What MercadosG does

MercadosG is a Santiago, Chile-headquartered fintech operating as an Introducing Broker (IB) that connects Spanish-speaking retail traders in Latin America with regulated international broker institutions for CFD trading. The company guides clients through a three-step process — initial contact via WhatsApp or web form, assisted onboarding and identity verification with a selected broker partner, and ongoing operational support — and explicitly disclaims executing trades, managing funds, providing investment advice, or processing deposits and withdrawals, all of which sit with the chosen broker partner. The served customer base is individual retail traders across 18+ Latin American countries including Mexico, Colombia, Chile, Argentina, Brazil, and Peru, with no enterprise or institutional segment.

The product surface is deliberately narrow and content-centric, consisting of four components: the core IB referral and onboarding service, the Centro de Educación (an educational hub covering CFD concepts, risk management, common trading errors, and a financial glossary), the Calendario Económico (a real-time global events calendar for informational use), and the Blog Educativo (a categorized blog spanning macroeconomic analysis, market structure, trading psychology, order types, ETFs, and copy trading). The underlying technology stack is intentionally lightweight — web-based content delivery, contact forms, and a WhatsApp business channel — with no proprietary trading infrastructure, no mobile applications, no public API, no SDK, and no third-party integrations disclosed.

The business model is a pure affiliate/referral commission structure: MercadosG is paid by its regulated broker partners for clients referred and onboarded, and clients are not charged directly. Distribution is sales-led and direct, with educational content marketing driving top-of-funnel awareness and personalized WhatsApp guidance handling conversion and retention. The company is privately held with no disclosed funding rounds, no parent company, no institutional investors, no public ticker, and no mobile app presence.

Name

MercadosG

Legal name

Mercados G

Website

https://mercadosg.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

MercadosG is a Santiago-based Introducing Broker connecting Latin American retail traders with regulated international broker partners for CFD trading, providing guided onboarding, educational content, and WhatsApp-based operational support without executing trades or holding client funds.

Ownership category

akta.pro rank

Product category

Introducing Broker Services

NAICS

Securities and Commodity Exchanges (523210)

SIC

Commodity Contracts Brokers & Dealers (6221)

akta.pro primary industry

Introducing Broker (IB) (FSAEACAE)

akta.pro secondary industry

Retail FX/CFD Broker Trading Venues (FSAFADAD)

Keywords

• Introducing broker services
• CFD broker introduction
• Retail trading services
• Trading platform support
• Financial market education

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Introducing Broker Commissions: MercadosG receives commissions from their regulated broker partners (financial institutions) for clients they refer and introduce. This is a standard industry practice where the company acts as an intermediary. Clients do not pay MercadosG directly for their services - all deposits and withdrawals are handled directly by the selected broker partner.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

MercadosG is an Introducing Broker (IB) that connects Latin American retail traders with regulated international broker institutions for CFD trading. The firm provides guided onboarding, operational support, and Spanish-language financial education, while explicitly not managing client funds or executing trades itself.

Product overview

MercadosG operates as a single unified service — an Introducing Broker (IB) education and support platform for CFD trading. The core offering connects clients with regulated international broker partners and provides guided onboarding, continuous operational support, and general financial education. Key service components include: the Centro de Educación (educational content hub), the Calendario Económico (economic events calendar), and the Blog Educativo (blog with articles on trading topics). There are no separate modules, add-ons, or sub-brands — all services are delivered as part of the single MercadosG service proposition.

Differentiator

Problem solved

Functional benefit

Products and services

• MercadosG Introducing Broker Service

Quantifiable outcome

• Three-step guided onboarding process from initial contact to live trading
• +1 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Regulated International Broker PartnerscoreChannel Partner/ Reseller/ DistributorMercadosG acts as an Introducing Broker (IB), connecting Latin American retail traders with multiple regulated international broker institutions. These broker partners execute actual trading operations, custody client funds, and handle deposits and withdrawals. Clients choose their preferred broker from the available partner network.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• XM Group: Global multi-asset CFD broker with a large Introducing Broker program, multi-language support, and a heavy Latin American retail presence. MercadosG routes clients into brokers of this profile; XM is the upstream counterparty for much of its funnel and competes for the same LatAm retail CFD audience.
• AvaTrade: Regulated global CFD broker with an established affiliate/IB program and significant LatAm marketing presence. Comparable because AvaTrade operates as both broker and IB channel for the same retail CFD/derivative audience MercadosG serves.
• eToro: Multi-asset social trading platform with strong educational content, Spanish-language interface, and significant Latin American retail user base. Comparable because eToro combines trading access with heavy educational content and social/community features targeting the same retail-investor profile.
• IG Group: Large UK-listed CFD and spread betting broker with an institutional-grade educational library and global retail reach. Comparable as a broad incumbent serving retail traders seeking leveraged derivatives and CFD education worldwide.
• Plus500: Public CFD broker with a simplified retail platform, multi-language site, and IB/affiliate channels. Comparable because Plus500 targets the same beginner-to-intermediate retail CFD audience and operates its own affiliate funnel in LatAm.
• Pepperstone: Global CFD and FX broker with active IB/affiliate partnerships and growing LatAm footprint. Comparable as a regulated broker whose retail educational content and IB program serve the same audience as MercadosG's introducing service.
• IC Markets: Large Australia-based CFD/ECN broker with multi-jurisdictional regulation and an active affiliate/IB program. Comparable as an upstream regulated counterparty and broad incumbent in the same retail CFD onboarding value chain.
• HFM (HotForex): Global multi-asset broker with strong presence in emerging markets and a well-developed IB/affiliate program. Comparable as a regulated counterparty in the same retail CFD value chain serving LatAm retail traders.

Others

• FXStreet: Independent FX and CFD news, education, and economic calendar site targeting retail traders globally including Latin America. Comparable as an educational/content intermediary serving the same retail audience without acting as a broker.
• BabyPips: Long-running retail FX/CFD education site with a structured curriculum, school, and community. Comparable because BabyPips sits squarely in the "education + economic calendar + retail-trader on-ramp" niche that MercadosG also occupies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/mercadosgcom

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MercadosG