Capper McCall

What Capper McCall does

Capper-McCall Company is a privately held manufacturer's representative firm founded in 1966 and headquartered at a Raleigh, North Carolina mailing address, with active sales coverage from field offices in Georgia, North Carolina, Tennessee, and Florida. The firm does not manufacture packaging equipment; instead it acts as an outsourced sales channel for 13 packaging machinery OEMs — including Douglas Machine, Formost Fuji, ABC Packaging, Thermo Scientific, Omega Design, Dorner/Garvey, NITA, ALL-FILL, Hinds-Bock, Tridyne, Langguth, APEX Motion Control, and MCRI — promoting their equipment across a 10-state southeastern US territory (Florida, Georgia, South Carolina, North Carolina, Virginia, Tennessee, Mississippi, Alabama, Arkansas, and Louisiana).

The company's product surface spans the full packaging line: horizontal wrappers, vertical baggers, case packers, case erectors and sealers, palletizers and depalletizers, robotics, metal detectors, checkweighers, X-ray detectors, and filling systems, together with line design, planning, and CAD layout services. These are sourced entirely from partner manufacturers, so Capper-McCall owns no proprietary technology or IP. End customers are mid-market manufacturers in food, bakery, snack foods, beverages, confectionery, pharmaceutical and medical device, frozen foods, personal care, and petroleum verticals.

The business model is commission-based: a five-person sales team (Rob Wingard, John Gutierrez, Ryan Schuetz, Sellers Tate, Chris Jones) earns sales commissions on equipment orders it sources through its exclusive territorial agreements. Marketing is limited to a company website and a downloadable CMC Line Card brochure; there is no digital marketing, software product, mobile app, or API offering. No public financials, funding events, acquisitions, or ownership disclosures are available in the source material.

Name

Capper McCall

Legal name

Capper McCall Company

Website

https://cappermccall.com

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

11–50 employees

Short description

Capper-McCall is a privately held manufacturer's representative firm, founded 1966, that sells and supports packaging machinery from 13 OEM partners across a 10-state southeastern US territory, serving food, beverage, pharmaceutical, and consumer goods manufacturers through a 5-person field sales team on a commission basis.

Ownership category

akta.pro rank

Product category

Packaging Machinery Representation

NAICS

Packaging Machinery Manufacturing (333993), Food Product Machinery Manufacturing (333241)

SIC

Special Industry Machinery, Nec (3559)

akta.pro primary industry

Packaging Line Automation, Robotics & Integration (Controls, Turnkey Lines) (IMALAOAL)

Keywords

• Packaging machinery representation
• Manufacturer's representative services
• Packaging automation equipment
• Industrial packaging sales
• Line integration solutions

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Manufacturer's Representative Commission: Capper-McCall acts as a manufacturer's representative (rep firm) for packaging machinery companies, earning commissions on sales of equipment including Horizontal Wrappers, Vertical Baggers, Case Packers, Case Erectors & Sealers, Palletizers, Robotics, Metal Detectors, Checkweighers, X-Ray Detectors, and Filling Systems. Revenue is generated through sales commissions from partner manufacturers.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels2 records

Core offering

Capper-McCall is a manufacturer's representative firm that sells and integrates packaging machinery and automation equipment from multiple partner manufacturers (Douglas Machine, Formost Fuji, ABC Packaging, Thermo Scientific, Omega Design, Dorner/Garvey, NITA, ALL-FILL, Hinds-Bock, Tridyne, Langguth, APEX Motion Control, MCRI) to industrial customers across the southeastern United States. The company provides packaging automation, line design and planning, and CAD layout drawing services as part of a one-stop packaging solution.

Product overview

Capper-McCall Company operates as a manufacturer's representative firm specializing in automation through packaging machinery. Their portfolio consists of a comprehensive suite of packaging equipment including Horizontal Wrappers, Vertical Baggers, Case Packers, Case Erectors & Sealers, Palletizers & Depalletizers, Robotics, Metal Detectors, Checkweighers, X-Ray Detectors, and Filling Systems. The company also offers packaging automation, line design & planning, and CAD layout drawing services. They serve industries including Food, Bakery, Snack Foods, Beverages & Liquids, Confectionery, Pharmaceutical, Medical Device, Serialization, Frozen Foods, Personal Care, and Petroleum across the Southeastern United States.

Differentiator

Problem solved

Functional benefit

Products and services

• Horizontal Wrappers
• Vertical Baggers
• Case Packers
• Case Erectors & Sealers
• Palletizers & Depalletizers
• Packaging Robotics
• Metal Detectors
• Checkweighers
• X-Ray Detectors
• Filling Systems
• Line Design & Planning
• CAD Layout Drawings

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core.

• Douglas MachinecoreTechnology or IntegrationDouglas Machine specializes in Case Packers, Tray Packers, Shrink Systems, and Horizontal Cartoners. Capper-McCall represents Douglas Machine products in the southeastern US territory.
• Formost FujicoreTechnology or IntegrationFormost Fuji manufactures Horizontal Flow Wrappers, Horizontal Bagging Machines, and Automatic Infeeds. Capper-McCall represents Formost Fuji in the southeastern US territory.
• ABC PackagingcoreTechnology or IntegrationABC Packaging is a manufacturer of packaging machinery. Capper-McCall represents ABC Packaging products in the southeastern US territory.
• Thermo ScientificcoreTechnology or IntegrationThermo Scientific provides Case Erectors, Case Sealers, Depalletizers, and Palletizers. Capper-McCall represents Thermo Scientific products in the southeastern US territory.
• Omega DesigncoreTechnology or IntegrationOmega Design specializes in Bottle Unscramblers, Desiccant Feeders, Shrink Bundlers, and Serialization equipment. Capper-McCall represents Omega Design products in the southeastern US territory.
• Dorner / Garvey Conveyance SolutionscoreTechnology or IntegrationDorner/Garvey Conveyance Solutions provides Conveyors, Accumulation Systems, and Conveyor Solutions. Capper-McCall represents Dorner products in the southeastern US territory.
• NITAcoreTechnology or IntegrationNITA provides Sentient Labeling Systems and Pressure Sensitive Labelers. Capper-McCall represents NITA products in the southeastern US territory.
• ALL-FILLcoreTechnology or IntegrationALL-FILL specializes in Dry & Liquid Filling, Vertical Baggers, Weighers, and Cappers. Capper-McCall represents ALL-FILL products in the southeastern US territory.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• MGS Machine: MGS Machine Corporation is a US-based manufacturer of horizontal wrappers, cartoning systems, and integrated packaging lines for pharmaceutical, consumer goods, and industrial markets. It addresses the same end customers and equipment categories as Capper-McCall's portfolio via a direct OEM model.
• Douglas Machine: Douglas Machine manufactures case packers, tray packers, shrink systems, and horizontal cartoners for consumer goods packaging lines. It is one of Capper-McCall's own OEM partners but competes with other rep firms in adjacent territories for the same end-customer capex projects.
• BW Packaging (Barry-Wehmiller): BW Packaging, a Barry-Wehmiller platform, consolidates multiple packaging machinery brands (including Pneumatic Scale Angelus, Serpa, and others) into a single OEM portfolio spanning filling, capping, cartoning, and case packing. It competes with Capper-McCall's OEM partners via direct sales and rep networks.
• Krones AG: Krones AG is one of the world's largest packaging and bottling machinery OEMs, with direct sales and service across beverage, food, and consumer goods end markets. Competes with Capper-McCall's partners for large integrated line contracts, especially in beverages and liquid filling.
• IMA Group: IMA Group is a global packaging machinery OEM with deep presence in pharmaceutical, food, and personal care filling, packaging, and processing equipment. Comparable customer base and equipment categories to Capper-McCall's represented OEM portfolio, particularly in pharmaceutical and personal care verticals.
• Brenton Engineering: Brenton Engineering is a US manufacturer of end-of-line packaging equipment including case packers, palletizers, and robotic systems for food, beverage, and consumer goods. Comparable product categories and customer base to Capper-McCall's represented OEM portfolio.
• ProMach: ProMach is a large US-based packaging machinery conglomerate that designs, manufactures, and integrates equipment across filling, labeling, wrapping, case packing, and palletizing. It competes for the same end customers as Capper-McCall via a direct OEM sales model rather than the rep model, but addresses overlapping pain points.
• Premier Tech: Premier Tech is a packaging and processing equipment manufacturer offering weighing, bagging, case packing, and palletizing systems for food, feed, and agricultural customers. Comparable product categories and customer types to Capper-McCall's bagging, filling, and end-of-line product lines.
• R.A. Jones & Company: R.A. Jones & Company is a long-established US manufacturer of packaging machinery for food, beverage, pharmaceutical, and consumer goods, with a direct sales force serving many of the same customer types as Capper-McCall. Comparable in customer base and equipment scope (cartoning, case packing, palletizing).

Direct peers

• Frain Industries: Frain Industries is a used, refurbished, and new packaging machinery dealer with a multi-vendor catalog and similar customer base of US food, beverage, and consumer goods manufacturers. It is comparable to Capper-McCall as a multi-line equipment intermediary serving similar buyer profiles, though it leans more heavily on used equipment rather than exclusive rep relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Capper McCall