Wohlers Associates

What Wohlers Associates does

Wohlers Associates, Inc. is a 40-year-old independent consulting firm founded in 1986 and headquartered in Fort Collins, Colorado, that provides market intelligence, technical consulting, and strategic advisory services to the global additive manufacturing (AM) and 3D printing industry. Since its acquisition by ASTM International in November 2021, the firm has operated as "Wohlers Associates, powered by ASTM International," extending its reach through ASTM's Advanced Manufacturing Division, which spans four continents and 11 time zones. The company's core product is the Wohlers Report — an annual industry study published for over 30 consecutive years and widely regarded as the "bible" of the AM industry — alongside the newly launched Wohlers Market Intelligence Platform (Q1 2026), which combines the flagship report with continuously updated data, interactive tools (Market Explorer and Company Tracker), and a database of 5,000+ AM companies and 1,200+ survey responses. Supporting offerings include specialty reports (e.g., post-processing, desktop systems), consulting engagements, the DfAM course, a podcast/audio series, webinars, and a Knowledge Center.

The business operates a hybrid revenue model combining subscription-based digital intelligence products with bespoke professional services. The Wohlers Report is sold through tiered digital licenses — Single-User ($849), Consortia ($699), Enterprise ($2,995 for 5 concurrent users or $599/user), Enterprise Unlimited ($4,999), and Academia ($4,490 for 10 concurrent users or $449/user) — with add-ons for datapacks ($999) and printed reports ($449). Specialty reports are sold as one-time licenses, and the next-generation Market Intelligence Platform is positioned as a subscription offering for AM industry decision-makers. Advisory and consulting services — covering organizational strategy, M&A advisory, product positioning, partnership identification, and competitive intelligence — are delivered through direct engagement and custom projects. Go-to-market is sales-led, leveraging the Wohlers brand authority, direct website sales, ASTM's digital platform, webinars, and presence at major industry conferences (RAPID + TCT, Formnext, Military AM Summit). Customer segments span AM industry organizations (primary), the investment community (175+ companies served), academic/research institutions, and government/defense agencies (including the U.S. Army, U.S. Air Force, and NASA). Named clients include Boeing, GE, Honeywell, Lockheed Martin, Northrop Grumman, General Dynamics, Ford, America Makes, Materialise, and Estée Lauder, with 250+ client organizations served across 25 countries.

Name

Wohlers Associates

Legal name

Wohlers Associates, Inc.

Website

http://wohlersassociates.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Short description

Wohlers Associates is a 40-year-old Fort Collins-based consulting firm, powered by ASTM International, that delivers market intelligence, the flagship Wohlers Report, and strategic advisory services to the global additive manufacturing and 3D printing industry.

Ownership category

akta.pro rank

Product category

Additive Manufacturing Market Intelligence

NAICS

Management, Scientific, and Technical Consulting Services (5416), Directory and Mailing List Publishers (51314)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Consulting, Advisory & Technology Transfer (AM Adoption) (IMAAAJAK)

akta.pro secondary industries

Manufacturing, Quality & Industrial Operations Reference (Lean, Six Sigma, QA/QC) (EDAGAGAI), Conferences, Workshops & Industry Events (AM Knowledge Sharing) (IMAAAJAL)

Keywords

• Additive manufacturing consulting
• AM market intelligence
• 3D printing industry research
• Manufacturing industry reports
• AM industry forecasts

Headquarters

HQ city

Fort Collins

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Wohlers Report Sales (Digital Licenses): Wohlers Report is sold as a digital publication through single-user, consortia, enterprise, and academia licenses. Single-user digital licenses are available for $849, consortia licenses at $699 per user with a $150 discount, enterprise licenses at $2,995 for 5 concurrent users or $599 per user, enterprise unlimited at $4,999, and academia licenses at $4,490 for 10 concurrent users or $449 per user. A datapack add-on is available for $999. Printed/bound versions are available as an add-on for $449.
2. Advisory and Consulting Services: Wohlers Associates provides technical, market, and strategic consulting services to organizations worldwide, including organizational strategy, partnership opportunities, mergers and acquisitions advice, product positioning, and competitive intelligence.
3. Market Intelligence Platform Subscriptions: The company is building a next-generation market intelligence platform (launched Q1 2026) offering custom data analysis and advisory services, accessible through subscriptions for AM industry decision-makers.
4. Specialty Reports: Wohlers Associates publishes specialty reports on specific AM topics, such as the Wohlers Specialty Report on Post-Processing and the Wohlers Desktop Systems Report.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Wohlers Associates produces and licenses the Wohlers Report (annual industry report on additive manufacturing), additional specialty reports, and the Wohlers Market Intelligence Platform (continuous AM data plus interactive tools such as Market Explorer and Company Tracker), and delivers technical, market, and strategic consulting/advisory services to organizations across the additive manufacturing ecosystem. The core commercial offerings are information products (annual report, specialty reports, market intelligence platform subscriptions) plus direct advisory engagements.

Product overview

Wohlers Associates, powered by ASTM International, operates as a consulting firm offering market intelligence and advisory services for additive manufacturing and 3D printing. The company provides a unified product portfolio centered on the Wohlers Market Intelligence Platform, which delivers the flagship Wohlers Report alongside interactive tools (Market Explorer and Company Tracker) for tracking 5,000+ companies in the global AM ecosystem. Supporting offerings include consulting services for organizational strategy and direction, a Knowledge Center with courses, blogs, videos, and audio series, and specialized reports on niche topics such as post-processing, construction, and desktop systems. The Wohlers Report, published annually for over 30 years, serves as the industry-standard analysis of AM growth, trends, and forecasts, while the platform transforms this content into a living market-intelligence ecosystem with continuously updated data.

Differentiator

Problem solved

Functional benefit

Brands

• Wohlers Report: Annual industry-leading report on additive manufacturing market intelligence, considered the 'bible' of 3D printing. Now in its 30th+ edition with evolving digital platform capabilities.
• Wohlers Market Intelligence Platform

Products and services

• Wohlers Report Flagship annual industry report providing detailed guidance, perspective, and research on the state of additive manufacturing and 3D printing worldwide, with analysis, trends, and forecasts; sold through single-user, consortia, enterprise, enterprise unlimited, and academia digital license tiers.
• Wohlers Market Intelligence Platform Subscription-based market intelligence platform combining the Wohlers Report with continuously updated global AM data, interactive analysis tools (Market Explorer), and a Company Tracker database of 5,000+ AM organizations. Built for AM industry decision-makers worldwide.
• Wohlers Specialty Report on Post-Processing Specialized report covering post-processing methods for AM and 3D-printed parts, including system manufacturers, techniques for metals and polymers, and the latest industry developments; sold as a one-time-purchase specialty publication.
• Wohlers Desktop Systems Report Specialty report in the Wohlers Specialty Report Series examining the impact of low-cost 3D printers on the additive manufacturing market and how the segment is reshaping the AM landscape.
• Additive Manufacturing Consulting and Advisory Services Bespoke technical, market, and strategic consulting for organizations across the AM ecosystem — service providers, system manufacturers, material producers, software developers, investors, and government clients. Covers organizational strategy and direction, partnership opportunities, mergers and acquisitions advisory, product positioning, competitive intelligence, and growth trend forecasting.

Quantifiable outcome

• Wohlers Report 2026 shows global AM revenues of $24.231 billion in 2025, with 10.9% YoY growth.
• +3 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered moderate, minor and core.

• AM I NavigatormoderateStrategic or Co-development Partner · 3 March 2026Leading Minds and AM I Navigator announced the formation of the Additive Manufacturing Alliance, a collaboration focused on knowledge exchange, joint industry communication, and supporting companies in industrializing AM. Both organizations will continue to function independently while pursuing shared goals. Wohlers Associates, powered by ASTM International, participates in related consortium activities. Major AM technology providers including HP, EOS, Siemens, Materialise, and Stratasys are founding members of the alliance's constituent organizations.
• Leading MindsmoderateStrategic or Co-development Partner · 3 March 2026Leading Minds and AM I Navigator announced the formation of the Additive Manufacturing Alliance, a collaboration focused on knowledge exchange, joint industry communication, and supporting companies in industrializing AM. Both organizations will continue to function independently while pursuing shared goals. Wohlers Associates, powered by ASTM International, participates in related consortium activities. Major AM technology providers including HP, EOS, Siemens, Materialise, and Stratasys are founding members of the alliance's constituent organizations.
• HPminorStrategic or Co-development Partner · 3 March 2026HP is a founding member of the Additive Manufacturing Alliance, formed by Leading Minds and AM I Navigator. HP develops and provides AM technology, contributing to joint industry communication and AM industrialization efforts.
• EOSminorStrategic or Co-development Partner · 3 March 2026EOS is a founding member of the Additive Manufacturing Alliance, formed by Leading Minds and AM I Navigator. EOS contributes to joint industry communication and AM industrialization efforts.
• SiemensminorStrategic or Co-development Partner · 3 March 2026Siemens is a founding member of the Additive Manufacturing Alliance, formed by Leading Minds and AM I Navigator. Siemens contributes to joint industry communication and AM industrialization efforts.
• MaterialiseminorStrategic or Co-development Partner · 3 March 2026Materialise is a founding member of the Additive Manufacturing Alliance, formed by Leading Minds and AM I Navigator. Materialise contributes to joint industry communication and AM industrialization efforts.
• StratasysminorStrategic or Co-development Partner · 3 March 2026Stratasys is a founding member of the Additive Manufacturing Alliance, formed by Leading Minds and AM I Navigator. Stratasys contributes to joint industry communication and AM industrialization efforts.
• America MakescoreStrategic or Co-development Partner · 1 January 2025America Makes is the National Additive Manufacturing Innovation Institute and the first institute in the U.S. National Network for Manufacturing Innovation. Wohlers Report is described by America Makes as one of the most valued benefits of affiliation. Wohlers Associates actively participates in America Makes events and the Additive Manufacturing Consortium.
• ASTM InternationalcoreOthers · 1 January 2021ASTM International acquired Wohlers Associates in 2021 after 35 years of independent operation. The acquisition brought Wohlers Associates under the ASTM umbrella to leverage its market influence and access to advanced manufacturing decision-makers globally. ASTM International is a non-profit organization with over 12,000 standards globally and supports Wohlers Associates' market intelligence with standards, certification, and qualification frameworks. The combined entity has over 40 AM specialists across four continents and 11 time zones.
• ASTM AM Center of Excellence (AM CoE)coreStrategic or Co-development PartnerThe ASTM AM Center of Excellence partners plan and conduct coordinated R&D projects prioritized annually and targeted to expedite standardization through focused research. Wohlers Associates is powered by ASTM International and contributes to AM CoE initiatives. The AM CoE develops standards, certification, and qualification frameworks for consistent parts and processes.

Scale indicators9 records

Expansion highlights6 records

Direct peers

• SmarTech Analysis: Independent research and consulting firm publishing reports on additive manufacturing markets, materials, and applications. The closest direct competitor to Wohlers, covering similar AM market intelligence, forecasts, and advisory services for industrial clients and investors.
• AMPOWER (AMPOWER Report): European-based provider of additive manufacturing market reports, technical consulting, and strategic advisory. Directly competes with Wohlers in AM market intelligence, with a strong presence in European metal AM and industrial 3D printing.
• Context (formerly CONTEXT): Global market intelligence firm tracking 3D printer shipments, installed base, and service bureau activity. Competes with Wohlers in AM hardware market data and quarterly tracking, with comparable global coverage.
• IDTechEx: Independent market research firm publishing detailed reports on 3D printing and AM alongside adjacent emerging technologies. Overlaps with Wohlers in AM market sizing, forecasts, and technology assessments, though with broader emerging-tech portfolio.

Broad incumbents

• Frost & Sullivan: Large global research and consulting firm with an additive manufacturing practice covering market intelligence, growth advisory, and strategy consulting. Competes with Wohlers on AM strategy consulting engagements and broad-market reports, though AM is one of many industries covered.
• Gartner: Global research and advisory firm serving enterprise technology buyers. Overlaps with Wohlers in industrial technology research and advisory, and increasingly covers AM/3D printing within broader manufacturing and supply chain research, but is not AM-specialized.

Emerging players

• VoxelMatters: Media and research platform covering AM, 3D printing, and adjacent markets including industry reports and market data. A smaller, digitally-native competitor to Wohlers, with growing presence in AM market intelligence and AM-focused media.
• Additive Manufacturing Media (3D Printing Industry / 3D Natives): Trade media and news platforms covering AM industry developments, with growing research and market-data offerings. Adjacent to Wohlers in AM information distribution, though primarily media-driven rather than report-driven.

Others

• America Makes: National AM innovation institute and a key Wohlers partner that also publishes industry intelligence and convenes the AM community. Not a direct competitor (it's a public-private consortium) but represents an ecosystem stakeholder that influences AM market intelligence distribution.
• ASTM International: Wohlers' parent organization and the global standards body for AM qualification and certification. Not a direct competitor; rather, ASTM provides distribution, credibility, and regulatory infrastructure that supports Wohlers' market intelligence business.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/terrywohlers
• YouTubeyoutube.com/user/WohlersAssoc
• LinkedInlinkedin.com/company/terry-wohlers-6b3291a

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wohlers Associates