader is a closed-body battery-operated cargo three-wheeler for freight and goods transport, capable of carrying up to 400-500 kgs as per government regulations, targeted at freight and SME logistics buyers.
• Mayuri Dustbin Cart Mayuri Dustbin Cart is a specialized waste-management e-rickshaw designed for municipal garbage collection applications and waste-management contractors.
• Mayuri Rattan L5 E-Auto Mayuri Rattan L5 E-Auto is Saera's flagship L5-category electric auto rickshaw with a 3.5 kW motor, 175-200 KM range per charge, offered in passenger and cargo variants, designed for commercial fleet operators across urban and rural environments.
• Saera Golf Cart Saera Golf Cart is an electric golf cart offered in 2-, 4-, 6-, and 8-seater configurations with a 48V AC drive system, manufactured using Mayuri Eco Technology, with a 60-80 km range per charge and 6-7 hour charging time, marketed to golf courses, resorts and large campuses.
• Sunehri E-Rickshaw Sunehri E-Rickshaw is a branded e-rickshaw line offered by Saera Electric Auto as part of its electric passenger vehicle portfolio under the Sunehri sub-brand.

Quantifiable outcome

• 175–200 km range per charge on flagship Mayuri Ratan L5 e-auto
• +3 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Three partnerships are on record, tiered flagship / parent-level, core regulatory / certification and minor.

• Satra Group of Companiesflagship / parent-levelStrategic or Co-development PartnerSaera Electric Auto Pvt Ltd is an entity of the Satra Group of Companies, a diversified group spanning automobile spare parts, electric vehicles, and agriculture equipment. The Group's 40+ year automotive legacy and diversified business interests back Saera's manufacturing scale, brand, and dealer network.
• International Centre for Automotive Technology (ICAT), Manesarcore regulatory / certificationTechnology or IntegrationSaera was the first company to receive the Vehicle Approval Certificate from ICAT, Manesar for its e-rickshaw. The relationship underpins Saera's ability to commercially register and sell E3W models in India.
• New Vision DigitalminorImplementation/ SI/ Consulting PartnerSaera's website footer credits New Vision Digital as the design and development partner for saeraauto.com, indicating an agency/consulting relationship for digital presence.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mahindra Electric Mobility (Mahindra Last Mile Mobility): Mahindra's electric 3-wheeler arm, selling the Treo series of electric autos and loaders in India. Directly competes with Saera's Mayuri e-rickshaw and Ratan L5 e-auto on passenger and cargo last-mile mobility, with similar dealer-based GTM.
• Piaggio Vehicles India: Indian subsidiary of Piaggio Group manufacturing the Ape' E-City electric passenger 3-wheeler and Ape' E-Xtra FX electric cargo 3-wheeler. Direct competitor in the Indian L5 e-auto and cargo loader categories where Saera operates.
• Bajaj Auto: India's largest 3-wheeler OEM, with the RE E-Tec electric autorickshaw range. Competes head-on with Saera's Mayuri passenger e-rickshaw and Ratan L5 e-auto, with a deeper pan-India dealer and service network.
• YC Electric Vehicle: Indian electric 3-wheeler manufacturer explicitly listed alongside Saera in MarketsandMarkets' active OEM list. Sells passenger and cargo e-rickshaws and L5 e-autos targeting similar owner-driver and small fleet customers.
• Atul Auto: Long-established Indian 3-wheeler manufacturer (passenger, cargo and L5 electric variants). Comparable to Saera in serving Indian last-mile passenger and cargo mobility with a dealer-driven model.
• Kinetic Green Energy & Power Solutions: Indian manufacturer of electric 2-wheelers and 3-wheelers (e-rickshaws and electric loaders) under the Kinetic brand. Direct overlap with Saera's low-speed E2W and e-rickshaw product lines, addressing the same owner-driver and small fleet segments.
• Hero Electric: One of India's largest electric two-wheeler manufacturers (Optima, Photon, Nyx). Directly comparable to Saera's stated low-speed E2W capacity and competes for the same urban personal-commuter customer base.

Emerging players

• Euler Motors: India-based electric 3-wheeler cargo startup focused on the HiLoad EV for e-commerce and logistics fleets. Comparable emerging competitor to Saera's cargo loader line in the higher-spec electric cargo segment.
• Altigreen Propulsion Labs: Indian electric 3-wheeler OEM (neEV, neEV HD, lowDeck) targeting last-mile logistics. Emerging player with overlapping cargo e-rickshaw use cases versus Saera's Mayuri E Cart Loader and Close Loader range.

Broad incumbents

• Greaves Cotton (Ampere Vehicles): Diversified Indian engineering company with Ampere as its EV arm selling electric 2-wheelers and 3-wheelers. Overlaps with Saera's e-rickshaw and E2W lines, with broader automotive aftermarket reach and stronger balance sheet.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MayuriErickshaw

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saera Electric Auto