Larson & McGowin

What Larson & McGowin does

Larson & McGowin is a privately held forestry and land management consulting firm headquartered in Mobile, Alabama, founded in 1938 by L.K. Pomeroy and Julian McGowin. The firm provides land management, on-demand decision support, and consulting services to institutional clients including Timberland Investment Management Organizations (TIMOs), REITs, university endowments and pensions, family offices, multinational forest products companies, and conservation organizations. It currently manages more than 900,000 acres across 11 southeastern US states (Alabama, Arkansas, Florida, Georgia, Louisiana, Mississippi, North Carolina, Oklahoma, South Carolina, Tennessee, Texas) with seven branch offices, and has provided consulting services internationally in Canada, Central America, South America, and the Pacific (including Fiji). The firm is owned by five partners following a generational ownership transition from founder Keville Larson to Barrett and Alexander McCall in 2002, with three additional partners appointed in 2018.

The company's core technology stack comprises three generations of proprietary systems consolidated under the Silvics Solutions subsidiary: ForestPro Manager (a forest operations management system licensed since 2000), THOR — The Harvest OptimizeR (a harvest schedule and growth-yield model developed in 2010), and Silvics 2.0 (released 2017, unifying the IFMS GIS system acquired from Metsys Solutions in 2005 with ForestPro capabilities). The firm was an early adopter of satellite imagery for wood supply analysis (mid-1980s) and GIS services (early 1990s). Supporting services include field forestry (timber sale administration, silvicultural prescriptions, reforestation, forest certification), technical services (timber inventory, forest planning, GIS and geospatial analysis, financial analysis, carbon accounting, wood basin studies), bookkeeping and tax administration, and recreational lease administration (including a Hunt Club Portal). Larson & McGowin Properties, a wholly owned real estate brokerage subsidiary formed in 2012, has brokered over 650,000 acres of timberland.

Revenue is generated through a mix of recurring managed-services fees (ongoing land management retainers), professional-services fees (consulting, appraisal, fiduciary and board-level advisory, expert testimony), transaction fees (timber sale administration, real estate brokerage commissions), and ancillary services (recreational lease administration, property tax and land recording). Pricing is quote-based for institutional clients and is not publicly disclosed. The firm reaches clients through direct partner-led business development, established industry associations (Association of Consulting Foresters, Forest Landowners Association, Society of American Foresters), and referrals from its institutional network. There is no public listing, no disclosed institutional investment, and no external funding rounds identified in the data.

Name

Larson & McGowin

Legal name

Larson & McGowin, LLC

Website

https://larsonmcgowin.com

Company type

Private

Founded year

1938

Operating status

Operating

Headcount range

101–250 employees

Short description

Larson & McGowin is a private Mobile, Alabama-based forestry and land management consulting firm founded in 1938, serving TIMOs, REITs, endowments, family offices, and forest products companies across 11 southeastern US states while managing over 900,000 acres.

Ownership category

akta.pro rank

Product category

Forestry and Land Management Services

NAICS

Timber Tract Operations (113110), Support Activities for Forestry (1153), Support Activities for Forestry (115310), Real Estate Property Managers (53131)

SIC

Forestry (800), Real Estate Agents & Managers (For Others) (6531), Services-Management Services (8741)

akta.pro primary industry

Timberland & Forest Asset Management (IMAMAJAA)

akta.pro secondary industries

Timberland Asset Management (Institutional/Private) (AFAMAKAA), Timberland Brokerage & Acquisition/Disposition Advisory (AFAMAKAB), Timberland Valuation, Appraisal & Timber Inventory (AFAMAKAC), Timberland Operations Planning & Contractor Management (AFAMAKAE), Timberland Leasing & Contract Administration (Hunting, Grazing, Recreation) (AFAMAKAD), Timberland & Forestry Properties Brokerage (BPAJADAC)

Keywords

• Forestry management services
• Timberland consulting
• Land management services
• Timber sale administration
• Forest operations management

Headquarters

HQ city

Mobile

HQ country

United States

HQ region

North America

Offices15 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Land Management Services: Ongoing land management fees for overseeing client forestland properties including timberland operations, property management, and stewardship services.
2. Consulting Services: On-demand decision support and consulting services including strategic advisory, fiduciary services, board-level consulting, and expert testimony on timberland valuation matters.
3. Timber Sale Administration: Administration of timber sales including sale coordination, tallying, and settlement processing.
4. Real Estate Brokerage: Brokerage services for timberland transactions through Larson & McGowin Properties subsidiary, having brokered over 650,000 acres since formation in 2012.
5. Recreational Lease Administration: Administration of recreational hunting leases on client properties.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Larson & McGowin provides a full range of land management, on-demand decision support, and consulting services to forestland owners across the southeastern United States. Its service categories include Board & C-Suite Services (fiduciary and advisory), Field Forestry Services (timber sale administration, silvicultural prescriptions, reforestation, forest certification), Technical Services (timber inventory, forest planning, GIS, financial analysis, carbon accounting, wood basin studies), and Bookkeeping & Reporting Services (property tax, land recording). It also operates subsidiary Larson & McGowin Properties for timberland real estate brokerage.

Product overview

Larson & McGowin operates as a forestry and land management consulting firm with a multi-product portfolio. The company offers a full suite of land management, consulting, and on-demand decision support services, supplemented by proprietary software products and subsidiaries. The core product ecosystem includes ForestPro Manager (proprietary forest operations management system) and THOR – The Harvest OptimizeR (proprietary harvest scheduling model), both developed in-house. The company also operates two subsidiaries: Silvics Solutions (software development subsidiary offering the Silvics 2.0 forest management platform, which combined the acquired IFMS GIS system with ForestPro capabilities) and Larson & McGowin Properties (real estate brokerage subsidiary). Services are organized into four main categories: Board & C Suite Services, Field Forestry Services, Technical Services, and Bookkeeping & Reporting Services.

Differentiator

Problem solved

Functional benefit

Products and services

• Land Management Services Ongoing land management of client forestland properties, including timberland operations, property management, and stewardship services for institutional and family-office clients.
• On-Demand Consulting and Decision Support Strategic advisory, fiduciary services, board-level consulting, and expert testimony on timberland valuation for forestland owners and institutional clients.
• Timber Sale Administration Administration of timber sales on client properties, including sale coordination, tallying, and settlement processing.
• Real Estate Brokerage for Timberland Timberland real estate brokerage services for buying, selling, and transacting forestland, delivered through the wholly-owned subsidiary Larson & McGowin Properties; over 650,000 acres brokered since formation.
• Recreational Lease Administration Administration of recreational hunting leases on client forestland properties, including a dedicated Hunt Club Portal for member access.
• GIS and Geospatial Analysis Services Geographic Information System services and geospatial analysis for land records, deed mapping, and forest management.

Quantifiable outcome

• Successfully brokered over 650,000 acres of timberland since 2012 through Larson & McGowin Properties subsidiary.

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Larson & McGowin PropertiescoreStrategic or Co-development Partner · 1 January 2012Subsidiary formed in 2012 to serve specific real estate needs of Larson & McGowin clients. Chandlar Graham is founding partner and Qualifying Broker. Has successfully brokered over 650,000 acres of timberland since formation.
• Association of Consulting ForestersminorOthersProfessional association membership providing credibility and industry networking. Kurt Krueger is an active member.
• Forest Landowners AssociationminorOthersIndustry association for forest landowners. Barrett McCall serves as President of the Forest Landowners Association.
• Society of American ForestersminorOthersProfessional organization for foresters. Multiple team members are active members; Kurt Krueger received Outstanding Leadership award from Texas SAF in 2008.
• Silvics SolutionscoreStrategic or Co-development PartnerSubsidiary company (created 2005) providing proprietary forest management software platform. Silvics 2.0 released in 2017 combining IFMS and ForestPro capabilities. Kurt Krueger directs marketing and business development for both Larson & McGowin and Silvics Solutions.

Scale indicators5 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• F&W Forestry Services: One of the largest US forestry consulting firms, providing land management, timber sale administration, appraisal, and GIS services to TIMOs, REITs, and private landowners. Closely comparable to Larson & McGowin in service mix, customer base, and operational footprint across the Southeast.
• Forest Investment Associates (FIA): Timberland investment manager that manages institutional timber portfolios with internal and contracted forestry capabilities. Directly comparable as a competing provider of timberland asset management services to pension funds, endowments, and family offices.
• Resource Management Service (RMS): Timberland management and consulting firm serving institutional investors across multiple US regions. Directly competes with Larson & McGowin for TIMO and family office mandates and offers overlapping appraisal, inventory, and land management services.
• Molpus Woodlands Group: Timberland investment management organization (TIMO) managing institutional timberland portfolios. A direct peer as it competes for the same institutional asset management mandates that Larson & McGowin supports as a third-party service provider.
• Greenwood Resources: Timberland investment manager operating across the US, Latin America, and Asia-Pacific. Comparable as a competing third-party timberland manager serving institutional investors, with overlapping international consulting reach.
• International Forest Company (IFCO): Timberland management and consulting firm serving private and institutional forest landowners. Comparable in providing land management, timber sale administration, and appraisal services to a similar customer base.

Broad incumbents

• PotlatchDeltic: Public timberland REIT that both owns/manages timberland internally and offers timberland management services to third parties. Comparable as a much larger incumbent with overlapping customer base (TIMOs, REITs, institutional investors) and broader resource base.
• Weyerhaeuser: Large public timberland REIT that manages timberlands for institutional investors through its Timberlands segment. A broad incumbent with significantly greater scale but overlapping service offerings (timberland management, real estate brokerage via WRECO) for similar institutional clients.
• The Westervelt Company: Privately held timberland owner and manager with operations across the Southeast US. Comparable in offering third-party timberland management and consulting services alongside its own timberland ownership.
• BTG Pactual Timberland Investment Group: Global timberland investment manager within BTG Pactual. Competes for institutional timberland mandates and is comparable in offering full-service timberland management and consulting to pension funds, endowments, and family offices.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/larson-mcgowin-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Larson & McGowin