Heritage Vine

What Heritage Vine does

Heritage Vine is a US-based custom wine cellar design, manufacturing, and installation company founded in 2009 by Jamie Dunjey and headquartered in Scottsdale, Arizona. The company engineers, fabricates, and installs bespoke wine storage solutions, including traditional cellars, modern cellars, glass-enclosed cellars, custom wine walls, commercial cellars, custom cabinets, and full wine rooms, for high-net-worth residential homeowners and commercial hospitality clients such as restaurants, hotels, country clubs, and cultural institutions. Its core technical assets include the in-house fabricated Heritage Series racking line (oak, sapele, walnut, alder) and proprietary cooling-system engineering using third-party units from Wine Guardian, WhisperKool, CellarPro, or LRC, selected and sized per environment.

Heritage Vine operates a sales-led, direct-to-client model with free design consultations as the primary acquisition channel. Projects are priced on a project basis ranging from approximately $15,000 for small wine walls to $150,000+ for large commercial installations, with revenue generated primarily from one-time custom installation contracts plus recurring preventative maintenance and repair services that are required for warranty validity. The company serves customers across the United States from regional offices in Scottsdale (HQ), the San Francisco Bay Area (Campbell), New York/Connecticut (Danbury), and Los Angeles (Newport Beach), with notable portfolio projects including Petersen Automotive Museum, Steak 48 Beverly Hills, La Tête d'Or New York, Peak Restaurant Hudson Yards, Wine Spectator NYC, Ocean 44, The Appellation Healdsburg, The Phoenix Country Club, and The Park House with Jonathan Scott. It also operates the Heritage Saunas sub-brand, extending the same custom design-build model into luxury residential wellness.

Name

Heritage Vine

Legal name

Heritage Vine, Inc.

Website

https://heritagevine.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Heritage Vine designs, manufactures, and installs custom wine cellars and wine rooms for high-net-worth homeowners and commercial hospitality clients across the United States, with regional offices in Scottsdale, San Francisco, New York/Connecticut, and Los Angeles.

Ownership category

akta.pro rank

Product category

Custom Wine Cellar Design and Installation

NAICS

Wineries (312130)

SIC

Millwood, Veneer, Plywood, & Structural Wood Members (2430)

akta.pro primary industry

Wineries & Vineyards (Tasting Rooms) (THAFALAE)

Keywords

• Custom wine cellars
• Wine room design
• Wine cellar installation
• Commercial wine storage
• Wine racking systems

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Wine Cellar Design, Manufacturing & Installation: One-time custom installation projects for residential and commercial wine cellars. Projects are priced based on size, materials, complexity, and cooling system requirements. Ranges from $15,000+ for wine walls/small cellars to $150,000+ for large commercial installations.
2. Wine Cellar Maintenance Services: Ongoing preventative maintenance services for installed wine cellars. Includes annual maintenance requirement for warranty validity and ongoing support after installation.
3. Wine Cellar Repair Services: Repair services for wine cellars, including correction of failed cellars originally specified by generalist contractors.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Heritage Vine designs, engineers, manufactures, and installs custom wine cellars for high-end residential and commercial hospitality clients. Each project uses in-house fabricated Heritage Series hardwood racking (oak, sapele, walnut, alder) and cooling systems specified from Wine Guardian, WhisperKool, CellarPro, or LRC, with a single team accountable from design consultation through installation. The company also offers ongoing preventative maintenance and repair services, plus a sub-brand called Heritage Saunas.

Product overview

Heritage Vine is a custom wine cellar design, manufacturing, and installation company operating as a single unified offering. The company designs and builds custom wine cellars exclusively, offering seven core product types: Traditional Wine Cellars, Modern Wine Cellars, Glass Wine Cellars, Custom Wine Walls, Commercial Wine Cellars, Custom Wine Cabinets, and Wine Rooms. All products are supported by a comprehensive service layer including Custom Wine Cellar Design, Wine Cellar Builders (in-house manufacturing), Wine Cellar Installation, Wine Cellar Preventative Maintenance, Wine Cellar Climate Control, and Wine Cellar Repair. The company's proprietary Heritage Series Racking, fabricated in-house in hardwoods including oak, sapele, walnut, and alder, serves as a key differentiator and is referenced across all product lines. The company also offers Heritage Saunas as a separate sub-brand. Heritage Vine specifies third-party cooling systems (Wine Guardian, WhisperKool, CellarPro, LRC) but does not manufacture cooling equipment.

Differentiator

Problem solved

Functional benefit

Brands

• Heritage Series: In-house wine racking line fabricated in oak, sapele, walnut, and alder. Each cellar's racking is designed and built specifically for the project.
• Heritage Saunas

Products and services

• Traditional Wine Cellars

Quantifiable outcome

• Home sold for most price per square foot in Arizona history at time of sale, featuring Heritage Vine wine room
• +1 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Wine Enthusiast: Established wine lifestyle media and consumer products brand offering wine cabinets, racks, and cellar accessories. Adjacent incumbent in the premium wine storage category with a much broader portfolio and B2C distribution model.
• Williams-Sonoma: Premium home goods retailer with modular wine storage and cellar-adjacent furnishings lines. Addresses similar high-end residential customers with catalog/retail solutions rather than fully custom installations.
• Restoration Hardware (RH): Large luxury home furnishings retailer offering modular wine storage, wine walls, and cellar-adjacent furnishings. Operates at much broader scale and serves overlapping high-end residential customers with non-custom, off-the-shelf solutions.

Direct peers

• Wine Racks America: Specialty manufacturer and retailer of wine storage products including racking, cabinets, and cellar components. Operates in the same wine storage domain with a more product-led, less custom-installation model.
• Vintage Cellars: Custom wine cellar design and installation company serving premium residential and hospitality customers. Comparable in product offering, project complexity, and target customer wealth profile.
• Coastal Custom Wine Cellars: Regional custom wine cellar design and installation firm serving residential and commercial clients on the US West Coast. Directly comparable service offering, product mix, and target customer segment.
• Wine Cellar Innovations: US-based custom wine cellar design, manufacturing, and installation company serving both residential and commercial customers. Closest direct comparable to Heritage Vine's business model and customer profile across both verticals.

Others

• WhisperKool: Wine cellar refrigeration equipment manufacturer. Designated by Heritage Vine for cooling system specifications in custom installations — adjacent ecosystem participant.
• Wine Guardian: Manufacturer of precision wine cellar cooling systems for residential and commercial installations. Heritage Vine specifies Wine Guardian units in its projects, making it a key equipment supplier and ecosystem participant.
• CellarPro: US manufacturer of wine cellar cooling and humidity control systems. Heritage Vine specifies CellarPro equipment as part of its engineered climate solutions — supplier/ecosystem partner rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/heritagevine
• Facebookfacebook.com/Heritagevineinc
• LinkedInlinkedin.com/company/heritage-vine-custom-wine-cellars

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heritage Vine