InNetwork

What InNetwork does

InNetwork is a Credit Union Service Organization (CUSO) headquartered in Lakewood, Colorado, that provides outsourced and partnered support services for the CO-OP Shared Branching network in the United States. Founded in 1992 as CU Service Network (CUSN) by Doug Burke and re-established as InNetwork in June 2020 following a corporate spin-off, the company positions itself as the largest dedicated shared branching CUSO in the nation. It serves as a service intermediary supporting more than 1,700 credit unions connected to 5,700 shared branches across all 50 states, with its reach extending coast-to-coast after a multi-year national expansion.

The company's product portfolio comprises three primary engagement models — Network Services (a la carte outsourced support covering custom reporting, new credit union implementation, marketing campaigns, and temporary staffing coverage), Full Outsourcing (end-to-end management of a network's shared branching operations), and Co-Owner Partnership (collaborative resource and profit-sharing with state networks). Its flagship product, Shared Branch Training, is an on-demand e-learning platform with courses on member identification, deposits, grievances, regulatory compliance, and transaction types, adopted by more than half of all credit union state networks. Supporting tools include a Client Portal for report access and a Shared Branch Locator covering 5,000+ locations. Underlying technology is the CO-OP Shared Branching network infrastructure; the company does not expose its own public APIs.

InNetwork generates revenue through recurring subscriptions (monthly and annual billing for network services and unlimited-user training access) and professional services engagements, with pricing structured as custom quote-based contracts. Its go-to-market combines direct sales to mid-market credit unions (e.g., $135M-$162M asset institutions) with channel partnerships through state leagues and CUSOs — including the Tennessee & Kentucky League, Mississippi League, Cornerstone, and others — that resell InNetwork services to credit unions within their state networks.

Name

InNetwork

Legal name

InNetwork

Website

https://innetwork.co

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

InNetwork is a Credit Union Service Organization (CUSO) that provides outsourced shared branching support services, training, and operational assistance to credit union state networks and individual credit unions across the CO-OP Shared Branching network in the United States.

Ownership category

akta.pro rank

Product category

Credit Union Shared Branching Services

NAICS

Activities Related to Credit Intermediation (5223)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Infrastructure, Networking & Systems Administration Training (BPAEANAJ)

Keywords

• Shared branching services
• Credit union support
• Network training programs
• CUSO outsourcing
• Shared branch operations

Headquarters

HQ city

Lakewood

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Shared Branching Support Services: Revenue from providing outsourced and partnering shared branching support services to state networks and credit unions. Services include network services, full outsourcing, and co-owner arrangements. Pricing is likely quote-based given the custom nature of services.
2. Shared Branch Training: Revenue from providing on-demand training courses and materials to credit union state networks. Training is offered to state network partners who then provide it to credit unions. Subscription-based model with unlimited users per network.
3. Network Services: A la carte services including custom reports, new credit union implementation support, marketing support, and secondary/temporary credit union direct support. Flexible pricing based on services selected.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

InNetwork provides outsourced shared branching support services to credit union state networks and individual credit unions, including Network Services (custom reports, marketing support, new credit union implementation, temporary/secondary support), Full Outsourcing of shared branching operations, Co-Owner Partnership arrangements, and Shared Branch Training delivered as an on-demand online course platform. The company operates as an operator of the CO-OP Shared Branching network, connecting more than 1,700 credit unions across 5,700 branches in all 50 states.

Product overview

InNetwork is a Credit Union Service Organization (CUSO) offering a suite of shared branching support services primarily to state credit union networks and individual credit unions. The company's portfolio consists of Network Services (flexible, a la carte outsourced support including custom reports, training, marketing support, new credit union implementation, and temporary support), Full Outsourcing (complete management of shared branching operations), and Co-Owner Partnership (collaborative resource and profit sharing). The flagship training product is Shared Branch Training, an on-demand online course platform covering shared branching operations for credit union staff. Supporting infrastructure includes a Client Portal for accessing reports and resources, and a Shared Branch Locator tool for members to find branch locations. InNetwork operates as an operator of the CO-OP Shared Branching network, supporting over 1,700 credit unions across 5,700 branches in all 50 states.

Differentiator

Problem solved

Functional benefit

Products and services

• Network Services

Quantifiable outcome

• 95% satisfaction rating from credit unions
• +5 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Velera (formerly Co-op Solutions/PSCU)coreStrategic or Co-development Partner · 1 January 2024Velera is the new name for Co-op Solutions following their merger with PSCU. InNetwork operates as an operator of the CO-OP Shared Branching network, which is now under Velera. CO-OP Shared Branching retains its name and logo. Velera's CEO Chuck Fagan voiced support for Shared Branching at the THINK conference in Nashville, May 2024.
• Jefferson County FCUminorOthers · 1 January 2020Louisville, Kentucky credit union that assisted its own members and guest members with drive-thru service during the pandemic, coordinating with nearby credit unions whose branches were temporarily shuttered.
• The Tennessee CUminorOthers · 1 January 2020Nashville-based credit union that responded to both pandemic and tornado disasters in 2020, reaching out to help other credit unions in the shared branch network whose branches were damaged.
• State Network PartnerscoreChannel Partner/ Reseller/ DistributorState leagues and CUSOs across the nation that support shared branching credit unions. More than half of all state network partners utilize InNetwork's Shared Branch Training. Partners include Cornerstone, Shared Cooperative Services, PaCUSC, Louisiana League, Tennessee League, Kentucky League, Cross State Association, Mississippi Association, Minnesota Network, and Association of Vermont.
• CO-OP Financial ServicescoreStrategic or Co-development PartnerCO-OP Financial Services operates the CO-OP Shared Branching network. InNetwork is an operator of this network, providing service and support to regional credit union clients and various support services for independent networks throughout the United States.
• CO-OP Client Advisory CouncilminorStrategic or Co-development PartnerInNetwork participates in CO-OP's Client Advisory Council to advocate for participating credit unions and provide suggestions for product improvements.

Scale indicators12 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Aux: Aux is the sister CUSO created when CU Service Network was split in 2020 — both organizations share the same founder, leadership team (Diane Parham serves as CEO of both), and Lakewood, CO heritage. Aux provides outsourced accounting and strategic CFO services to credit unions, making it the most direct comparable operating model: a niche CUSO serving the same target market with subscription-based outsourced services.

Broad incumbents

• Velera (formerly CO-OP Solutions / PSCU): Velera operates the underlying CO-OP Shared Branching network that InNetwork's entire service portfolio depends on, and also provides core processing, payments, and digital services to credit unions. As both a strategic partner and a potential competitive threat, Velera is the dominant incumbent in the shared branching ecosystem and offers a comparable suite of services at much greater scale.
• Credit Union National Association (CUNA): CUNA is the premier national trade association serving the U.S. credit union industry, providing advocacy, compliance resources, training, and member services to credit unions. While CUNA's scope is far broader than InNetwork's, it represents the institutional incumbent against which InNetwork's specialized shared branching services must compete and partner.
• TruStage (formerly CUNA Mutual Group): TruStage is a major financial services provider owned by and serving credit unions, offering insurance, lending, and investment products. While focused on a different product category than InNetwork, TruStage is a comparable broad incumbent in the credit union services ecosystem and a benchmark for credit union-owned service organizations.
• FIS Global: FIS is one of the largest core banking and financial technology providers in the world, serving thousands of credit unions and community banks with core processing, digital channels, and payments infrastructure. As a broad technology incumbent, FIS is comparable to InNetwork along target customer (credit unions) and adjacent technology/category (banking operations technology), though at much greater scale.
• Jack Henry & Associates: Jack Henry provides core processing, digital banking, and payments technology to credit unions and community banks. Comparable to InNetwork along target customer (credit unions) and category (banking operations technology), Jack Henry represents the kind of scaled technology platform that credit unions rely on for the infrastructure beneath shared branching operations.
• Temenos: Temenos is a global banking software provider offering core banking, digital, and compliance solutions to retail banks and credit unions. Comparable as a broad incumbent in the credit union technology ecosystem, with overlapping customer base but a different product focus (core systems rather than shared branching support).

Emerging players

• Shared Cooperative Services: Shared Cooperative Services is a regional shared branching CUSO that appears in InNetwork's partner network as a state-level distribution partner. It provides similar shared branching support and operational services to credit unions in its region, making it a directly comparable niche CUSO competing for the same customer segment.
• CU*Answers: CU*Answers is a credit union-owned CUSO providing core data processing, IT, and operational services to credit unions. As a cooperative CUSO model serving the same target market with outsourced technology and operations services, CU*Answers is comparable to InNetwork along business model (CUSO structure) and customer base (credit unions), though focused on core processing rather than shared branching.

Regional players

• Cornerstone League: Cornerstone League is one of the largest credit union leagues in the U.S. and a listed InNetwork channel partner for Shared Branch Training distribution. As a regional trade body providing shared branching support, compliance, and operational services to its member credit unions, Cornerstone represents an in-house alternative to InNetwork's outsourced model in its geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/innetworksb

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InNetwork