What ICCONS does

ICCONS is an Australian-owned construction supplies wholesaler headquartered in Dandenong South, Victoria, specialising in construction fastening systems, anchors, power tools, and accessories. The company distributes exclusively through its ICONX authorised dealer network, operating direct branches in every Australian state (VIC, NSW, QLD, FNQ, SA, WA, NT) and international entities in New Zealand (via Sesto Fasteners) and Thailand (via wholly-owned ICCONS Thailand Co. Ltd). Its product range spans nine categories — anchoring, adhesives, nailing, rivets, screws, drilling, diamond, tools, and other — with thousands of SKUs sourced from global manufacturing partners including B+BTec, Celo, Friulsider, Heller, Muro, Scell-It, Structnail, Sympafix, and Toge Dubel, and marketed under proprietary brands such as Anchor Armour, Thunderbolt PRO, Chemselect, and Thru-Bolt PRO.

The company has built a proprietary software and instrument ecosystem that wraps around its physical product range: DesignPRO provides free AS5216:2021-compliant anchor design software with seismic C1/C2 calculations; TestPRO is a digital anchor pull tester (up to 60 kN) with USB charging, mobile app integration via ICCONect, and Staht-powered data management; LearnPRO is a learning management system for dealers, engineers, and end users; Sitebox is an online quoting and dealer-routing system; and an Adhesive Volume Calculator supports product quantity estimation. Products carry compliance to Australian (AS5216:2021, AS 2419.1:2021, NCC), European (ETA), and seismic (C1/C2) standards, with 100-year design life certification on certain injection adhesives.

ICCONS generates revenue through wholesale hardware sales to its dealer network, with dealers purchasing at trade-account wholesale prices and end users acquiring products through construction supply outlets. The Anchor Armour end-user redemption program — which has issued merchandise to 1,809 customers valued at AUD $73,625 — supports downstream demand and brand loyalty. The company serves three primary customer personas: trade professionals (builders, contractors, concreters), designers and structural engineers who specify anchor systems, and construction supply dealers. The business is privately held, Australian-owned, and has 101-250 employees with no disclosed external institutional investment or parent company.

Name

ICCONS

Legal name

ICCONS Pty Ltd

Website

https://iccons.com.au

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

ICCONS is an Australian-owned wholesale distributor of construction fastening systems, anchors, power tools, and accessories, selling exclusively through its ICONX authorised dealer network across Australia, New Zealand, and Thailand, and serving trade professionals, structural engineers, and construction supply dealers with certified, code-compliant products.

Ownership category

akta.pro rank

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices9 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Construction Fastener Sales: B2B wholesale distribution of construction fixings, fasteners, anchors, tools and accessories through an authorized dealer network. Products sold exclusively through dealers who operate construction supply outlets.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

ICCONS manufactures and supplies construction fastening systems, fixings, power tools and accessories for trade, engineering and construction applications across Australia, New Zealand and Thailand. Its product portfolio spans mechanical and chemical anchors, screw-bolts, adhesives, screws, rivets, gas and pneumatic nailing tools, and drilling/diamond tooling, sold exclusively through the ICONX authorized dealer network. Supporting the hardware range are proprietary digital services including DesignPRO anchor design software, TestPRO digital pull testers, LearnPRO training platform, and the ICCONect mobile app.

Product overview

ICCONS is an Australian-owned construction supplies wholesaler operating a multi-product platform focused on fastening systems, power tools, and accessories. The core offering spans anchoring products (screw-bolts, expansion anchors, adhesive anchors, drop-in anchors, sleeve anchors), fasteners (screws, rivets), nailing systems (gas tools, powder actuated, pneumatic), drilling equipment (SDS bits, diamond drilling), and tools. The business operates through the Anchor Armour dealer program which tiers products across Ultimate, Premium, and Standard performance categories. Supporting the product portfolio are digital services including DesignPRO (free anchor design software), TestPRO (digital pull tester hardware), LearnPRO (learning management system), ICCONect mobile app, and Adhesive Volume Calculator. Products are distributed exclusively through the ICONX dealer network across Australia, New Zealand, and Thailand.

Differentiator

Problem solved

Functional benefit

Brands

• Anchor Armour: A sub-brand platform for screw-bolts and anchoring products, featuring DesignPRO software, TestPRO pull tester, and LearnPRO training system.
• DesignPRO
• TestPRO
• LearnPRO
• Sitebox

Products and services

• Anchor Armour Screw-Bolts Mechanical screw-bolt anchors replacing traditional expansion or sleeve anchors, available across Ultimate, Premium and Standard performance categories for cracked and non-cracked concrete, masonry and steel applications.
• Chemselect Adhesive Anchors Chemical injection adhesives and threaded studs for structural anchoring in concrete, including variants certified for seismic C1/C2 and 100-year design life applications.
• Thunderbolt PRO Screw Bolts Premium screw-bolt anchoring line with multiple head and finish variants in zinc, galvanised and stainless steel for heavy-duty structural fastening.
• Thru-Bolt ULTRA Mechanical Expansion Anchor Certified mechanical expansion anchor with extreme tensile and shear load capacities and Seismic C1/C2 performance for medium to heavy-duty anchoring in cracked and non-cracked concrete.
• Galvanised Fire-Tested C2 Seismic Rod Hangers Single-piece galvanised, fire-tested, C2-seismic-rated rod hanger screw bolt meeting fire, seismic and corrosion protection standards for fire hydrant installations.
• Uni-Bolt Hollow Section Fastener Blind fastener creating a geometric interlock inside hollow steel sections where access is limited, certified for hollow section steel connections.
• ATS-EVO Heavy Duty Anchors Heavy duty safety bolt anchors in hex head and countersunk variants for structural connections in concrete.
• STA-EVO Heavy Duty Anchors Heavy duty anchor bolts in standard and thin panel variants for structural concrete connections.
• Drop-In Anchors (XTM) Drop-in anchors in lipped, non-lipped and cavity set variants for concrete anchoring, supplied with compatible setting tools.
• FM753 Heavy Duty Through Anchors Heavy duty through anchors for cracked concrete applications.
• Friulsider Nylon Anchors Italian-manufactured nylon frame fixings, universal plugs and hammer screws for light to medium duty fastening in masonry and concrete.
• Gas-Powered Nailing Tools

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered core and supporting.

• B+BTeccoreTechnology or IntegrationProduct partner for diamond drilling solutions including BBTec Karat diamond drilling motors and core bits.
• CelocoreTechnology or IntegrationProduct partner for smart fixings, cable tie mounts, channel strut systems, and quick clip solutions.
• FriulsidercoreTechnology or IntegrationProduct partner for nylon anchors, frame fixings, and insulation fasteners including FM-X5 and X1 EVO product lines.
• HellersupportingTechnology or IntegrationProduct partner for drilling solutions and accessories.
• MurocoreTechnology or IntegrationProduct partner for collated screw solutions including coil and strip screw systems and compatible auto-feed tools.
• Scell-ItsupportingTechnology or IntegrationProduct partner for fastening solutions.
• StructnailcoreTechnology or IntegrationProduct partner for structural nailing solutions including pneumatic nailers, coils, strips and accessories for steel framing.
• SympafixsupportingTechnology or IntegrationProduct partner for chemical anchoring solutions.
• Toge DubelcoreTechnology or IntegrationProduct partner for screw bolts, rod hangers, suspension anchors and tube gauges including TSM and TSO product lines.
• TomarcosupportingTechnology or IntegrationProduct partner for fastening solutions.
• Sesto FastenerscoreChannel Partner/ Reseller/ DistributorExclusive distributor for ICCONS products in New Zealand, located at 5E Piermark Drive, Rosedale, New Zealand.
• ICCONS (Thailand) Co. LtdcoreChannel Partner/ Reseller/ DistributorWholly-owned subsidiary operating as distributor for ICCONS products in Thailand, located at 55 Phetkasem 62/3, Bangkhae, Bangkok.
• StahtcoreTechnology or IntegrationTechnology partner powering TestPRO digital pull tester with advanced monitoring and data management capabilities.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hilti: Global direct-to-trades construction fastening and tooling leader. Directly comparable to ICCONS across anchors, chemical and mechanical fastening, plus complementary design/specification software and pull-testing services that ICCONS seeks to replicate at smaller scale.
• Fischer: German global manufacturer of nylon, steel and chemical anchors with ETA-certified seismic ranges. Overlaps ICCONS's Friulsider-sourced nylon range and Chemselect adhesive anchors, and competes in Australia through similar construction-supply distribution channels.
• Simpson Strong-Tie: US-based structural connector and fastener manufacturer with strong Australia/NZ presence. Comparable to ICCONS across structural anchors, connectors and timber fastening, with overlapping ETA and seismic-certified product portfolios.
• Würth: Global fastener, tool and consumables distributor with significant Australian operations. Comparable to ICCONS as a wholesale fastening supplier serving trade and construction customers, with a broader general-purpose hardware catalogue.
• Powers Fasteners (Stanley Black & Decker): Stanley Black & Decker-owned mechanical and chemical anchor brand. Directly overlaps ICCONS's Thru-Bolt, ATS-EVO and STA-EVO heavy-duty anchor ranges in the Australian concrete-anchoring market.

Direct peers

• Ramset (ITW): Australian-focused construction fastening brand under Illinois Tool Works. Directly competes with ICCONS in mechanical and chemical anchors, gas and powder-actuated fastening, and the same B2B channel of construction supply dealers across Australia.
• Pryda (ITW): Australian timber connector and fastener manufacturer under ITW. Directly comparable to ICCONS's Type 17 screws, Muro collated screws and structural nailing ranges serving the same residential and commercial frame/truss market in Australia.
• Allfasteners: Australian wholesale distributor of construction fasteners and anchors. Closely comparable to ICCONS as a domestic B2B wholesaler of mechanical anchors, chemical anchors and related tools sold through construction supply dealers.
• Reid Construction Systems (ITW): ITW-owned construction systems supplier active in Australia and New Zealand. Comparable to ICCONS across concrete anchoring, reinforcing and structural connections, including NZ distribution overlap with ICCONS's Sesto Fasteners partner.

Regional players

• Bremick Fasteners: Australian fastener distributor and manufacturer with strong NSW and national presence. Comparable to ICCONS as a wholesale supplier of construction fasteners, screws and anchors serving the Australian trade channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ICCONS